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All Journal Jurnal Manajemen, Akuntansi, Ekonomi Journal of Community Service (Abdisci)
Brilliant Handyman Manalu
Politeknik Wilmar Bisnis Indonesia
Economics, Econometrics & Finance Other

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BUILDING PROFESSIONALISM THROUGH SENSE OF BELONGING AND POSITIVE CHARACTER Elvie Maria; Josep Yuki Hartandi; Brilliant Handyman Manalu; Andriasan Sudarso
Jurnal Abdisci Vol 3 No 5 (2026): Vol 3 No 5 Tahun 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/abdisci.v3i5.1037

Abstract

Introduction. The VUCA era (Volatility, Uncertainty, Complexity, and Ambiguity) poses substantial challenges to the professionalism of educators and educational personnel, which can no longer depend solely on technical competencies, formal regulations, and structural supervision. These conditions necessitate a form of professionalism grounded in internal awareness, character resilience, and a clear value orientation. T Purpose. This article aims to conceptually examine the role of sense of belonging and positive character as fundamental foundations in fostering educator professionalism within the educational sector in the context of the VUCA era. Method. Using a conceptual framework and systematic literature review, the study explores how educators' psychological attachment to institutional values, vision, and identity contributes to the internalization of positive character traits, including integrity, responsibility, commitment, and exemplary conduct. Result and discussion. Sense of belonging is conceptualized as a psychological mechanism that enhances the consistency of educators' professional behavior amid policy uncertainty, role complexity, and ambiguity in educational practice. The analysis indicates that value- and character-based professionalism demonstrates greater sustainability and adaptability than professionalism driven primarily by procedural compliance. Conclusion. This article implicitly argues that strengthening sense of belonging and positive character represents a strategic approach to developing adaptive, reflective, and meaningful educator professionalism in the VUCA era, with important implications for educational policy development and professional practice.
Pengaruh Pemasaran Tiktok Terhadap Minat Beli Konsumen: Sintesis Literatur Sistematis dan Model Konseptual Tio Kristina Silaban; Suhaila Afni; Imelda Silalahi; Brilliant Handyman Manalu
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 5 No. 1 (2026): Jurnal Manajemen, Akuntansi, Ekonomi (Mei)
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v5i1.2140

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran melalui TikTok terhadap minat beli konsumen melalui studi literatur. Berbagai penelitian sebelumnya menunjukkan hasil yang beragam terkait mekanisme pengaruh pemasaran TikTok terhadap minat beli, namun temuan tersebut masih tersebar dan belum terintegrasi dalam satu kerangka konseptual yang komprehensif. Studi ini menyintesis temuan empiris dari berbagai jurnal terkini mengenai elemen pemasaran TikTok, seperti konten kreatif, influencer marketing, iklan berbayar, dan interaksi sosial, serta pengaruhnya terhadap variabel mediasi seperti engagement, kepercayaan, dan persepsi nilai.Metode penelitian menggunakan pendekatan kualitatif studi literatur, dengan pemilihan artikel berdasarkan relevansi topik, publikasi tahun 2020–2025, dan sumber dari jurnal nasional maupun internasional bereputasi. Analisis dilakukan melalui sintesis temuan untuk membangun model konseptual integratif.Hasil penelitian menunjukkan bahwa pemasaran melalui TikTok berpengaruh signifikan terhadap minat beli konsumen, baik secara langsung maupun tidak langsung melalui variabel mediasi psikologis dan sosial. Model konseptual yang dihasilkan menegaskan bahwa minat beli konsumen merupakan hasil interaksi kompleks antara stimulus pemasaran TikTok dan respons konsumen. Studi ini memberikan kontribusi melalui integrasi temuan empiris menjadi model konseptual komprehensif yang memetakan hubungan antarvariabel secara sistematis.Secara praktis, penelitian ini menyarankan strategi pemasaran TikTok yang menekankan konten kreatif, autentik, interaktif, dan pemilihan influencer yang relevan untuk meningkatkan efektivitas pemasaran digital.
Co-Authors Andriasan Sudarso Elvie Maria Imelda Silalahi Josep Yuki Hartandi Suhaila Afni Tio Kristina Silaban