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All Journal Jurnal Ekonomi dan Manajemen (JEKMA) Journal of Applied Digital Business Management
Rahmatika Siregar
Institut Budi Utomo Nasional
Economics, Econometrics & Finance

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PROMOSI DAN KEPUTUSAN PEMBELIAN: SURYA TOSERBA JATIWANGI SEBAGAI STUDI KASUS Eli Dahlia; Dede Sri Rahayu; Rahmatika Siregar; Ati Rosliyati
Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2025): Juni: Jurnal ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v4i2.2004

Abstract

Penelitian ini bertujuan untuk mengetahui ada tidaknya pengaruh promosi terhadap keputusan pembelian. Populasi pada penelitian ini adalah pelanggan Surya Toserba Jatiwangi. Ukuran sampel diperhitungkan dengan rumus Cochran dan diperoleh sampel sebanyak 384 pelanggan Surya Toserba Jatiwangi. Metode yang dipakai dalam penelitian ini adalah analisis verifikatif. Teknik analisis data pada penelitian ini menggunakan analisis regresi linear sederhana. Berdasarkan hasil pengujian hipotesis maka promosi berpengaruh positif terhadap keputusan pembelian.
The Effect of Work Commitment and Job Satisfaction on Employee Performance of PT Bank Mandiri Kcp Kadipaten, Majalengka Regency Moh. Irfan Amirullah; Ade Sobariah Hasanah; Dini Tiara Tajriani; Rahmatika Siregar
Journal of Applied Digital Business Management Vol. 2 No. 1 (2025): Human Resource and Marketing Management
Publisher : Politeknik Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71266/11xsg916

Abstract

This research aims to find out the impact of commitment to work and job satisfaction on the performance of employees of PT Bank Mandiri KCP Kadipaten either simultaneously or partially. In this study, the independent variables are job commitment (X1) and job satisfaction (X2) while the dependent variable is employee performance. (Y). The technique used in sampling is non-probability sampling. The data type used in this study is primary data. Data collection techniques using questionnaires. Data analysis techniques used in the study are classical assumption test analysis, double linear regression, and hypothesis test (t test and F test). The results of the research processed with the SPSS Version 21 for windows program showed that the R Square value of 0.886 means 88.6%, the staff performance variable can be explained by an independent variable in the study of job commitment and job satisfaction while the remaining 11.4% is explained with other variables that are not studied or not included in this regression model. Simultaneous test results (F Test) showed that the significance of 0.000<0.05, the commitment of work (X1) and the satisfaction of the job (X2) simultaneously had a positive and significant impact on the performance of employees (Y) in PT Bank Mandiri KCP Kadipaten. The partial test results (T Test) indicated that the meaning of the work commitment (X1) 0.041 < 0.05 tcount value of 0.329 > table 1.68288 means that the employment commitment has a positive impact on staff performance (Y), the value of employment satisfaction (X2), 0.000 < 0.05, the titing value of 0.723 > table 1.68288, meaning that job satisfaction has a significant positive effect on performance of staff (Y).
Co-Authors Ade Sobariah Hasanah Ati Rosliyati Dede Sri Rahayu Dini Tiara Tajriani Eli Dahlia Moh. Irfan Amirullah