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All Journal Journal Informatic, Education and Management (JIEM) Journal of Artificial Intelligence and Digital Business Indonesian Journal of Multidisciplinary on Social and Technology TOFEDU: The Future of Education Journal Journal of Innovative and Creativity Jurnal Desain Komunikasi Visual Indonesian Journal of Innovation Multidisipliner Research Journal of Foundational Learning and Child Development Global Insights in Management and Economic Research Pustaka Edukasi: Jurnal Pendidikan Indonesia Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review INSPIRE Global Insight Journal
Aliyah
Universitas Muhammadiyah Tangerang
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The Platformization of Childhood and the Reconfiguration ofChildren's Creative Agency in Digital Media Ecosystems:A Critical Philosophical Literature Review Aliyah Aliyah; Sanne Sweep
Journal of Foundational Learning and Child Development Vol. 2 No. 02 (2026): Journal of Foundational Learning and Child Development
Publisher : CV. INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/ChildDev.v2i02.15

Abstract

Purpose of the study: This critical philosophical literature review examines childhood platformization as a structural developmental condition shaping the experiences of children aged 0–8 years. While prior research has predominantly explored digital media through behavioral and empirical perspectives, the broader developmental implications of platform-mediated childhood remain insufficiently theorized. Materials and methods: A systematic synthesis was conducted on 52 peer-reviewed articles published between 2021 and 2026 and indexed in Scopus and Web of Science Q1–Q2 journals, including Child Development, Early Childhood Research Quarterly, Computers & Education, Learning, Media and Technology, and New Media & Society. Data were analyzed using thematic synthesis, leading to the inductive development of a Child-Centered Platformization Framework (CCPF). Results: The review identified four interconnected mechanisms through which platformization reshapes early childhood development. First, algorithmic mediation narrows opportunities for exploratory learning and divergent thinking by prioritizing predictable content pathways. Second, datafication and gamification transform creative activities into measurable performances, shifting motivation from intrinsic engagement to external rewards. Third, platform-driven attention economies fragment sustained concentration, undermining deep learning and symbolic play. Fourth, metric-based social validation influences identity formation and socio-emotional development by emphasizing visibility and performance. These findings suggest that major developmental theories, including those of Piaget, Vygotsky, Bronfenbrenner, and Erikson, require critical reconsideration within contemporary platformized childhood contexts. Conclusions: Childhood platformization represents a structural developmental challenge that extends beyond screen exposure and digital use. The proposed CCPF offers a conceptual framework for understanding and evaluating the developmental consequences of platform-mediated environments. Future research should prioritize longitudinal, cross-cultural, and child-centered investigations to support the design of digital ecosystems that align with children's developmental needs and well-being.
Platform Power dan Inovasi Digital Packaging: Strategi Visual Branding dalam Membentuk Consumer Engagement pada Ekosistem Media Digital Aliyah Aliyah; Widya Oktary Setiawadhani
Global Insights in Management and Economic Research Vol. 2 No. 02 (2026): MAY ISSUE Global Insights in Management and Economic Research
Publisher : INSPIRETECH GLOBAL INSIGHT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53905/Gimer.v2i02.10

Abstract

Purpose of the study: This study examines how platform power, digital packaging innovation, and visual branding techniques interact to influence consumer engagement within digital media ecosystems, with particular attention to emerging markets such as Indonesia. Materials and methods: A systematic literature review was conducted in accordance with the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) guidelines. A comprehensive electronic search was performed across four databases—Scopus, Web of Science, Google Scholar, and DOAJ—using Boolean keyword combinations. Twelve peer-reviewed studies published between 2021 and 2025 were ultimately selected for full analysis following the application of predefined inclusion and exclusion criteria. Results: The synthesis reveals that effective visual branding in platform-mediated environments is governed by three interdependent dimensions: (1) platform architecture and algorithmic logic; (2) content strategy encompassing gamification, live-streaming, and owned media; and (3) consumer engagement outcomes at cognitive, emotional, and behavioural levels. Digital packaging innovations—including QR codes, NFC technology, and augmented reality—function as bridges connecting physical products to digital brand ecosystems, while cross-cultural differences significantly moderate strategy effectiveness. Conclusions: Brands operating in complex multi-platform digital environments must adopt context-sensitive, platform-specific visual branding strategies that integrate technological innovation, cultural nuance, and ethical data practices. A one-size-fits-all approach is inadequate in today’s fragmented digital ecosystem. Future longitudinal and cross-cultural empirical studies are needed to validate the proposed integrated framework.
Branded Storytelling dan Estetika Sinematik sebagai Strategi Komunikasi Visual : Studi pada Iklan Marjan Versi "Tikus Rakus" Muhammad Ronald Bustomi; Andini Putri Rahman; Freya Arundaya; Aliyah Aliyah
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.10432

Abstract

Iklan video di Indonesia kini telah berkembang menjadi media berceritayang mampu membangun hubungan emosional antara merek dan konsumen, menggantikan fungsi konvensionalnya sebagai penyampaiinformasi produk semata. Dalam konteks ini, branded storytelling dan estetika sinematik muncul sebagai strategi komunikasi visual yang semakin relevan dan banyak diadopsi oleh industri kreatif. Penelitian inibertujuan untuk menganalisis penerapan branded storytelling dan estetika sinematik sebagai strategi komunikasi visual dalam iklan Marjan versi "Tikus Rakus" yang dirilis pada musim Ramadan 2026 oleh PT Lasallefood Indonesia. Penelitian menggunakan pendekatan deskriptifkualitatif dengan metode analisis teks visual dan analisis naratif. Data diperoleh melalui pengamatan mendalam terhadap elemen visual, suara, dan struktur cerita yang terdapat dalam iklan tersebut. Hasil penelitianmenunjukkan bahwa iklan Marjan versi "Tikus Rakus" berhasilmembangun narasi yang kuat melalui pengembangan karakter, konflik, klimaks, dan resolusi yang terstruktur, sehingga mampu menciptakanketerlibatan emosional penonton secara signifikan. Karakter "tikusrakus" difungsikan sebagai metafora visual untuk merepresentasikankeserakahan dalam sistem ekonomi digital sekaligus menyampaikanpesan moral yang relevan dengan nilai-nilai Ramadan kepadamasyarakat. Dari aspek estetika sinematik, penggunaan pencahayaandramatis, palet warna bernuansa cyberpunk, sudut kamera dinamis, efekCGI yang ekstensif, musik epik, dan editing cepat terbukti mampumemperkuat suasana serta membangun emosi cerita secara efektif. Kombinasi branded storytelling dan estetika sinematik tersebut tidakhanya berfungsi sebagai hiburan, tetapi juga memperkuat identitas merekMarjan sebagai simbol kebersamaan, kemenangan, dan keharmonisan. Dengan demikian, penelitian ini menunjukkan bahwa integrasi narasisinematik dan komunikasi visual merupakan strategi yang efektif dalammembangun identitas merek serta meningkatkan keterlibatan emosionalpenonton terhadap iklan.
REPRESENTATION OF THE MEANING OF TIME AND WOMEN IN THE FILM POSTER SORE: IITRI DARI MASA DEPAN: A STUDY OF VISUAL SEMIOTICS AS A DEVELOPMENT OF VISUAL LITERACY TEACHING MATERIALS Muthia Azizah; Shafa Aida Zafira; Zahara Dafina Nurul 'Aisyah; Aliyah
Journal Informatic, Education and Management (JIEM) Vol 8 No 2 (2026): AUGUST
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v8i2.431

Abstract

The film poster for SORE: Istri dari Masa Depan by Yandy Laurens serves as a starting point for research to understand how time and women are represented in contemporary Indonesian visual culture, while also exploring its potential as a visual literacy teaching material. This study uses an interpretive qualitative semiotic approach with Roland Barthes' three-level framework of meaning—denotation, connotation, and myth—and is strengthened by in-depth interviews with five informants to obtain audience perceptions. The analysis focuses on five visual elements: color grading, lighting, layering, bird's-eye view framing, and typography. The research findings indicate that the composition of the spiral staircase depicts time as a non-linear cycle, while the doubling of female figures forms a fragmented and dreamy feminine identity. Furthermore, this study finds that the semiotic analysis of the film poster has real benefits as an authentic teaching material in the Visual Communication Design Study Program. Thus, this research confirms that film poster design is not just a visual communication medium, but also a critical learning resource worthy of being integrated into the visual communication education curriculum to develop students' visual literacy competencies.
ANALYSIS OF VISUAL ELEMENTS AND DESIGN HIERARCHY ON THE MOVIE POSTER HOME SWEET LOAN (2024) IN PERSPECTIVE VISUAL COMMUNICATION DESIGN Badar Ahmad Sidiq; Muhammad Ilham Mulyadin; Muhammad Zidane Al Fakhri; Aliyah
Journal Informatic, Education and Management (JIEM) Vol 8 No 2 (2026): AUGUST
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v8i2.437

Abstract

A film poster is not just a promotional tool , it also serves as a narrative representation of the entire cinematic work offered to the public . This study aims to analyze the visual elements and design hierarchy in the poster for the film Home Sweet Loan (2024) by director Sabrina Rochelle Kalangie, produced by Visinema Pictures and Legacy Pictures. This study uses a qualitative approach with semiotic analysis and visual communication design analysis methods , starting from the theoretical framework of visual composition , typography , color , and the hierarchy of graphic elements . The results of the analysis show that the poster applies a systematic visual hierarchy through typographic arrangements , lighting contrasts , and the placement of figures that reflect the social dynamics and family relationships in the film's narrative . The dominant earth tone color palette , the composition of the dining table as a visual focus , and the contrasting expressions of the main character compared to other characters are effective communication strategies to convey the theme of financial struggles and family problems . Overall , the Home Sweet Loan poster successfully encapsulates the emotional complexity of the film into a consistent and communicative visual frame . , while also showing the maturity of visual communication design practices in contemporary Indonesian films .
BRANDING STRATEGY DESIGN FOR TANGERANG'S OLD MARKET AREA TO INCREASE GLOBAL TOURISM ATTRACTIVENESS Aliyah; Septi Mis Nurytussa'Diah; Aulya Nabila; Muhamad Reyhan Wiyanto
Journal Informatic, Education and Management (JIEM) Vol 8 No 2 (2026): AUGUST
Publisher : STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61992/jiem.v8i2.439

Abstract

The Old Market area of ​​Tangerang is a tourist destination with high historical and multicultural value , but until now it has not had a structured branding strategy to reach global tourists . This study aims to design a branding strategy for the Old Market area of ​​Tangerang to increase its global tourist appeal . The method used is descriptive qualitative with a SWOT analysis approach (Strengths, Weaknesses, Opportunities, Threats), STP (Segmenting, Targeting, Positioning), and Brand Identity Prism (Kapferer). Data were obtained through field observations , interviews , and literature studies . The results of the study show that the Old Market has unique advantages in the form of Chinese - Muslim multicultural values , authentic culinary , and the Benteng Heritage Museum as an attraction . The SWOT analysis identified great opportunities from the growing global cultural tourism trend , where foreign tourist visits to Indonesia reached 11.68 million in 2023. Based on STP, the main target is cultural heritage tourists aged 25–45 years from East Asia and Western Europe . Brand Identity Prism produces a recommended brand persona "Tangerang Living Heritage" which emphasizes authenticity. , cultural diversity , and immersive tourist experiences . This strategy is expected to be able to position Pasar Lama as a highly competitive world - class cultural tourism destination .
Perancangan Identitas Visual Kemasan Produk Makanan Umkm Berbasis Pendekatan Design Thinking Mohamad Iqbal; Fauzan Nahindra; Dika Nur Cahyani; Aliyah Aliyah
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1252

Abstract

Penelitian perancangan ini bertujuan menyusun identitas visual kemasan produk makanan UMKM melalui pendekatan Design Thinking, dengan studi kasus Ayam Asap Antara di Kota Tangerang. Permasalahan utama yang diacu dari skripsi Dika Nur Cahyani menunjukkan bahwa kemasan eksisting masih sederhana, belum memiliki identitas visual yang konsisten, belum menyajikan informasi produk secara komunikatif, serta belum optimal dari aspek kepraktisan dan perlindungan produk. Metode yang digunakan adalah mixed methods eksploratori-sekuensial dalam kerangka Design Thinking yang terdiri atas empathize, define, ideate, prototype, dan test. Data diperoleh melalui telaah dokumen, observasi, wawancara, kuesioner konsumen, dan studi literatur. Hasil perancangan menghasilkan rumusan kebutuhan desain berupa logo representatif, tipografi terbaca, palet warna hangat yang menggugah selera, ilustrasi ayam asap, layout informatif, label pangan yang jelas, dan material food-grade yang praktis untuk pembelian take away. Pendekatan Design Thinking membantu mempertemukan aspek estetika, fungsi, dan komunikasi merek sehingga kemasan tidak hanya menjadi wadah produk, tetapi juga media identitas visual UMKM.
Dekonstruksi Male Gaze Dalam Representasi Perempuan Pada Film Marlina Si Pembunuh Dalam Empat Babak Dengan Analisis Visual Sinematik Reghien Arifa Suci; Hazeerah Al-Quds; Khalissia Maulita; Aliyah Aliyah
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.11941

Abstract

Film bukan hanya cerminan realitas sosial, termasuk cara perempuan direpresentasikan. Studi ini menganalisis bagaimana elemen visual sinematik dalam film Mouly Surya, Marlina si Pembunuh dalam Empat Babak (2017), mendekonstruksi mekanisme tatapan laki-laki dalam representasi perempuan. Metode yang digunakan adalah analisis visual sinematik kualitatif interpretatif, yang mencakup elemen pembingkaian, penempatan karakter, dan komposisi spasial. Kerangka teoritis studi ini didasarkan pada teori tatapan laki-laki Laura Mulvey (1975), teori representasi Stuart Hall, dan teori dekonstruksi Jacques Derrida. Analisis menemukan bahwa film ini menolak konvensi sinematik patriarki. Pembalikan komposisi visual, penempatan tubuh laki-laki sebagai objek representasi, dan penolakan sinematik terhadap dramatisasi kekerasan seksual berfungsi sebagai strategi dekonstruktif yang tertanam dalam pilihan pengambilan gambar. Studi ini menekankan bahwa keputusan sinematografi teknis bukan hanya masalah estetika, tetapi lebih merupakan bidang ideologis di mana dominasi patriarki dibongkar atau bahkan direproduksi.
Co-Authors A. Rafael D Abelia Safitri Aditya Pratama Nugraha Adrian Ali Muthi Aghnia Nur Syahida Andini Putri Rahman Ashwa Dzikria Audy Rifdah Widyastuti Audy Rifdah Widyastuti Aulya Nabila Badar Ahmad Sidiq Dessy Fitriani Dika Nur Cahyani Dimas Setiawan Farah Yumna Salma Flastica Fauzan Nahindra Freya Arundaya Hazeerah Al-Quds Heri Wijayanto Junaidi Kamil Nafianto Kamsar Kamsar Khalissia Maulita Lutfia Adisti Aulia Mamdukh Budiman Meylita Yolanda Anjang Dewi Moh. Ali Wisudawan Prakarsa Moh. Restu A Mohamad Iqbal Muhamad Amirul Ridhwan Muhamad Reyhan Wiyanto Muhammad Ilham Mulyadin Muhammad Ridha Muhammad Ridha Muhammad Ronald Bustomi Muhammad Wafa Musyaffa Muhammad Zidane Al Fakhri Muthia Azizah Najla Khafifah Fadhilah Novi Rahmawati Rafli Al-Qadar Rajaa Salaam Reghien Arifa Suci Sanne Sweep Septi Mis Nurytussa'Diah Shafa Aida Zafira Suryanti Suryanti ridha Tania Sari Ulvia Sinka Ramadhani Wanda Sari Risdyanti Widya Octary Setiawardhani Widya Oktary Setiawadhani Zahara Dafina Nurul 'Aisyah Zulfah Hasanah