cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Agus Yuniawan Isyanto
Contact Email
agusyuniawanisyanto@unigal.ac.id
Phone
+6285223361182
Journal Mail Official
mimbaragribisnis@unigal.ac.id
Editorial Address
Jl. RE Martadinata No. 150 Ciamis 46274
Location
Kab. ciamis,
Jawa barat
INDONESIA
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
 143   144   145   146   147 
Faktor-faktor yang Memengaruhi Ekspor Udang di PT BeeJay Seafood Azzahran, Muhammad Rafi; Ariadi, Bambang Yudi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18667

Abstract

Indonesia is an archipelagic country with abundant fishery resources, one of the commodities is shrimp which is the main export commodity. PT BeeJay Seafood, as a seafood processing and export company in Probolinggo, faces fluctuations in shrimp exports influenced by various factors. This study aims to analyze the influence of exchange rates, inflation, shrimp prices in the domestic market, and shrimp production volume in Indonesia on the shrimp export volume of PT BeeJay Seafood. This study uses a quantitative method with a multiple linear regression approach. The data used is secondary data for the period from December 2023 to November 2024. The shrimp export trend at PT BeeJay Seafood shows a fluctuating pattern. The results of the analysis showed that partially, the rupiah exchange rate against the US dollar and inflation had a positive and significant effect, while the price of shrimp in the domestic market and the volume of shrimp production in Indonesia had no effect on shrimp exports carried out by PT BeeJay Seafood. Partially, all independent variables affect PT BeeJay Seafood's shrimp exports. This study shows that fluctuations in the rupiah exchange rate against the US dollar and inflation need to be the main concern in PT BeeJay Seafood's shrimp export strategy. In addition, companies need to consider domestic pricing policies to increase competitiveness in the international market. The results of this research are expected to provide insight for companies in optimizing shrimp exports.
Model Bisnis Canvas Usaha Pemasaran Cabai Rawit Merah (Studi kasus pada Koperasi Primadona Desa Banyuputih Kecamatan Banyuputih Kabupaten Situbondo) Mayangsari, Andina; Alfauzi, Farit; Wijaya, Rifky Agnitian; Mufid, Ahmad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18416

Abstract

Primadona Producer Cooperative focuses on the production and marketing of red bird's eye chili and large red chili in Banyuputih District, Situbondo Regency. Unlike savings and loan cooperatives, Primadona is a production cooperative that collects the agricultural products of its members. They act as a direct intermediary between farmers and consumers/markets. Primadona Cooperative has a social function, unlike the negative connotation of a middleman. The focus of this research is the description of the business model of Koperasi Primadona within the 9 elements of the Business Model Canvas. This research uses the Purposive Sampling method, and the data collected from this study consists of primary and secondary data. The research results show that the customer segments of the Cooperative are a segmented market, namely B2C for housewives and B2B for catering, restaurants, kilo kiosks, and traditional markets. Value propositions include the quality of red bird's eye chili and red chili being better compared to other regions. has low shrinkage and good physiological form. Channels use indirect channels through sales, as well as direct channels for information delivery through call centers, social media, bank transfer payments, product delivery through courier services, Customer relationships, in the form of personal assistants with call centers to assist and serve consumers and self-service during the ordering process. Revenue streams are obtained from the sale of red chili peppers and red chilies, as well as self-investment in the form of (initial savings, mandatory savings, reserve funds, and grants) and loan capital. Key resources consist of human resources, warehouse facilities, office, laptops, and agricultural machinery, as well as financial resources in the form of investments and loans. Key activities include activities with fostered farmers and partners, online and offline business activities. Key partnerships consist of alliances with fostered farmers, surrounding farmers, and wholesale markets in Indonesia, coopetition in the middle in Situbondo, and suppliers of fostered farmers and surrounding farmers. Cost structure is a type of cost-driven and consists of expenses at the level of full micro fund partner farmers and cooperatives. This business model generates efficiency but still needs to improve its business activities as well.
Strategi Pengembangan Pemasaran Agroindustri Ikan Asin Air Tawar di Kabupaten Tulang Bawang Abdurrokhim, Muhammad; Ibnu, Muhammad; Gultom, Dame Trully; Yanfika, Helvi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19659

Abstract

The objective of this study is to identify marketing development strategies for freshwater salted fish business actors in Tulang Bawang Regency. The research was conducted in Menggala District, East Menggala District, and Dente Teladas District, Tulang Bawang Regency. Respondents consisted of 37 business actors engaged in the processing of freshwater salted fish in Tulang Bawang Regency. This study employed a mixed methods approach, combining a quantitative descriptive approach to analyze census data and a qualitative SWOT analysis to formulate marketing development strategies for freshwater salted fish businesses in the region. The research findings indicate that the marketing development strategy adopted by these business actors is aggressive in nature. Recommended marketing development strategies include the diversification of end products based on freshwater salted fish to enhance competitiveness, economic value, and product adaptability to diverse consumer preferences; market penetration to increase the market share of freshwater salted fish products in existing markets through increased sales volume, intensified distribution, and optimized promotion; establishment of marketing partnerships/collaborations to expand distribution networks, strengthen market positioning, and improve marketing chain efficiency; and the development of domestic markets by expanding distribution through the optimization of local potential, market segmentation mapping, and reinforcement of marketing channels.
Analisis Profitabilitas Usahatani Padi (Oryza sativa L) di Kecamatan Pucakwangi Kabupaten Pati Fatmah, Nur Maulinda; Setiadi, Agus; Ekowati, Titik
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18191

Abstract

This research aimed (1) to analyze the income of rice farmers in Pucakwangi District, Pati Regency, (2) to analyze the profitability of rice farming in Pucakwangi District, Pati Regency, and (3) to analyze the influence of land cost factors, labor wages, seed prices, fertilizer prices, pesticide prices, production quantities, and selling prices on the income gained by farmers in Pucakwangi District, Pati Regency. This research was held in May – June 2024 in Pucakwangi District, Pati Regency. The selection of research locations was based on data from Badan Pusat Statistik (2023) which showed that Pucakwangi District is the second largest rice producer among districts in Pati Regency. The research method used was a survey method with a sample size of 100 farmers. Data collection was carried out by distributing questionnaires to be filled in by respondent farmers and by conducting direct interviews. The data analysis methods used include income analysis, profitability analysis, and multiple linear regression analysis. The research results showed; (1) the average production costs incurred by rice ,farmers was equal to IDR2.963.631/0,28 ha/MT or IDR10.691.023/ha/MT, (2) the average revenue obtained by rice farmers was equal to IDR12.105.214/0,28 ha/MT or IDR44.050.314/ha/MT, (3) the average net income obtained by rice farmers was equal to IDR9.141.583/0,28 ha/MT or IDR33.359.291/ha/MT, (4) the average profitability of rice farming was equal to 308% (5) there were significant differences between the income of rice farmers and the MSEs of Pati Regency, (6) there were a significant difference between the profitability of rice farming and the BRI credit interest rate, (7) land costs, labor wages, seed costs, fertilizer costs, pesticide costs, selling prices, and the amount of production simultaneously influenced farmers' income, and (8) land costs, fertilizer costs, production quantities, and selling prices partially significally influenced farmers' income, and (9) labor wages, seed cost, and pesticide costs partially did not significally influence farmers’ income.
Persepsi Pelaku Usaha Terhadap Kewajiban Registrasi Pangan Segar Asal Tumbuhan (Beras) di Kabupaten Tuban Hariyati, Teti; Soedarto, Teguh; Hendrarini, Hamidah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19387

Abstract

Registration of Fresh Food of Plant Origin in Domestic Production of Small Businesses (PSAT-PDUK) to maintain food safety of rice products that will be sold by business actors to the community of Tuban Regency because the issue of food safety is an important issue as the main prerequisite that must be met because it will greatly affect the acceptance of a PSAT product in the market including rice. The total sample in this study was 30 respondents for business actors, 5 respondents for consumers and 10 key informant respondents. Data analysis used in this study was perception analysis using a Likert scale tool and SWOT analysis. The perception of business actors regarding the obligation to register PSAT in Tuban Regency is included in the very good category indicating that they support and feel benefited by the obligation to register PSAT. Efforts to Improve Business Actors Regarding the Obligation to Register Fresh Food of Plant Origin (Rice) in Tuban Regency, namely Utilizing easy registration procedures and government subsidies to increase the participation of business actors and expand the certified rice market and Increase certified rice products with clear information regarding food safety standards, and utilize new market access such as e-commerce and supermarkets.
Pendapatan dan Kesejahteraan Petani Padi di Kawasan KP2B Kecamatan Abung Timur Kabupaten Lampung Utara Haros, Saskia Susanti; Affandi, Muhammad Irfan; Murniati, Ktut
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.17919

Abstract

The increasing conversion of agricultural land, especially rice fields, has become a particular concern for the government considering rice as the staple food of the community. Based on this, the government is striving to minimize land conversion by establishing sustainable food agricultural protection areas (KP2B), as rice fields have the potential to improve farmers' welfare. This study aims to analyze the income from rice farming, the income of rice farming households, and the welfare level of rice farming households in Merbau Mataram District, South Lampung Regency. This research uses a survey method. The research location was deliberately chosen in the Abung Timur District, North Lampung Regency, as one of the districts with the largest rice harvest area in North Lampung Regency and is a KP2B area. The respondents in this study are rice farmers. The selection of respondents, 75 rice farmers, used a random sampling technique (system random sampling). The data analysis used includes income analysis, R/C, and household welfare analysis based on the criteria of Sajogyo (1997), BPS (2014), and expenditure share. The research results indicate that the income from rice farming in the sustainable food agriculture area (KP2B) in the Abung Timur District, with a land area of 0.56 ha, amounts to Rp 29,297,079.20 per year. Rice farming is a profitable and viable business unit with an R/C value of 3.49. Meanwhile, the income of rice farmer households in the sustainable food agriculture area (KP2B) in Abung Timur District amounts to Rp 48,016,257.28 per year. The share of income from total rice farming (on-farm) is 61.01 percent, income from outside rice farming (off-farm) is 17.93 percent, and non-agricultural income (non-farm) is 21.05 percent. Based on the welfare classification by Sajogyo, the Central Statistics Agency 2014, and the expenditure share of the welfare level of rice farmers in the sustainable food agriculture area (KP2B) of Abung Timur District, they are classified as prosperous.
Pengambilan Keputusan, Sikap dan Hubungan antara Karakteristik dengan Sikap Konsumen Minuman Kopi Benefit Coffee Kota Bandar Lampung Rianti, Anissa Indah; Indriani, Yaktiworo; Adawiyah, Rabiatul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18974

Abstract

This consumer behavior research aims to determine decision making, attitudes and the relationship between characteristics and attitudes of coffee beverage consumers at Benefit Coffee (BC) using the survey method and involving 68 respondents. Data collectioniwas carriedi out in February 2025 and analyzed descriptively and quantitatively using the Fishbein multiattribute model and Spearman Rank correlation test. The results showed that the main purpose of visiting BC was to find a place to relax, with consumer motivation to try various flavors of BC coffee. Consumers obtain product information through friend recommendations that influence their decision to try. Consumer attitude whenithe desired product runsi out is to choose another flavor as an alternative. Consumers tend to plan purchases with the main consideration of coffee flavor. Most consumers are satisfied and interested in making repeat purchases. Consumer attitudes towards BC coffee drinks fall into the moderately good category.  There is a significant relationship  between age and incomei of consumers and consumeri attitudes towards BC coffee drinks.
Perbandingan Kelayakan Usaha dan Sensitifitas Harga Telur asin Original dan Daun Jintan Plectanthrus amboinicus) Tanpa Bau Amis Rasa Pedas Cabe Merah Sundari, Ristina Siti; Yuninda, Resti; Hidayati, Reny; Fitriadi, Budhi Wahyu
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19826

Abstract

The potential for diversification of processed salted egg products that have high economic value is still wide open. To increase the competitiveness and added value of the product, innovation is needed through the addition of natural ingredients to make it richer in taste and not smell fishy. Therefore, this study aims to analyze the comparative feasibility of the original salted egg business with the variant of adding oregano leaves with a spicy red chili flavor. The research method used is descriptive quantitative regarding the analysis of the feasibility of the business calculation of fixed costs, variable costs, revenue, income, R/C ratio, and elasticity. Data collection was carried out through experiments in the Agribusiness laboratory, Faculty of Agriculture, University of Perjuangan Tasikmalaya. The results of this study indicate that the formulation of salted eggs with the addition of oregano leaves (Plectranthus amboinicus) and red chili has a positive impact on sensory, economic, and strategic aspects. Sensorially, there was a significant increase in the attributes of herbal aroma, spicy taste, and aftertaste, and a decrease in fishy odor, which is thought to be influenced by the volatile aromatic compounds from oregano leaves. Economically, this treatment generates a net income of Rp792,777; the R/C ratio of 2.70 indicates that this innovation is very efficient and worth developing. Sensitivity analysis of selling price (Rp6,500–Rp7,500) and production volume (180–300 grains) indicates that both premium pricing strategies and production expansion have a positive impact on profitability. This innovative product has comparative and differentiating advantages in positioning itself as a gourmet product or functional red chili pepper oregano leaves
Potensi Produk Organik Kabupaten Lumajang: Studi Komoditas Kopi Robusta Soejono, Djoko; Arum, Ayu Puspita; Utami, Ratih Apri; Romadhona, Sukron
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.18353

Abstract

Utilization and development of plantation sector production results, one of which is robusta coffee commodities. Lumajang District with a production of 7.83% of the total coffee production in East Java Province. This study aims to determine the mapping of potential, application of agribusiness systems, economic value, and strategies for developing organic products of robusta coffee commodities in Lumajang District. The research location was selected purposively in the Lumajang District area. The sampling method is by purposive sampling and snowball sampling. The data collection method used in this study uses observation, interview, and Focus Group Discussion (FGD) techniques. The data sources in this study are primary and secondary data. The results of the study indicate that the development of organic robusta coffee is very suitable in the Candipuro, Pasrujambe, Pronojiwo, Ranuyoso and Senduro Districts. The application of the agribusiness system is carried out through intercropping with other commodities. The obstacles experienced are: the quality of the cuttings from the garden is not guaranteed, the materials for making fertilizers and pesticides are not guaranteed to be free from chemical contamination, cultivation, harvesting and post-harvest equipment is used for inorganic activities, and there are no supporting facilities for the wet processing process, limited labor in terms of quantity and quality (skills), access to capital sources is still limited, the market for organic coffee products is limited because there has been no formal partnership and weak institutional management of farmer groups or Gapoktan. The results of economic calculations of organic robusta coffee products can reduce production costs by up to 20%. The priority choice of organic robusta coffee product development strategies is the importance of strengthening farmer institutions in the form of Farmer-Owned Enterprises (BUMP) in order to increase the entrepreneurial spirit, while strengthening the bargaining position in the organic product market mechanism based on science and technology.
Level of Knowledge, Attitudes, and Skills of Farmers towards SIPINDO Application in Subur Makmur Farmers Group Baran Village Dwilatifa, Aini Zahra; Mariyono, Joko; Setiyawan, Hery
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 2 (2025): Juli 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i2.19576

Abstract

The SIPINDO (Indonesian Agricultural Information System) application was a digital platform designed to assist farmers in obtaining agricultural information. This study aimed to describe farmers’ knowledge, attitudes, and skills toward the SIPINDO application and to analyze the impact of the SIPINDO application intervention within the Subur Makmur Farmer Group. The research method employed an experimental approach using a true-experimental design with a pre-test and post-test group design. The data analysis methods included descriptive analysis and the Paired Sample t-Test. The results of the study indicated that, after the intervention, farmers in the Subur Makmur Farmer Group demonstrated higher levels of knowledge, attitudes, and skills. The pre-test results for the knowledge variable showed that the majority of farmers were in the moderate category, totaling 30 individuals or 60%, while 12 individuals were in the low category and only 8 individuals were in the high category. The post-test results showed that the number in the low category decreased to 3 individuals, the moderate category decreased to 17 individuals, and the high category increased to 30 individuals or 60%. In terms of the attitude variable, the pre-test results showed that most farmers were in the moderate category, totaling 30 individuals or 60%, while 7 individuals were in the low category and 13 in the high category. After the intervention, the post-test results revealed an increase in the number of farmers in the high category to 22 individuals or 44%. For the skills variable, the pre-test indicated that the majority of farmers were in the low category, with 26 individuals or 52%. Following the intervention, the post-test results showed that the number of farmers in the low category decreased to 4 individuals, while those in the high category increased by 24 individuals. The increase in the high category across all three variables indicated that the intervention provided through the SIPINDO application was effective in improving farmers’ behavior and engagement with the application in the Subur Makmur Farmer Group, Baran Village.

Page 145 of 167 | Total Record : 1668

 143   144   145   146   147 

Filter by Year

2015 2026


Reset
Filter By Issues
All Issue Vol 12, No 1 (2026): Januari 2026 Vol 11, No 2 (2025): Juli 2025 Vol 11, No 1 (2025): Januari 2025 Vol 10, No 2 (2024): Juli 2024 Vol 10, No 1 (2024): Januari 2024 Vol 9, No 2 (2023): Juli 2023 Vol 9, No 1 (2023): Januari 2023 Vol 8, No 2 (2022): Juli 2022 Vol 8, No 1 (2022): Januari 2022 Vol 7, No 2 (2021): Juli 2021 Vol 7, No 1 (2021): Januari 2021 Vol 6, No 2 (2020): Juli 2020 Vol 6, No 1 (2020): Januari 2020 Vol 5, No 2 (2019): Juli 2019 Vol 5, No 1 (2019): Januari 2019 Vol 4, No 2 (2018): Juli 2018 Vol 4, No 1 (2018): Januari 2018 Vol 3, No 2 (2017): Juli 2017 Vol 3, No 1 (2017): Januari 2017 Vol 1, No 3 (2016): Juli 2016 Vol 1, No 2 (2016): Januari 2016 Vol 1, No 1 (2015): Juli 2015 More Issue