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Consumer Behavior in The Digital Age: A Qualitative Analysis of Online Shopping Patterns in Indonesia Erlangga, Heri; Setiawati, Tita; Riadi, Farid; Hindarsah, Ida; Riani, Dini
Majalah Ilmiah Bijak Vol. 21 No. 2: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/bijak.v21i2.4334

Abstract

The development of digital technology has significantly changed consumer behavior, including in Indonesia. This research aims to qualitatively analyze consumer online shopping patterns in Indonesia. Using in-depth interview methods and content analysis, this research explores the factors that influence consumer decisions in online shopping, e-commerce platform preferences, as well as the challenges and obstacles they face. The research results show that ease of access, product variety and price promotions are the main factors that encourage consumers to shop online. Apart from that, trust in transaction security and product quality also plays an important role in purchasing decisions. This research also found that social media plays a significant role in influencing consumer shopping behavior through product recommendations and reviews. However, several challenges such as limited internet infrastructure and lack of technological knowledge among certain consumers remain obstacles to wider adoption of online shopping. The findings from this research provide insights for e-commerce companies and policymakers to develop more effective strategies for promoting online shopping and improving consumer experiences. This research also suggests the need for education and infrastructure improvements to support the growth of e-commerce in Indonesia.
Determinant Aspects of Students to Become Entrepreneurs During the Second Wave of Covid-19 Sidharta, Iwan; Riadi, Farid; Rahman, Robbi Saepul; Ramadhani, Gita Indah; Hidayahtullah, Annaba Raffal
Jurnal Ilmiah Peuradeun Vol. 11 No. 3 (2023): Jurnal Ilmiah Peuradeun
Publisher : SCAD Independent

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/peuradeun.v11i3.900

Abstract

Studying successful entrepreneurs is an exciting focus for policymakers, professionals, and academics. It presents different research results so that researchers fill the gap by using student respondents to examine the essential aspects that can drive the desire to become entrepreneurs. The researcher used a cross-sectional approach with student respondents who had attended entrepreneurship courses to discover this aspect. The number of respondents who filled out a structured questionnaire using the Google form was 129 students—the data analysis technique used the Partial Least Square structural equation model. The study results showed that 9 (nine) essential aspects could increase students' desire to become entrepreneurs. This research only used student respondents to examine essential aspects that could encourage the desire to become entrepreneurs. The cross-sectional approach was also tested simultaneously during the second wave of Covid-19. The research results have implications for developing essential aspects for students to become entrepreneurs.
Entrepreneurial Leadership: Strategies For Enhancing Team Performance and Business Growth Erlangga, Heri; Hindarsah, Ida; Riani, Dini; Setiawati, Tita; Riadi, Farid
Jurnal Ad'ministrare: Jurnal Pemikirian Ilmiah dan Pendidikan Administrasi Perkantoran Volume 11, Issue 1, 2024
Publisher : Pendidikan Administrasi Perkantoran, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71309/administrare.v11i1.2954

Abstract

This research examines the importance of entrepreneurial leadership in improving team performance and business growth. The background to the problem shows that many companies face challenges in achieving optimal team performance and sustainable growth. Although various leadership models have been implemented, there is a gap in the literature exploring the specific strategies used by entrepreneurial leaders to overcome these challenges. The observed phenomenon shows that leaders with an entrepreneurial orientation tend to be more adaptive and innovative in facing market changes. The importance of this research lies in its in-depth qualitative approach to understanding the dynamics of entrepreneurial leadership. The method used involves in-depth interviews with business leaders who have proven success in improving team performance and driving business growth. The data collected was analyzed using a thematic approach to identify the main strategies implemented by these leaders. The research results show that entrepreneurial leaders use various strategies such as team empowerment, measured risk taking, and continuous innovation to improve team performance. In addition, they also emphasized the importance of a clear vision and effective communication to encourage team spirit and collaboration. Discussion of the results shows that these strategies not only improved team performance but also contributed to significant business growth. Thus, entrepreneurial leadership plays an important role in overcoming the challenges of team performance and business growth. This study provides valuable insights for business leaders and researchers into how entrepreneurial leadership strategies can be implemented effectively to achieve organizational goals.
Menciptakan Keputusan Pembelian Yang Dipengaruhi Harga Dan Promosi Pada Razz Food Pelaku UMKM Aneka Bumbu Ayam Di Bandung Erlangga, Heri; Setiawati, Tita; Riani, Dini; Riadi, Farid; Hindarsah, Ida
Jurnal Tadbir Peradaban Vol. 4 No. 1 (2024): Jurnal Tadbir Peradaban
Publisher : Prodi Manajemen STIE Hidayatullah Depok

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55182/jtp.v4i1.473

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh harga dan promosi terhadap keputusan pembelian pada Razz Food Pelaku UMKM Aneka Bumbu Ayam di Bandung. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini harga berpengaruh signifikan terhadap keputusan pembelian sebesar 45,7%, uji hipotesis diperoleh t hitung > t tabel atau (8,888 > 1,986). Promosi berpengaruh signifikan terhadap keputusan pembelian sebesar 39,2%, uji hipotesis diperoleh t hitung > t tabel atau (7,790 > 1,986). Harga dan promosi secara simultan berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 7,323 + 0,451X1 + 0,367X2. Kontribusi pengaruh sebesar 57,7%, uji hipotesis diperoleh F hitung > F tabel atau (63,319 > 2,700).
Islamic Work Ethics-Based Organizational Citizenship Behavior to Improve the Job Satisfaction and Organizational Commitment of Higher Education Lecturers in Indonesia Farid Riadi; Dini Riani; Denok Sunarsi; Afzal Sayed Munna
International Journal of Educational Administration, Management, and Leadership Volume 6, Number 1, May 2025
Publisher : Har Press Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51629/ijeamal.v6i1.214

Abstract

The issue of Organizational Citizenship Behavior (OCB) among academics, especially lecturers, plays a vital role in assessing the quality and performance of higher education institutions. This study explores how Islamic work ethics, job satisfaction, and organizational commitment contribute to the development of OCB among lecturers. A total of 365 lecturers from 14 private universities were selected using proportional random sampling. The research applied Structural Equation Modeling (SEM) with the AMOS software to analyze the data. The results demonstrate that Islamic work ethics have a significant and positive effect on both OCB and organizational commitment. However, the influence of Islamic work ethics on job satisfaction, while positive, is statistically insignificant. Moreover, job satisfaction is found to have a strong and significant impact on OCB, but its relationship with organizational commitment remains insignificant. These findings reveal a nuanced interaction between ethical values, personal satisfaction, and voluntary behavior within the academic work environment. Given these insights, the study highlights the importance of fostering Islamic work ethics and job satisfaction to improve OCB among lecturers. Strengthening these elements may not only elevate individual performance but also enhance organizational commitment over time. As a practical implication, private university management should prioritize ethical development programs and support systems that improve job satisfaction. Such initiatives are expected to contribute to a more engaged, committed, and ethically grounded academic workforce, ultimately advancing institutional quality and effectiveness.
Leadership Effectiveness, Competency Development, and Educational Staff Performance:: Mediating Role of Job Satisfaction and Moderating Role of Digital Literacy Farid Riadi; Dini Riani
Vifada Management and Social Sciences Vol. 3 No. 2 (2025): July - December
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/613jjv15

Abstract

Purpose: Digital transformation in higher education demands improved performance from educational staff who are adaptable and professional. However, there remains a gap between the demands of digitalisation and the readiness of human resources, particularly in terms of competencies, leadership, and digital literacy. This study aims to analyse the influence of effective leadership, competency development, and digital literacy on the performance of educational staff, both directly and indirectly through job satisfaction, as well as to test the moderating role of digital literacy. Research Design and Methodology: This study employs a quantitative approach using explanatory research methodology. The study population consists of educational staff at private higher education institutions in West Java Province, with a sample size of 100 respondents selected via purposive sampling. Data collection was conducted using a questionnaire with a Likert scale, and data analysis utilised Structural Equation Modelling based on Partial Least Squares (SEM-PLS). The research was conducted between January and March 2025. Findings and Discussion: The results indicate that competency development, effective leadership, and digital literacy play a role in enhancing job satisfaction and the performance of educational staff. Job satisfaction was found to be a key mediating factor in the relationship between organisational variables and performance, whilst digital literacy acts as a moderating factor in this relationship. These findings indicate that improved performance is determined not only by technical factors but also by psychological aspects and the ability to adapt to technology. Implications: The implications of this research emphasise the importance of digital-based competency development strategies, adaptive leadership, and the strengthening of digital literacy to enhance the performance of educational staff in a sustainable manner.
EMPOWERING FUTURE ENTREPRENEURS: THE MEDIATING ROLE OF PERCEIVED BEHAVIORAL CONTROL IN THE RELATIONSHIP BETWEEN ENTREPRENEURSHIP EDUCATION AND ENTREPRENEURIAL INTENTIONS Riani, Dini; Riadi, Farid
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 10 No. 4 (2026): Volume 10, Nomor 4, August 2026
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Entrepreneurial intention has become an important determinant of entrepreneurial behavior among university students, particularly in developing economies where graduate unemployment remains a significant challenge. This study aims to examine the effect of entrepreneurship education on entrepreneurial intention and investigate the mediating role of perceived behavioral control in this relationship. A quantitative approach was employed using a survey of undergraduate students from eight public universities in East Java, Indonesia. Data were collected from students who had completed entrepreneurship courses and analyzed using Structural Equation Modeling (SEM) with AMOS. The findings reveal that entrepreneurship education has a positive and significant effect on entrepreneurial intention and perceived behavioral control. Furthermore, perceived behavioral control significantly influences entrepreneurial intention. The mediation analysis indicates that perceived behavioral control partially mediates the relationship between entrepreneurship education and entrepreneurial intention, suggesting that entrepreneurship education strengthens entrepreneurial intention both directly and indirectly through enhancing students’ confidence in their entrepreneurial capabilities. The novelty of this study lies in integrating entrepreneurship education and entrepreneurial intention through the mediating mechanism of perceived behavioral control within the Theory of Planned Behavior framework in the context of Indonesian higher education. These findings contribute to entrepreneurship literature by providing empirical evidence of the psychological process through which entrepreneurship education fosters entrepreneurial intention. Practically, the study implies that universities should emphasize experiential and competency-based entrepreneurship learning to strengthen students’ entrepreneurial confidence and encourage entrepreneurship as a viable career choice.
PENGUATAN KAPASITAS APARATUR KELURAHAN DALAM IMPLENTASI KEBIJAKAN PUBLIK DAN EKONOMI DI KELURAHAN NYENGSERET KOTA BANDUNG Ade Irawan; Farid Riadi; Yayu Purwanti
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 3 (2026): Vol. 7 No. 3 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i3.60083

Abstract

Kelurahan memiliki peran strategis sebagai unit pemerintahan terdepan dalam pelayanan publik dan pemberdayaan ekonomi masyarakat. Namun, aparatur Kelurahan Nyengseret, Kecamatan Astanaanyar, Kota Bandung, masih menghadapi tantangan dalam optimalisasi layanan digital dan pengelolaan data UMKM secara sistematis. Kegiatan Pengabdian kepada Masyarakat ini bertujuan untuk meningkatkan kapasitas aparatur kelurahan melalui model Participatory Training and Mentoring dalam digitalisasi layanan publik dan pemberdayaan UMKM. Metode pelaksanaan dilakukan melalui empat tahapan, yaitu identifikasi kebutuhan mitra, pelatihan partisipatif, pendampingan lapangan, serta evaluasi dan tindak lanjut program. Kegiatan ini melibatkan 35 peserta yang terdiri atas aparatur kelurahan, operator layanan, unsur kewilayahan, dan perwakilan RT/RW. Materi kegiatan mencakup regulasi pelayanan kelurahan, penggunaan layanan digital, pendataan UMKM, dan pemetaan potensi ekonomi lokal. Hasil kegiatan menunjukkan adanya peningkatan pemahaman dan keterampilan aparatur dalam menggunakan sistem layanan digital, perbaikan alur pelayanan administrasi, serta penguatan fungsi kelurahan dalam fasilitasi UMKM. Luaran kegiatan meliputi tersusunnya database awal 42 UMKM, pemetaan potensi ekonomi pada 15 RT, fasilitasi 8 UMKM untuk mengakses program pembiayaan, serta terbentuknya Tim Ekonomi Kelurahan. Kegiatan ini menunjukkan bahwa model Participatory Training and Mentoring relevan digunakan sebagai strategi penguatan kapasitas aparatur kelurahan karena menggabungkan pelatihan, praktik langsung, mentoring, dan tindak lanjut kelembagaan. Program ini layak direplikasi pada kelurahan lain dengan penyesuaian terhadap karakteristik wilayah dan kebutuhan mitra.
ANALYSIS OF THE INFLUENCE OF JOB SATISFACTION, TRANSFORMATIONAL LEADERSHIP, AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) ON EMPLOYEE PERFORMANCE AND ITS IMPACT ON EMPLOYEE RETENTION IN MANUFACTURING COMPANIES IN INDONESIA Farid Riadi; Dini Riani; Denok Sunarsi
Jurnal Riset Bisnis dan Manajemen Vol. 18 No. 2 (2025): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v18i2.21891

Abstract

This research aims to analyze the influence of job satisfaction, transformational leadership, and Organizational Citizenship Behavior (OCB) on employee performance and their impact on employee retention in manufacturing companies in Indonesia. Job satisfaction, transformational leadership, and OCB are important variables in human resource management that can influence individual and organizational performance as a whole. This research uses quantitative methods with descriptive and explanatory approaches. Data was collected through a survey involving 300 employees from several manufacturing companies in Indonesia who were selected using purposive sampling. The research results show that the variables of job satisfaction, transformational leadership, and OCB influence employee performance, and employee performance influences employee retention, namely good performance will have an impact on reducing employee retention levels.