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Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
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Strategi Pengembangan Usaha Pengolahan Bebek Palekko (Studi Kasus Palekko Utama di Kelurahan Panreng, Kecamatan Baranti, Kabupaten Sidrap) Adelia, Dian; Rasidin, Rasidin; Munawarah, Munawarah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14095

Abstract

This research aims to determine internal and external factors and formulate strategies used in business development and find out what strategies are used in developing palekko duck processing businesses. The data analysis used is qualitative descriptive analysis and SWOT analysis. The results of the research show that the analysis of internal factors and external factors is as follows: strengths: long experience in managing a business, large number of available workers, prioritizing the quality of raw materials and products, distinctive taste of palekko duck, providing good service, well-organized business premises neat and attractive, weakness: processing technology still uses simple equipment, the processing process takes quite a long time (30-40 minutes) in one production, sales promotions do not yet have standard operational procedures (SOP); opportunities: improving economic conditions, increasing interest in palekko ducks, increasingly developing patterns and lifestyles; threats: competition from similar businesses, changes in consumer tastes, fluctuations in the price of palekko ducks, the existence of other types of palekko. A supportive strategy to be implemented in the palekko duck business is the SO strategy, which improves product quality by looking at open market opportunities. and application of communication technology by related agencies, Increasing more innovative products by optimizing the use of quality raw materials to face competitor products,
ANALISIS FAKTOR–FAKTOR YANG MEMPENGARUHI KEPUTUSAN KONSUMEN DALAM MEMBELI DAGING AYAM BROILER DI PASAR CIBINONG KABUPATEN BOGOR Ramadhanti, Sarah Faradhila; Handayani, Migie; Mukson, Mukson
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10639

Abstract

Many people consume broiler chicken meat because it is a type of animal protein source. In order to investigate the factors influencing consumer decisions to purchase broiler carcass meat at Pasar Cibinong in Bogor Regency, this study set out to identify the characteristics of consumers of broiler carcass meat. A case study methodology and an accidental sampling technique are both used in this sort of research on 210 housewives who are purchasing chicken at Pasar Cibinong. Methods of data analysis using descriptive analysis and multiple logistic regression analysis of binary. The number of family members, family income, education level, price, location, and quality are the independent variables in this study. The dependent variable in this study is the consumer's decision to purchase broiler chickens. The findings demonstrated that a number of variables, including family size, income, level of education, cost, and location, simultaneously had a significant impact on consumers' decisions to buy broiler chicken at Pasar Cibinong. Broiler chicken purchase decisions in Pasar Cibinong are significantly influenced by the variable number of family members, price, and location.
Peran Faktor Pengaruh Dinamika Organizational Commitment: Mengentaskan Melemahnya Eksistensi UKM Kuliner di Bogor Elizabeth, Roosganda; Notosudjono, Didik; Yusnita, Nancy; Hamzah, Hamzah; Moeins, Anoesyirwan; Margaretha, Giovanni Inez Erika; Ivan, Geraldy Samuel
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14827

Abstract

This research aims to identify and analyze the role and influence of the determinants of organizational commitment dynamics on the continued existence of culinary SMEs in Bogor; against the identified background of the weakening of its existence. Using mixed methods, this study randomly selected 210 samples using SEM (Structural Equation Modeling) and AHP-FAHP (Analytical Hierarchy Process-Fuzzy Analytical Hierarchy Process) analysis techniques. The research results show that perceived organizational support, creativity and employee work motivation are determining factors that have a significant influence on organizational commitment, which ultimately contributes to the resilience and growth of culinary SMEs in Bogor.
Sistem Urban Farming pada Kawasan Pemukiman dalam Upaya Menambah Pendapatan Keluarga di Kota Pontianak Arpandi, Julian; Kurniati, Dewi; Suharyani, Anita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12364

Abstract

In this modern era, rapid urban growth and the reduction of land due to urbanization have led to dense urban settlements and limited open land for agriculture. However, food security remains a top priority in cities, while household incomes in residential areas are limited. This research focuses on hydroponics as a solution to enhance the availability of local food hence the household spending in urban terrioty with limited land. The intention of this study is to observed the hydroponic urban farming method used, analyze on-farm and off-farm income, and assess the contribution of income from hydroponic urban farming to household income. This research utilizes a quantitative descriptive method, involving surveys and interviews with respondents.While hydroponics is known in the city of Pontianak, community participation remains low. The Nutrient Film Technique (NFT) and Deep Water Culture (DWC) systems are commonly used, each with its own advantages. However, further efforts are needed to increase community participation and ensure the sustainability of hydroponic urban farming. Income from hydroponic farming is relatively lower than non-hydroponic income, primarily because respondents' main focus is on non-agricultural employment. Hydroponic farming is conducted as a side activity with limited land in their home yards. Therefore, income from hydroponic farming is lower compared to non-hydroponic income.
Analisis Kehilangan Hasil Pada Rantai Pasok Komoditas Pakcoy (Brassica rapa L.) Rahmani, Alya; Perdana, Tomy; Setiawati, Fitri Sulis
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13873

Abstract

Food loss of pakcoy commodity at each stage of the supply chain causes losses to the company. The purpose of this study is to calculate the percentage, identify the causes of food loss and strategies that can be done to reduce food loss in the pakcoy commodity supply chain at CV. Bumi Agro Technology. The research was conducted at CV. Bumi Agro Technology located at Jl. Baruajak, West Bandung Regency, Lembang, West Java and PT A which is a partner of the company. The method used used a qualitative design with a case study approach. Data was obtained through observation and interviews. This research uses Pareto Diagram analysis, Root Cause Analysis (RCA), and Causal Loop Diagram (CLD). The results showed that the loss of the pakcoy commodity supply chain at PT A reached 32.6% which affected the income of CV. Bumi Agro Technology with a loss of Rp3,996,000. The main causes of food loss are Natural Resources (SDA) and Plant Disturbing Organisms (OPT). Strategies to reduce food loss using preventive methods with a circular economy principle approach, namely by collecting and processing agricultural waste into organic fertiliser and using protected agriculture.
FAKTOR-FAKTOR YANG MEMENGARUHI MINAT BERWIRAUSAHA MAHASISWA BIDANG AGRIBISNIS MAHASISWA UNIVERSITAS BATURAJA Ratusina, Mutiara; Lastinawati, Endang; Septianita, Septianita
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10348

Abstract

This study aims to determine the factors that influence the interest in entrepreneurship in the agribusiness field of Baturaja University students. This research method was carried out using quantitative methods in which the research used binary logistic regression analysis. Data was obtained by distributing questionnaires and data obtained from students of Agribusiness and Management at Baturaja University. The results of this study are the factors that influence the interest in entrepreneurship in the agribusiness field of Baturaja University students, namely there are four factors, namely capital, number of family members, pocket money and income expectations. All of these four factors have a significant effect on the interest in entrepreneurship at Baturaja University students.
Analisis Sikap Petani Terhadap Benih Kentang Sayur Varietas Granola Kembang, Granola Lembang, dan Dayang Sumbi di Desa Sarimukti, Kabupaten Garut Faizah, Haura Nur; Setiawan, Iwan; Deliana, Yosini; Utami, Hesty Nurul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14352

Abstract

Pasirwangi District is one of the areas with the highest contribution to potato production in Garut Regency which is faced with the problem of limited superior seeds which has caused a decline in potato production data. This will not only impact the level of potato production in Pasirwangi District, but will also affect the villages within it, including Sarimukti Village. Because Sarimukti Village is part of Pasirwangi District, it is likely that it will experience a similar impact. The potato varieties planted in Sarimukti Village are quite diverse, with three main varieties, namely Granola Kembang, Granola Lembang, and Dayang Sumbi. The objectives of this research are: (1) Analyzing the characteristics of vegetable potato farmers in Sarimukti Village, Pasirwangi District, Garut Regency, (2) Analyzing farmers' attitudes towards vegetable potato seeds of the Granola Kembang, Granola Lembang, and Dayang Sumbi varieties, and (3) Analyzing the attributes what needs to be paid attention to and improved in each potato seed of the Granola Kembang, Granola Lembang and Dayang Sumbi varieties. This research uses a descriptive analysis method, analysis of the Fishbein Multiattribute attitude model to determine the characteristics of farmers and farmers' attitudes towards potato seeds of the Granola Kembang, Granola Lembang and Dayang Sumbi varieties.
KONSEP DAYA TAMPUNG RUANG TERBUKA PUBLIK PASCA PANDEMI COVID-19 (Studi Kasus: Taman Balai Kota Bandung) Nurwulandari, Furi Sari; Rismana, Gerry Andrika; Syarifudin, Deden; Septiani, Aulia Irina
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.11132

Abstract

The emergence of the Covid-19 pandemic has changed the pattern and form of activities in the use of public spaces in general. The community experiences difficulties in the process of carrying out social activities, such as setting distance in interactions and setting limited operating hours for activities. For this reason, infrastructure supporting activities and health protocol rules that must be carried out before and after activities are important in a structured size and concept as adaptive solutions in social and economic activities for the community. Each city needs to manage its own public space independently and must also be able to ensure rules that are easily applied by all people in carrying out activities in public spaces in an inclusive manner. In this context, the availability of public spaces and activity tools that guarantee safety and comfort are one of the main tools in preparing a spatial structure plan that complies with health protocols to mitigate the risk of the Covid-19 pandemic. The purpose of this study was to determine the capacity of public open space in the form of a city park with the Bandung City Hall Park study locus, as well as the elements contained in a city park in accordance with the Covid-19 pandemic-free health protocol approach. The research method used is a qualitative and quantitative descriptive approach. The expected output of this research is the concept of planning the capacity of public open spaces in the form of city parks by considering post-Covid-19 pandemic conditions.
Sikap Petani Muda Terhadap Keputusan Usahatani Padi Sawah (Oryza Sativa L) di Kecamatan Sungai Raya Ulfika, Ulfika; Kurniati, Dewi; Maswadi, Maswadi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.13001

Abstract

This research was carried out in Sungai Raya District, this research started from October 2022 to November 2023. The population of this research was 40 young farmers. The aim of this research is to analyze the attitudes and decisions of young farmers in choosing lowland rice farming and to analyze the relationship between the attitudes and decisions of young farmers in choosing lowland rice farming in Sungai Raya District. The method used to determine respondents with an age range of 20-40 years and still actively cultivating rice fields. Data collection techniques were carried out using interviews, questionnaires and observation. The results of the research show that the ability of young farmers to cultivate lowland rice is very optimal, seen from several indicators such as processing lowland rice farming, meeting economic needs and food needs. The relationship between young farmers' attitudes and decisions in choosing lowland rice farming is significant with a strong level of closeness and has a positive or unidirectional relationship, which means that if young farmers' attitudes are improved, young farmers' decisions in choosing lowland rice farming will also increase.
Efektivitas Nudge dalam Pemasaran Produk Minuman Jamu di PT. Bhineka Rahsa Nuantara Zaky, Raihana Nanditha; Utami, Hesty Nurul
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14197

Abstract

Indonesia's wealth in the agricultural sector has resulted in many processed agricultural products, one of which is Jamu. Jamu is the health drink of choice because it is known for its more natural and safe benefits, especially during the Covid-19 pandemic. This condition opens up opportunities for Jamu to improve various sectors in Indonesia, especially in trade sector. Many companies use Jamu as their business process, one of which is Rahsa Nusantara. However, in marketing activities, sales are still relatively fluctuating and still rely on paid advertising, so more appropriate strategies are needed, such a nudge. There are several factors other than environmental aspects that can influence effectiveness nudge in selecting health products. For example, a person's behavior such as impulsivity, price sensitivity, decision-making style, and food choice motives. Therefore, this research explores the relationship between income and strategy nudge as well as shopping frequency with strategy nudge. Primary data was obtained from distributing questionnaires with a sample size of 92 obtained from the Slovin formula. The research results were then analyzed using descriptive statistical analysis methods and cross tabulation analysis. From this research, it was found that there is a relationship between shopping frequency and strategy nudge as well as income with strategy nudge.

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