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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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FAKTOR-FAKTOR YANG MEMPENGARUHI PRODUKSI KELAPA SAWIT DI PT PERKEBUNAN NUSANTARA XIII Alfonsius Dedeo Raden Mas; Dewi Kurniati; Marisi Aritonang
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9124

Abstract

The total production of oil palm plantations at PT PN 13 during the period 2018 to 2021 fluctuated in each plantation. The causes of fluctuations or declines and increases in the number of oil palms are due to several factors including internal factors such as the age of the plants that are old, the number of plant populations that are not large enough and the application of fertilizers is not appropriate at the dose and time. While the external factor is due to the influence of erratic rainy weather. The purpose of this research is to analyze the effect of land area, labor, number of trees, plant age, NPK fertilizer, super dolomite fertilizer, and pesticides on oil palm production at PT PN 13. Data were collected through interviews and documentation of 13 plantations. taken from the period 2018 to 2021. The data analysis technique was carried out using the panel data regression method. The result of the chosen approach model is the fixed effect (FEM) model. So the factors that have a significant influence are the number of trees, NPK fertilizers, super dolomite fertilizers, and pesticides. For factors that have no significant effect are land area, labor, and plant age.
POTENTIAL ANALYSIS OF THE AGRICULTURAL, FORESTRY, AND FISHERIES SECTORS IN BANDUNG REGENCY BEFORE AND DURING THE COVID-19 PANDEMIC Putri Siti Awaliyah; Agustono Agustono; Mei Tri Sundari
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8487

Abstract

Bandung Regency is an agricultural area that supports the business development of various commodities. However, the growth rate and contribution of the agricultural, forestry, and fishery sectors in Bandung Regency is relatively small. The existence of the Covid-19 pandemic has caused a decrease in economic activity which has an impact on the economic structure in GRDP, this causes the need for an analysis to determine the potential of the agricultural, forestry and fisheries sectors in Bandung Regency seen from its growth. This research uses primary data from interviews and secondary data from the GRDP of Bandung Regency and West Java Province in 2016-2019 for the period before the pandemic and 2020-2021 for the period during the Covid-19 pandemic. There are two analytical methods used, namely Shift Share Analysis (SSA) and Growth Ratio Model (GRM). The results of the shift share analysis show that the agricultural, forestry, and fisheries sectors in Bandung Regency have a positive total economic change value, meaning that the sector has the potential to be developed both before the pandemic and during the Covid-19 pandemic, while the results of the growth ratio model analysis show that the agricultural, forestry, and fisheries sectors in Bandung Regency had regional potential before the pandemic, but became not potential during the Covid-19 pandemic.
USAHATANI INTEGRASI PADI HITAM & LELE SANGKURIANG DENGAN SISTEM AKUAPONIK (Studi Kasus Di Kelompok Tani Terpadu Angsana Kelurahan Pengasinan, Kecamatan Sawangan, Kota Depok, Jawa Barat) Alvin Putra Priyambodo; M. Gunardi Judawinata
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9276

Abstract

Every year, Depok City always experience a decrease in their agricultural area but in 2020, a community form an integrated farmer group named Angsana Integrated Farmer Group in the middle of a residential area. This farmer group utilize a public facility land that has been neglected by building black rice and sangkuriang lele farming with an aquaponic system. The aim of this study is to obtain the characteristic of the Angsana Integrated Farmer Group and to find out the feasibility aspect of the black rice and sangkuriang lele farming business with the aquaponic system. Data collection techniques were carried out in library research, interviews, observation and documentation. This feasibility study is observed descriptively from non-financial aspects such as legal, market and marketing, environmental, management, human resources, technical, technological, and financial aspects. The results of this research showed that the aquaponic business is feasible to run from the non-financial aspect by taking notice of the needs of every aspect. Financial analysis of the black rice and sangkuriang catfish farming after calculating using financial feasibility criteria also showed that this business is feasible to run.
PREFERENSI PELAKU INDUSTRI TEMPE TERHADAP KUALITAS BAHAN BAKU KEDELAI DI KECAMATAN SEMARANG SELATAN, KOTA SEMARANG Diana Mayasari; Titik Ekowati; Migie Handayani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8969

Abstract

Soybean is the main source of vegetable protein for the people of Indonesia. Indonesian soybean consumption is mostly used for tempe production. Soybean processed foods such as tempe are produced by home industries. In producing tempe, the quality of soybean raw materials needs to be considered. Good and bad quality soybean raw materials can affect the quality of the tempe produced. Tempe producers should determine what kind of soybean quality is suitable for use according to the needs and desires of each individual. This study aims to analyze the preferences of the tempe producers on the quality of soybean raw materials, and identify the quality attributes of soybeans based on the order of importance of the tempe producers in South Semarang Sub-District, Semarang City. The method used in this study is a census with a total of 51 respondents in the home industry. Data were collected through observation and interviews using a questionnaire. The research data were analyzed using conjoint analysis. The results showed that the tempe producers' preferences for the quality of soybean raw materials were big seed size, yellow seed color, round seed shape, similar size, and high swellability. Soybean quality attributes based on the order of importance of the tempe producers are seed size, seed swellability, seed color, seed size similarity, and seed shape. Hypothesis testing also shows that there is a strong correlation between the estimated preference and the actual preference.
FAKTOR–FAKTOR YANG BERKAITAN DENGAN ALIH FUNGSI LAHAN SAWAH DI KECAMATAN PURWASARI KABUPATEN KARAWANG PROVINSI JAWA BARAT Ade Irawan; Trisna Insan Noor; Tuti Karyani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8378

Abstract

Indonesia is an agricultural country where most of the land area used for agriculture is approximately 74.52% of the total land in Indonesia. The conversion of agricultural land is an issue that needs attention because of the community's dependence on the agricultural sector, especially food. In the activity of land conversion, it is closely related to the demand and supply of land, where the supply or supply of land is very limited while the demand for land is not limited. The research was conducted in Purawasari District, Karawang Regency, which is the sub-district with the largest area of land conversion in Karawang Regency. The purpose of this study was to determine the factors most related to the conversion of paddy fields in Purwasari District, Karawang Regency. The research design used descriptive qualitative with a sample size of 50 farmers. The results of the analysis of factors related to land use change are farmer education, farmer age, neighbor influence, investor influence, environmental conditions, government policies, land ownership area and inheritance system. The most dominant factors related to land conversion in Purwasari District, District Karawang is the area of land ownership and the age of the farmer
ANALISIS PENGAMBILAN KEPUTUSAN PEMBELIAN KARKAS BURUNG PUYUH (Coturnix coturnix) TERHADAP PERILAKU KONSUMEN DI KABUPATEN SUKABUMI (Suatu Kasus pada Konsumen CV. Slamet Quail Farm di Kecamatan Cikembar Kabupaten Sukabumi) Siti Maryam; Dety Sukmawati; Euis Dasipah; Tuti Gantini; Maman Haeruman
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9561

Abstract

In this study to analyze the consumer behavior of quail carcass towards the decision making of purchasing quail carcass, in the Sukabumi Regency. For research areas carried out using a purposive sampling system, namely in CV. Slamet Quail Farm (SQF) in Cikembar District, Sukabumi Regency. Sampling using nonprobability sampling method with accidental sampling technique. The number of samples is 90, with the conditions that the respondents are willing to be interviewed in accordance with the guidelines. Analysis was carried out descriptively, to analyze the relationship between behavior on consumer decisions using Fishbein multi-attribute analysis and also Spearman's Rank correlation. The results of the study show that the characteristics of consumers buying quail carcasses in Sukabumi Regency are dominated by women aged between 31-40 years, working as private employees, income levels between Rp. 2,000,000 - Rp. 3,000,000 per month and having 2 family members borne. Remote outlet locations are the main obstacle informed by consumers in buying quail carcasses. The attributes of the benefits of purchasing quail carcasses with the highest number of values were obtained at the level of importance and trust in the results of the fishbein mutriattribute. The behavioral value (Ao) of purchasing quail carcass is positive, despite the many benefits and nutritional content in quail carcass.
PERANCANGAN DAN ANALISIS PENGARUH KEMASAN MADU HUTAN KECAMATAN LUNYUK BESERTA ATRIBUT PENDUKUNGNYA TERHADAP MINAT BELI KONSUMEN Ayu Desi Septiani; Mega Trishuta Pathiassana; Nila Adelina Saputri; Nurul Gaibi; Lestian Lestian; Nuriman Nuriman; Rimba Trishuta Pathiussina
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8308

Abstract

Apis dorsata forest honey is one of the superior products from Lunyuk District, Sumbawa. Not a few Sumbawa people believe that forest honey products from this area have better quality than other areas in Sumbawa Regency. Unfortunately, so far, people in Lunyuk District still manage these products conventionally, including the packaging, which mostly still uses used mineral water bottles or other plastic bottles attached with labels that are easily damaged. This study aims to design forest honey product packaging in Lunyuk District which has a role to increase market opportunities for honey producers in the region. In addition, for consumers, packaging is very useful to get information related to the honey product. The method used in this research is to use a questionnaire that applies a preference scale to 150 respondents consisting of educators and lecturers at the Sumbawa University of Technology. The sampling technique used is simple random sampling. The results showed that the price of honey, the design and size of the forest honey packaging that had been prepared, as well as other supporting attributes of the packaging had a significant effect on buying interest in forest honey in Lunyuk District. In addition, the independent variable (X) can explain 42.5% of the dependent variance (Y) where the remaining 57.5% is influenced by other variables not explained in this study.
STRATEGI BRANDING FAKUTAS TEKNOLOGI INDUSTRI PERTANIAN MELALUI PEMASARAN DIGITAL MENGGUNAKAN METODE AIDA (ATTENTION, INTEREST, DESIRE, ACTION) Reina Rafa Zakiyah Armasta; Roni Kastaman; Faisal Syahmurman
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9492

Abstract

The number of tertiary institutions in Indonesia is increasing which can make competition even tougher, so that higher education institutions are required to have clear appeal or value through digital media so that people trust and can easily assess the image of a brand or college. One of the faculties at Padjadjaran University that utilizes digital marketing media as a branding strategy is FTIP. Therefore, this study aims to determine the attractiveness of new students to FTIP's branding strategy through digital marketing using the AIDA method (Attention, Interest, Desire, Action). This research is included in the type of quantitative research through a descriptive approach and using purposive sampling as a sampling technique with a total of 176 students as respondents. Researchers used the analysis of normality test, t test, F test and multiple linear regression using SPSS 28.0 software. The results of the study stated that there was a correlation between digital marketing using the AIDA model and the attractiveness of new students of 53.8%. So to get interest from prospective new students, FTIP can upload interesting and informative information, so that it will increase the attractiveness of prospective new students through Instagram social media.
TINGKAT ADOPSI ELECTRONIC WORD OF MOUTH OLEH PENGIKUT MEDIA SOSIAL INSTAGRAM “KECIPIR” Stephanie Maria Zerlina Mayang Ken Wuri; Agriani Hermita Sadeli; Sulistyodewi Nur Wiyono
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.9263

Abstract

The development of the internet resulted in the emergence of new communication channels. This new channel type resulted in an increase eWOM. Often in making purchasing decisions, eWOM is adopted as a consideration for users of information. This study uses the information acceptance model (IACM) to determine the level of adoption of eWOM information by information users. The purpose of this study is to determine the level of adoption of eWOM information by Instagram social media followers engaged in agriculture such as Kecipir. This study uses quantitative methods assisted by Smart PLS  with descriptive analysis and convenience sampling techniques. There were 100 respondents to this study who came from Kecipir Instagram followers. The results of the study show that the adoption rate of Ewom by Instagram social media followers is in the very good category.
PENGARUH KUALITAS PRODUK, PELAYANAN DAN PROMOSI ONLINE TERHADAP PEMBELIAN CATERING SALAMAH AQIQAH CV. MITRA TANI FARM Adistie Erina Salsadila; Achmad Firman; Anita Fitriani
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 1 (2023): Januari 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i1.8804

Abstract

Research on "The Effect of Product Quality, Service and Online Promotion on Purchase Decisions for Catering Salamah Aqiqah CV. Mitra Tani Farm" has been carried out in May-April 2022 at Salamah Aqiqah CV. Mitra Tani Farm, Tegal Waru Village, Ciampea District, Bogor Regency. The purposes of this study were to determine the effect of product quality, service, online promotion and two additional variables such as price and location either simultaneously or partially on the decision to purchase aqiqah catering. The research method used was a survey of 37 respondents using a questionnaire (google form) as a tool. The data obtained were analyzed using ordinal regression analysis. The results showed that  all variables had simultaneous influence on the decision to purchase aqiqah catering with a model accuracy of 98.9%. Meanwhile, only the product quality and location variables had partial effect on the decision to purchase aqiqah catering.

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