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PUSAT PENELITIAN DAN PENGABDIAN MASYARAKAT JL. Ir. M. Putuhena, Wailela-Rumahtiga, Ambon Maluku, Indonesia Kode Pos: 97234
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Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Published by Politeknik Negeri Ambon
ISSN : 23029560     EISSN : 25974599     DOI : 10.31959
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Yth Pengelola Garuda Kami Editor Jurnal maneksi memohon agar nama jurnal kami disesuaikan dengan nama jurnal yang ada di ISSN Brin dari Jurnal Maneksi menjadi Jurnal Maneksi (Management Ekonomi Dan Akuntansi), karena hal ini menjadi masukan ketika kami mengajukan akreditasi jurnal kami. Atas bantuan dan kerjasamanya, kami ucapkan terima kasih Editor
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 1,213 Documents
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Analisis Supply Chain Management Keripik Keladi Pada Usaha Tunas Jaya Manokwari Angelin, Ruth; Saptomo, Yulius Heri; Sudarwadi, Dirarini
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 3 (2024)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i3.2320

Abstract

This research aims to determine the application of taro chips supply chain management activities at Tunas Jaya Manokwari Business and to determine the flow of the taro chips supply chain at Tunas Jaya Manokwari Business.In this research, the author uses qualitative research with a case study approach. The data sources used are primary data and secondary data. Primary data is data obtained from interviews, observations and documentation at Usaha Tunas Jaya Manokwari and secondary data is data obtained from references related to research.The results of the research show that: (1) the application of supply chain management for taro chips at Usaha Tunas Jaya has been running optimally because it has built integrated relationships and good collaboration between supply chain actors from upstream to downstream. (2) The entire supply chain flow in this business is running well by exchanging information, where every agreement made never harms either party, there is a level of trust in each other so that long-term relationships can be established and all parties are well integrated. in distributing taro chips products to consumers. Keywords: supply chain management; supply chain flow; Tunas Jaya Manokwari  
Analisis Kinerja Finansial Pemerintah Kabupaten Sekadau Periode 2019-2022 Andrianus, Andrianus; Hijriah, Amanah; Astarani, Juanda
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i2.2322

Abstract

The purpose of this study was to measure and assess the financial performance of the Sekadau Regency Regional Government for the 2019-2022 period based on regional revenue realization data. Analysis of the financial performance of the Sekadau Regency Regional Government is measured by financial ratios. The financial performance of the Sekadau district local government can be measured by financial ratios, namely the degree of decentralization, the regional financial dependency ratio and the regional independence ratio. Qualitative research is the type of this research. Sekadau Regency Regional Revenue Realization data for the 2019-2022 period is the secondary data used in this study. The data was obtained using documentation techniques.  The results showed that the financial performance of the Sekadau Regency Regional Government for the 2019-2022 period was measured based on the value of the degree of decentralization in the very bad category, the ratio of regional financial dependency in the very high category and the ratio of regional independence illustrating an instructive relationship pattern.  
Diferensiasi Produk, Eco-label, Dan Brand Awareness Sebagai Peran Pengambilan Keputusan Pembelian Pada Produk Eiger Ayes, Yoki Taufiqul; Hariyadi, Guruh Taufan; Yovita, Lenni; Putra, Febrianur Ibnu Fitroh Sukono
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 2 (2024)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i2.2327

Abstract

The era of dynamic globalization and rapid technological progress has had an impact on the economy, resulting in very tight business competition. One of them is the increase in companies adopting innovation by making environmentally friendly products. This research aims to analyze the influence of product differentiation, eco-labels, and brand awareness on purchasing decisions for Eiger products in Semarang City. The population and sample of this research was carried out using a purposive sampling technique on an unknown number of consumers of Eiger products. This study used a sample based on the formula N = (8 × number of indicators) = 8 × 19 = 152 respondents. The research method applied is a quantitative approach and multiple linear regression analysis which is used to test the hypothesis using the SPSS 26 application. The research results imply that product differentiation, eco-label and brand awareness variables have a positive and significant effect on purchasing decisions for Eiger products in Semarang City. Keywords: Product Differentiation; Eco-label; Brand Awareness; Buying decision; Eiger
Analisis Pengaruh Kualitas Audit Dalam Memoderasi Hubungan Kebijakan Dividen Terhadap Nilai Perusahaan Cahyati, Rosi Annisa; Muhsin, Muhsin; Ikhsan, Syarbini
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 3 (2024)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i3.2329

Abstract

In facing increasingly tight business competition, companies need to increase their economic value. One of the main factors is dividend policy, which is a strategic decision of the company. External factors such as audit quality also influence dividend policy. This research aims to evaluate the correlation between dividend policy, company value and audit quality in food and beverage sector companies on the Indonesia Stock Exchange during the 2020-2022 period. The research method used was purposive sampling and testing was carried out using Eviews 12. The results of the analysis show that the effect of dividends on company value is very small, but good audit quality can strengthen the relationship between dividends and company value in food and beverage companies listed on IDX during 2020-2022 period. The limitation of this research lies in the use of data that is limited to the food and beverage sector only. Therefore, suggestions and recommendations for further research are to conduct research with a wider sample and conduct longitudinal research to track the impact of dividend policy and audit quality on company value over time in a more comprehensive manner. Key words: dividend policy; company value; audit quality
Analisis Efektivitas Social Media Marketing Dan Variasi Produk Terhadap Keputusan Pembelian Sepatu Lokal PVN (Studi Kasus Pada Pengguna PVN Di Karawang) Nuraini, Neni; Sudrajat, Ajat
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2332

Abstract

This study aims to analyze the effectiveness of Social Media Marketing and Product Variety on Purchasing Decisions for PVN local shoes. The method used is a quantitative approach with the population being people who live in Karawang Regency and actively use or know the PVN Shoes brand, the sample taken is 100 people. The type of data is primary data taken directly from respondents' answers through a questionnaire with a Likert scale. Data validity testing is carried out through the Stuctural Equation Modeling (SEM) method using Partial Least Square (PLS) or SEM - PLS. The model equations analyzed are the Measurement Model (Outer Model) and the Structural Model (Inner Model). The test results state that the Social Media Marketing and Product Variety variables effectively influence Purchasing Decisions.
Pengaruh Green Perceived Quality Dan Green Brand Image Terhadap Green Trust Dan Green Purchase Intention Pada Produk Micellar Cleansing Water Garnier Hartanti, Anita; Aqmala, Diana; Anomsari, Ariati; Safitri, Maria
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 3 (2024)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i3.2334

Abstract

This study aims to determine the effect of green perceived quality and green brand image on green trust and green purchase intention on Garnier Micellar Cleansing Water products. The population of this study were active Management students of Dian Nuswantoro University. The sample used was 70 respondents. The sampling technique used was the probability sampling technique, cluster random sampling type obtained from distributing questionnaires. The type of data used was primary data. The collected data will be analyzed through SEM-PLS with SmartPLS software version 3, including validity tests, reliability tests, R-square and path coefficients. The results of the study stated that green perceived quality and green brand image have a significant effect on green trust. This means that product quality and brand image that are considered environmentally friendly by consumers are important factors in increasing trust in environmentally friendly products. Green perceived quality does not have a significant effect on green purchase intention, this shows that green perceived quality in Garnier micellar cleansing water does not influence consumers enough to buy environmentally friendly products offered. While green brand image and green trust have a significant effect on green purchase intention, meaning that if consumers have a brand image and trust in environmentally friendly products, it will affect the purchase interest of the product. For the mediation effect, it shows that green trust is stated to be able to mediate or become an intermediary for green perceived quality significantly towards green purchase intention. While green brand image does not have a significant effect on green purchase intention through green trust, this shows that green trust so that the intervening variable in this study is stated to be unable to mediate the effect of green brand image on green purchase intention.
Efektifitas Model Aida Sebagai Strategi Pemasaran Dan E-Wom Untuk Mempengaruhi Minat Beli Konsumen Di Era Digital: (Studi Kasus Pada Produk Hanasui) Mulyati, Hana Putriana; Sudrajat, Ajat
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2340

Abstract

Creativity in creating advertisements that will be posted on social media is considered important to attract the attention of the audience in looking for more information about the product, so that the audience wants to purchase the product. The aim of this research is to determine the level of effectiveness of the AIDA model as a marketing and e-WOM strategy to influence consumer buying interest in the digital era. This research uses a quantitative approach with a questionnaire as a research instrument. Researchers distributed questionnaires to Hanasui product users. The primary data obtained was then analyzed using the SEM-PLS method using the Smart-Pls 4.0 software. Based on the tests that have been carried out, the results obtained show that the AIDA and e-WOM models have a positive and significant effect on consumer buying interest in the digital era. The AIDA model as Hanasui's digital marketing strategy has also been effective in building consumer interest and interest in making purchases.  Keywords: AIDA Model;  e-WOM;  interest buying
FAKTOR – FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL PADA PERUSAHAAN RETAILING YANG TERDAFTAR DI BEI TAHUN 2019-2022 Safira, Aprilia Gita Wulan; Saputro, Dian Festiana Hadi; Isthika, Wikan; Prajanto, Agung
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 3 (2024)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i3.2350

Abstract

The aim of this research is to examine and analyze the factors that influence capital structure. The independent variables in this research are Profitability, Liquidity, Company Size and Asset Structure. The subjects of this research are retail companies listed on the Indonesia Stock Exchange in 2019-2022. The sampling technique in this research was purposive sampling and 14 company samples were taken over a period of 4 years to obtain 56 company samples. The analytical method used in this research is multiple linear regression. The results of this research simultaneously show that profitability, liquidity, company size and asset structure have a simultaneous effect on capital structure. The partial research results show that liquidity and asset structure have an effect on capital structure, while profitability and company size have no effect on capital structure.
Studi Korelasi Antara Personal Branding Owner Tasya Farasya Dan Kualitas Produk Terhadap Keputusan Pembelian Brand Makeup Mother Of Pearl Hanifah, Addiena; Sudrajat, Ajat
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 3 (2024)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i3.2356

Abstract

Tasya Farasya is a beauty influencer who is being talked about. She often reviews beauty products on social media such as Instagram and TikTok. Through her experience and knowledge in the beauty world, she is able to easily influence her followers to buy the products she recommends. This study aims to answer whether personal branding and product quality have a relationship with purchasing decisions. The research involved one hundred participants who were asked to fill out a questionnaire in a quantitative study. Based on the findings of this study, Tasya Farasya's personal branding and product quality are two factors that significantly influence consumer purchasing decisions. Keywords: Tasya Farasya; Personal Branding; Product Quality; Buying decision
Efektivitas Strategi Non – Celebrity Endorsement Dan Membentuk Brand Image Dalam Mempengaruhi Keputusan Pembelian Konsumen Pada UMKM Tiebymin Nurjannah, Ratih; Sudrajat, Ajat
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 13 No. 4 (2024)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v13i4.2357

Abstract

In this highly competitive age, consumers are often impacted by widespread advertising. There are many factors that can influence the successful implementation of a non-celebrity endorsement strategy. One of the factors is how the right endorser is selected by MSMEs and how the message conveyed can be understood by consumers. This forms a good brand image in the minds of consumers, which in turn influences the purchase decision of the product. The study with quantitative research involved the participation of 100 respondents and applied the SEM analysis method using the SmartPLS 4.0 tool. Tests include measurement model test, structural model test, and hypothesis testing. The results of this study show that in the validity and reliability tests, the variables of non-celebrity endorsement (X1), brand image (X2), and purchase decision (Y) are considered valid and reliable because all values meet the predetermined standards. The R-Square of non-celebrity endorsement (X1), brand image (X2), and purchase decision (Y) shows that the effect is moderate, which is 51.5%. Therefore, the results of this study say that the non-celebrity support strategy and forming a brand image can influence the purchasing decisions of Tiebymin MSME consumers

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