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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Jurnal Sosial dan Teknologi Jurnal Media Informatika Takuana: Jurnal Pendidikan, Sains, dan Humaniora PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Science and Education Journal Al-Zayn: Jurnal Ilmu Sosial & Hukum De Facto: Journal of international multidisciplinary sciences Komuniti: Jurnal Komunikasi dan Teknologi Informasi Jurnal Pustaka Cendekia Pendidikan Jurnal Pustaka Cendekia Hukum dan Ilmu Sosial Jurnal Ragam Pengabdian Jurnal Komunikasi dan Kajian Media
Ziya Ibrizah
Universitas Mulawarman
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Persepsi Gen Z Terhadap Keputusan Karir Pada Mahasiswa Ilmu Komunikasi Universitas Mulawarman (Studi Fenomenologi Pemilihan ASN) Frenita Virgo Simanullang; Johantan Alfando W S; Silviana Purwanti; Ziya Ibrizah
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 13 No 1 (2026): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v13i1.11763

Abstract

Choosing a career is an important decision that shapes one’s future. Currently, civilservice is considered a promising profession because it offers long-term benefits such asa guaranteed pension and other allowances. This study aims to understand theperceptions of Gen Z—specifically, Communication Studies students at MulawarmanUniversity—regarding the decision to pursue a career in civil service. This study employsa qualitative method with a phenomenological approach to explore individual meaningsand experiences. This study applies DeVito’s Perception Theory and employs datacollection techniques such as observation, interviews, and documentation, utilizingCreswell’s data analysis techniques as the analytical method. The results indicate thatGen Z’s—specifically Communication Studies students’—perceptions of the civil serviceprofession are shaped by their interpretation of it as a symbol of life stability amid theeconomic uncertainty of the creative industry. The civil service profession is not seen asan obstacle to creativity but rather as a stable environment that allows for work-lifebalance, ensuring that life and work remain in harmony. The civil service is considered apromising profession because it offers career progression and the assurance of a brightfuture.
FEMALE RESISTANCE AND JAVANESE CULTURAL SYMBOLISM IN THE MUSIC VIDEO 'LATHI' BY WEIRD GENIUS (FT. SARA FAJIRA) Fathul Qorib; Aizun Najih; Ziya Ibrizah
Jurnal Komunikasi dan Kajian Media Vol. 8 No. 2 (2024): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

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Abstract

The use of traditional cultural elements in popular media tends to increase as it can attract audience attention. Similarly, in the music video "Lathi" by Weird Genius (ft. Sara Fajira), Javanese cultural elements are utilized in its visual narrative and lyrics. This study aims to analyze how Javanese culture is depicted in the "Lathi" music video using Ferdinand de Saussure's semiotic approach and Vincent Mosco's commodification theory. The method used is descriptive qualitative analysis of signs (signifiers) and meanings (signifieds) in eight selected scenes from the "Lathi" music video. The results show that Javanese cultural elements, such as wayang kulit, Jaipong dance, and Kuda Lumping, as well as the representation of Javanese women, are commodified to create a commercially appealing product. Furthermore, the video portrays women as initially weak and submissive to the whispers of men, yet as the narrative progresses, they rise and fight back, symbolizing strength and resilience. The use of cultural symbols not only enhances the aesthetic appeal but also amplifies the mythical and eerie impression of women when they decide to resist oppression. The conclusion of this study is that despite the commodification, the "Lathi" music video successfully introduces Javanese culture to a global audience and conveys important values about the strength and resilience of Javanese women in facing challenges.
EFEKTIVITAS STRATEGI KOMUNIKASI PROGRAM SPADA PRO 2 RRI SAMARINDA DALAM MENINGKATKAN PENDENGAR GEN Z Rani Berliana; Ainun Ni'Matu Rohmah; Silviana Purwanti; Ziya Ibrizah
DE FACTO : Journal Of International Multidisciplinary Science Vol 4 No 01 (2026): DE FACTO : Journal Of International Multidisciplinary Sciences
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/defacto.v4i02.2800

Abstract

SPADA Pro 2 RRI Samarinda is a radio program designed to align radio communication practices with the media consumption habits of Generation Z. This descriptive qualitative study aims to analyze the effectiveness of the SPADA communication strategy and identify the factors that support and hinder its implementation. Research data were collected through in-depth interviews with three informants and analyzed using Cangara’s (2022) communication strategy model and Rogers’ (2003) concept of the change agent. The findings indicate that the SPADA communication strategy was effective during the planning and implementation stages through the use of slang expressions, personal forms of address, and the utilization of interactive Instagram Story features. The role of broadcasters as change agents was also found to reduce the social distance between the institution and its target group. Several challenges were identified, including audience research that relied on intuition rather than independent social mapping, budget-related bureaucratic constraints during the reporting stage, and evaluation practices that focused primarily on responses from loyal listeners. The study also found a mismatch between the program’s formal communication objectives and its casual style of message delivery.
Analisis Visual Grammar Pada Iklan Program Makan Bergizi Gratis Berbasis Artificial Intelligence ¬ Ikke Rizka Eariyasanti; Kezia Arum Sary; Ziya Ibrizah
Jurnal Pustaka Cendekia Pendidikan Vol. 4 No. 1 (2026): Jurnal Pustaka Cendekia Pendidikan, Volume 4 Nomor 1, Mei - Agustus 2026
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/jpcp.v4i1.676

Abstract

Penelitian ini mengkaji bagaimana makna visual dibentuk dalam video iklan Program Makan Bergizi Gratis (MBG) berbasis Artificial Intelligence (AI) yang diunggah melalui akun Instagram @meutya_hafid pada 3 Februari 2025. Dengan pendekatan kualitatif interpretatif yang berlandaskan Semiotika Sosial dan dioperasionalkan melalui Visual Grammar Kress dan van Leeuwen (2021), video berdurasi 37 detik tersebut disegmentasi menjadi 10 adegan dan 30 keyframe sebagai unit analisis dan unit observasi. Data dikumpulkan melalui teknik dokumentasi dan pengamatan sistematis berulang, kemudian dianalisis melalui makna representasional, interaktif, dan komposisional, dengan modalitas sebagai pembacaan pendukung terhadap karakter visual sintetis berbasis AI. Hasil penelitian menunjukkan bahwa makna representasional bergeser dari tindakan naratif individual menuju keterlibatan kolektif, hubungan transaksional dengan objek, dan akhirnya presentasi konseptual/institusional. Makna interaktif didominasi pola offer pada Adegan 1–8 sebelum berubah menjadi demand pada Adegan 9, bersamaan dengan munculnya teks ajakan "Dukung yuk! Makan Bergizi Gratis". Makna komposisional menunjukkan salience yang berpindah dari figur utama dan wadah makanan menuju siswa dan aktivitas, kemudian menuju teks ajakan dan akhirnya logo institusional. Modalitas membedakan register naturalistik-terstilasi (Adegan 1–9) dari register grafis-simbolik (Adegan 10). Pola-pola tersebut dapat dibaca secara hati-hati dalam kaitannya dengan fungsi penjelasan kebijakan, pengelolaan hubungan, pembangunan legitimasi, dan mobilisasi dukungan publik dalam komunikasi pemerintah digital, tanpa mengklaim bukti mengenai respons audiens maupun efektivitas program.
Co-Authors Affifa Auliya Khotrunada Afiahamalia Afiahamalia Agung Prajulianto Ahmad Hidayah Ainun Ni'Matu Rohmah Ainun Ni`matu Rohmah Ainun Ni’Matu Rohmah Aizun Najih Alda Ramadhani.M.Ilyas Andini Zeshira Maharani Dony Kristian Faishal Arif Erawan Fathul Qorib Ferri Agusriadi Frenita Virgo Simanullang Hanafi Saputra Ikke Rizka Eariyasanti Jaka Farih Agustian Johantan Alfando W S Johantan Alfando W.S Kadek Dristiana Dwivayani Kadek Dristina Dwiyani Kamilah Dwi Kurniawati Kezia Arum Sary Kezia Arum Sary Luthfi Haidar Farras Muhammad Rivaldy Najwa Ainu Syifa Nurliah Rani Berliana Rina Juwita Rina Juwita Yuhelna