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All Journal Unri Conference Series: Community Engagement Dharmas Education Journal (DE_Journal) Jurnal ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen & Kependidikan Jurnal Ilmiah Ekonomi, Manajemen dan Bisnis (EKMABIS) Journal of Community Research & Engagement (JCRE) Journal Of Applied Multidisciplinary Studies (JAMS)
Tuti Herawati
Sekolah Tinggi Ilmu Ekonomi Ganesha
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences Other

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Pengembangan skill wirausaha mahasiswa STIE Ganesha melalui Program Pembinaan Mahasiswa Wirausaha (P2MW) Kemdikbudristek RI Tahun 2022 Aep Saefullah; Syarif Hidayatullah; Ekky Noviar; Ahmad Fadli; Tuti Herawati; Nurhayati Nurhayati
Unri Conference Series: Community Engagement Vol 4 (2022): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.4.173-183

Abstract

P2MW is a business development program for fifth-semester undergraduate students who own a business. Through development and coaching funds, it offers business assistance and coaching. Ten students were divided into three student business groups. Food and beverage businesses in the creative industry are divided into two categories: seafood and frozen food, and handicrafts. During field activities, students are accompanied and mentored by lecturers who serve as supervisors. The goal of this community service is to ensure that student business groups follow the Entrepreneurial Student Development Program (P2MW) guidelines and that reporting is completed on time. The activity took place at the STIE Ganesha campus for four months, from August to November. Online and offline mentoring, coaching, and coaching are methods of carrying out activities. Offline mentoring activities include discussions, advice, consultation, and visits (visits). Online activities include mentor account assessments, https://kesejahteraan.kemdikbud.go.id. The STIE Ganesha student business group completed a series of P2MW in 2022 in accordance with the Directorate of Student Learning, the Directorate General of Higher Education, and Research Technology RI implementation instructions and guidelines. P2MW activities benefit the advancement of the entrepreneurial ecosystem in universities as well as the smooth operation of student businesses.
ENHANCING STUDENT COMPETITIVENESS THROUGH PROFESSIONAL CERTIFICATION: A CASE STUDY AT STIE GANESHA tuti herawati
Journal Of Applied Multidisiplinary Studies Vol 1 No 2 (2025): May 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/nt9x7h59

Abstract

This study addresses the critical gap between academic preparation and industry requirements by examining the implementation of competency assessment and professional certification at STIE Ganesha. The research aims to analyze how these systems enhance graduate competitiveness within the ASEAN Economic Community framework. Using a qualitative descriptive approach, the study engaged 100 students and 10 assessors through in-depth interviews, participatory observation, and documentation analysis of managerial competency schemes. Empirical results demonstrate that 91.3% of participants showed significant improvement in self-confidence post-certification, while 78.2% reported substantial career advancement. The certification program effectively equips graduates with both academic credentials and BNSP-certified competency recognition. These findings imply that higher education institutions should strengthen industry-aligned certification programs and develop strategic partnerships with professional bodies. The study provides practical insights for optimizing certification frameworks to bridge the academia-industry divide and enhance graduate employability in competitive job markets
PENGARUH KEPEMIMPINAN TERHADAP KINERJA CLEANING SERVICE DI PUSKESMAS MAMPANG PRAPATAN Aceng Muchtarudin; Fuad Gagarin Siregar; Tuti Herawati; Farhat Abas
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/6cma3448

Abstract

This research is entitled "The Influence of Leadership on Cleaning Service Performance at the Mampang Prapatan Community Health Center". This study aims to examine the influence of leadership on the performance of cleaning services at the Mampang Prapatan Community Health Center. The sample taken in this research was 33 people. Data was collected using a questionnaire and then the data that had been collected was analyzed using the SPSS application program. In this research, the SPPS program used is version 25. The variables used are 2 variables. Dependent variable: leadership and Independent Variable: performance of cleaning service officers. The research results indicate that leadership (X) has a significant effect on the performance (Y) of officers working at the Mampang Prapatan Community Health Center. Leadership has a positive and significant effect on performance, namely 0.673 or 67.3%. Thus, the higher/better the leadership, the performance of the cleaners will increase, and conversely, the more leadership they follow, the performance will decrease.
Building Brand Equity through Viral TikTok Content Strategies: A Phenomenological Study of MSME Entrepreneurs Farhat Abas; Annisa Hardini; Mira Mira; Nurul Faisah A.S; Tuti Herawati; Aep Saefullah
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/jq9bdx71

Abstract

The rapid development of social media has fundamentally transformed digital marketing practices, particularly for Micro, Small, and Medium Enterprises (MSMEs). Among various platforms, TikTok has emerged as a prominent medium due to its strong viral potential, short-form video format, algorithm-driven content distribution, and dynamic trend culture. These characteristics position TikTok as a strategic tool for MSMEs in building and strengthening brand equity. This study aims to explore how MSME entrepreneurs interpret and implement viral TikTok content strategies in their efforts to develop brand equity. Employing a qualitative approach with a phenomenological method, this research investigates the subjective experiences of MSME actors who actively utilize TikTok as a marketing platform. Data were collected through in-depth interviews and systematic observations of TikTok content produced by MSMEs. The findings reveal that viral TikTok content strategies play a significant role in enhancing brand awareness, shaping positive brand associations, strengthening perceived quality, and fostering consumer brand loyalty. Content that is authentic, aligned with current trends, and delivered consistently is perceived as effective in creating emotional connections between brands and audiences. These results suggest that TikTok functions not only as a promotional channel but also as a strategic medium for constructing brand value among MSMEs. This study contributes to both theoretical discussions on brand equity and practical insights for MSME digital marketing strategies
THE EFFECT OF SERVICE QUALITY AND WORK DISCIPLINE ON COMMUNITY SATISFACTION AT THE CIJEDIL DISTRICT OFFICE, CIANJUR Tuti Herawati
JURNAL ASIK Vol 4 No 1 (2026): Jurnal ASIK: Jurnal Administrasi, Bisnis, Ilmu Manajemen & Kependidikan
Publisher : BAIK Publishers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59639/asik.v4i1.130

Abstract

This study aims to analyze the effect of service quality (X1) and work discipline (X2) on community satisfaction (Y) at the Cijedil District Office in Cianjur. This research employs a quantitative explanatory approach. Data were collected through structured questionnaires distributed to 100 respondents who had received public services at the district office. The data were analyzed using simple and multiple linear regression with SPSS. The results show that service quality has a positive and significant effect on community satisfaction, with a correlation coefficient of 0.686 and a coefficient of determination of 47.1%. Work discipline also has a positive and significant effect on community satisfaction, indicated by a correlation coefficient of 0.743 and a determination coefficient of 55.2%. Furthermore, service quality and work discipline simultaneously have a strong and significant effect on community satisfaction, with a multiple correlation coefficient of 0.794 and an R Square value of 0.630. This indicates that both variables jointly explain 63.0% of the variation in community satisfaction, while the remaining 37.0% is influenced by other factors not examined in this study. Hypothesis testing confirms that service quality and work discipline individually and simultaneously have statistically significant effects on community satisfaction. These findings demonstrate that improving service standards and strengthening employee discipline are essential strategies for enhancing public satisfaction. This study concludes that community satisfaction is strongly influenced by both technical service quality and employee work discipline. Therefore, local government institutions are encouraged to continuously improve service procedures and reinforce disciplinary practices to achieve higher levels of public satisfaction and better service performance.
THE INFLUENCE OF INTERNAL CONTROL AND COMPENSATION ON EMPLOYEE PERFORMANCE AT CV. ARJUNA PERSADA GEMILANG SOUTH TANGERANG Candra Natawijaya; Muhammad Arief Noor; Tuti Herawati; Cinta Rahmi; Ahmad Khatimi; Yayah Nihayah
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 1 No. 3 (2023): August 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/e80whm18

Abstract

The Influence of Internal Control and Compensation on Employee Performance at CV. Arjuna Persada Gemilang South Tangerang. Under the Guidance of Dr. Muhammad Ramdhan, MM and Dr. Ir. H. Rachman Upe, MM. The purpose of this research is to determine (1) the effect of internal recognition on employee performance at CV Arjuna Persada Gemilang partially, (2) the effect of compensation on employee performance at CV Arjuna Persada Gemilang partially (3) the effect of internal recognition and compensation on employee performance at CV Arjuna Persada Gemilang. The research method used is a quantitative research method. In this research, the samples taken were all CV employees. Arjuna Persada Gemilang, numbering 50 people. The sampling technique uses a sample method using a saturated sample method. The research results show that (1) Internal Control has a significant influence on Employee Performance at CV. Arjuna Persada Gemilang South Tangerang, (2) Compensation has a significant influence on employee performance at CV. Arjuna Persada Gemilang South Tangerang, (3) Internal Control and Compensation have a significant influence on Employee Performance at CV. Arjuna Persada Gemilang South Tangerang.
ANALISIS FAKTOR PENENTU TERHADAP KEMAMPUAN, PENGETAHUAN, DAN KETERAMPILAN DALAM MENINGKATKAN MINAT BERWIRAUSAHA PADA REMAJA Tuti Herawati; Melati Puspa Hakim; Ujang Kusnaedi; Wahyuni Wulandari; M Nurhidayat
Dharmas Education Journal (DE_Journal) Vol 4 No 3 (2024): DE_Journal
Publisher : Fakultas Keguruan dan Ilmu Pendidikan Univesitas Dharmas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56667/dejournal.v4i3.1483

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor penentu yang mempengaruhi minat berwirausaha pada generasi muda, dengan fokus pada kemampuan, pengetahuan, dan keterampilan. Objek penelitian adalah 40 mahasiswa Sekolah Tinggi Ilmu Ekonomi (STIE) Ganesha yang memiliki minat atau pengalaman dalam kewirausahaan. Penelitian dilaksanakan di Kelurahan Pisangan Timur, Ciputat, selama tiga bulan mulai dari Oktober hingga Desember2024. Metode yang digunakan adalah kualitatif deskriptif dengan teknik purposive sampling. Data dikumpulkan melalui wawancara semi-terstruktur, observasi lapangan, dokumentasi, dan kajian pustaka. Hasil penelitian menunjukkan bahwa ide bisnis dan kreativitas merupakan elemen penting dalam menumbuhkan minat berwirausaha. Kreativitas dapat ditingkatkan melalui dukungan keluarga dan akses pada ruang eksperimen. Selain itu, pendidikan kewirausahaan berperan dalam membentuk keterampilan inovasi, komunikasi, dan manajemen, yang meningkatkan rasa percaya diri dan kemampuan menghadapi risiko. Langkah strategis seperti pelatihan, mentorship, networking, dan penguatan mental sangat diperlukan untuk mengatasi kendala dalam pengembangan jiwa kewirausahaan. Pemerintah dan komunitas bisnis diharapkan menyediakan pelatihan, pendanaan, serta jaringan bisnis guna menciptakan generasi wirausahawan muda yang inovatif dan berdaya saing. Penelitian ini memberikan dasar untuk pengembangan kebijakan dan program yang mendukung kewirausahaan di kalangan generasi muda.
Peningkatan Kapasitas Manajemen Risiko Keuangan UMKM Berbasis Wisata melalui Penyuluhan dan Pendampingan di Pantai Carita Aep Saefullah; Ahmad Fadli; Ramadani Pardian; Devid Putra Arda; Nizar Zulkarnain; Farhat Abas; Fahri Fahri; Fuad Gagarin Siregar; Tuti Herawati; Neila Aisha; Moh. Tahang; Cinta Rahmi; Tetty Nur Intan Rifia; Abdul Muhaimin
Journal of Community Research & Engagement Vol. 3 No. 1 (2026): July 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/b8nat239

Abstract

Tourism-based micro, small, and medium enterprises (MSMEs) play a crucial role in supporting local economic activities, particularly in coastal tourism areas such as Pantai Carita. However, their high dependence on tourist arrivals exposes them to significant financial risks, including income instability, rising operational costs, and cash flow constraints. This community service activity aims to strengthen the financial risk management capacity of MSME actors through practical and context-based interventions. The program was conducted on 15–17 December 2025, involving 50 tourism MSME actors from culinary, rental, and service sectors. A participatory approach was applied through counseling and direct mentoring. Counseling sessions covered financial risk concepts and simple bookkeeping, while mentoring focused on the practical implementation of daily cash flow recording and risk identification. The results show significant quantitative improvements: understanding of financial risk increased from 22% to 78%, daily cash flow recording from 18% to 72%, and emergency fund allocation from 10% to 60%. In addition, the ability to identify business risks rose from 25% to 80%, while financial-based decision making improved from 28% to 73%. These results indicate that simple and practical interventions effectively enhance financial awareness, managerial capability, and adaptive behavior of MSMEs in managing business risks
GROW Coaching as a Strategy to Enhance Personal Commitment in Professional Development a Literature Study Tuti Herawati; Neila Aisha
Jurnal Ilmiah Ekonomi Manajemen & Bisnis Vol. 4 No. 3 (2026): August 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/1stzqt55

Abstract

Professional development requires not only technical competence and increased knowledge, but also a strong personal commitment to achieving long-term goals. In various professional contexts, individuals often experience difficulties in maintaining consistency, motivation, and responsibility for their self-development and career. Therefore, an effective coaching approach is needed to strengthen individual commitment on an ongoing basis. This study aims to analyze the role of the GROW coaching model as a strategy in increasing personal commitment to professional development through a literature study approach. The study used a qualitative descriptive method with a narrative literature review approach through a review of various scientific journals, books, and academic publications related to GROW coaching, personal commitment, self-awareness, and professional development. The results of the study indicate that the GROW model, consisting of Goal, Reality, Options, and Will, contributes significantly to the formation of self-awareness, intrinsic motivation, a sense of responsibility, and ownership of personal goals. The "Will" stage in particular plays a crucial role in encouraging individuals to transform intentions into concrete actions and ongoing commitment. Furthermore, the literature shows that commitment tends to be stronger when solutions and action plans emerge from an individual's own awareness rather than from external direction. This study concludes that the GROW coaching model is not only a communication framework for coaching practice, but also a strategic development approach capable of strengthening personal commitment in professional and organizational contexts. This research also provides theoretical and practical implications for leadership, human resource development, education, and professional coaching practice
Co-Authors Abdul Muhaimin Aceng Muchtarudin Aep Saefullah Ahmad Fadli Ahmad Khatimi Annisa Hardini Arda, Devid Putra Candra Natawijaya Cinta Rahmi Ekky Noviar Fahri Fahri Farhat Abas Fuad Gagarin Siregar M Nurhidayat Melati Puspa Hakim Mira Mira Moh. Tahang Muhammad Arief Noor Neila Aisha Nizar Zulkarnain Nurhayati Nurhayati Nurul Faisah A.S Ramadani Pardian Syarif Hidayatullah Tetty Nur Intan Rifia Ujang Kusnaedi Wahyuni Wulandari Yayah Nihayah