Jurnal Studi Komunikasi
Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), one of the journals published by Faculty of Communications Science Dr. Soetomo University, was established in January 2017. Jurnal Studi Komunikasi a double blind peer-reviewed journal, explores critical and constructive inquiries into a wide range of fields of study on Communication Science that include culture, religion, media, gender, public policy, development, environment, disaster, and tourism, with emphasis on interdisciplinary approaches: Communication Studies. It addresses issues with multi-perspectives view. Each volume of the journal discusses a specific theme based on “Call for Papersâ€, through which scholars, from diverse disciplines, are invited to contribute. Jurnal Studi Komunikasi published on March, July, and November.
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WhatsApp as a strategy to socialise funeral products during the Covid-19 pandemic
Prihatiningsih, Witanti;
Maliki, Musa;
Ayuningtyas, Fitria;
Intyaswati, Drina;
Maella, Nurannafi Farni Syam
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University
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DOI: 10.25139/jsk.v6i3.5038
The Covid-19 pandemic has forced many people to stay at home. People in Indonesia are encouraged to work from home (WFH) from 2020 until 2022. The WFH has significantly impacted the economy, especially among field workers. The MA cannot promote its product and services during this time. Therefore, the sales are decreasing. This study describes how the MA uses WhatsApp to socialise their product and services to seek potential customers amid the pandemic. This research involved descriptive qualitative methods, with five MAs as respondents. This study showed that the MAs maximised WhatsApp in socialising funeral products to customers during the pandemic. MAs used WhatsApp features such as "Profile Picture" and "Status" to attract people by keeping their contact numbers. The funeral product details were later socialised in texts, photos, and videos funeral prices will never be mentioned by the MA unless potential customers are asking about it.
Media Group Network on digital: news construction from the hybrid perspective
Firmantoro, Verdy;
Sarwono, Billy K.;
Irwansyah
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University
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DOI: 10.25139/jsk.v6i3.5077
Advances in information technology provide new opportunities and demand changes, one of which is in the construction of news. Digital media has also changed the landscape and the structure of the quality of the press, which prioritises emotional rather than rational aspects. As a result, the relationship between the media and the public is increasingly complex. This study aims to analyse the news in the Media Group Network newsroom as a news media from the perspective of a hybrid media system. This research is a qualitative study using an in-depth interview with the Editorial Board of the Media Group Network and journalists from Media Indonesia, Metro TV and Medcom.id, as well as a literature overview from related research and media content. The study results show that public mood affects the news construction process. Issue sensitivity tends to get more attention which contains shared values. There are three implications of influencing public mood in reporting: increasing democratic involvement, decentralising news sources, and influencing policy-making in the newsroom.
Parents' involvement on teen's movie consumption in the pandemic era
Indriani, Sri Seti;
Mohamad Permana, Rangga Saptya;
Basit, Abdul
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University
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DOI: 10.25139/jsk.v6i3.5135
Abstract Watching movies at home through movie applications now has become a trend in this pandemic era. Adolescents who have online learning at home are forced to entertain themselves with indoor activities; spending more time watching movies is one example. As one of the online movie platforms, Netflix has gained 204 million subscribers in January 2021, following Amazon Prime with 150 million subscribers. This situation becomes a concern where adolescents seemingly have more freedom and access to select movies without parents' awareness. Adolescents are given trust in their competence to be conscious, critical, and analyse their content despite their age. This research's objects were to acknowledge how adolescents gain access to online movies despite the television content rating system and their parents' involvement in the adolescents' selection of movies. The research was conducted using a qualitative method with a case study approach. Informants were adolescents in the range of 11-14 years old and some parents. Results showed that most adolescents gained access to movies through online applications, namely Netflix, YouTube, Telegram, and illegal websites. These adolescents gained this information from friends and the TikTok application. Regarding the parents' involvement, most adolescents claimed that their parents did not contribute to their selection of movies, seemingly ignorant, and some parents even did not know what their children watch and do in their bedrooms. However, a few of them stated that their parents contributed to their selection of movies but sometimes gave adolescents some permission to watch unsuitable movies based on the television content rating system.
Satisfaction of mahasantri in accessing Instagram
Luthfi, Mohammad;
Firmansyach , Ade Bayu
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University
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DOI: 10.25139/jsk.v6i3.5136
Indonesia has active social media users of 68.9% or 191.4 out of 277.7 million in 2022. Instagram is the second social media platform, with active users accounting for 84.8% of the population. The use of Instagram is certainly driven by certain motives that encourage people's attitudes and beliefs to access media as needed, and Instagram can provide satisfaction according to the needs of its audience. This study aims to examine the satisfaction of the Mahasantri University of Darussalam Gontor in accessing Instagram by taking 300 samples from 1,997 populations. The data were analysed using descriptive statistics to describe the findings referring to the Expectancy Value theory as a development of the Uses and Gratification theory with two variables, namely gratifications sought (GS) and gratification obtained (GO). Then a gap test was conducted between the mean scores of the GS and GO variables to determine the satisfaction of Darussalam Gontor University students in accessing Instagram social media. The results showed that Instagram could pleasure the Mahasantri University of Darussalam Gontor in building personal relationships, filling free time, getting entertainment, fulfilling knowledge needs, and solving problems. This study answers the phenomenon of using Instagram as the second most accessed social media platform by Indonesian people, especially among teenagers. This finding positively contributes to the University of Darussalam Gontor and educational institutions' management in using Instagram as a medium of socialisation and promotion. Also, as an effort for the government to improve social media literacy for the younger generation through various creative and educational content through Instagram.
Identity discourse and phenomenon of reunion on West Sumatran student
Wirman, Welly;
Marta, Rustono;
Sari, Genny Gustina;
Azahari, Helmi;
Hadisty, Hadisty
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University
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DOI: 10.25139/jsk.v6i3.5174
This study aims to determine the goals, motives, and discourses on the identity of the West Sumatra overseas student reunion participants in Pekanbaru. Reunions have become popular and seem to be a way of life in our society. Communicative Action Theory will be used to identify a reunion between a school in Pekanbaru. This study uses a qualitative research method with a phenomenological approach. The results showed that the meaning of reunion was divided into three, namely the meaning of the purpose of silaturrahmi, the The motives are divided into the Bacarito Lamak motive, the fierce motive, and the Kepo motive. Furthermore, in the context of motifs consisting of motifs while diving, drinking water motives and motives provide greater benefits in the form of discussion motives and social motives. Identity discourse consists of appearance, self-actualisation, and connectivity rather than a show-off.
Climate change awareness of gen z: the influence of frame and jargon on online news
Ariestya, Angga;
Paramitha, Gracia;
Elmada, Maria Advenita Gita
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University
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DOI: 10.25139/jsk.v6i3.5287
This study seeks to know how climate change frames and jargon in online news influence Gen Z’s awareness. It is important since only a few studies on climate change communication focus on Gen Z. The research took the quantitative within-subject experimental method to college students as participants (N=110). Participants were divided into an experimental and control group and manipulated by customised online news containing frames and jargon about climate change. The finding is that the climate change frame on the online news influences Gen Z’s awareness, while jargon does not. The awareness is higher when Gen-Z was given an uncertainty-risk frame than an economic cost-benefit frame. Despite Gen Z being aware of climate change, a correlation between cognitive and conative awareness is arguably low. The internal factor (less role model) and external factor (less policy involvement) could be the factors of low conative awareness.
Print media innovation in the digital era: disruptive challenges or opportunities?
Pamuji, Eko;
Ida, Rachmah;
Mustain
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University
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DOI: 10.25139/jsk.v6i3.5311
The newspaper industry (print media) has many difficulties in the digital era. Print media’s demise has been facilitated by the emergence of digital media, specifically new internet-based media. Newspapers and other traditional mass media outlets have issues. Digital media is both a challenge and a threat to traditional media, particularly newspapers. Due to these obstacles and dangers to print media, some publications have shut down, and others have switched to digital editions. This study aims to ascertain how the print media in East Java (Jawa Pos and Surya) retain their commercial viability under the continuing media digitalisation competition. With a Marxist Media perspective, this study employs a qualitative methodology. From July 2020 to July 2022, researchers used in-depth interviews and direct observation to collect data. East Java newspapers Jawa Pos and Surya were the focus of this study. The study’s findings demonstrate that the media products produced by these two media businesses engage in significant product commodification to create worldwide products. To produce global products, the two media have also produced media products. These products include news content that employs a single source for three different media types: print, electronic (television, radio), and internet media.
The practice of village branding and marginalisation in Mojokerto, Indonesia
Hidayat, Endik;
Susilo, Daniel;
Baihaqi, Aufa Izzudin
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University
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DOI: 10.25139/jsk.v6i3.5313
The background of this research is the phenomenon of villages that fail in branding and developing a positive image that causes marginalisation and stigma. The two research locations are the Sumberglagah ‘Leprosy Village’ in Tangjungkenongo and the ‘Duck Village’ in Modopuro. This study intended to answer two questions: how does it apply the place branding concept in the village scope? And more specifically, how do the village elites respond to these stigmas and discriminatory treatment the villagers receive? We used qualitative methods through interviews and questionnaires to answer these questions. This study found that the Tanjungkenongo village is known as the “Leprosy Village,” and one of the Sub-Villages in Sumberglagah is called the “Beggar Village.” On the other hand, the Modopuro village is known as the “Duck Village,” and Sememi’s Sub-Village is known as the “Chicken Intestine Waste Village.” As a response, the Tanjungkenongo Village elites tend to accept these outsiders’ perceptions towards their village. Meanwhile, the Modopuro Village Elites were divided into two groups. The elites who own related industries (duck farming, poultry slaughter, chicken intestine chips) feel comfortable with this image. In contrast, the elites who have no direct interest in the industries directly reject those outsiders’ views.
Employer branding and employee performance at KAI: employee retention' role as mediator
Srimulyani, Veronika Agustini;
Hermanto, Yustinus Budi
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University
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DOI: 10.25139/jsk.v6i3.5381
Today's job seekers prefer well-known companies, even though they're less likely to be accepted. The HR team must brand the company as an employer. Employer branding can be a company's image, values, and work culture. Employer branding has a greater impact on employee loyalty than non-emotional factors on employees. This study aims to explain 1) employer branding's impact on employee retention and performance, 2) employee retention's impact on employee performance, and 3) employer branding's impact on employee performance through employee retention as a mediator. 110 frontline workers from PT Kereta Api Indonesia (Persero) DAOP VII Madiun made up the research sample. The sampling was proportional random. Using SPSS and Sobel, this study uses descriptive and inferential analysis. Influence test results show that employer branding increases employee retention and performance, and employee retention increases employee performance. The results of path analysis and Sobel test of the mediator's role show that the direct effect of employer branding on employee retention after being controlled by employee retention as a mediator is not significant. Employee retention acts as a full mediator for employer branding's effect on employee performance, according to the mediator test. 2) Companies can improve employee performance by improving employee retention via career opportunities, awards, and employee relationships.
The value of signs in social media accounts of #kelasblogger Instagram community
Salman;
Rusadi, Udi;
Nasrullah, Rully
Jurnal Studi Komunikasi Vol. 6 No. 3 (2022)
Publisher : Faculty of Communications Science, Dr. Soetomo University
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DOI: 10.25139/jsk.v6i3.5382
The use of communication technology is only limited to a means of exchanging messages. However, there is a significant value behind it. As Baudrillard points out, in a consumer society, people buy products based on sign value, as indicated in this case study. The results of this study indicate that the #Kelasblogger community's Instagram social media posts contain various values, such as commodity and non-commodity values. The value of the commodity is detected in the XL Go MiFi modem purchased to support travelling activities. The use of information technology-based social media makes people have similar or uniform behaviour and compete in enjoying and spreading the sign values in their lives. This consumptive behaviour is caused by several underlying factors, namely the development of lifestyle into a separate commodity, the shift from production to consumption, and capitalism's shift from labour exploration to consumer exploration.