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All Journal Jurnal Manajemen dan Bisnis Sriwijaya JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Media Wahana Ekonomika Managament Insight: Jurnal Ilmiah Manajemen MBIA JIBM Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Journal Community Service Consortium International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities JURNAL MANAJEMEN DAN INVESTASI (MANIVESTASI) International Journal of Economics and Management Sciences
Sinarti, Tri
Universitas PGRI Palembang
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Determination Of Success Strategies For Women Entrepreneurs SWOT-Based Tri Sinarti; Madziatul Churiyah
International Journal of Education, Language, Literature, Arts, Culture, and Social Humanities Vol. 1 No. 2 (2023): May : International Journal of Education, Language, Literature, Arts, Culture,
Publisher : FKIP, Universitas Palangka Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/ijellacush.v1i2.61

Abstract

The purpose of this research is to identify those factors important for women entrepreneur successand to provide an overview for women entrepreneurs about their strengths, weaknesses, opportunities and threats in trying and determining strategies and their implementation to achieve sustainable success. This study used 22 respondents as female business owner that located in Palembang, who are members of the Sriwijaya ladies prenuer community. This research used SWOT Analysis to determine strengths, weaknesses, opportunities and threats to find the right strategy. The results recommend Agresif strategy, Strengths Oppurtunities, meaning that the organization is in prime and steady condition. So that it is truly possible to continue to expand, increase growth and achieve maximum progress/success and sustainable. This established strategy must receive support from the government so that the contribution of these women entrepreneurs to development is more significant.
Co-Authors Adi Saputra Agus Mulyani Akila Akila Akila Antika, Tri Arriyanto, Mohamad Nur Arrosidin Misdiono DhikaFitra Ananda DhikaFitra Ananda Edduar Hendri, Edduar Elen Estamarinda Elfia Nora, Elfia Erfan Robyardi Galih Fristyan Hardias Tama Hapzi Ali I Nyoman Suputra Imam Bukhori Indah Krismonica Intan Permata Sari Jusen Kurniawan Khoirudin, Ahmad Madziatul Churiyah Masni Masni Mohamad Nur Arriyanto Nisa’ Ulul Mafra Reina Damayanti Reina Damayanti, Reina Reva Maria Valianti, Reva Maria Rismansyah Rosmiza Bidin Santi Puspita Saptaria, Mawar Sari Sherly Sherly Sudarmiatin Suhada Suhada Suhada Suhada, Suhada Syamsiar, Syamsiar Tri Darmawati Usman, Benny