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All Journal Buletin Edukasi Indonesia Economics and Business Journal
Yusrianti
Universitas Muhammadiyah Sidenreng Rappang
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Efektivitas Program Magang Praktik Industri: Tinjauan dari Perspektif Mahasiswa Pendidikan Vokasional Seni Kuliner UMS Rappang Samratusabri Subehan; Suhartini Khalik; Yusrianti; Yayuk Astuti
Buletin Edukasi Indonesia Vol. 4 No. 03 (2025): Buletin Edukasi Indonesia
Publisher : The Indonesian Institute of Science and Technology Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56741/IISTR.bei.001270

Abstract

Penelitian ini bertujuan untuk mengevaluasi efektivitas program magang praktik industri dari perspektif mahasiswa Program Studi Pendidikan Vokasional Seni Kuliner UMS Rappang. Menggunakan pendekatan mix-method, data dikumpulkan melalui kuisioner, pertanyaan terbuka, dan analisis laporan akhir magang mahasiswa. Hasil analisis kuantitatif menunjukkan bahwa program magang dinilai efektif hingga sangat efektif, terutama pada aspek keterampilan teknis, kesiapan kerja, dan relevansi teori dengan praktik. Sementara itu, temuan kualitatif menunjukkan bahwa mahasiswa memperoleh pengalaman bermakna yang sesuai dengan tahapan experiential learning Kolb. Efektivitas program juga selaras dengan teori efektivitas organisasi Schermerhorn & Bachrach. Data sekunder memperkuat temuan dengan menunjukkan peningkatan keterampilan, kerja tim, dan inovasi mahasiswa. Penelitian ini merekomendasikan peningkatan pembekalan pra-magang, pendampingan intensif dari dosen pembimbing, serta penguatan kerja sama kampus dan industri.
Product Differentiation Strategy at Nhanas Donuts Pinrang in Facing Culinary Business Competition in the Millennial and Gen Z Era Kurniawaty; Yusrianti; Damayanti Trisnasari; Yayuk Astuti
Economics and Business Journal (ECBIS) Vol. 4 No. 4 (2026): May
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i4.321

Abstract

This study aims to analyze the product differentiation strategy implemented by Nhanas Donuts Pinrang in facing culinary business competition in the millennial and Gen Z era. The research method used is descriptive qualitative with data collection techniques through interviews, observation, and documentation. Informants consisted of the owner, production and service employees, as well as millennial and Gen Z consumers. The results showed that the product differentiation strategy applied includes four main aspects: flavor innovation with contemporary variants (matcha cheese, red velvet crumble, cookies and cream), attractive and "instagrammable" visual display, aesthetic and modern packaging design, as well as active digital marketing through Instagram, Facebook, and TikTok. Supporting factors for the success of differentiation include the owner's creativity, understanding of young consumer behavior, strategic location, and digital branding. The implications of this study indicate that product differentiation integrated with digital marketing is able to increase competitiveness and customer loyalty of local culinary Micro, Small, and Medium Enterprises in the digital era.
Co-Authors Khalik, Suhartini Kurniawaty Samratusabri Subehan Trisnasari, Damayanti Yayuk Astuti