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Peran Media Sosial dalam Membangun Komunitas Pecinta Kopi: Peluang dan Tantangan Bagi Coffeepreneur Rian Andriani; Yen Efawati; Ade Mubarok; Tresna Budiarti
Carmin: Journal of Community Service Vol. 5 No. 2 (2025)
Publisher : Borneo Research and Education Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59329/carmin.v5i2.210

Abstract

This article discusses the development of MSME potential in Legok Harendong Village, Bandung Regency, through the use of social media and digital distribution. This area is famous for its honey orange commodities and Arabica and Robusta coffee, which thrive due to the hilly geographical conditions and the dominance of the community as farmers. However, limited infrastructure, digital literacy, and marketing strategies are the main challenges for MSMEs in developing their businesses. This community service activity aims to enhance the capacity of MSME actors, particularly Elgeha coffee entrepreneurs, through digital marketing socialization, social media content training (including Instagram, Facebook, and WhatsApp), and product catalog creation on e-commerce platforms. The approach used is Participatory Action Research (PAR), which is a collaborative approach that actively involves MSME actors in the process of identifying problems, training, and mentoring in digital marketing based on social media. The results show an increase in business knowledge and ability in using digital media for promotion and distribution. In addition, the formation of a coffee lover community is bold, which expands networks and market potential. This program shows that digital transformation at the village MSME level can be an effective strategy in strengthening competitiveness and accelerating local economic growth sustainably.
Pengaruh Aksesibilitas, Proses Penerimaan, Lingkungan Fisik, dan Informasi Kepada Pasien Terhadap Kepuasan Layanan Konsultasi Dokter di RS Bhayangkara Jayapura Herlambang Andreka; A Rohendi; Yen Efawati
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.8658

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh aksesibilitas, proses penerimaan, lingkungan fisik, dan informasi kepada pasien terhadap kepuasan layanan konsultasi dokter di Rumah Sakit Bhayangkara Jayapura. Sebagai salah satu rumah sakit rujukan di Papua, RS Bhayangkara Jayapura menghadapi berbagai tantangan pelayanan, antara lain keterbatasan akses, antrean yang panjang, prosedur administrasi yang belum sepenuhnya efektif, keterbatasan fasilitas fisik, serta kebutuhan pasien terhadap informasi medis yang lebih jelas dan mudah dipahami. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data diperoleh dari 393 pasien rawat jalan yang dipilih melalui teknik purposive sampling. Analisis data dilakukan menggunakan regresi linear sederhana dan regresi linear berganda dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa aksesibilitas, proses penerimaan, lingkungan fisik, dan informasi kepada pasien berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap kepuasan layanan konsultasi dokter. Secara simultan, keempat variabel tersebut memberikan kontribusi sebesar 54,8% terhadap kepuasan pasien (R² = 0,548; F = 117,615; sig. = 0,000). Variabel lingkungan fisik memiliki pengaruh paling dominan (β = 0,357), diikuti oleh aksesibilitas (β = 0,296), informasi kepada pasien (β = 0,182), dan proses penerimaan (β = 0,148). Temuan ini menegaskan pentingnya peningkatan kualitas layanan secara terpadu melalui perbaikan fasilitas, penambahan kapasitas parkir, penyederhanaan proses penerimaan, pelatihan komunikasi terapeutik bagi tenaga kesehatan, serta edukasi obat yang lebih komprehensif kepada pasien.
Optimalisasi Kinerja Usaha melalui Penguatan Kompetensi Digital dan Sistem Informasi Manajemen Terintegrasi Yen Efawati; Nining Handayani; Yuniati Lestari; Charlene Siswara; Suherman
Jurnal PKM Merah Putih Vol 2 No 1 (2026): JPKMMP
Publisher : LPPM-STEMBI Al Aziziyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65661/jpkmmp.v2i1.66

Abstract

Perkembangan teknologi digital menuntut koperasi untuk meningkatkan efisiensi dan daya saing melalui penguatan kompetensi digital serta penerapan sistem informasi manajemen yang terintegrasi. Namun, keterbatasan literasi digital dan fragmentasi sistem informasi masih menjadi kendala utama dalam pengelolaan usaha koperasi. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk mengoptimalkan kinerja usaha KPBS Pangalengan melalui peningkatan kompetensi digital pengurus dan staf serta implementasi Sistem Informasi Manajemen (SIM) terintegrasi. Metode pelaksanaan meliputi analisis kebutuhan, pelatihan dan pendampingan digital, perancangan serta implementasi sistem, dan evaluasi melalui pendekatan pre-test dan post-test. Hasil kegiatan menunjukkan adanya peningkatan skor kompetensi digital peserta sebesar 36%, penurunan waktu penyusunan laporan bulanan dari 5–7 hari menjadi 2–3 hari, serta meningkatnya akurasi dan integrasi data antar fungsi usaha. Implementasi SIM terintegrasi juga mendukung ketersediaan informasi manajerial secara lebih cepat dan akurat untuk pengambilan keputusan. Model PKM ini berpotensi direplikasi pada koperasi sejenis untuk mendorong transformasi digital yang berkelanjutan.
Pengaruh Online Review terhadap Kepercayaan dan Dampaknya terhadap Keputusan Pasien dalam Memilih Rumah Sakit di Denpasar A.A.A. Mila Anjani; Anak Agung Ayu Mas Wisanta; Komang Kartika Yanti; A. Rohendi; Yen Efawati
Jurnal Pendidikan Tambusai Vol. 10 No. 2 (2026): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jptam.v10i2.39265

Abstract

Perkembangan teknologi digital telah mengubah perilaku masyarakat dalam mencari informasi layanan kesehatan, termasuk dalam memilih rumah sakit. Online review atau electronic word of mouth (e-WOM) menjadi salah satu sumber informasi yang memengaruhi persepsi dan kepercayaan pasien terhadap kualitas pelayanan rumah sakit. Penelitian ini bertujuan untuk menganalisis pengaruh online review terhadap kepercayaan pasien serta dampaknya terhadap keputusan pasien dalam memilih rumah sakit di Denpasar. Penelitian ini menggunakan metode Systematic Literature Review (SLR) dengan mengkaji berbagai artikel ilmiah nasional dan internasional yang relevan dengan topik penelitian. Proses pencarian literatur dilakukan melalui database Google Scholar, Scopus, ScienceDirect, dan Garuda dengan menggunakan kata kunci online review, electronic word of mouth, trust, keputusan pasien, dan rumah sakit. Hasil penelitian menunjukkan bahwa online review memiliki pengaruh positif dan signifikan terhadap kepercayaan pasien dan keputusan pasien dalam memilih rumah sakit. Ulasan positif mengenai kualitas pelayanan, fasilitas, dan pengalaman pasien mampu meningkatkan citra rumah sakit serta membangun kepercayaan masyarakat. Sebaliknya, ulasan negatif dapat menurunkan tingkat kepercayaan pasien terhadap rumah sakit. Berdasarkan teori Stimulus-Organism-Response (SOR), online review bertindak sebagai stimulus yang memengaruhi persepsi dan kepercayaan pasien sebelum menghasilkan keputusan memilih rumah sakit. Penelitian ini menunjukkan bahwa pengelolaan reputasi digital dan peningkatan kualitas pelayanan menjadi faktor penting dalam mempertahankan kepercayaan pasien di era digital.
The Role of Digital Marketing Strategy on Patient Loyalty with Hospital Service as a Moderator in Regional Public Hospitals Across Greater Bandung Maulana Sangsaka Nugraha; Putri Naira Radhita; Yen Efawati
Jurnal Ekonomi, Akuntasi dan manajemen Indonesia (JEAMI) Vol. 4 No. 03 (2026): Jurnal Ekonomi, Akuntasi dan Manajemen Indonesia (JEAMI) 2026
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of digital marketing strategy on patient loyalty, with hospital service as a moderating variable in Regional Public Hospitals across Greater Bandung. This study employs a quantitative approach using descriptive-verificative methods. The research sample consisted of 100 hospital patient respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using PLS-SEM through outer model testing, inner model testing, and bootstrapping. The results show that digital marketing strategy has a significant effect on patient loyalty, with a T-statistic value of 2.680 and a p-value of 0.049. Hospital service is also proven to strengthen the influence of digital marketing strategy on patient loyalty, with a T-statistic value of 2.706 and a p-value of 0.048. The R-Square value of 0.512 indicates that the model is able to explain patient loyalty by 51.2%. These findings emphasize the importance of alignment between digital information and the actual quality of hospital services.
Strategies for Optimizing Health Workers’ Communication to Improve the Quality of Informed Consent among Patients from Seven Tribes (A Case Study at Mitra Masyarakat Hospital, Timika, Central Papua) Ratna Indriana Donggori; Bayu Wahyudi; Yen Efawati
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 7 No. 3 (2026): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v7i3.3622

Abstract

This study aimed to analyze the effect of healthcare workers' communication strategies on improving the quality of informed consent among patients from seven indigenous tribes at Mitra Masyarakat Hospital, Timika, Central Papua. Cultural diversity, language differences, and communal decision-making practices create communication challenges that may reduce patients' understanding of medical information. A mixed-methods approach with an explanatory sequential design was employed. Quantitative data were collected through questionnaires from patients and analyzed using multiple linear regression, while qualitative data were obtained through in-depth interviews with healthcare workers to explain the quantitative findings. The study examined effective healthcare communication, intercultural communication training and medical interpreter support, integrated communication strategies through electronic medical records, and the quality of informed consent. The findings indicate that all independent variables positively and significantly influenced the quality of informed consent, with integrated communication through electronic medical records demonstrating the strongest effect. Qualitative findings revealed that language barriers, cultural diversity, and limited health literacy remained the main challenges in implementing informed consent. These findings imply that improving informed consent quality requires strengthening healthcare workers' communication competence, expanding intercultural communication training, providing interpreter support, and optimizing electronic medical record systems to support patient-centered healthcare in multicultural settings.
Analisis Model Interaksi antara Tenaga Medis dan Keluarga Pasien Hemodialisis dalam Mendukung Proses Pengobatan di Unit Hemodialisa RS UNHAS Makassar Andi Aghnie Aulya Asnur; Heris Hendriana; Yen Efawati
ManBiz: Journal of Management and Business Vol. 4 No. 3 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Chronic Kidney Disease (CKD) is a major global health problem that requires long-term therapy such as hemodialysis. The success of hemodialysis treatment is strongly influenced by the quality of interaction between healthcare providers and patients’ families, particularly in providing emotional support, information, and accompaniment throughout the treatment process. This study aims to analyze the interaction model between medical personnel and families of hemodialysis patients and to explore the factors that influence communication effectiveness in supporting treatment adherence and improving patients’ quality of life. This research employed a qualitative phenomenological approach to explore the lived experiences of healthcare professionals and family members in the Hemodialysis Unit of Hasanuddin University Hospital, Makassar. Data were collected through in-depth interviews, participatory observation, and documentation review. A total of 20 participants took part in the study, consisting of 10 healthcare workers and 10 family caregivers. Data were analyzed using thematic analysis involving coding, categorization, and interpretation of phenomenological meanings. The findings indicate that therapeutic communication, empathy, and openness form the foundation of effective interactions between healthcare providers and families. Families play an essential role in offering emotional support, ensuring adherence to dialysis schedules, participating in medical decision-making, and providing logistical assistance. The study also identifies several barriers to effective interaction, including emotional distress, limited knowledge, time constraints, and differences in educational background. This research proposes an interaction model that emphasizes two-way collaboration, continuous education, and family-centered communication. This study contributes to strengthening therapeutic communication practices in hemodialysis settings and provides a foundation for developing policies that enhance humanistic and collaborative care between medical personnel, patients, and their families.
Strategi Implementasi Metode Activity Based Costing (ABC) dalam Menentukan Tarif Pelayanan Gigi di Klinik Abbasy Dental Purwokerto Deni Hermansyah; Rian Andriani; Yen Efawati
ManBiz: Journal of Management and Business Vol. 4 No. 3 (2025): ManBiz: Journal of Management and Business
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pricing of healthcare services is a crucial element in clinic management, influencing operational sustainability and patient access to treatment. However, pricing practices in many dental clinics are still determined conventionally based on market rates without a systematic cost calculation. This study aims to analyze Implementation Strategy of the Activity Based Costing (ABC) method in determining dental service fees at Abbasy Dental Clinic Purwokerto. A Qualitative Methods  approach was employed. Data were collected through in-depth interviews, direct observations, document analysis, and questionnaires administered to 50 patients and 10 clinic staff. The results indicate that the ABC method provides more accurate service cost calculations by identifying activities that generate expenses, including medical supplies (BHP), medical personnel fees, CSSD, dental equipment usage, dental unit costs, and administrative fees. The ABC-based pricing, using a 35% profit margin, resulted in final fees of IDR 226,125 for extraction, IDR 246,375 for GIC restoration, IDR 259,875 for scaling, and IDR 300,375 for composite restoration. Questionnaire results revealed positive patient perceptions regarding tariff transparency and fairness (mean > 4.18) and staff support for accuracy and efficiency in cost management (mean > 4.05). This study concludes that the ABC method can be applied as an accurate, fair pricing system that enhances patient trust and improves cost management effectiveness in dental clinics.
Pengaruh Mutu SDM, Ketersediaan Data, Teknologi Sistem Informasi dan Prosedur terhadap Kecepatan Pelaporan Mutu Citra Ayu Novitasari; Erliany Syaodih; Yen Efawati
YUME : Journal of Management Vol 9, No 1
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yume.v9i1.11387

Abstract

Penelitian ini bertujuan menganalisis pengaruh mutu sumber daya manusia, ketersediaan data, teknologi dan sistem informasi, serta prosedur terhadap kecepatan pelaporan indikator mutu unit pelayanan di RSGM IIK Bhakti Wiyata Kediri. Pendekatan yang digunakan adalah kuantitatif dengan desain survei melalui kuesioner skala Likert yang disusun berdasarkan standar KARS, teori 4M Emerson, serta konsep manajemen mutu dan fungsi manajerial. Responden berjumlah 32 karyawan yang terlibat dalam penyusunan laporan indikator mutu, dipilih menggunakan metode sensus.Analisis data meliputi uji validitas, reliabilitas, asumsi klasik, dan regresi linier berganda menggunakan SPSS. Seluruh instrumen dinyatakan valid dan reliabel dengan Cronbach’s Alpha di atas 0,9. Model regresi memenuhi asumsi statistik dengan nilai R sebesar 0,938 dan R Square 0,880, menunjukkan bahwa variabel independen menjelaskan 88% variasi kecepatan pelaporan. Hasil menunjukkan bahwa mutu SDM, ketersediaan data, teknologi dan sistem informasi, serta prosedur berpengaruh positif dan signifikan, baik secara parsial maupun simultan. Ketersediaan data menjadi faktor paling dominan dalam meningkatkan kecepatan pelaporan mutu.
Pengaruh Budaya Organisasi, Gaji dan Tingkat Stres terhadap Employee Engagement di Puskesmas Sukawati 1 Gianyar Siluh Nyoman Raita Sari; Erliany Syaodih; Yen Efawati
MAMEN: Jurnal Manajemen Vol. 4 No. 4 (2025): Oktober 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/mamen.v4i4.6258

Abstract

This study investigates the effects of organizational culture, salary, and stress levels on employee engagement at Puskesmas Sukawati 1 Gianyar. Employee engagement is widely recognized as a critical factor that influences productivity, commitment, and organizational performance, particularly in healthcare institutions where service quality depends heavily on staff involvement. The research employed a quantitative approach with a descriptive survey design, involving 80 employees as respondents. Data were collected through questionnaires and documentation, then analyzed using statistical methods to assess both partial and simultaneous relationships among the variables. The findings reveal that organizational culture, salary, and stress levels individually do not exert a significant influence on employee engagement. Similarly, the simultaneous analysis of the three variables shows no significant collective effect on engagement. These results suggest that other factors beyond organizational culture, salary, and stress may play a more substantial role in shaping employee engagement within the context of primary healthcare services. This study contributes to the understanding of employee engagement determinants in health organizations and provides insights for future research to explore additional variables that may strengthen workforce motivation, commitment, and performance in healthcare settings.