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Simarmata, Hengki Mangiring Parulian
Program Studi Manajemen Perkantoran, Politeknik Bisnis Indonesia Murni Sadar Pematangsiantar Jl. Sriwijaya N0. 9 C-E Pematangsiantar, Sumatera Utara, 211
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Journal : JURNAL ILMIAH GLOBAL EDUCATION

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Enhancing Sustainability of Women-Led Rural Tourism MSMEs through Foreign Language Education, Digital Literacy, and Learning Agility Togatorop, Firinta; Saragih, Doris Yolanda; Simarmata, Hengki Mangiring Parulian
Jurnal Ilmiah Global Education Vol. 6 No. 4 (2025): JURNAL ILMIAH GLOBAL EDUCATION
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v6i4.4444

Abstract

This study explores the influence of foreign language proficiency, digital literacy, and learning agility on the sustainability of women-led MSMEs in rural tourism, with digital literacy as a mediator and learning agility as a moderator. Guided by the Theory of Planned Behavior, Social Cognitive Theory, and Human Capital Theory, a quantitative explanatory design was employed using PLS-SEM on data from 300 women entrepreneurs in Samosir, Indonesia. Findings indicate that foreign language proficiency does not directly predict sustainability (β = 0.082; p = 0.080) but has a strong indirect effect via digital literacy (β = 0.393; p < 0.001). Language skills act as enablers rather than stand-alone drivers. Foreign language significantly enhances digital literacy (β = 0.837; p < 0.001), which in turn strongly predicts MSME sustainability (β = 0.469; p < 0.001). Learning agility also directly contributes (β = 0.414; p < 0.001) but does not moderate the language-sustainability link (β = −0.011; p = 0.238). The study advances theory by identifying digital literacy as a mediator and learning agility as an independent enabler. Practically, it recommends integrated, culturally grounded training. The primary limitation is its single-regional focus, suggesting future cross-regional, longitudinal, and conditional modeling.
Co-Authors Andy Wijaya Angelica, Angelica Ari Prabowo Darwin Lie Erbin Chandra Erwin Sirait, Erwin Fahri, Muhammad Imam Kelvin Kelvin Koten, Romualdus Antonius Geli Panjaitan, R. Elfrida Pardede, Henry Dunan Saragih, Doris Yolanda Saragih, Roy Sahputra Saragih, Roy Sahputra Simanjuntak, Demak Claudia Yosephine Simarmata, Poltak Pardamean Sipayung, Rosintan Sisca Sisca, Sisca Tampubolon, Jusra Togatorop, Firinta