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All Journal IQTISHODUNA Jurnal Pengabdian Magister Pendidikan IPA Creative Research Management Journal ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Jurnal Manajemen dan Bisnis Journal of Artificial Intelligence and Digital Business Indonesian Journal of Multidisciplinary on Social and Technology Journal of Innovative and Creativity Journal of Community Empowerment Dedikasi : Jurnal Pengabdian Lentera Joong-Ki
Arwin Yafi Rahmatullah
Universitas Bumigora
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Pengaruh Influencer dan Brand knowledge terhadap Brand choice pada Generasi Z Dindi Sabila Iriani Putri; Arwin Yafi Rahmatullah; L. Jatmiko Jati; Putri Amalia Wardi
Indonesian Journal of Multidisciplinary on Social and Technology Vol. 4 No. 3 (2026): Juli - Oktober
Publisher : PT Ilmu Data Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijmst.v4i3.13537

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Influencer dan brand knowledge terhadap brand choice pada Generasi Z pengguna Pinkflash di Kota Mataram di era digital dan media sosial. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Populasi dalam penelitian ini adalah Generasi Z pengguna produk Pinkflash di Kota Mataram, dengan jumlah sampel sebanyak 399 responden yang ditentukan menggunakan teknik purposive sampling. Data penelitian dikumpulkan melalui kuesioner dengan skala Likert dan dianalisis menggunakan regresi linear berganda. Pengujian data meliputi uji validitas, uji reliabilitas, uji asumsi klasik, uji parsial (t), uji simultan (F), dan uji koefisien determinasi. Hasil penelitian menunjukkan bahwa Influencer berpengaruh positif dan signifikan terhadap brand choice. Hal ini menunjukkan bahwa semakin baik persepsi konsumen terhadap Influencer, terutama dari aspek kepercayaan, daya tarik, dan keahlian, semakin besar kecenderungan Generasi Z dalam memilih merek Pinkflash. Brand knowledge juga berpengaruh positif dan signifikan terhadap brand choice, yang menunjukkan bahwa semakin baik pengetahuan konsumen mengenai suatu merek, semakin kuat kecenderungan konsumen dalam memilih merek tersebut. Secara simultan, Influencer dan brand knowledge berpengaruh positif dan signifikan terhadap brand choice pada Generasi Z pengguna Pinkflash di Kota Mataram. Penelitian ini menunjukkan bahwa Influencer dan pengetahuan merek merupakan faktor yang perlu diperhatikan dalam membentuk pilihan merek konsumen.
Pengaruh Lokasi, Kualitas Pelayanan dan Harga terhadap Keputusan Pembelian Kopi Lejit Sepeda Listrik Keliling Arya Adinata; Rini Anggriani; Arwin Yafi Rahmatullah; Baiq Dinna Widiyasti; Ega Dwi Putri Marswandi
MANABIS: Jurnal Manajemen dan Bisnis Vol. 5 No. 3 (2026): September 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/manabis.v5i3.8928

Abstract

The "Kopi Lejit" mobile electric bicycle coffee business in Gerung District, West Lombok Regency, is one of the coffee enterprises thriving amidst intensifying competition in the coffee industry. Although sales of Kopi Lejit showed an upward trend from July to November 2025, the business's continued growth depends on the ability to sustain consumer purchasing decisions. Factors assumed to influence purchasing decisions include location, service quality, and price as efforts to provide the best value for consumers.This study aims to analyze the effect of location, service quality, and price on consumer purchasing decisions. The research employed a quantitative approach with a population consisting of consumers who had purchased products from Kopi Lejit Mobile Electric Bicycle Coffee Business. A total of 85 respondents were selected using a purposive sampling technique.Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of SPSS software. The results indicate that partially, location has a positive and significant effect on purchasing decisions, service quality has a negative and significant effect on purchasing decisions, and price has a positive and significant effect on purchasing decisions.Simultaneously, the three variables also have a significant effect on purchasing decisions, with an Fcount value of  70.910 > Ftable of 2.72 and a significance value of 0.00 < 0.05. These findings indicate that a strategic location and appropriate pricing can improve consumer purchasing decisions, while service quality is not the primary factor considered by consumers when making purchasing decisions at Kopi Lejit Mobile Electric Bicycle Coffee Business. In addition, price is the most dominant variable influencing consumer purchasing decisions.
The Effect of Influencer Marketing, Brand Image, and Promotion on Customer Loyalty of Eiger Products on Shopee in Mataram City Nopik Rifaldi; Stevany Hanalynha Dethan; Putri Amalia Wardi; M. Chotibul Umam Assa’ady; Arwin Yafi Rahmatullah
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 2 (2026): September
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i2.1845

Abstract

This study aims to examine the effect of work discipline, work motivation, and career development on employee performance at PT Jaya Terus Abadi, North Lombok. This study employed a quantitative approach with a descriptive-associative research design. The population consisted of 39 employees, and saturated sampling was applied, involving all members of the population as respondents. Data were collected through questionnaires and analyzed using multiple linear regression with the assistance of IBM SPSS. The results indicate that work discipline has a positive and significant effect on employee performance. Work motivation also has a positive and significant effect on employee performance. Career development has a positive and significant effect on employee performance. Simultaneously, work discipline, work motivation, and career development have a positive and significant effect on employee performance. The coefficient of determination shows that the three independent variables explain 72.5% of the variation in employee performance, while the remaining 27.5% is explained by other factors outside the research model. These findings suggest that strengthening work discipline, enhancing employee motivation, and providing effective career development opportunities are important strategies for improving employee performance at PT Jaya Terus Abadi, North Lombok.
Does Green Market Orientation and Green Supply Chain Affect Business Performance? The Mediating Role of Environmental Attitude Arwin Yafi Rahmatullah; Sinta Putri Anggraini; Muhammad Ali Fikri; Aris Kusumo Diantoro
IQTISHODUNA IQTISHODUNA (Vol. 22, No. 2, 2026)
Publisher : Fakultas Ekonomi, UIN Maliki Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/iq.v22i2.41781

Abstract

Challenges related to the environment have become increasingly significant in recent years. For instance, depletion of the ozone layer, climate change, different forms of pollution and shortages of critical raw materials are only some of these challenges. Simultaneously, there has been an increasing demand for more environmentally friendly products. The uncertainty of markets and the instability of businesses have been challenges for all enterprises. This study evaluates the impacts of Green Market Orientation (GMO) and Green Supply Chain Management (GSCM) on Business Performance (BP), with Environmental Attitude (EA) as a mediating variable. Quantitative research was conducted with a sample of 200 MSMEs in East Lombok using purposive sampling. Partial Least Squares (PLS) has been applied for data analysis. Negative impacts of both GMO and GSCM on BP and a negative impact of GMO on EA were determined. In contrast, GSCM had a positive and significant impact on EA. Furthermore, EA had a positive and significant effect on BP. The findings also indicated that EA mediates the relationship between GSCM and BP. Hence, environmental attitudes of the MSMEs were transforming green supply chain practices into improved business performance.
Co-Authors Alfian Sayuti Aris Kusumo Diantoro Arya Adinata Aryan Agus Pratama Baiq Dinna Widiyasti Baiq Dinna Widyasti Baiq Nadia Nirwana Defi Defi Dewi, Puspita Dindi Sabila Iriani Putri Ega Dwi Putri Marswandi Endra Gunawan Aji Saputra Fikri, Muhammad Ali Herawati, Baiq Candra I Nyoman Yoga Sumadewa Ika Yuliana Juliana Palit Khairunnisa M. Chothibul Umam Assa’ady M. Chotibul Umam Assa’ady Makiah Makiah Melati Rosanensi Muhammad wisnu Alfiansyah Ningsih, Nurul Hidayati Indra Nopik Rifaldi Putri Amalia Wardi Rina Komala Rini Anggriani Rizal Ramdani Sinta Putri Anggraini Stevany Hanalyna Dethan Stevany Hanalynha Dethan Suryadi Suryadi Susilo Talidobel Widia Febriana Yogi Dwi Purnama