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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Efektivitas Iklan Meatless Kingdom pada Media Sosial Instagram dengan Pendekatan Model AIDA Azzahra, Sheila Najwa; Hapsari, Hepi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19354

Abstract

Instagram is one of the largest social media platforms in Indonesia and is widely used by companies to reach consumers directly, including Meatless Kingdom, a producer of plant-based food products. Despite offering health and environmental benefits, the product still faces challenges such as low public awareness and limited interest in trying plant-based alternatives. This study aims to measure the effectiveness of Meatless Kingdom’s promotional content on Instagram using the AIDA model (Attention, Interest, Desire, Action). The research employed a quantitative descriptive survey method involving 100 active followers of the @meatlesskingdom Instagram account, selected through systematic random sampling. Additional data were collected through interviews with the business owner and a literature review. The findings indicate that the promotional content is categorized as “Highly Effective” with an average score of 4.372. The highest scoring dimension was Interest (4.4975), followed by Attention (4.396), Action (4.3025), and Desire (4.292) as the lowest. Meatless Kingdom is encouraged to enhance emotional branding by maintaining appealing visuals and narratives that emphasize health, sustainability, and a modern lifestyle to boost consumer engagement and loyalty.
Kajian Faktor yang Memengaruhi Efisiensi Teknis Perkebunan Kelapa Sawit Rakyat di Kecamatan Bandar Pulau Kabupaten Asahan Propinsi Sumatera Utara Simatupang, Jones T.; Siregar, M. Akbar; Sibuea, Mhd. Buhari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17856

Abstract

The technical efficiency of smallholder oil palm plantations is a reflection of the farmers' ability to coordinate the use of inputs to obtain the desired output. This study aims to determine the value of technical efficiency and factors that influence the technical efficiency of smallholder oil palm plantations. The research area was determined purposively on the grounds that it is a sub-district area that has the largest area of smallholder oil palm plantations in Asahan Regency as the regency area that has the largest area of oil palm plantations in North Sumatra Province. The research sample was determined by quota sampling of 150 samples originating from two villages, namely Gonting Malaha Village and Padang Pulau Village, each with 75 samples. The data analysis method used Data Envelopment Analysis and Censored Tobit Regression Analysis for data on the management of smallholder oil palm plantations during 2023. From the results of the study, it was found that the majority (81.33%) of smallholder oil palm plantations were not technically efficient, with an average technical efficiency value of 0.9782. Factors that significantly influence technical efficiency are gender, age, farming experience, number of productive crops cultivated, distance from the farmer's residence to the input market, farmer experience applying organic fertilizer, experience participating in farmer organizations, and experience using information and technology facilities related to farm management. Meanwhile, factors such as education level, family size, type of seed used, and access to credit by farmers have no significant effect on technical efficiency.
Inovasi Teknologi Untuk Industrialisasi Pedesaan Serta Implikasinya Bagi Kinerja Ekonomi Industri Kecil Agro Charina, Anne; Kusumo, Rani Andriani Budi; Mukti, Gema Wibawa
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18904

Abstract

The notion of rural industrialization and how it can enhance the economic growth of small industries is still an issue that needs attention especially by policy makers. This study seeks to build understanding, knowledge and awareness on how leveraging technological innovations will help build strong rural industrialization and bring positive changes especially to the economic performance of small industries in rural areas. In this study, questionnaires were distributed to 127 participants consisting of small agro-industry entrepreneurs in Tasikmalaya district, a pilot project area for small agro-industry development in West Java. SPSS version (24.0) was used for data analysis. The findings of this study show that 58% of small agro-industry entrepreneurs have successfully adopted better technology than the generation before them, which has had positive implications for increasing their business profitability over the past three years. Policies designed can focus on improving the quality of corporate capital (economic capital, social capital and human capital) which is expected to be able to bridge the problems faced by small agro-industries in rural areas.
Dampak Perubahan Iklim dan Paparan Bencana terhadap Ketahanan Pangan di Provinsi Banten, Indonesia (2018-2023) Rahmat, Jalaludin; Budiawati, Yeni; Sulaeni, Sulaeni
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates how climate change and disaster exposure influence food security in Banten Province, Indonesia, over the period 2018–2023. Using a panel data regression approach with the Random Effects Model, the analysis incorporates key indicators of climate variability—including temperature and rainfall changes—as well as disaster-related factors such as the number of affected facilities, affected individuals, and disaster frequency. The findings indicate that variations in rainfall and infrastructure-related disaster impacts significantly affect food security outcomes, suggesting a critical link between environmental stressors and food system resilience. These results contribute to the growing body of evidence on regional food security vulnerabilities in the context of climate and disaster risks, and provide policy-relevant insights for enhancing local adaptation strategies.
Manajemen Usahatani Semangka di Desa Kubang Jaya Kecamatan Siak Hulu Kabupaten Kampar (Studi Kasus: Kelompok Usahatani Semangka Pak Andre) Hidayah, Nurul; Edwina, Susy; Maharani, Evy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19507

Abstract

The implementation of farm management in Mr. Andre's watermelon farming group in Kubang Jaya Village has not been carried out optimally. The problem faced is that the supervisory function has not been carried out properly. This can have an impact on farmers' production results. This research aims to: 1) Know the application of watermelon farm management functions, 2) Analyze the income of farmers who apply watermelon farm management. The sampling technique was carried out on watermelon farmers in Mr. Andre's watermelon field in Kubang Jaya Village, Siak Hulu District, Kampar Regency who used the farm management function in their watermelon cultivation. The sample determination was carried out using the Census (Saturated Sampling), with the consideration that this research was a case study on Mr. Andre's watermelon field. The results showed that in the watermelon farming sapta carried out by watermelon farmers on Mr. Andre's land there were still problems covering several aspects such as land preparation, seeding and maintenance activities, while in the application of watermelon farm management functions there were obstacles in harvesting activities, namely the low level of supervision or controlling farming. The average revenue obtained by farmers is IDR 228,000,000/Lg/MT or IDR 38,000,000/ha/MT. Watermelon farm income received by farmers amounted to Rp69,171,056/Lg/MT or Rp11,528,509/ha/MT. The unit Break Even Point (BEP) for Mr. Andre's farming group in Kubang Jaya Village was obtained at 25,931 kg, with a price BEP of Rp2,090. The efficiency of watermelon farming resulted in a value of 5.72, indicating that each unit of input used in watermelon farming provides a profit so that it is feasible to cultivate.
Analisis Transmisi Harga Cabai Merah Keriting (Capsicum annuum L.) di Provinsi Kepulauan Bangka Belitung Wikrawardana, Sucy; Agustina, Fournita; Evahelda, Evahelda
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18080

Abstract

ABSTRACT Curly red chili (Capsicum annum L.) is a horticultural commodity whose production, availability and price affect inflation and the national economy including in Bangka Belitung. Fluctuations in the price of curly red chili often vary depending on the amount of availability and the number of needs for curly red chili in the community. The price dynamics that occur in the market between marketing institutions for curly red chili commodities in the Bangka Belitung Islands Province are quite interesting to study. This study aims to analyze the transmission of curly red chili prices starting from producers, wholesalers to consumers. The research method is secondary time series data for 5 years (2019-2023) with Asymmetric Error Correction Model (AECM) analysis. The results of the study show that the transmission of curly red chili prices between institutions in the Bangka Belitung Islands Province runs symmetrically. This study shows the importance of efficient marketing distribution chains and price stability policies in order to maintain the stability of curly red chili prices in Bangka Belitung
Analisis Keputusan Petani Menggunakan Pupuk Organik, Anorganik, dan Campuran Pada Usahatani Padi Sawah Hasugian, Hardy; Kesuma, Sinar I Indra; Wibowo, Rulianda Purnomo
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19233

Abstract

The scarcity of chemical fertilizers has led to an increase in fertilizer prices, so farmers are reluctant to use chemical fertilizers that are too expensive and switch to using organic fertilizers. The application of organic fertilizers is not as a substitute for inorganic fertilizers but as a complement, so that in conventional cultivation organic fertilizers should be used in an integrated manner with inorganic fertilizers to increase soil and plant productivity in a sustainable manner. The purpose of this study was to analyze the decision of the use of organic fertilizers, inorganic fertilizers, and mixtures in rice farming in Sei Bamban Kiri village, Sei Bamban district, Serdang Bedagai Regency. Determination of the research area is done purposively. The sample size is determined by the Slovin method, which is as many as 90 respondents. The method of analysis to analyze the decision of farmers in purchasing the type of fertilizer used is multinomial logistic regression. The results showed that the age and number of family members have a big role in improving the decision of farmers to use fully organic fertilizer. Education Level, age, land area, and having a side job have a big influence in improving farmers ' decisions to use inorganic fertilizers. The level of Education, number of family members, land area, and care for the ecosystem have a big role in improving farmers ' decisions to use mixed fertilizers.
Persepsi Penyuluh Pertanian terhadap Cyber Extension (Suatu Kasus pada Penyuluh Pertanian di Kabupaten Bandung Barat) Rosadi, Osad Imron; Hapsari, Hepi; Trimo, Lucyana
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17798

Abstract

Mastery of various information system technologies in agriculture will greatly support the competence of agricultural extension workers. Extension workers must have competence before conducting counselling, education and training for farmers so that they can strengthen farmers' perceptions of technological innovation. This study aims to: (1) Analyse the level of implementation of cyber extension in West Bandung Regency, (2) Analyse the perception of agricultural extension workers towards cyber extension in West Bandung Regency, (3) Analyse the personal characteristics, motivation and independence of agricultural extension workers in West Bandung Regency, and (4) Analyse the partial and simultaneous effects of personal characteristics, motivation, and independence of agricultural extension workers on the perception of agricultural extension workers towards cyber extension in West Bandung Regency. The research method used is the survey research method. The analytical tool used is multiple linear regression analysis. The results showed that, (1) The level of application of cyber extension in West Bandung Regency was classified as good. Agricultural extension workers often use cyber extension to support their extension activities. (2) Perceptions of agricultural extension workers in West Bandung Regency assess the existence of cyber extension as having an important role in assisting extension activities. (3) The main motivation of agricultural extension workers in West Bandung Regency is to excel. Then the independence of extension workers can be said to be good, both emotionally, intellectually, economically, and socially. (4) Personal characteristics, motivation, and independence of extension agents have a significant influence simultaneously on the perception of agricultural extension agents in West Bandung Regency regarding cyber extension. Partially personal characteristics do not have a significant influence on the perception of agricultural extension workers in West Bandung Regency regarding cyber extension. While the motivation and independence of extension workers partially have a significant influence on the perceptions of agricultural extension workers in West Bandung Regency regarding cyber extension.
Perbandingan Kriteria dan Sub Kriteria Pengembangan Komoditi Unggulan Agribisnis di Polewali Mandar Bulkis, Bulkis; Pagala, Muh. Arman Yamin; Nurdiyah, Nurdiyah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18812

Abstract

Agroecological suitability, has high economic value, is in accordance with local socio-culture and has good technology and infrastructure. One of the regional approaches based on the development of regional superior commodities has a competitive advantage to produce one or several food commodities. Appropriate agroecological carrying capacity will be a major contributor to regional agricultural development. Therefore, the right regional development method is needed, the development of superior commodity-based agribusiness will have an important meaning for the preparation of regional development systems, especially Polewali Mandar Regency. The research was conducted in Polewali Mandar Regency from January to December 2024. Data collection methods were interviews, group discussions and document searches. Respondent sampling technique based on purposive sampling. Priority selection of superior commodities is carried out using the AHP method, Shift share, productivity calculations, and quantitative analysis. The results of the comparison matrix analysis of the criteria then agroecosystem considerations have an average elgen value of 0.49, indicating that this element must be considered in determining the priority scale developed. Then the second consideration is the economic aspect with an average elgen value of 0.23, human resources 0.16, socio-cultural 0.09 and carrying capacity 0.04. Analysis of alternative comparison matrix on economic, agroecosystem, socio-cultural, human resources and carrying capacity aspects of rice, cocoa, coconut and coffee commodities has the highest value. There are some commodities that need to be replaced such as the development of corn and papaya commodities. Commodity preference values based on consideration of criteria and sub-criteria, rice is the main choice with a higher commodity preference value of 0.4, coconut with a value of 0.2, cocoa 0.1, coffee 0.1, corn 0.007 and papaya 0.004..
Faktor–Faktor yang Memengaruhi Pendapatan Usahatani Cacing Tanah Mitra CV Rumah Alam Jaya Organik Santoso, Mikael Adi; Budiraharjo, Kustopo; Handayani, Migie
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18561

Abstract

Earthworm farming has quite good prospects. Earthworms have high economic value because they can be sold and generate profits for farmers, however the problem is that marketing is controlled by the company so that the price obtained by earthworm farmers who are partners of CV. Rumah Alam Jaya Organik is the price set according to the agreement. The purpose of this study was to analyze the income of earthworm farming partners of CV. Rumah Alam Jaya Organik and the factors that influence it. This research was conducted in November-December 2024 in Malang and its surroundings. The location was determined purposively with the consideration that Malang is the center of earthworm production in East Java Province because of the supportive climate and geographical conditions and there are companies engaged in the earthworm industry, namely CV. Rumah Alam Jaya Organik. The research method used was a census with 33 farmers as respondents. Data collection techniques were observation and interviews. Data analysis used income analysis, normality test, classical assumption test, and multiple linear regression analysis. The results of the study showed an average income of Rp 8.969.268/month and an average cost of Rp 4.076.453/month, so that the average income of the earthworm farming business of CV. Rumah Alam Jaya Organik partners was Rp 4.892.815/month with an average land area of 1.489 m2. The variables of labor and production volume had a significant effect on income, while the variables of land area, number of seeds, and amount of feed had no effect.

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