cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Agus Yuniawan Isyanto
Contact Email
agusyuniawanisyanto@unigal.ac.id
Phone
+6285223361182
Journal Mail Official
mimbaragribisnis@unigal.ac.id
Editorial Address
Jl. RE Martadinata No. 150 Ciamis 46274
Location
Kab. ciamis,
Jawa barat
INDONESIA
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis
Published by Universitas Galuh
ISSN : 24604321     EISSN : 25798340     DOI : 10.25157/ma
Core Subject : Agriculture,
Agriculture, Biological Sciences & Forestry
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis adalah jurnal ilmiah yang menerbitkan hasil-hasil penelitian sosial ekonomi pertanian. Jurnal ini bertujuan untuk memperluas dan menciptakan inovasi dalam konsep, teori, paradigma, perspektif dan metodologi dalam ilmu sosial ekonomi pertanian. Ruang lingkup Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis meliputi: Ekonomi Pertanian Sosiologi pertanian Kebijakan pertanian Pembangunan pertanian Penyuluhan pertanian Komunikasi pertanian Kelembagaan pertanian Usahatani dan pascapanen Agroindustri Perdagangan internasional Ketahanan pangan Manajemen agribisnis Manajemen produksi Manajemen operasi Manajemen pemasaran Pembiayaan agribisnis Rantai pasok Perencanaan wilayah pertanian Ekonomi sumberdaya alam.
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 1,668 Documents
 60   61   62   63   64 
ADAPTASI DAN MITIGASI PETANI CABAI BESAR DI DESA SUMBEREJO DALAM MENGHADAPI PERUBAHAN IKLIM Agadinansyah, Puput Regita; Suciati, Luh Putu
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10813

Abstract

Climate change (C-C) causes erratic weather changes like today which have a negative impact on the agricultural sector, especially on seasonal crops such as horticulture, because it will inhibit plant growth and cause high growth of plant pest organisms. The phenomenon of climate change is a serious obstacle for actors in the agricultural sector, such as farmers. Therefore, this study aims to analyze farmers' perceptions, adaptation-mitigation actions taken, and analyze the factors that influence large chili farmers in adapting and mitigating climate change. The research location in the large chili center is in Sumberejo Village, Ambulu District, Jember Regency. The research method uses analytical descriptive with scoring analysis tools (Likert Scale and Guttman Scale) and logistic regression analysis. Determination of the sample that is as many as 32 farmers with disproportionate stratified random sampling method. The results showed that the majority of respondents had a moderate level of perception. The most frequently carried out climate change adaptation-mitigation actions are the use of high-yielding varieties and organic fertilizers, soil management and changes in cropping patterns with a high level of implementation, while significant factors that have the opportunity to increase the implementation of adaptation-mitigation are age variables, availability of information related to agriculture and climate change and pest attack frequency.
Dampak Metode Penyuluhan Langsung dan Tidak Langsung Terhadap Peningkatan Keterampilan Kelompok Tani Hortikultura Kecamatan Ruteng Jandu, Inosensius Harmin; Utama, Wigbertus Gaut
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12621

Abstract

For progress in agriculture, farmers as the main actors need increased resources. They must be able and have the skills to run their business, and extension workers as motivators must use effective methods to influence the farming community. Capabilities can be improved through learning processes, effective training and agricultural extension. The aim of this research is the direct and indirect impact of extension on farmers' skills in Ruteng District, Manggarai Regency. Time and Place of Research This research was conducted in Ruteng District, Manggarai Regency. Data collection was carried out on 10 August-10 October. In an effort to answer the problems in this research, multiple linear regression analysis was used. The author of this research used a quantitative descriptive approach. Based on the research results, it can be concluded that: The direct extension method has a positive and significant effect on farmers' skills and the indirect method has a positive but not significant effect on farmers' skills in Ruteng District, Manggarai Regency. The direct method is used when agricultural instructors face the target and obtain a response from the target in a relatively short time, while the indirect method is used when the instructor uses extension media and does not meet directly with the target to obtain a response. This second method can be very helpful in situations where direct methods cannot be used, especially in terms of attracting attention and moving the hearts of the target instructor.
Analisis Strategi Pemasaran Serta Tingkat Kepuasan Konsumen Kentucky Fried Chicken (KFC) Yudha, Eka Purna; Mirfazli, Miluniqa Yasmin; Farhan, Fahmi Muhammad
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14011

Abstract

This study aims to determine the marketing strategy and the level of consumer satisfaction with the products of the transnational company kentucky fried chicken (KFC). Data collection is done online, questionnaires are distributed to consumers who have visited KFC in West Java. The analysis method used is Important Performance Analysis (IPA) and Costumer Satisfaction Index (CSI). The results of this study indicate that Kentucky Fried Chicken (KFC) has carried out the 7P marketing strategy (Product, Place, Price, Promotion, People, Process, Physical Evidence) in West Java well, as evidenced by the calculation of CSI and IPA that has been done. From the CSI value of 81.36 located in the range of 80% - 100% which indicates that the level of consumer satisfaction with KFC is classified as "Very Satisfied". Based on IPA, KFC needs to do product differentiation, which makes the food products it sells have their own characteristics.
PENDUGAAN PARAMETER DAN ELASTISITAS PENAWARAN JAGUNG DI PROVINSI JAWA TIMUR Napitupulu, Tia Sofiani; Sumarlina, Sumarlina
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10569

Abstract

Corn (Zea mays L.) is one of the main food crops in Indonesia and globally. Currently, corn has developed into functional food ingredients, emergency food ingredients, and industrial raw materials in the form of various products. This resulted in an increase in the national corn productivity rate with East Java as the province contributing the highest corn production in the latest report (2020). Therefore, this study aims to determine the development of corn supply, analyze the factors that influence corn supply and analyze the elasticity of corn supply in East Java Province. This study uses time series data for 2011-2021. The estimation of the parameters of the corn supply equation is conducted using multiple linear regression analysis with the OLS (Ordinary Least Squares) method. The findings from this study include: (1) the development of corn supply in East Java fluctuated but tended to increase; (2) the variables of price, harvested area, and corn production in the previous year had a significant effect on corn supply; and (3) the land area is elastic to supply in the short term, while in the long run, only price changes are responsive to supply.
Analisis Neraca Bahan Makanan Kabupaten Garut Tahun 2022 Renaldi, Eddy; Pardian, Pandi
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14746

Abstract

Regional governments evaluate regional food production conditions and availability over a certain period using food balance of materials (NBM) analysis using data from relevant agencies. An instrument for ensuring food supply in the region is important, so the research aims to look at the balance of food ingredients in the Garut Regency in 2022. The research was carried out deliberately and analyzed using the balance of the total food supply principle. The results of the research show that food ingredients capable of meeting the consumption needs of the people of Garut Regency in 2022 are Rice, Corn, Wheat Flour, Starchy Foods, Oily Seeds, Fruits, Vegetables, Meat, Milk, Fish, Oils, Fats while ingredients Food that is not sufficient to meet the needs of the people of Garut Regency in 2022 is sugar and eggs.
Pengaruh Social Media Marketing Terhadap Purchase Intention pada Agree Mart Azizah, Khaerunnisa Ismi; Djuwendah, Endah
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 1 (2024): Januari 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i1.12278

Abstract

The development of technology and the internet has brought abundant innovations to support the agricultural sector, including iOS and Android-based applications. One company that recognizes the opportunities in agricultural digitalization is PT Telkom Indonesia, with its Digital Next Business (DXB) Directorate creating Agree. Agree provides the Agree Mart platform, an e-commerce marketplace, to contribute to the well-being of farmers. One of the Agree Mart marketing systems is using social media marketing.  The aim of this study is to analyze the influence of social media marketing on purchase intention in Agree Mart. This research employs a quantitative method, utilizing online survey techniques among 120 Instagram followers of Agree Mart, and data analysis using SEM-PLS. The results reveal that Instagram's social media marketing for Agree Mart significantly and positively affects the purchase intention of Agree Mart's Instagram account followers.
Daya Saing Tanaman Hortikultura di Kabupaten Belu Setelah Fenomena Siklon Tropis Paebesi, Anselina Dasilva; Nubatonis, Agustinus; Sipayung, Boanerges Putra; Taena, Werenfridus
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.15084

Abstract

This study aims to analyse the competitiveness of horticultural crops in Belu Regency after the tropical cyclone phenomenon. This research method uses descriptive quantitative with Location Quetient analysis, Shift-Share analysis and Panel Data Regression analysis. The results showed that competitiveness experienced a decrease in production during the tropical cyclone period. It can be explained that the decline in production was caused by the tropical cyclone storm which resulted in damage to agricultural crops and agricultural land. As a result, there was a decrease in the production of several types of agricultural products such as horticultural crops. Economic growth, rainfall and temperature have a significant effect on the competitiveness of horticultural crops in Belu Regency.
Analisis Pengaruh Kepuasan Pelanggan, Kepercayaan dan Citra Merek Terhadap Loyalitas Pelanggan Produk Buttonscarves Di Kota Surabaya Prastyaningrum, RA. Bulan Anugrah; Samsudin, Acep
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.13753

Abstract

The main objective of this study is to determine how consumer loyalty to Buttonscarves products in Surabaya is influenced by factors such as brand image, trust, and customer satisfaction. 204 people were required to complete the survey. The data in this study was analyzed using multiple linear analysis, a sampling approach known as purposive sampling. Primary data, or information obtained directly from the research item itself, was used in this study. According to the authors of the study, there is a significant relationship between satisfaction, trust, and brand image and customer loyalty. Trust and brand image are two factors that significantly influence customer loyalty; however, customer satisfaction has no effect on loyalty.
ANALISIS PENGELOLAN RISIKO RANTAI PASOK TEH PTPN VIII KEBUN RANCABALI UNIT SINUMBRA (Studi Kasus: PTPN VIII Kebun Rancabali Unit Sinumbra, Kecamatan Rancabali, Kabupaten Bandung, Jawa Barat) Prabawari, Maria Vincentia Sista; Perdana, Tomy
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10291

Abstract

Tea is one of the plantation commodities in Indonesia which has a production ranking in the top 10 in the world according to FAO data (2022). However, according to data from the Central Statistics Agency, tea exports in Indonesia have decreased in the last 10 years. PTPN VIII which produces tea has a broad global market, which has the 10 largest export destination countries. The decline in exports may show the need for good supply chain management with product standards and quality that can compete with other countries' products then, an effectively managed supply chain is needed. Difficulties that arise in agricultural supply chains such as perishability, seasonality, varying quality, and requiring a lot of space. This study focuses on supply chain risk at PTPN VIII Kebun Rancabali Sinumbra Unit as one of the units which position of the Sinumbra Unit in PTPN VIII Region III shows 9% and is in the eighth order of the nine existing plantations in Region III. The use of a fishbone diagram as a mapping for the risks obtained, then followed by the FMEA method to determine risk priorities and the AHP method as a tool for determining priorities in making decisions on mitigation actions. The results of this research are 18 risks in supply chain risk mapping using a fishbone diagram, then four supply chain variables are found, namely, plan, source, make, and delivery with a total of 10 risks that are the priority. Risks that are prioritized based on calculations using the FMEA method come from the plan variable, namely the work target for the production of raw materials is not implemented. All of these priority risks are then included in the AHP method for decision-making in alternative mitigation strategies, indicating the variable plan with the risk of processing work targets not being implemented is a priority in taking mitigation actions including periodic machine maintenance, increasing supervision of workers, and evaluation every six months for RKAPP.
Analisis Keberlanjutan Usaha Tani Jeruk Siam di Kecamatan Kuok Kabupaten Kampar Provinsi Riau Nurhumairah, Nurhumairah; Edwina, Susy; Eliza, Eliza
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 10, No 2 (2024): Juli 2024
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v10i2.14615

Abstract

Siam orange farming (Citrus nobilis L.) plays a central role in the local economy of Riau. However, various challenges such as pest and disease attacks, market price fluctuations, and limitations in extension services and farmer groups can threaten the sustainability of this farming practice. This research aims to analyze the sustainability status of farming enterprises and identify the sensitive attributes of Siamese orange farming enterprises  A survey method was employed in this study, with a sample size of 30 respondents selected using the snowball sampling technique. Data collection was carried out using a questionnaire. Data analysis was performed using the multidimensional scaling (MDS) method with RAP-Orange software. The sustainability status of Siam orange farming in Kuok District is assessed as less sustainable with an index of 46.84. The ecological dimension is less sustainable with an index of 44.01, the economic dimension is moderately sustainable with an index of 64.30, and the social dimension is less sustainable with an index of 32.21. Sensitive attributes of the ecological dimension include land suitability, the intensity of pest and disease attacks, fertilizer usage levels, and pesticide usage levels. Sensitive attributes in the economic dimension include marketing chains, land ownership status, utilization of financial institutions/credit, ease of market access, price stability, and crop productivity levels. Sensitive attributes in the social dimension include participation in extension activities, community views on farming, farming information, education levels, and the intensity of extension activities.

Page 62 of 167 | Total Record : 1668

 60   61   62   63   64 

Filter by Year

2015 2026


Reset
Filter By Issues
All Issue Vol 12, No 1 (2026): Januari 2026 Vol 11, No 2 (2025): Juli 2025 Vol 11, No 1 (2025): Januari 2025 Vol 10, No 2 (2024): Juli 2024 Vol 10, No 1 (2024): Januari 2024 Vol 9, No 2 (2023): Juli 2023 Vol 9, No 1 (2023): Januari 2023 Vol 8, No 2 (2022): Juli 2022 Vol 8, No 1 (2022): Januari 2022 Vol 7, No 2 (2021): Juli 2021 Vol 7, No 1 (2021): Januari 2021 Vol 6, No 2 (2020): Juli 2020 Vol 6, No 1 (2020): Januari 2020 Vol 5, No 2 (2019): Juli 2019 Vol 5, No 1 (2019): Januari 2019 Vol 4, No 2 (2018): Juli 2018 Vol 4, No 1 (2018): Januari 2018 Vol 3, No 2 (2017): Juli 2017 Vol 3, No 1 (2017): Januari 2017 Vol 1, No 3 (2016): Juli 2016 Vol 1, No 2 (2016): Januari 2016 Vol 1, No 1 (2015): Juli 2015 More Issue