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All Journal Jurnal Manajemen dan Bisnis (Performa) JAM : Jurnal Aplikasi Manajemen JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Bisnis dan Manajemen Jurnal Manajemen Indonesia JURNAL MANAJEMEN MOTIVASI SEIKO : Journal of Management & Business Creative Research Journal Almana : Jurnal Manajemen dan Bisnis Jurnal Ilmu Sosial Politik dan Humaniora (Jisora) Asian Management and Business Review Jurnal Riset Manajemen dan Bisnis Journal of Business, Social and Technology
Elvira Azis
Universitas Telkom
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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Pengaruh Program Corporate Social Responsibility “Bring Back Our Bottle” Terhadap Citra Perusahaan The Body Shop (Survey pada Konsumen The Body Shop) Bunga Indraswari Irawan; Elvira Azis
SEIKO : Journal of Management & Business Vol 5, No 2 (2022): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.2228

Abstract

Abstrak The Body Shop merupakan perusahaan yang terkenal dengan penerapan program Corporate Social Responsibility-nya. Salah satu program CSR yang diangkat dalam penelitian ini adalah Bring Back Our Bottle (BBOB). Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Corporate Social Responsibility (CSR) program Bring Back Our Bottle (BBOB) terhadap Citra Perusahaan The Body Shop. Metode yang digunakan dalam penelitian ini adalah kuantitatif dengan jenis penelitian deskriptif. Populasi penelitian ini adalah masyarakat atau konsumen The Body Shop yang mengetahui program CSR Bring Back Our Bottle dengan sampel penelitian sebesar 100 responden yang diambil dari rumus Cochran. Data dalam penelitian diambil melalui kuesioner yang kemudian dianalisis menggunakan analisis regresi linear sederhana. Berdasarkan hasil uji statistik, program Corporate Social Responsbility (CSR) Bring Back Our Bottle berpengaruh positif terhadap Citra Perusahaan The Body Shop. Selanjutnya, program CSR Bring Back Our Bottle memiliki kontribusi terhadap citra perusahaan The Body Shop sebesar 56,9% dan sisanya 43,1% dijelaskan oleh variabel-variabel lain di luar penelitian ini. Kata Kunci: Corporate Social Responsibility, Citra Perusahaan, The Body Shop, Bring Back Our Bottle Abstract The Body Shop is a company that is well-known for its implementation of its Corporate Social Responsibility program. One of the CSR programs raised in this research is Bring Back Our Bottle (BBOB). The purpose of this study was to determine the effect of Corporate Social Responsibility (CSR) of the Bring Back Our Bottle (BBOB) program on The Body Shop's corporate image. The method used in this research is quantitative with descriptive research type. The population of this research is the community or consumers of The Body Shop who know about the Bring Back Our Bottle CSR program with a research sample of 100 respondents taken from the Cochran formula. The data in the study were taken through a questionnaire which was then analyzed using simple linear regression analysis. Based on the results of statistical tests, the Bring Back Our Bottle Corporate Social Responsibility (CSR) program has a positive effect on The Body Shop's Corporate Image. Furthermore, the Bring Back Our Bottle CSR program contributed 56.9% to The Body Shop's corporate image and the remaining 43.1% was explained by other variables outside of this study. Keywords: Corporate Social Responsibility, Citra Perusahaan, The Body Shop, Bring Back Our Bottle
Pengaruh Pdb Casual Style dan PDB Muslim Style terhadap PDB Ekonomi Kreatif di Provinsi Jawa Barat Elvira Azis; Zalza Nabilla Putri Mulyadi
SEIKO : Journal of Management & Business Vol 5, No 2 (2022): July - December
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i2.2436

Abstract

Abstrak Dalam ekonomi kreatif terdapat 17 subsektor didalamnya, namun yang paling berpengaruh salah satunya adalah fashion. Fashion memiliki beberapa substor dan dalam penelitian ini dibatasi oleh casual style dan muslim style yang kemudian merujuk pada penelitian mengenai nilai PDB dari casual style dan PDB muslim style terhadap PDB ekonomi kreatif. Penelitian ini memiliki tujuan untuk mengetahui apakah terdapat pengaruh antara PDB casual style dan PDB ekonomi kreatif, kemudian mengetahui apakah terdapat pengaruh antara PDB muslim style dan PDB ekonomi kreatif, serta untuk mengetahui pengaruh antara PDB casual style dan PDB muslum style terhadap PDB ekonomi kreatif. Keywords: Casual Style GDP; Muslim Style GDP; and Creative Economy GDP
EXPLORING COMPENSATION SATISFACTION TO ENHANCE MOTIVATION AND REDUCE TURNOVER INTENTION AMONG EMPLOYEE OF PRIVATE BOTTLED WATER COMPANY IN INDONESIA Arif Partono Prasetio; Elvira Azis; Grisna Anggadwita
Jurnal Bisnis Manajemen Vol 20, No 1 (2019): March 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (342.676 KB) | DOI: 10.24198/jbm.v20i1.274

Abstract

The bottled water industry faces rapid development. This expansion increases the business competition between companies. One of important aspect to win the competition is to have the right resources. Human resources have long been known as important factor in organization. They need to have and enhance their human capital if they want to have competitive advantage which is hard to compete. Therefore, every business organization should maintain their outstanding employees. This study aims to identify the efforts of private organizations in retaining employees by analysing the role of compensation satisfaction and motivation. This study uses quantitative method with bootstrapping approach. The questionnaire was distributed to 200 employees and gets 133 usable responses with response rate of 66.5%. Using mediation analysis the study found motivation did not mediate the relation between compensation satisfaction and turnover intention. Compensation had direct effect on turnover intention which means the organization must put their thoughts on how to manage compensation program. Though better compensation could lead to higher work motivation, it turn out that motivated employee tends to search the opportunity outside the organization. Other important thing is that the human resources should start identifying why motivated employees want to leave the organization.
Gaya Kepemimpinan Transformasional, Stres Kerja, Kepuasan Kerja, dan Turnover Intention pada Karyawan Perusahaan Penyedia Jasa Konsultasi Pengembangan Sumberdaya Manusia Sumrahadi Sumrahadi; Elvira Azis; Ikeu Kania; Nadya Pradipta Respati; Alya Rahmadhanty
Jurnal Ilmu Sosial Politik dan Humaniora (JISORA) Vol 2 No 1 (2019): Jurnal Ilmu Sosial Politik dan Humaniora
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik - Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.271 KB) | DOI: 10.36624/jisora.v2i1.16

Abstract

Penelitian ini menganalisis hubungan antara gaya kepemimpinan transformasional, stres kerja, kepuasan kerja, dan turnover intention pada organisasi yang bergerak di bidang konsultansi. Tingkat perputaran karyawan yang terlalu cepat dan sering dapat merugikan perusahaan karena harus menyiapkan sumberdaya manusia yang baru serta melatihnya. Berbagai cari dilakukan organisasi agar karyawan khususnya yang berprestasi tidak berencana untuk mengundurkan diri. Hasil kajian ini diharapkan dapat menjadi acuan bagi perusahaan untuk mengevaluasi kebijakan terkait pengelolaan sumberdaya manusia dalam upaya meminimalkan niat karyawan untuk mundur. Responden untuk penelitian ini sebanyak 75 orang karyawan yang terdiri dari manajer, supervisor dan pelaksana. Analisis korelasi dengan program SPSS digunakan untuk mengukur seberapa kuat hubungan antara variabel. Hasil penelitian menunjukkan bahwa gaya kepemimpinan memiliki korelasi positif yang kuat dengan tingkat kepuasan kerja dan stres kerja juga berkorelasi positif dengan niat untuk mengundurkan diri. Hasil ini sesuai dengan karya ilmiah sebelumnya. Untuk meningkatkan kepuasan kerja, organisasi dapat menerapkan gaya kepemimpinan transformasional yang diakui memiliki banyak manfaat positif. Sebagian kecil dari niat karyawan untuk mundur disebabkan tingkat stres kerja yang dialami. Dengan demikian organisasi perlu memperbaiki kondisi yang menyebabkan stres agar niat karyawan untuk mundur berkurang. Temuan lain dari penelitian ini adalah tidak adanya korelasi antara gaya kepemimpinan dan kepuasan kerja dengan niat untuk mengundurkan diri. Niat karyawan untuk didorog oleh faktor lain misalnya adanya tawaran yang menarik atau kesempatan yang ebih baik. Hal ini menjadi masukan agar organisasi senantiasa memperhatikan kondisi eksternal dan melakukan penyesuaian terhadap kondisi internal jika dinilai sudah kurang memadai.
Conceptual review of global outsourcing-offshoring in the last 20 years: Notes on systematic literature review Gunawan, Arie Indra; Dewi, Andrieta Shintia; Azis, Elvira
Asian Management and Business Review Volume 4 Issue 1, 2024
Publisher : Master of Management, Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/AMBR.vol4.iss1.art2

Abstract

This paper aims to contribute to a better understanding of the relatively comprehensive breadth of information on outsourcing-offshoring from existing and open-source research articles. A systematic literature review was carried out on 700 articles related to global outsourcing to obtain results of scientific studies. The PRISMA method is used to get relevant articles that meet the quality control aspects of the article data used. Research on global outsourcing and offshoring showed significant progress from the start until its peak in 2008. In 2000 global outsourcing was in the implementation stage, requiring a lot of basic and conceptual research to develop global outsourcing activities. After 2008 the topic of global outsourcing research studies decreased. This was because research on global outsourcing became more specific. The 32 topic items grouped into 4 clusters are state-of-the-art research on global outsourcing-offshoring topics in the last 20 years.
OVERCOMING TURNOVER INTENTION PROBLEMS: DIRECT-INDIRECT MODEL TO IDENTIFY THE EFFECT OF PERCEIVED ORGANIZATIONAL SUPPORT AND JOB SATISFACTION IN SERVICE-BASED ORGANIZATIONS Azis, Elvira; Prasetio, Arif Partono; Utomo, Kristian Heri
Jurnal Aplikasi Manajemen Vol. 17 No. 3 (2019)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2019.017.03.20

Abstract

Current study investigates the direct effect of perceived organizational support on turnover intention and the mediation of job satisfaction in the relation. The turnover intention has become important issues in human resource management. It can cause losses and distraction in the business. The organization needs to identify what are the main factors which contribute or drive an employee to resign. By identifying such factors, they can improve their human resources practices to retain outstanding employees. Perceived organizational support considered havingan important effect on employee regarding their perception towards the organization. Meanwhile, the thoughts of leaving the organization can also develop from a low satisfaction level. The organization must be aware of this condition to retain the best performers. This study used 366 participants from the various organization in West Java and consisted of a manager, supervisor, and officer. We conducted mediation analysis, and the result showed only a small direct effect from perceiving organizational support on turnover intention while job satisfaction mediated the relation. The intervention proves to have a greater impact on reducing the intention. This finding corroborated previous literature and underlined that perceive organizational support and job satisfaction can help an organization in mitigating turnover level.
PERCEIVED ORGANIZATIONAL SUPPORT AS MEDIATOR IN THE RELATIONSHIP BETWEEN EFFECTIVE HUMAN RESOURCES PRACTICE AND EMPLOYEE ENGAGEMENT IN INDONESIA Djatmiko, Tri; Prasetio, Arif Partono; Azis, Elvira
Jurnal Aplikasi Manajemen Vol. 18 No. 2 (2020)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2020.018.02.11

Abstract

The purpose of the study is to examine the impact of the effects of human resources practice (HRP) on employee engagement in Indonesia through the mediation of and perceived organizational support (POS). Recently, employee engagement has been a decline, and the organization has to take action to seek out what are the main factors that can help to stop the negative trend. Data collected using a questionnaire distributed to an individual who worked in private & public organizations in Bandung. It took 3 months to collect 350 responses. And from 250 valid participants, the study found that HRP and POS were a significant predictor of employee engagement. Employee whose perceived effective human resources practice and receive support from the organization, have stronger engagement. This study also found that POS mediate the relationship, which means that HR managers should be conducted in a way that provides convenience so that employees can perform better in their job. The limitation of the study is based on cross-sectional data and using self-reports for independent and dependent variables. The practical implication of the study is that since HRP and POS were found to influence engagement, this provides a model for management regarding important factors that can be enhanced to increase employee engagement. This study also provides a wider discussion regarding the impact of HRP and POS on engagement which still limited in a local domain. Future studies are suggested to cover more detailed participants from large organizations or certain industries to gather homogenous information regarding HRP, POS, and engagement. Besides, scholars could also implement deeper analysis using other statistical methods like Structural Equation Model. Lastly, future research can also examine other work behavior such as job satisfaction, organizational commitment, and leadership style which believed to have a great impact on engagement.
Does The Age Influence Intention to Switch to Sharia Banking Services: A Case Study of Islamic Bank Customers in Indonesia Azis, Elvira; Ratih Hurriyati; Heny Hendrayati; Hilda Monoarfa; Muhammad Fatwa F
Jurnal Manajemen Indonesia Vol. 24 No. 3 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i3.8351

Abstract

This study examined the moderating effect of age on switching intention among Islamic bank customers in Indonesia who also hold accounts in conventional banks using the push, pull, and mooring approach. A quantitative research approach was adopted using Partial Least Squares Structural Equation Modeling (PLS-SEM) for data analysis with a sample of 324 respondents. The findings revealed that the Push, Pull, and Mooring approach significantly affect switching intention. Specifically, dissatisfaction and regret were identified as key components of the push factor, religious motivation represented the mooring factor, and alternative attractiveness and subjective norm were central to the pull factor. Age emerged as a critical moderating variable. The mooring factor had a significant impact on customers aged 35–45 years, while the push factor was more influential among younger customers (17–35 years) and those above 45 years. In contrast, the pull factor consistently affected switching intention across all age groups. These results provide practical insights for decision makers in planning targeted marketing strategies and contribute to the marketing management literature, particularly in the context of Islamic banking.
Brand-Generated Content, User-Generated Content, and Purchase Intention: The Mediating Role of Social Media Engagement Among Generation Z TikTok Users Neva Aliya Sagita; Elvira Azis
Journal of Business, Social and Technology Vol. 7 No. 3 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i3.685

Abstract

Background: Social media has become a major communication channel for brands, especially in reaching Generation Z, who are highly active on digital platforms. TikTok enables both brands and users to create content that shapes consumer perceptions and purchase decisions. In the skincare industry, Skintific is frequently discussed through Brand-Generated Content (BGC) and User-Generated Content (UGC), making it important to examine their influence on Generation Z consumers in Bandung. Objective: This study aims to analyze the influence of BGC and UGC on purchase intention and examine the mediating role of social media engagement among Generation Z TikTok users. Methods: This study used a quantitative survey approach involving 400 Generation Z respondents in Bandung who actively use TikTok. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the relationships among BGC, UGC, social media engagement, and purchase intention. Results: The findings show that BGC positively and significantly influenced purchase intention (β = 0.372, p < 0.001), while UGC also had a positive and significant effect (β = 0.316, p < 0.001). Social media engagement partially mediated both relationships, with an R² value of 0.737 for purchase intention. BGC showed the strongest effect on social media engagement (β = 0.510). Conclusion: BGC and UGC significantly influence purchase intention directly and indirectly through social media engagement. These findings highlight the importance of interactive, authentic, and engaging TikTok content in increasing Skintific purchase intention among Generation Z consumers.
Celebrity Credibility, Social Media Influence, and Purchase Intention: The Mediating Role of Trustworthiness and Perceived Quality on Kopi Kenangan Instagram Bunga Salsabila; Elvira Azis
Journal of Business, Social and Technology Vol. 7 No. 3 (2026): Journal of Business, Social and Technology
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jbt.v7i3.705

Abstract

Background: The Indonesian coffee beverage industry continues to grow, particularly among young consumers who are active on social media. Through Instagram, Kopi Kenangan collaborates with celebrities and influencers to strengthen brand image, build trust, and increase purchase intention. However, negative public perceptions of celebrity endorsers may reduce trust, perceived quality, and consumers’ willingness to buy. Objective: This study aims to analyze the influence of celebrity credibility, celebrity attractiveness, and social media influence on trustworthiness, perceived quality, and purchase intention toward Kopi Kenangan products on Instagram. Methods: This study used a quantitative survey approach with non-probability sampling. Data from 385 respondents were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The measurement model met reliability and validity criteria, with all outer loadings above 0.708, Composite Reliability values above 0.70, AVE values above 0.50, and HTMT values below 0.85. Results: The findings showed that social media influence (β = 0.565, p < 0.001) and celebrity credibility (β = 0.308, p < 0.001) significantly influenced trustworthiness, while celebrity attractiveness had no significant effect. Perceived quality was strongly influenced by social media influence (β = 0.762, p < 0.001) and significantly affected purchase intention (β = 0.556, p < 0.001). Trustworthiness also significantly influenced purchase intention (β = 0.151, p = 0.035). Conclusion: Purchase intention toward Kopi Kenangan is more effectively increased through perceived quality and trust, driven mainly by social media influence and celebrity credibility rather than celebrity attractiveness.
Co-Authors Alya Rahmadhanty Alya Rahmadhanty Andrieta Shintia Dewi Annisa Yasya Zhafira Apriannisa, Tiara Arie Indra Gunawan Arif Partono Prasetio Arif Partono Prasetio Arif Partono Prasetio, Arif Partono Bunga Indraswari Irawan Bunga Salsabila Deden Syarif Hidayatulloh Erni Martini Fakhrureza Maindra Grisna Anggadwita Heny Hendrayati Hilda Monoarfa Ikeu Kania Kamal, Ragil Muhammad Lugina Suciati Putri M. Malik Akbar Rohandi Mochamad Malik Akbar Rohandi Muhammad Fatwa F Nadya Pradipta Respati Nadya Pradipta Respati Neva Aliya Sagita Ratih Hurriyati Rifqi Rafi, Muhammad Roid Sadad Sa'adah, Samrotu Sumrahadi Sumrahadi Tiara Apriannisa Tri Djatmiko Utomo, Kristian Heri Wahyudayanto Utama Zalza Nabilla Putri Mulyadi Zulfa Hazimah