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All Journal Prosiding KOMMIT Jurnal Mantik Jatilima : Jurnal Multimedia Dan Teknologi Informasi Abdimasku : Jurnal Pengabdian Masyarakat Jurnal Sistem Komputer dan Informatika (JSON) Bulletin of Computer Science Research International Journal of Entrepreneurship and Sustainability Studies Journal of Educational Innovation and Public Health Jurnal Sistem Informasi Galuh Jurnal Bakti Humaniora JuTISI (Jurnal Teknik Informatika dan Sistem Informasi)
Aldian Umbu Tamu Ama
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Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Veterinary

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PERLUASAN PEMASARAN UMKM MELALUI DESIGN THINKING, RE-BRANDING, DAN PEMANFAATAN MARKETPLACE DI KECAMATAN WEDI KABUPATEN KLATEN Astuti, Yashinta Putri Dwi; Prasadhya, Ignatius Bias Galih; Mulya, Deva Nita; Tama, Aldian Umbu Amu
Jurnal Bakti Humaniora Vol. 3 No. 1 (2023): JUNI 2023
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jbh.v3i1.2429

Abstract

Peran digital marketing terhadap UMKM terlihat dari semakin banyak Usaha Mikro Kecil Menengah (UMKM) yang menggunakan marketplace untuk menjual produk. Berdasarkan survei dari AJII, sekitar 26,58% UMKM di Indonesia memiliki akun di marketplace. Lebih dari sepertiga dari pelaku UMKM tersebut, yaitu sekitar 39,3%, menggunakan Shopee sebagai platform untuk menjual produknya. Persentase ini lebih tinggi daripada penggunaan Tokopedia yang hanya digunakan oleh 24,38% pelaku UMKM (Katadata, 2022). Adapun permasalahan utama yang dihadapi oleh mitra yaitu kurang pahamnya SDM terhadap teknologi, yang artinya ada keterbatasan kemampuan SDM. Pelaksanaan pengabdian masyarakat ini bertujuan untuk membantu UMKM memperluas pemasaran dengan memanfaatkan digital marketing (marketplace). Karena dengan memanfaatkan digital marketing, diharapkan pengrajin kerajinan gerabah di Kabupaten Klaten dapat meningkatkan penghasilannya dan memperluas jangkauan pasar. Metode yang digunakan untuk memperoleh informasi hingga terwujudnya perluasan pasar yaitu dengan menggunakan metode design thinking, sosialisasi dan rebranding. Penerapan design thinking pada kegiatan pengabdian masyarakat ini menggunakan beberapa tahap, yaitu emphatize (memahami permasalahan dan apa  yang menjadi kebutuhan UMKM), define (mengumpulkan informasi dari pelaku UMKM dan merumuskan permasalahannya), ideate (membuat ide untuk menyelesaikan permasalahan), prototype (melakukan perancangan), dan test (tahapan menguji coba prototype). Sehingga dapat disimpulkan bahwa dengan pendekatan design thinking, strategi rebranding produk pot gerabah dan penjualan produk di marketplace telah berjalan melalui sosialisasi dan pendampingan kepada SDM. Kata Kunci: pemasaran umkm,design thinking, rebranding, pemanfaatan marketplace
Strategies of Entrepreneurs with Disabilities in Sustaining and Growing Their Business: Contributions to Achieving the Sustainable Development Goals Yashinta Putri Dwi Astuti; Deva Nita Mulya; Aldian Umbu Tamu Ama
International Journal of Entrepreneurship and Sustainability Studies Vol. 5 No. 2 (2025): December Volume
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeass.v5i2.2829

Abstract

Entrepreneurship represents a viable option for persons with disabilities as it offers opportunities to accommodate their needs, build independence, determine their work patterns, avoid discrimination, foster personal development, and contribute positively to the lives of others. Thus, Entrepreneurs with Disabilities (EWDs) play a significant role in realizing the commitments of the Sustainable Development Goals (SDGs), particularly in achieving inclusive and sustainable economic growth, employment opportunities, and decent work for all. This study aims to explore the sustainable strategies adopted by “Kopi Hening” to maintain business continuity. The research is exploratory in nature and adopts a qualitative approach to obtain an in-depth understanding of the “Kopi Hening” phenomenon. Data were collected through data triangulation, which involved interviews, observations, and documentation. The data were analyzed inductively to derive emerging themes, and their validity was ensured through triangulation and member checks to enhance the credibility and trustworthiness of the findings. The findings reveal that the strategies include external support, self-development, a sense of ownership, uniqueness, product evaluation, partnership, and effective financial management. Facilitators play a crucial role in supporting the sustainability of EWDs, as it has been noted that EWDs greatly depend on external support. However, this study has limitations, as it is based on a case study and needs more diverse EWD respondents. Future research should expand the number of respondents by involving the government. Additionally, future studies could focus on the role of applied technology in supporting EWDs, particularly deaf individuals, to address communication barriers through technological solutions.
Smart System Identifikasi Objek Menggunakan Kamera Esp32 dan OpenCV Dessy Rahmadani, Atika; Wahyu Christanto, Febrian; Umbu Tamu Ama, Aldian; Ahmad Firdaus, Eryan
Jurnal Sistem Informasi Galuh Vol 4 No 1 (2026): Journal of Galuh Information Systems
Publisher : Fakultas Teknik Jurusan Sistem Informasi Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/jsig.v4i1.5571

Abstract

Technology used to help complete work is a must. In Buluroto Village, Blora there are 5 hamlets with 6357 residents. There are still many places with poor lighting, so theft still occurs frequently. Ordinary CCTV has difficulty distinguishing objects because of poor lighting, so a system is needed to identify objects with poor lighting. This system was created using Prototype development method with Esp32 Camera, Micro-USB Cable, Esp32-MB, and OpenCV. It was concluded that the smart object identification system was able to detect 20 objects in one frame and store 80 objects in the library. This system can work optimally with an accuracy level reaching 50% - 98%. The delay test results showed average time was 2.18 seconds and around 87.17% of random respondents agreed with this system because it can identify objects like humans, animals, moving and immovable objects well so it is hoped can increase the level of environmental safety.
Analisis Sentimen Customer Feedback Tokopedia Menggunakan Algoritma Naïve Bayes Aldian Umbu Tamu Ama; Deva Nita Mulya; Yashinta Putri D Astuti; Ignatius Bias Galih Prasadhya
Jurnal Sistem Komputer dan Informatika (JSON) Vol. 4 No. 1 (2022): September 2022
Publisher : Universitas Budi Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30865/json.v4i1.4783

Abstract

Products and customers have a close relationship, therefore UMKM need to build good relationships with customers. The most common way that companies or UMKM do is to look at the reviews given, this is called customer feedback. The results of customer feedback to companies or UMKM can improve service and product quality. The problem that arises is how to process the many reviews given, especially reviews from marketplaces like Tokopedia. Therefore, a method is needed to see user reviews of the products being sold, whether positive or negative. The method that will be used is sentiment analysis. Sentiment analysis is the process of understanding and extracting and automatically processing text data and can produce sentiments that are displayed in a sentence. The steps taken were taking House of Smith customer review data at Tokopedia, manual labeling to get positive and negative data reviews, data preprocessing, TF-IDF weighting and classification using the Naïve Bayes algorithm. The results of sentiment testing using the Naïve Bayes algorithm with TF-IDF weighting quality accuracy of 83% with visualization of the distribution of words that appear the most are the words 'good', 'comfortable' and 'use' for positive reviews. The most frequent negative reviews were 'material' and 'thin' which indicated that some buyers felt that the product had a thin material.
Co-Authors Adi Setiawan Agustinus Budi Santoso Astuti, Yashinta Putri Dwi Big Greogory Kaitelapatay Dessy Rahmadani, Atika Deva Nita Mulya Deva Nita Mulya Deva Nita Mulya Eko Sediyono Eryan Ahmad Firdaus Galih Prasadhya Heni Widi Astuti Ignatius Bias Galih Prasadhya Ignatius Bias Galih Prasadhya Johannes Latuny Kaitelapatay, S.Kom., M.Kom., Big Greogory Karay, Jeni Lasmi Sapalakai Mulya, Deva Nita Nugrahaning Esa Pratiwi Nugrahanning Esa Pratiwi Patrick Ezra Tua Prasadhya, Ignatius Bias Galih Ricky Arnold Nggili Ricky Arnold Nggili, Ricky Arnold Vanishi Tiyar Nitza Wahyu Christanto, Febrian Yashinta Putri Yashinta Putri D Astuti Yashinta Putri Dwi Astuti Yashinta Putri Dwi Astuti