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All Journal Unram Journal of Community Service (UJCS) Jurnal Pengabdian Masyarakat Indonesia (JPMI)
Serly Novitasari
Universitas Sriwijaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Penggunaan Sosial Media untuk Pemasaran Produk UMKM Di Desa Burai Erni Purbiyanti; Trisna Wahyu Swasdiningrum Putri; Nurilla Elysa Putri; Yunita Yunita; Utan Sahiro Ritonga; Merna Ayu Sulastri; Serly Novitasari; M. Andri Zuliansyah
Jurnal Pengabdian Masyarakat Indonesia (JPMI) Vol. 2 No. 2 (2024): Desember
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/jpmi.v2i2.2710

Abstract

Pengabdian masyarakat ini bertujuan untuk memberikan pengetahuan terkait penggunaan sosial media untuk pemasaran produk UMKM di Desa Burai. Instrumen yang digunakan dalam pengabdian ini adalah pengisian kuesioner pre-test dan post-test kepada anggota kelompok sadar wisata yang berjumlah 25 orang. Metode pelaksanaan dilakukan dengan kegiatan penyuluhan, pelatihan, dan pendampingan. Pengolahan data dilakukan dengan skala likert (skor 1-5). Penyuluhan mengenai sosial media dalam kegiatan pemasaran bertujuan untuk meningkatkan perekonomian masyarakat di Desa Burai. Berdasarkan hasil perbandingan, terdapat indikator yang tidak terlalu meningkat secara signifikan. Salah satu faktor yang mempengaruhi adalah kurangnya pemahaman terhadap materi yang ada. Namun secara keseluruhan, setelah dilakukan penyuluhan terkait penggunaan media sosial untuk pemasaran terdapat peningkatan pengetahuan anggota kelompok sadar wisata Desa Burai dari materi yang disampaikan. Kegiatan pengabdian kepada masyarakat ini dapat dikatakan memberikan manfaat bagi anggota kelompok sadar wisata Desa Burai.
Education and Action Movement of Climate Smart Agriculture Farmers: Adapting and Mitigating the Impacts of Climate Change on Agricultural Peatland in Perigi Village Dessy Adriani; Muhammad Yazid; Muhammad Yamin; Muhammad Andri Zuliansyah; Serly Novitasari; Siti Ramadhani Andhelia; M. Huanza; Dini Damayanthi; Trisna Wahyu Swasdiningrum Putri
Unram Journal of Community Service Vol. 6 No. 4 (2025): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1318

Abstract

The agricultural sector's sustainability is seriously threatened by climate change, especially in vulnerable places like Perigi Village, which is primarily made up of peatlands. Due to a lack of knowledge about climate change adaptation and mitigation, farmers face decreasing productivity, seasonal uncertainty, and the risk of land fires. Through training, outreach, technical support, and the use of basic technologies based on climate-smart agriculture, the Climate-Smart Agriculture Farmers Education and Action Movement programme seeks to increase farmer capacity. Extension, hands-on training, agrosilvofishery systems, educational media, and the formation of Climate-Smart Agriculture Farmers Groups are some of the techniques employed. The program's results demonstrate a significant increase in farmer knowledge, the ability to apply adaptive techniques, and the creation of regional organisations that support collective efforts to reduce climate risks. This activity has an educational, social, ecological, and economic impact on the community and can be replicated as a model for village empowerment. This curriculum emphasises the importance of collaboration between academics, village administrations, and farmers in order to create sustainable agriculture and community resilience to climate change.
Co-Authors Dessy Adriani Dini Damayanthi Erni Purbiyanti, Erni M. Andri Zuliansyah M. Huanza Merna Ayu Sulastri Muhammad Andri Zuliansyah Muhammad Yamin Muhammad Yazid Nurilla Elysa Putri Siti Ramadhani Andhelia Trisna Wahyu Swasdiningrum Putri Utan Sahiro Ritonga Yunita Yunita