cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Agus Yuniawan Isyanto
Contact Email
agusyuniawanisyanto@unigal.ac.id
Phone
+6285223361182
Journal Mail Official
mimbaragribisnis@unigal.ac.id
Editorial Address
Jl. RE Martadinata No. 150 Ciamis 46274
Location
Kab. ciamis,
Jawa barat
INDONESIA
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
 44   45   46   47   48 
PERFORMA FINANSIAL ITIK PETELUR POLA PEMELIHARAAN SEMI INTENSIF (Survey Di Kecamatan Sukra Kabupaten Indramayu) Linda Herlina; Anita Fitriani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9198

Abstract

The laying duck business has the potential to be developed, so that it can provide additional income in its business. This study aims to analyze the average cost, revenue, income and business efficiency of laying ducks in Sukra District, Indramayu Regency. This research was conducted in April 2022. The research method used in this study was a survey method for 41 respondents. The data used are primary data and secondary data, where primary data is intended to obtain data information from the main source, namely laying duck farmers as respondents through interviews using questionnaires. Secondary data were obtained from the study of literature related to the research. The results showed that with an average ownership of 345 laying ducks, the average cost was 122,638,091 IDR per year, the average income was 153,148,244 IDR per year, the average income is 30,510,153 IDR per year and the level of business efficiency obtained is 1.25
DESAIN PROPOSISI NILAI LAYANAN KONSULTASI USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) Muhammad Eko Utomo; Astri Ghina
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8651

Abstract

CV Joint Effect Transform is an IT company that initially developed web-based applications for company profiles, GIS for roads and bridges in various provinces in Indonesia. CV Joftra experienced a failure that required it to terminate its business in 2021 due to a business model that was still unclear and the difficulty of establishing a value map and customer profile. This problem makes it a challenge that encourages to find out more about the main problems both experienced by CV Joftra and prospective customers from CV Joftra. Currently CV Joint Effect Transform is trying to develop a mobile application for MSME business consulting. The purpose of this research is to identify the customer profile of CV Joftra, to find out the value map of CV Joftra and to create a match between the Value Map and the Customer Profile on CV Joftra. Data collection techniques in this study were carried out by means of in-depth interviews, observation, and secondary data collection.
PERAMALAN CABAI BESAR DI KOTA MAKASSAR DENGAN METODE ARIMA Andi Amran Asriadi; Firmansyah Firmansyah; Nailah Husain
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8136

Abstract

Red chili is one of the commodities included in the volatile food group. This group is one of the components that make up inflation, which often contributes greatly in value compared to the price component regulated by the government. Forecasting is an activity to predict future events or conditions. This study aims to determine the performance of large red chili fluctuations in Makassar City and analyze the price forecasting for red chili using the Arima method for selecting the best selection in Makassar City. Analysis of the data used is ARIMA analysis using EViews12. The results showed that the diversity of onion price forecasts tended to show an increasing and slightly decreasing trend in each period, the actual price of large chilies for the period January 2021 to December 2025 in Makassar City when compared to the price of large chilies from the forecasting period January to December 2025, the fluctuations experienced an increase not too big. Seeing the difference in the highest price occurred in August of Rp. 43,391, and the lowest difference in December was Rp. 18,140. While forecasting the price of red chili with the ARIMA method, the best selection in Makassar City is the Model (1.1.1) which has the largest MSE of 15510.83, Model (4.0.0) which is the most moderate has MSE of 13867.02, and Model (4.1.1) the most small has an MSE of 13839.57.
PENGARUH PENGGUNAAN MODEL AISAS DALAM MENINGKATKAN MINAT BELI PRODUK P Diana Alya Jaelani; Roni Kastaman; Totok Pujianto
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9301

Abstract

CV. ABC is a company in the food sector that promotes products on social media. However, along with the development of the internet, many other business actors have started to use social media to promote their products, which has led to competition between businesses. Therefore, CV. ABC must attract purchase intention by increasing the AISAS (Attention, Interest, Search, Action, Share) model in its social media marketing. Thus, this study aims to analyze how the influence of the AISAS model on social media relates to purchase intention. This research is categorized into quantitative analysis with a descriptive approach. The data used are primary and secondary. Primary data collection uses a questionnaire with a Likert scale of 1-5. The sampling technique was a purposive sampling of 140 respondents. The analysis technique used is the coefficient of determination test, F test, t-test, and multiple linear regression test processed with SPSS 25 software. The study's results prove the influence of the AISAS model (Attention, Interest, Search, Action, Share) on purchase intention is 0.679 or 67.9% and individually, namely Attention 0.160, Interest 0.200, Search 0.084, Action 0.251, and Share 0.102. The most dominant AISAS model variable influencing purchase intention is the Action variable which is indicated by the significance with the smallest value of 0.000 <0.05.
PEMBERDAYAAN KELOMPOK TANI PADI SAWAH (Oryza sativa L) DI DESA BOJONGPICUNG KECAMATAN BOJONGPICUNG KABUPATEN CIANJUR Ahmad Taopik; Reny Sukmawani; Neneng Kartika Rini
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9074

Abstract

This study aims to determine the role of the Raksa Bumi farmer group in empowering lowland rice (Oryza sativa L) farmers in Bojongpicung Village, Bojongpicung District, Cianjur Regency. This research uses a descriptive method. All 54 members of the Raksa Bumi farmer group became respondents in this study. The results of the study show that the Raksa Bumi farmer group has made all efforts in empowering farmers/group members, but it can still be said to be imperfect because the indicators studied state that the learning vehicle is (quite good), the vehicle for cooperation, (not good), the unit is production (poor) and marketing (very good). In other words, the government through related agencies pays more attention to the performance of farmer groups, and provides agricultural machinery to support the needs of the Raksa Bumi farmer groups in the future so that the Raksa Bumi farmer groups focus more on fostering farmers/group members in terms of production so that it is maximized.
ANALISIS BAURAN PEMASARAN BUAH STROBERI DI “LUMBUNG STROBERI” DESA PANDANREJO KECAMATAN BUMIAJI KOTA BATU Restu Pamuji; Istis Baroh; Fithri Mufriantie
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8461

Abstract

Strawberry is one of the subtropical fruit products that has great potential to be developed in Indonesia. The problem in this business is that there is no institution that accommodates and markets strawberries so that the marketing network is still between cities and a small part is sent to the city of Surabaya. The objectives of this study are: to analyze the marketing problems of strawberries and the marketing mix of strawberries in the Strawberry Barn, Pandanrejo Village, Bumiaji District, Batu City, in April-May 2022 with the consideration that the location is a center for strawberry cultivation and the majority of the people are strawberry farmers. Marketing problems and marketing mix were analyzed by qualitative descriptive method. The method of determining respondents in this study used purposive sampling. The data used in this study are primary data and secondary data. The results showed that the problem of marketing strawberries is that there is no institution that accommodates and markets strawberries so that the marketing network in the granary is still between cities and a small portion is sent to the city of Surabaya. The weakness of strawberry fruit products is also not durable, spoils quickly, the fruit is soft so special handling is needed by speeding up the shipping process. Lumbung Strawberry has implemented a marketing mix strategy that uses 7P variables, namely product, price, place, promotion, people, packaging and process
ANALISIS DESKRIFTIF DAN KETERKAITAN ANTARA KARAKTERISTIK KONSUMEN KOPI DAN FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN KOPI (Studi Kasus pada Konsumen Warung Dongeng Kopi Jogja di Yogyakarta) Elly Rasmikayati; Yayat Sukayat; Bobby Rachmat Saefudin
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9595

Abstract

Nowadays, coffee is popular increasingly so that more coffee shops are established. Every business provides services, quality and other factors that vary. This diversity causes high competition increasingly so that the actors of a new business have to understand market segmentation and consumer needs. The objectives of this study are: 1) identifying the characteristics of consumers of coffee and the factors that influence purchasing decisions; (2) determine the relationship of consumer characteristics to the factors that influence consumer decisions in purchasing. This research method uses secondary data and literature studies. The number of samples used in this study is one with a sample size is 68. Analysis tools on consumer characteristics and the factors that influence purchasing decisions using descriptive statistics and on the relationship between characteristics and factors that influence purchasing decisions using cross tabulation analysis and chi square test. The analysis shows that the majority of consumers are male, aged 21-24 years, occupations as students and from Yogyakarta. The most influential factor is the service factor and the least effect is the environmental factor. From the results of the cross-tabulation analysis shows that in general, consumer characteristics namely age, sex, occupation and origin have a relationship to factors that influence purchases such as psychological factors, environment, service, marketing, personal and personality, except that personality factors do not have age related. Moreover, sex and age characteristics has the psychological, service and personality as the important consideration.
TINGKAT RESILIENSI RUMAH TANGGA PETANI PADI SAWAH DALAM MENGHADAPI BENCANA BANJIR Samuel Lantip Wicaksono; Lies Sulistyowati; Trisna Insan Noor
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8355

Abstract

The Citanduy Watershed is the key to the distribution of water to the surrounding area. Watershed functions that are not good will result in floods and droughts. Padaherang District is one of the districts affected by flooding, especially for lowland rice farming households. Repeated flooding causes farmers to have resilience. This study aims to analyze the level of resilience of farmer households to flood disasters. The method used is a mixed method with a sample size of 120 farmer households. The level of household resilience of lowland rice farmers is in the high category. This is evidenced by an unyielding attitude and a desire to change things for the better with enthusiasm and confidence.
KARAKTERISTIK PETANI NANAS BESERTA INPUT, MODAL, DAN PENDAPATANNYA: STUDI DESKRIPTIF DAN KORELATIF Elly Rasmikayati; Endah Djuwendah; Bobby Rachmat Saefudin
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9543

Abstract

Farming activities aim to increase productivity so that profits will be higher. Production and productivity cannot be separated from the production factors owned by farmers to increase the production of their crops. The purpose of this study was to describe the characteristics of pineapple farming and the relationship between farmer characteristics, namely land area and farming inputs, capital and farming income. The data used in this study were 42 farmers in Astomulyo Village, Punggur District, Central Lampung. Data were analyzed using descriptive statistics, cross tabulation and chi-square analysis. The results showed that farmers with large land areas (> 1 Ha) produced high pineapple production using 41 thousand - 60 thousand seeds and farming income of more than 100 million per year, but costs for rent and production were categorized as high, above 10 million. Farmers who have medium land (0.5 - 1 Ha) use as much as 21 thousand - 40 thousand seeds with the majority of farm income generated exceeding 100 million, but the cost of renting the land is quite high, which is 10 million/year and high input costs exceed 10 million/year. Farmers who have small land (<1 Ha) use seeds ranging from 10 thousand - 20 thousand, have limited land, earn less than 50 million/year, cheap rent costs less than 5 million/year and farming costs less than 10 million/year. Based on the results of comparative analysis, it can be concluded that there is a significant relationship between land area and stem seed farming inputs, total income, farming costs (rent), and farming costs (saprotan) at a significant level of 5%.
TINGKAT KEPUASAN KONSUMEN DALAM MENGONSUMSI PRODUK MINUMAN KOPI BERDASARKAN ATRIBUT PRODUK (Studi Kasus KL Coffee Bandar Lampung) Dian Febrianingsih; Fadila Marga Saty; Irmayani Noer; Fitriani Fitriani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8938

Abstract

The rise of coffee shops in Bandar Lampung causes people to have many choices according to the wishes of the community. One of the coffee shops that has survived the rapid development of the coffee shop business in Bandar Lampung is KL Coffee. This final project aims to describe the characteristics of KL Coffee consumers, analyze the level of satisfaction and recommendations for improvement of KL Coffee priorities, as well as to determine the loyalty of KL Coffee consumers. The sampling technique used in this study is Accidental Sampling. Respondents in this study amounted to 52 respondents. The data analysis methods used are descriptive analysis, Customer Satisfaction Index (CSI) analysis, Importance Performance Analysis (IPA), and Net Promoter Score (NPS). The results showed that the characteristics of KL Coffee respondents were 78.85% of respondents aged 21-25 years, dominated by female consumers as many as 61.54% of respondents, as many as 88.46% of respondents were unmarried, 50% of respondents had a D4/S1 education, with 46.15% of respondents have pocket money/income per month as much as Rp. 500,000 – Rp. 2,500,000, as well as family members 1-4 people as much as 50% of respondents and 5-8 people as much as 50% of respondents. The results of the analysis using the Customer Satisfaction Index (CSI) method show that the level of customer satisfaction is 87.80% which is included in the very satisfied category. Recommendations for improvement for KL Coffee are instruments that are in quadrant I of the Cartesian diagram of Importance Performance Analysis (IPA) there are 4 instruments, namely consumers hope that the price of products offered by KL Coffee is affordable with quality, consumers hope that the products served have a stable taste in every season. the presentation. The results of the calculation of the Net Promoter Score (NPS) obtained a result of 30.77% which is included in the loyal category.

Page 46 of 167 | Total Record : 1668

 44   45   46   47   48 

Filter by Year

2015 2026


Reset
Filter By Issues
All Issue Vol 12, No 1 (2026): Januari 2026 Vol 11, No 2 (2025): Juli 2025 Vol 11, No 1 (2025): Januari 2025 Vol 10, No 2 (2024): Juli 2024 Vol 10, No 1 (2024): Januari 2024 Vol 9, No 2 (2023): Juli 2023 Vol 9, No 1 (2023): Januari 2023 Vol 8, No 2 (2022): Juli 2022 Vol 8, No 1 (2022): Januari 2022 Vol 7, No 2 (2021): Juli 2021 Vol 7, No 1 (2021): Januari 2021 Vol 6, No 2 (2020): Juli 2020 Vol 6, No 1 (2020): Januari 2020 Vol 5, No 2 (2019): Juli 2019 Vol 5, No 1 (2019): Januari 2019 Vol 4, No 2 (2018): Juli 2018 Vol 4, No 1 (2018): Januari 2018 Vol 3, No 2 (2017): Juli 2017 Vol 3, No 1 (2017): Januari 2017 Vol 1, No 3 (2016): Juli 2016 Vol 1, No 2 (2016): Januari 2016 Vol 1, No 1 (2015): Juli 2015 More Issue