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JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Published by Universitas Sam Ratulangi
ISSN : 23031174     EISSN : 26226219     DOI : https://doi.org/10.35794/emba.v10i2.39971
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal EMBA merupakan terbitan berkala sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan dibidang ekonomi. Diterbitkan oleh Fakultas Ekonomi dan Bisnis Univeristas Sam Ratulangi Manado. Jurnal ini diterbitkan 4 kali setahun, sejak tahun 2012. Setiap artikel direview oleh para pakar secara double blind peer review system. JE menerima tulisan atau karya ilmiah hasil-hasil penelitian dibidang Ilmu Ekonomi, Manajemen dan Akuntansi, yang belum pernah dipublikasikan dalam jurnal lainnya.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5,142 Documents
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THE EFFECT OF E-SERVQUAL AND E-TRUST TOWARDS CUSTOMER SATISFACTION ON TIKTOK SHOP IN MANADO Kotambunan, Tabita Olivia; Kindangen, Paulus; Gunawan, Emilia Margareth
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 01 (2025): JE. Vol. 13 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i01.61178

Abstract

The rapid growth of E-Commerce makes customer satisfaction a crucial factor in the increasingly fierce market competition.  In the world of e-commerce, customer satisfaction should be a major concern because it is influenced by various factors. To assess the level of customer satisfaction, two important aspects that need to be considered are service quality and E-Trust, which play a major role in building loyalty and improving the online shopping experience. The purpose of this study was to determine the effect of E-Service Quality, and E-Trust on Customer Satisfaction at TikTok Shop in Manado. The research method used in this study is quantitative. The data analysis techniques used in this research is multiple linear regression analysis, using the IBM SPSS 30 statistical program. The result of this study stated that E-Service Quality (X1), and E-Trust (X2) have a positive and significant effect on Customer Satisfaction (Y) partially, and then simultaneously E-Service Quality (X1), and E-Trust (X2) have a positive significant effect on Customer Satisfaction (Y).   Keywords: E-Service Quality, E-Trust, Customer Satisfaction
PENGARUH LINGKUNGAN KERJA, GENDER DAN STRES KERJA TERHADAP KEPUASAN KERJA PEGAWAI DINAS PERHUBUNGAN KOTA MANADO Malonda, Priskila; Lengkong, Victor P. K.; Uhing, Yantje
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 13 No. 01 (2025): JE. Vol. 13 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v13i01.61244

Abstract

Penelitian ini bertujuan untuk menganalisis Pengaruh Lingkungan Kerja, Gender dan Stres Kerja terhadap Kepuasan Kerja Pegawai di Dinas Perhubungan Kota Manado. Penelitian ini menggunakan pendekatan kuantitatif dengan model penelitian menggunakan regresi linear berganda dengan SmartPLS. Data dikumpulkan melalui kuesioner dan literatur. Populasi dalam penelitian ini merupakan seluruh pegawai di Dinas Perhubungan Kota Manado dengan jumlah 139 pegawai, dengan jumlah sampel menggunakan perhitungan slovin sebanyak 58 pegawai digunakan sebagai responden. Hasil penelitian menunjukkan bahwa: 1) Lingkungan kerja tidak berpengaruh signifikan terhadap Kepuasan kerja pegawai di Dinas Perhubungan kota Manado.2) Gender berpengaruh signifikan terhadap Kepuasan kerja pegawai di Dinas Perhubungan kota Manado.3) Stres Kerja berpengaruh signifikan terhadap Kepuasan kerja pegawai di Dinas Perhubungan kota Manado. 4) Lingkungan kerja, Gender dan Stres Kerja secara simultan berpengaruh signifikan terhadap Kepuasan kerja pegawai di Dinas Perhubungan kota Manado. Kata Kunci: Lingkungan kerja, Gender, Stres kerja, Kepuasan kerja

Page 515 of 515 | Total Record : 5142

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