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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Analisis Preferensi Konsumen Beras Analog di E-Commerce Bani, Aplonia; Tamonob, Arista Marlince; Nahak, Delila Seran
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18602

Abstract

This study aims to provide insights for producers and stakeholders in planning the diversification of “analog rice” using “putak” flour in Kupang Regency, East Nusa Tenggara Province. Therefore, it is necessary to identify consumer preference trends and effective marketing strategies for analog rice on the “Shopee” and “Tokopedia” e-commerce platforms using the keyword “beras analog.” Qualitative data analysis was conducted using NVIVO software, while statistical analysis employed RStudio to illustrate the influence of total sales on price and rating. The results show that analog rice products are dominated by three brands—DOLLAR (corn based), SEGO (cassava-based), and FUKUMI (porang-based)—with shipping areas covering Jakarta, Madiun, and Bekasi, and peak rating distribution from 4.9 to 5. Price and rating are the primary determinants in predicting sales volume, with an increase in rating significantly boosting sales. Consumer preferences lean toward analog rice sold in bundles, with total sales exceeding 2000 compared to retail sales, indicating that higher prices do not reduce or affect total sales.
Analisis Pemanfaatan Teknologi Informasi dan Komunikasi (TIK) Terhadap Efektivitas Penyuluhan dan Produktivitas Padi Sawah di Kecamatan Denpasar Timur Zai, Vicarius Anugrah Jaya; Suardi, I Dewa Putu Oka
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19824

Abstract

Digital transformation in agricultural extension is an important strategy for accelerating the dissemination of innovation and increasing the productivity of the agricultural sector. This study aims to analyze the use of information and communication technology (ICT) and its impact on the effectiveness of extension services and rice productivity in East Denpasar District. The research location was selected purposively, with a population of 529 farmers from Subak Temaga, Subak Padanggalak, and Subak Buaji, and a sample size of 53 individuals selected using proportional sampling techniques. Data collection methods included observation, interviews, and documentation using a questionnaire as an instrument. Data analysis was conducted descriptively and quantitatively using the SEM-PLS model. The results showed that the level of ICT utilization was moderate (64.64%), with the use of mobile phones, computers, televisions, and social media. The effectiveness of extension services was classified as high (68.03%), covering aspects of understanding, enjoyment, attitude change, social relations, and action. Rice productivity was categorized as moderate (63.01%), covering aspects of cultivation intensification, effective allocation of agricultural inputs, agricultural resource management, and production improvement. The SEM-PLS test shows that ICT has a positive effect on the effectiveness of extension services (O value = 0.685; p = 0.000 < 0.05), and the effectiveness of extension services acts as a mediator for productivity (O value = 0.689; p = 0.000 < 0.05). However, ICT does not have a direct effect on rice productivity (O value = 0.149; p = 0.125 > 0.05). These findings provide important insights for developing more effective agricultural extension strategies in the digital age.
Analisis Pengaruh Ekuitas Merek terhadap Keputusan Pembelian Susu Oat Merek Oatside oleh Mahasiswa Universitas Diponegoro Ningrum, Hesty Wahyu; Setiyawan, Hery; Prasetyo, Edy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18050

Abstract

Oatside brand oat milk is a plant-based animal product alternatives (PBAPAs) that are still very popular among the public because it offers many benefits for the health of the body and the environment without reducing the delicious taste of consuming milk. This study aimed to analyze the purchasing decision making process that influence of brand equity which includes brand awareness, brand association, quality perception, and brand loyalty on the consumer decision in purchasing Oatside brand oat milk on students university of Diponegoro. This research was conducted from November to December 2024. The research method used was the survey method. The sampling method used was accidental sampling. The sample size was determined using Issac and Michael so that have a 269 respondents were taken. The data collected consisted of primary data through interviews based on G-form questionnaires, meanwhile secondary data were obtained from various relevant literature sources. The data analysis method was descriptive analysis and statistical analysis using logistic regression analysis. The result at this research showed that simultaneously brand awareness, brand associations, perceived quality and brand loyalty have significant effect on purchase decisions. The factors of brand loyalty that have a partially significant effect on purchasing decisions on students university of Diponegoro.
Faktor-faktor yang Memengaruhi Penawaran dan Permintaan Kopi Indonesia di Pasar Dunia Adevia, Juli; Napitupulu, Tia Sofiani; Al'Fatah, A'ung Ezra
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19124

Abstract

This study aims to analyze the factors influencing the supply and demand of Indonesian coffee in the world market. The analysis reveals that the supply of Indonesian coffee is affected by the cultivated area and the minimum wage of labor. Meanwhile, the demand for Indonesian coffee is influenced by sugar prices and increases in per capita income. The price of Indonesian coffee is determined by supply, demand, and the world coffee price. Coffee exports from Indonesia, Brazil, Vietnam, and Colombia are influenced by each country's exchange rate against the US Dollar and global coffee demand. The supply of Brazilian coffee is affected by coffee prices and minimum wages, while its demand is influenced by sugar prices and per capita income. The prices of Brazilian and Vietnamese coffee are influenced by world coffee prices. The supply of Vietnamese and Colombian coffee is determined by the size of the cultivated area. The demand for Vietnamese coffee is influenced by coffee prices, sugar prices, and per capita income. Meanwhile, the demand for Colombian coffee is primarily affected by per capita income, and its price is influenced by coffee supply and world coffee prices. Coffee imports by the United States, Germany, Italy, Japan, and the United Kingdom are influenced by per capita income, world coffee prices, and the previous year’s coffee prices. The world price of coffee is affected by the ratio of exports to world coffee supply.
Integrasi Vertikal Pasar Produsen Gabah dengan Pasar Konsumen Beras di Provinsi Lampung Nazilah, Nazilah; Noer, Irmayani; Kurniawan, Henry
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17661

Abstract

Rice is a food ingredient that is a top priority in government food policy.  Rice prices in Indonesia experienced an increase in the first quarter of 2024, rice prices jumped 21.3% compared to last year. The difference in rice prices occurs because of the weak agribusiness structure and market mechanisms that occur in Indonesia.  Market integration analysis can be carried out through several measurements, namely price correlation, price transmission, and Vector Error Correction Model (VECM) analysis. This research aims to analyze the relationship between rice prices at the farmer level, grain producers and consumers in Lampung Province, as well as analyzing the integration of the rice market at the farmer level, grain producers and rice consumers in Lampung Province. The data used is secondary data in the form of time series data, namely data on grain prices at the producer or farmer level and retail rice prices at the consumer level in Lampung Province from 2018 to 2023. The data analysis method uses price correlation analysis and the Vector Error Correction Model (VECM ) using Eviews.10 software. The research results show that the price of rice at both market levels, namely between the grain producer market and the rice consumer market in Lampung Province, is positively correlated.  Based on the results of the market integration analysis, it shows that the rice market in Lampung Province has not been fully integrated in the short term, while the results of the cointegration test show that in the long term the market at the grain producer and retailer level in Lampung Province is well integrated, so it can be concluded that the rice market in the Province In the short term, Lampung has not been well integrated, while in the long term the rice market in Lampung Province is integrated.
Pengaruh Modal Intelektual Terhadap Kinerja Keuangan Perusahaan Perkebunan Yang Terdaftar di Bursa Efek Indonesia Simamora, Juan feri; Rifai, Ahmad; Muwardi, Didi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18760

Abstract

ABSTRACT In the future, plantation companies will face land problems due to the increasing limitations of plantation company land resources. Therefore, in order to maintain and increase the value of the company, innovation and development of intangible assets of plantation companies are needed. This study aims to analyze the effect of intellectual capital on the financial performance of plantation companies. The sample used in this study was 36 companies listed on the Indonesia Stock Exchange. The data used in this study are the financial reports of 10 listed companies listed on the Indonesia Stock Exchange for the period 2021-2023. This study uses panel data regression analysis to analyze the effect of the variables Value Added Capital Employed (VACA), Value Added Human Capital (VAHU), and Structural Capital Value Added (STVA), on financial performance, namely Return on Assets (ROA) and Return on Equity (ROE). The results of the study show that intellectual capital has an effect on financial performance, both ROA and ROE. Partially, VACA and VAHU have a significant and positive effect on ROA, while VACA and STVA have a significant and positive effect on ROE.
Analisis Peran Blantik pada Sistem Pemasaran Domba di Pasar Hewan Tanjungsari Febiani, Mutia; Daud, Andre Rivianda; Firmansyah, Cecep
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18492

Abstract

Tanjungsari Animal Market plays an important role in livestock marketing, especially sheep.  The existence of blantik as the main actor mediating transactions between farmers and buyers creates uniqueness in the market. This study aims to analyze the activities of blantik, market actors' perceptions of blantik, and the impact of their presence on the proportion of sheep sales in Tanjungsari Animal Market. The research sample was taken from market players including farmers, traders, blantik, and consumers. Data were obtained through a survey of market participants and analyzed using the Mann-Whitney U Test statistical test. The results showed that there was a significant difference in the proportion of sales between transactions that used blantik and those that did not (p-value = 0.023). The average ranking of transactions with blantik was higher than transactions without blantik, indicating that the role of blantik contributed to improving the smoothness and efficiency of the sheep trade. The presence of blantik helps speed up transactions, expand market access, and improve price stability. However, there are different perceptions among market players regarding the impact of blantik on farmer welfare and supply chain efficiency. This study provides insights into optimizing the role of blantik in the livestock marketing system to improve farmer welfare without compromising consumer interests.
Strategi Pemasaran Ekspor Jeruk Siam di PT X Khairunnisa, Khairunnisa; Relawati, Rahayu; Amir, Nur Ocvanny
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19762

Abstract

Export activities require the best possible marketing strategy so that the orange commodities offered are able to compete, gain profits and protect the company from competitors. This research aims to determine the company's internal and external factors as well as appropriate export marketing strategies. The research location is in Pontianak, West Kalimantan. The analysis used is SWOT equipped with qualitative descriptive. The biggest strength is that the company has an extensive network with a score of 1.00 and the biggest weakness is the lack of production facilities with a score of 1.00. The greatest opportunity is to have a definite market with a score of 0.9 and the greatest threat to the quality of Siamese oranges with a score of 1.00. The results of the research show that the company is in quadrant I, namely SO (Strength - Opportunity) where strengths are greater than weaknesses and opportunities are greater than threats with a point position of (0,66; 0,82) so that the appropriate strategy is an aggressive strategy, namely utilizing strengths. and opportunities to overcome weaknesses and threats. This position benefits the company because it has great strengths and opportunities
Analisis Fluktuasi Harga Telur Ayam Ras di Provinsi Jawa Timur pada Periode 2019-2023 Jadmiko, Mochammad Wildan; Amam, Amam; Harsita, Pradiptya Ayu; Arifin, Ahmad Samsul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18282

Abstract

Price fluctuations not only harm consumers when prices increase, but also harm producers and traders when commodity prices decrease. Efforts to control food prices are important to maintain economic stability which has an impact on improving the welfare of society as a whole. Chicken eggs are one of the commodities that often experience price fluctuations. The purpose of this study was to analyze the price fluctuations of chicken eggs and analyze the factors that influence the price fluctuations of chicken eggs in East Java Province in 2019-2023. This study uses the ARCH/GARCH and VAR/VECM model analysis methods. The ARCH/GARCH model analysis is used to analyze the price fluctuations of chicken eggs in East Java Province, while VAR/VECM is used to analyze the factors that influence changes in beef prices in East Java Province. The variables tested include the price of chicken eggs (rupiah/kg), the price of catfish (rupiah/kg) which is a substitute good, the price of rice (rupiah/kg) which is a complementary good, inflation (%), the rupiah exchange rate, and interest rates (%). The results showed that the price of chicken eggs in East Java Province is included in the low fluctuation category. Factors that significantly affect changes in the price of chicken eggs in East Java Province in the short term are the rupiah exchange rate, interest rates, and rice prices; while factors that significantly affect changes in the price of chicken eggs in East Java Province in the long term are inflation, interest rates, and rice prices.
Transforming Institutions and Strengthening Livelihoods in Emerging Regional Spaces: A Case Study from Indonesia Syakirotin, Muthiah; Sulistyowati, Lies; Insan Noor, Trisna; Choibar Tridakusumah, Ahmad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19468

Abstract

Indonesia’s policy of regional expansion, initiated after the 1998 reform and formalized through Law No. 22/1999, was intended to address regional development inequalities. However, it has often led to land-use changes that pose risks to agricultural livelihoods, especially in newly established regions such as Pangandaran Regency. This research investigates the dimensions of livelihood vulnerability, the roles of institutional and policy frameworks, the composition of livelihood capital, the sustainability of livelihoods, and the prevalence of poverty in Pangandaran. Employing a quantitative descriptive approach, the study surveyed 378 farming households across the Mangunjaya and Padaherang Sub-Districts. The analysis reveals that sensitivity is the most dominant factor in livelihood vulnerability; environmental legal frameworks are the strongest among institutional and policy elements; financial capital is the most prevalent form of livelihood asset; land-use-related ecological factors are the most vital to sustainability; and housing conditions emerge as the key indicator of poverty. These findings emphasize the intricate interplay between institutional change and rural livelihoods, and they point to the critical need for cohesive policies that promote sustainable agriculture amid the ongoing challenges of regional development.

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