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All Journal Jurnal Media Wahana Ekonomika JURNAL LENTERA BISNIS Journal of Community Research & Engagement (JCRE) Journal Of Applied Multidisciplinary Studies (JAMS) Cakrawala: Jurnal Penelitian Mahasiswa
Farhat Abas
Sekolah Tinggi Ilmu Ekonomi Ganesha
Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Energy Social Sciences

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Implementasi Prinsip Pareto Dan Penentuan Biaya Usaha Seblak Naha Rindu Aep Saefullah; Ahmad Fadli; Nuryahati; Ika Agustina; Farhat Abas
Jurnal Media Wahana Ekonomika Vol. 20 No. 1 (2023): Jurnal Media Wahana Ekonomika, April 2023
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v20i1.11077

Abstract

ABSTRAK   Tujuan penelitian guna mengetahui penerapan Prinsip Pareto dan menentukan kebutuhan biaya usaha kuliner makanan Seblak Naha Rindu. Metode penelitian menggunakan Diagram Pareto. Penelitian berlangsung selama empat bulan sejak bulan September hingga Desember 2022 dengan objek usaha seblak yang dikelola empat mahasiswa STIE Ganesha Jakarta. Teknik olah data dilakukan dengan pembuatan diagram Pareto, observasi, dan pengamatan lapangan. Berdasarkan hasil penelian, terdapat 11 permasalahan usaha Seblak Naha Rindu yang perlu diselesaikan segera oleh pelaku usaha. Prinsip ini menyatakan bahwa dalam banyak kasus 80% akibat disebabkan oleh 20% penyebab. Urutan masalah mulai dari yang paling urgent untuk segera diatasi antara lain a) promosi tidak gencar, b) inovasi produk, c) hasil olahan tidak matang/merata, d) takaran bumbu tidak merata, e) kurangnya SDM yang terampil dalam memasak, f) menu varian tidak update, g) bahan baku kadaluarsa, dan h) lokasi usaha tidak nyaman/kotor. Selanjutnya i) tidak ada fasilitas internet, j) tata ruang lokasi usaha, serta k) kartu member pelanggan. Adapun menentukan biaya usaha Seblak Naha Rindu dapat diketahui dengan 10 kegiatan yaitu a) promosi produk, b) riset inovasi produk, c) gaji karyawan, d) pemasangan instalasi jaringan internet, e) bahan baku, f) alat perlengkapan, g) tata ruang, h) kartu member pelanggan, i) lain-lain, j) pelatihan SDM karyawan.   Kata Kunci: Prinsip Pareto; Penentuan Biaya; Usaha Seblak; Naha Rindu.     ABSTRACT   This study aims to determine the implementation of the Pareto Principle and to determine the cost requirements for the Seblak Naha Rindu food culinary business. The research method uses Pareto Diagrams. The research was conducted for four months from September to December 2022 with the object of the seblak business managed by four STIE Ganesha Jakarta students. Data processing techniques are carried out by making Pareto diagrams, observations, and field observations. This principle states that in most cases 80% of the consequences are caused by 20% of the causes. Based on the research results, there are 11 Seblak Naha Rindu business problems that need to be resolved immediately by business actors. The sequence of problems starting from the most urgent to be resolved immediately includes a) incessant promotion, b) product innovation, c) processed products are not cooked / evenly distributed, d) uneven seasoning doses and e) lack of skilled human resources in cooking, f) menu variants are not updated, g) expired raw materials, and h) uncomfortable/dirty business locations. Furthermore, i)  there are no internet facilities, j) layout of the business location, and k) customer member cards. As for determining the cost of Seblak Naha Rindu's business, it can be found with 10 activities, namely a) product promotion, b) product innovation research, c) employee salaries, d) internet network installation, e) raw materials, f) equipment, g) layout, h) customer member cards, i) others, j) employee HR training.   Keywords : Pareto Principle; Costing, Seblak Business, Naha Rindu
PENERAPAN MANAGEMEN STRATEGIK ; SEBUAH LITERATUR REVIEW Ika Agustina; Farhat Abas; Elvira Sitna Hajar; Aep Saefullah
JURNAL LENTERA BISNIS Vol. 12 No. 3 (2023): JURNAL LENTERA BISNIS, September 2023
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v12i3.975

Abstract

This research aims to provide a comprehensive literature review on Strategic Management, focusing on its philosophy, stages, and models. The introduction presents the conceptual landscape of Strategic Management and the need for a profound understanding of the philosophies, stages, and models applied in a business context. The research method employs a literature review approach, specifically a Systematic Literature Review (SLR), analyzing 50 international and national research books and articles. Key findings involve the identification and analysis of the philosophies underpinning Strategic Management, critical stages in its implementation process, and effective models across various industries. The implications of this research encompass a enhanced understanding of the essence of Strategic Management for improved decision-making in dynamic business environments. Key words: Strategic Management, Philosophy, Stages, Models, Literature Review
PENGARUH KEPEMIMPINAN TERHADAP KINERJA CLEANING SERVICE DI PUSKESMAS MAMPANG PRAPATAN Aceng Muchtarudin; Fuad Gagarin Siregar; Tuti Herawati; Farhat Abas
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

This research is entitled "The Influence of Leadership on Cleaning Service Performance at the Mampang Prapatan Community Health Center". This study aims to examine the influence of leadership on the performance of cleaning services at the Mampang Prapatan Community Health Center. The sample taken in this research was 33 people. Data was collected using a questionnaire and then the data that had been collected was analyzed using the SPSS application program. In this research, the SPPS program used is version 25. The variables used are 2 variables. Dependent variable: leadership and Independent Variable: performance of cleaning service officers. The research results indicate that leadership (X) has a significant effect on the performance (Y) of officers working at the Mampang Prapatan Community Health Center. Leadership has a positive and significant effect on performance, namely 0.673 or 67.3%. Thus, the higher/better the leadership, the performance of the cleaners will increase, and conversely, the more leadership they follow, the performance will decrease.
Building Brand Equity through Viral TikTok Content Strategies: A Phenomenological Study of MSME Entrepreneurs Farhat Abas; Annisa Hardini; Mira Mira; Nurul Faisah A.S; Tuti Herawati; Aep Saefullah
Journal Of Applied Multidisiplinary Studies Vol 2 No 1 (2025): November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

The rapid development of social media has fundamentally transformed digital marketing practices, particularly for Micro, Small, and Medium Enterprises (MSMEs). Among various platforms, TikTok has emerged as a prominent medium due to its strong viral potential, short-form video format, algorithm-driven content distribution, and dynamic trend culture. These characteristics position TikTok as a strategic tool for MSMEs in building and strengthening brand equity. This study aims to explore how MSME entrepreneurs interpret and implement viral TikTok content strategies in their efforts to develop brand equity. Employing a qualitative approach with a phenomenological method, this research investigates the subjective experiences of MSME actors who actively utilize TikTok as a marketing platform. Data were collected through in-depth interviews and systematic observations of TikTok content produced by MSMEs. The findings reveal that viral TikTok content strategies play a significant role in enhancing brand awareness, shaping positive brand associations, strengthening perceived quality, and fostering consumer brand loyalty. Content that is authentic, aligned with current trends, and delivered consistently is perceived as effective in creating emotional connections between brands and audiences. These results suggest that TikTok functions not only as a promotional channel but also as a strategic medium for constructing brand value among MSMEs. This study contributes to both theoretical discussions on brand equity and practical insights for MSME digital marketing strategies
Peningkatan Kapasitas Manajemen Risiko Keuangan UMKM Berbasis Wisata melalui Penyuluhan dan Pendampingan di Pantai Carita Aep Saefullah; Ahmad Fadli; Ramadani Pardian; Devid Putra Arda; Nizar Zulkarnain; Farhat Abas; Fahri Fahri; Fuad Gagarin Siregar; Tuti Herawati; Neila Aisha; Moh. Tahang; Cinta Rahmi; Tetty Nur Intan Rifia; Abdul Muhaimin
Journal of Community Research & Engagement Vol. 3 No. 1 (2026): July 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/b8nat239

Abstract

Tourism-based micro, small, and medium enterprises (MSMEs) play a crucial role in supporting local economic activities, particularly in coastal tourism areas such as Pantai Carita. However, their high dependence on tourist arrivals exposes them to significant financial risks, including income instability, rising operational costs, and cash flow constraints. This community service activity aims to strengthen the financial risk management capacity of MSME actors through practical and context-based interventions. The program was conducted on 15–17 December 2025, involving 50 tourism MSME actors from culinary, rental, and service sectors. A participatory approach was applied through counseling and direct mentoring. Counseling sessions covered financial risk concepts and simple bookkeeping, while mentoring focused on the practical implementation of daily cash flow recording and risk identification. The results show significant quantitative improvements: understanding of financial risk increased from 22% to 78%, daily cash flow recording from 18% to 72%, and emergency fund allocation from 10% to 60%. In addition, the ability to identify business risks rose from 25% to 80%, while financial-based decision making improved from 28% to 73%. These results indicate that simple and practical interventions effectively enhance financial awareness, managerial capability, and adaptive behavior of MSMEs in managing business risks
Disrupsi Komunikasi Generasi Z (Mahasiswa) vs Generasi X (Dosen/Pimpinan) di Lingkungan Kampus Farhat Abas; Asep Surya Lesmana; Budi Prajogo; Fuad Gagarin Siregar; I Dewa Ketut Suharjana
Cakrawala : Jurnal Penelitian Mahasiswa Vol 1 No 2 (2026): Juli: Cakrawala: Jurnal Penelitian Mahasiswa
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Ganesha

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Abstract

Penelitian ini menganalisis disrupsi komunikasi antara mahasiswa Generasi Z dan dosen Generasi X di lingkungan STIE Ganesha, sebuah perguruan tinggi vokasi bisnis di Jakarta. Perbedaan gaya komunikasi yang kontras—Gen Z yang serba digital, informal, dan instan versus Gen X yang formal, hierarkis, dan linear—sering menimbulkan misinterpretasi dalam pembelajaran, komunikasi digital, serta bimbingan akademik dan magang. Penelitian ini bertujuan mengidentifikasi bentuk disrupsi, faktor penyebab, serta merumuskan strategi adaptif. Metode yang digunakan adalah kualitatif dengan desain studi kasus, melibatkan 12 mahasiswa Gen Z dan 8 dosen Gen X melalui wawancara mendalam, observasi partisipatif pasif, dan dokumentasi pesan digital. Analisis data menggunakan model interaktif Miles, Huberman, & Saldaña, dengan pisau analisis Model Komunikasi Shannon-Weaver dan Social Penetration Theory Altman & Taylor. Hasil penelitian menunjukkan tiga temuan utama: (1) disrupsi di kelas akibat metode ceramah satu arah memicu noise psikologis berupa Gen Z stare dan penggunaan ponsel; (2) disrupsi komunikasi digital akibat perbedaan interpretasi emoji, formalitas pesan, dan kecepatan respons; (3) disrupsi dalam bimbingan dan magang akibat perbedaan ekspektasi waktu respons dan otonomi. Pembahasan mengonfirmasi bahwa noise kultural dan kegagalan negosiasi kedalaman komunikasi menjadi akar masalah. Penelitian ini menyimpulkan perlunya strategi adaptif dua arah, pelatihan komunikasi lintas generasi, serta panduan etika komunikasi digital yang inklusif. Kontribusi penelitian ini memperluas aplikasi teori komunikasi klasik dalam konteks pendidikan vokasi multigenerasi
Co-Authors Abdul Muhaimin Aceng Muchtarudin Aep Saefullah Ahmad Fadli Annisa Hardini Arda, Devid Putra Asep Surya Lesmana Budi Prajogo Cinta Rahmi Elvira Sitna Hajar Fahri Fahri Fuad Gagarin Siregar Fuad Gagarin Siregar I Dewa Ketut Suharjana Ika Agustina Mira Mira Moh. Tahang Neila Aisha Nizar Zulkarnain Nurul Faisah A.S Nuryahati Ramadani Pardian Tetty Nur Intan Rifia Tuti Herawati Tuti Herawati