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INDONESIA
Widya Cipta : Jurnal Sekretari dan Manajemen
Published by Universitas Bina Sarana Informatika
ISSN : 25500805     EISSN : 25500791     DOI : -
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Widyacipta: Jurnal Sekretari dan Manajemen dipublikasi mulai tahun 2017 dengan P-ISSN: 2550-0805 E-ISSN: 2550-0791 memuat tulisan ilmiah tentang gagasan konseptual, kajian, aplikasi teori, studi kepustakaan, dan hasil penelitian yang mempunyai fokus pada perkembangan manajemen, sosial, kesekretarisan, ekonomi, dan bisnis.
Arjuna Subject : -
Articles 230 Documents
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Investigasi Loyalitas Penumpang Kereta Api Pengguna KAI Acces Triani, Ririn Agus; Yenita, Yenita
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 7, No 2 (2023): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v7i2.15369

Abstract

Standar layanan pelanggan perlu ditingkatkan agar untuk mendorong penggunaan jasa transportasi darat, khususnya kereta api. Maksud penelitian ini yaitu memberi informasi tentang faktor yang memengaruhi loyalitas pelanggan kereta api melalui kegiatan investigasi dalam upaya meningkatkan hal tersebut. Analisis memanfaatkan PLS-SEM dalam penelitian, ini dimaksudkan untuk dimanfaatkan dalam menganalisis data yang menyimpang dari asumsi normalitas dan signifikansi statistik. Sampel untuk kegiatan penelitian terdiri dari penumpang kereta api yang menggunakan KAI Acces dalam pemesanan tiket sebanyak 100 responden. Penelitian yang telah dilaksanakan mengungkapkan dampak positif positif dari service quality dan perceived value kepada customer loyalty melalui customer satisfaction dari hasil investigasi. Untuk pengujian perceived value serta service quality kepada customer satisfaction, semuanya juga mempunyai dampak yang positif. Sedangkan untuk pengujian service quality serta perceived value kepada customer loyalty secara langsung tanpa mediasi customer satisfaction, untuk service quality tidak mempunyai dampak yang positif kepada customer loyalty, sedangkan perceived value memiliki dampak positif. Dapat diambil kesimpulan bahwa peran customer satisfaction sebagai variabel intervening mempunyai efek partial mediation pada pengujian variabel perceived value dan full mediation pada pengujian service quality.The use of land transportation is believed to be a profitable business, one cannot separate ts position as one of the most crucial participants in both marine and air transportation alternatives, especially in Indonesia. To increase the use of rail and other ground transportation options, customer service standards must be raised. Through investigative activities, this study aims to increase railroad customer loyalty by providing information on their level of loyalty. The following are some of the research hypotheses: H1) The findings demonstrate that client quality of service has an impact on satisfaction; H2) According to the investigation's findings, client satisfaction is influenced by perceived value; H3) According to the study's findings, customer loyalty is influenced by service quality; H4) The investigation's findings indicate that perceived value has an impact on customer loyalty; H5) According to the investigation's conclusions, Client loyalty is influenced by customer happiness and the the caliber of the services rendered. In addition, service quality, customer satisfaction, perceived value, and customer loyalty are the four categories of variables investigated. Issues are addressed combining structural equation modeling with partial least squares (PLS-SEM), we conducted this study that deviate from the assumptions of adequacy and normality of the sample. Train riders who book tickets through KAI Access make up the research activity's sample. Based on research findings, customer loyalty and satisfaction are significantly influenced favorably by service quality and perceived value factors.
Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan Septyarani, Tiara Azalia; Nurhadi, Nurhadi
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 7, No 2 (2023): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v7i2.15877

Abstract

The development of online businesses and the rapid use of E-Commerce has greatly affected the delivery of goods in Indonesia. Indonesian people currently entrust their goods to be sent through various expeditions that have been widely found. However, in the process of delivering goods, there are certainly some considerable obstacles such as delays in delivery, wrong delivery address, damaged or lost goods, and others that can make consumers' trust or attitude towards delivery services decrease. Therefore, Shopee began to establish its own logistics service that has been integrated with its services. This logistics service owned by Shopee is named Shopee Xpress which appeared in 2019. With its own logistics service, delivery will be more guaranteed because it is easy to be supervised by Shopee. This study aims to analyze the effect of service quality on customer loyalty through customer satisfaction as an intervening variable at the Shopee Xpress expedition. The population in this study were users of Shopee Xpress expedition services ranging in age from 15 to 54 years who were in the Surabaya City area, East Java. The questionnaire was distributed to people in the city of Surabaya, East Java who had made more than one use of the Shopee Xpress expedition service. A sample of 100 respondents was taken using purposive sampling technique. This study uses multiple linear regression techniques. The results showed that Service Quality has a significant positive effect on Customer Satisfaction. Likewise, Service Quality and Customer Satisfaction have a positive and significant effect on Customer Loyalty. The results of path analysis provide empirical evidence that the Customer Satisfaction variable acts as a partial mediating variable in bridging the effect of Service Quality on Customer Loyalty.
Pengaruh Privasi, Keamanan, Keandalan, dan Transparansi Terhadap Minat Penggunaan Payment Fintech UMKM di Watukelir Utami, Setiyawati Budi; Bawono, Andy Dwi Bayu; Sasongko, Noer
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 7, No 2 (2023): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v7i2.15976

Abstract

The growth of fintech companies is driven by the swift progress of information technology. The change in people's lifestyles towards electronic financial systems is the main driving factor. In this context, it is important to continue to increase interest in using fintech by Micro, Small and Medium Enterprises (MSMEs). This study aims to investigate the effect of privacy, security, reliability, and transparency on interest in using fintech, both individually and collectively. The theory used is the Theory of Planned Behaviour, which involves the concepts of privacy, security, reliability, transparency, and usage intention. The research method used is descriptive quantitative. The research sample consisted of 150 respondents selected by purposive sampling method. The data were analyzed using multiple linear regression with the help of SPSS software. The results showed that privacy, security, reliability, and transparency positively and significantly affect the interest in using fintech by MSME players, both individually and collectively.
Adaptation of Employee Development with Artificial Intelligence Virual Reality in a Power Generation Company Imron, Ali; Putra, Muhammad Ramadhan; Syahputra, Irwan Edi; PY, Iyus Darmawan; Fadhilah, Amalia Rachmawati Nur
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i1.20342

Abstract

Human resource development and training are essential to improve the quality and skill level of employees. The field of artificial intelligence focuses on developing the ability of computers to accomplish tasks that can currently be completed faster than humans can. To meet higher standards, Power Generation Companies are improving the quality of Virtual Reality (VR) images. VR can be used as a training medium. In addition, it can improve student understanding, information retention, and skills, and provide an immersive and deep learning experience. The purpose of this study is to determine the process of adaptation or application of AI VR in human resource development in the workplace, the contribution of development, and its utilization for work productivity, especially in the power plant company PT PLN Indonesia Power Suralaya banten province.. The method used is descriptive qualitative with a phenomenological approach to the adaptation of AI VR application by explaining the utilization, including the use of design, and AI VR procedures so that it can be adapted in the application of HR development effectively. Reputable national and international journals are used as references for the foundation of the development of this article. The adaptation results in different training modules for employees based on individual skills, job levels, job titles, and desired competencies. The AI tool can then match new projects with employees who have completed training together
Does Perceived of Risks and Benefits Drive Customers’ Intention to Share Information in Social Media? - Moderating Role of Customer Satisfaction Hakim, Muhammad M
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i1.18564

Abstract

Competition between companies is becoming more focused on the use of digital technology, including in marketing. Therefore, all companies need to understand all the things that can support the success of their marketing strategies, for example, encouraging free-advertising behavior by consumers in various digital media. In particular, this needs to be concerned by BRI (Bank Rakyat Indonesia), which until now is still considered slow in handling cases and customer complaints both offline and online. This study aimed to examine the influence of BRI customers’ perceived of risks and benefits on their intention to share information on social media, as well as the role of their satisfaction in this relationship. This study used a quantitative approach with a positivism paradigm. The data used was 262 data collected from BRI customers from May to August 2023 through an online survey mechanism. The data that has been collected was then analyzed using a moderation model path analysis involving control variables (age group, gender and educational level). Data analysis carried out using the SmartPLS program showed that: a) perceived of risks had a significant and negative effect towards intention to share information, both in the first and second models; b) perceived of benefits had a significant and positive effect towards intention to share information, both in the first and second models, and; c) customer satisfaction was not proven to play a moderating role in the relationship between perceived of risks and benefits toward intention to share information, both in the first and second models.
Conventional Fiscal Policy System and Islamic Economics in The Indonesian Economy Kadir, Syahruddin; Fahrika, A. Ika; Misbach, Irwan
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i1.17149

Abstract

The economic crisis and political turmoil in the 1990s did not guarantee the strength of Indonesia's economic situation, therefore political and fiscal decentralization was initiated and Law No. 25 was passed in 1999. This research aims to understand conventional fiscal policy and Islamic economics in the Indonesian economy. This research method uses literature study through secondary data collection. The results of this research show that conventional fiscal policy has a stability function that aims to, among other things, maintain high employment opportunities, relatively stable price levels, and economic growth rates. This function shows the similarity of the functions and benefits of zakat, jizyah, khums, and kharaj in Islamic economic fiscal policy. If zakat, jizyah, khums, and kharaj are instruments of fiscal policy, the redistribution of income and wealth will take place, then the problem of poverty and economic growth can be reduced and will have a good impact on economic and political stability. According to experts, the concept of contractionary fiscal policy is reducing government spending so that the money supply can be reduced through income redistribution. This is in line with the aim of fiscal policy instruments in Islamic economics to improve the living standards of the poor by redistributing the income of the rich to the poor.
Meta Analysis Study: Theory of Planned Behavior in Whistleblowing Intention Handayani, Putri Fajar; Zusnita, Wa Ode
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i1.17159

Abstract

Indonesia's Corruption Perception Index in 2022 had decreased significantly with a final score of 34 points and ranked Indonesia 110 out of 180 countries. It shows that corruption practices in Indonesia are high and the strategy for combating fraud is not effective. In practice, the fraud management strategies focus on improving internal control systems than preventive strategies such as  whistleblowing system. This is due to the low intention of individuals to disclose fraud. Whistleblowers will encounter risks in organization, such as different prespective and norms in organization and the confidentiality and safety risk. Therefore, individuals need to carefully consider before deciding to become whistleblowers This study is aimed to examine individual factors that influence whistleblowing intention by the theory of planned behavior using meta-analysis technique, a quantitative method to measure the strength of the relationship of variables from previous research. Fourteen of the 53 selected studies were analyzed according to the eligibility criteria, the results  is the highest correlation is the attitude toward behavior, then the subjective norm , and the lowest is the perceived behavioral control. It indicates that organization needs to stimulate an increase individual’s intention to disclose fraud by whistleblowing system as prevention strategy to combat fraud.
Enhancing the Performance and Competitiveness of Women in MSMES Through Marketing, Capital, and Digital Literacy Priambodo, Aji; Sulaeman, Maman; Permana, Indra; Sugiarto, Irwan
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i1.16298

Abstract

The main objective of this study is to investigate the factors that influence the performance and competitiveness of women entrepreneurs in the Tuka Tuku Purbalingga programme. Tuka-Tuku in Purbalingga serves as support for the development of start-ups in the field of local culinary specialties or other local products. Tuka-Tuku facilitates the expansion of local start-ups, preserves the authenticity of regional products, and promotes the cultural heritage of diverse culinary traditions. The current study employed a quantitative research design utilizing a survey method to gather data. The survey instrument comprised a 5-point Likert scale and was administered to female entrepreneurs participating in the program. To test ten research hypotheses pertaining to the relationships between marketing, capital, digital literacy, performance, and competitiveness, Structural Equation Modeling was applied. The findings of this research have revealed that marketing, financing, and digital literacy play a significant and positive role in enhancing the performance and competitiveness of women entrepreneurs participating in the Tuka Tuku Purbalingga program. Additionally, this study confirms that performance is a crucial determinant of female entrepreneurs' competitiveness in the program. These findings suggest that women entrepreneurs with strong marketing, financing, and digital literacy skills are more likely to achieve better performance and be more competitive in the market. Given these results, it is recommended that policymakers and stakeholders direct their efforts towards enhancing the marketing, capital, and digital literacy skills of female entrepreneurs in the Tuka Tuku Purbalingga program to improve their overall performance and competitiveness.
Analysis of Factors Affecting Repurchase Intentions with Purchasing Decisions as Mediating Variables Satoto, Eko Budi
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i1.16917

Abstract

This study seeks to examine the factors influencing repurchase intentions, with a focus on purchasing decisions as a mediator. Using Smart PLS version 3.0 and a quantitative approach, the research involves Mie Gacoan Jember customers as the population, with 200 respondents selected through purposive sampling. Data collection involves a Likert Scale questionnaire. The results reveal that Store Atmosphere and Promotional Media Through Instagram significantly and positively impact purchasing decisions, while Product Variety does not. However, Store Atmosphere and product variety have a negative and insignificant effect on Repurchase Intention, contrasting with the positive impact of promotional interest through Instagram and purchasing decisions on Repurchase Intention. Purchasing decisions do not mediate the relationship between Store Atmosphere and product variety on Repurchase Intention but do mediate the effect of promotional interest through Instagram. The study's theoretical contribution provides insights for companies and researchers to enhance understanding of improving purchasing decisions and customer loyalty in physical stores and through social media promotions. Practical implications suggest that companies should enhance store atmosphere and Instagram promotions to boost purchasing decisions and repeat purchases, emphasizing the limited impact of product variety. The study acknowledges limitations and recommends future research to explore additional variables influencing consumer behavior. 
Advertising Management: Smes and Local Brand Development Through Brand Voice in Micro-Influencers Muhammad, Idlofi Mahdi
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i1.17433

Abstract

This research was conducted to explain and understand how packaging practices brand voice to develop SMEs and local brands to attract consumer interest. The method in this study uses a qualitative descriptive approach, namely a focused method, involving interpretation and a natural approach to the subject matter. The social settings in the research conducted are micro influencers who contribute to the development of local brands and SMEs and have carried out brand voice in promotional media. Determination of informants using purposive sampling technique. The theory applied in this study is the Advertising Management Strategy Theory which is reviewed by 2 models (AIDA Model and Securities Hierarchy Model) and supported by Brand Voice Theory which acts as a bridge in this research process. The results of this study are that the development of small businesses in product promotion involves many strategies, one of which is the use of micro influencers. These people have followers with reach that can be used to promote brands. Micro influencers can help small businesses get the attention of potential customers by creating content relevant to their industry. The steps taken by these micro influencers are clear evidence of the quantity and quality of endorsement actions on their social media which function as promotional media. Micro influencers help in increasing brand awareness by creating engaging and shareable content. Having partners helps SMEs capitalize on the trust and enthusiasm of their followers, which in turn increases brand awareness and drives sales.

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