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Widya Cipta : Jurnal Sekretari dan Manajemen
Published by Universitas Bina Sarana Informatika
ISSN : 25500805     EISSN : 25500791     DOI : -
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Widyacipta: Jurnal Sekretari dan Manajemen dipublikasi mulai tahun 2017 dengan P-ISSN: 2550-0805 E-ISSN: 2550-0791 memuat tulisan ilmiah tentang gagasan konseptual, kajian, aplikasi teori, studi kepustakaan, dan hasil penelitian yang mempunyai fokus pada perkembangan manajemen, sosial, kesekretarisan, ekonomi, dan bisnis.
Arjuna Subject : -
Articles 230 Documents
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Analysis of the Influence of Knowledge, Work Procedures and Technology on Employee Performance Presilawati, Febyolla; Murni, Mirza; Balqis, Fudja Devani
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i1.17247

Abstract

The purpose of this study is to determine the influence of Knowledge, Work Procedures and Technology on Employee Performance at the Aceh Transportation Office both partially and simultaneously. This research method is by testing hypotheses using multiple linear regression analysis, F test (simultaneous) and t test (partial) intended to determine the influence of the independent variable on the dependent variable at a confidence level of 95% (α = 0.05). The object of this study is Knowledge, Work Procedures and Technology on Employee Performance at the Aceh Transportation Office The sample size of this study is as much as 96 employees. Research data were collected through questionnaires and documentation studies. The results showed that simultaneous tests between the variables of Knowledge, Work Procedures and Technology affect the Performance of Employees at the Aceh Transportation Office. Then partially, Knowledge affects the Performance of Employees at the Aceh Transportation Office. Work Procedures affect the Performance of Employees at the Aceh Transportation Office. Then partially, namely Technology affects the Performance of Employees at the Aceh Transportation Office. 
Revitalizing Government Internal Auditor Apparatus in the Era of Industry 4.0 Basri, Muh Ridwan
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i1.18068

Abstract

The purpose of this paper is to propose a transformation strategy which is the focus of the Government Internal Supervisory Apparatus (APIP) on the impact of Industry 4.0 on the internal audit function and the development of an improvement plan for the Internal Auditor SPIP level . can be applied to address audit challenges in the Industry 4.0 era. Due to the impact of Industry 4.0 on audit activities, APIP is required to be able and quickly adapt to technological advances. The adoption of Industry 4.0 technology positions APIP as an activity analyst who can identify errors in business processes and devise solutions to fix them. As a consequence, an APIP transformation strategy is needed to face the challenges of Industry 4.0. The author suggests that the APIP transformation strategy to increase the SPIP level must include: (1) the use of data collection equipment, such as sensors and software, to collect data; (2) inclusion of characteristics that characterize APIP's ability to complete audit tasks, including cognitive abilities, problem solving abilities, communication skills, internal control systems, and agility; and (3) applying a professional, millennial, innovative approach that prioritizes integrity, objectivity and professionalism while still embracing the possibility of failure.
Inbound Marketing Based On Content And Customer In The Creative Industry Selling Fresh Meat, Seafood And Vegetables In Yogyakarta: An Experimental Approach Dewa, Chriswardana Bayu; Pradiatiningtyas, Diah; Safitri, Lina Ayu
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i1.20353

Abstract

Covid-19 had an impact on decreasing GDP in the livestock sector, namely by 1.8%. The strategy to improve this sector is to carry out inbound marketing through the use of websites, blogs and social media. This research applies an inbound marketing method based on content and customers to develop product marketing in the creative industry selling meat, seafood and fresh vegetables in Yogyakarta. The research method used is an experimental research method. There are two groups of respondents in this research, namely respondents from generation The respondents selected were 200 housewives from generation X and generation Y. Data was obtained using a questionnaire. The data analysis used was MANOVA with SPSS 25. The results of the study showed that there was no difference between advertising for the sale of meat, vegetables and seafood or without advertising on purchasing interest in generation X and generation Y.
The Role of Big Data in Circular Supply Chain Practices and Corporate Sustainability Performance Fenisa, Dorotea; Santosa, Wahyuningsih
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i1.16568

Abstract

The green industry is a national priority target, with one of the indicators being the application of a circular economy. The application of a circular economy to the entire supply chain process is an effort to extend the service life of materials so that sustainability arises. The application of circular supply chains needs to be supported by digital technology to improve processes. This study aims to analyze the effect of circular supply chain practices on corporate sustainability performance and the moderating effect of Big Data. The hypothesis testing using SEM analysis tools. The number of samples used was 140, who are currently working or have worked in companies that have implemented a circular economy. [KM1] The results of the study show that Circular Supply Chain Practices do not influence on Corporate Sustainability Performance, so the moderating effect of Big Data is not supported. Therefore, managerial parties need to implement a circular supply chain in the company's business processes. Managers need to provide technical training related to designing environmentally friendly products and educational strategies to customers regarding the application of a circular economy. Nonetheless, this study also has limitations, in that it consists of only one variable, Circular Supply Chain practices, which affect Corporate Sustainability Performance. Thus, the next researcher should add other variables that can affect Corporate Sustainability Performance, such as the purchasing realized absorptive capacity variable. [KM1]Refer in research method section for my comment.
Comfort Food as Consumer Preference in Purchasing Decisions Yuliana, Lingga
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 8, No 1 (2024): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i1.16453

Abstract

This study attempts to determine the comfort food preferences of consumers that are chosen when making selections about purchases. Whereas traditional food, which is a popular choice among consumers, will be the focus of the researcher's case study. The descriptive qualitative method was employed in this investigation. Domain analysis was the analytical approach used in this study. Simple random sampling as a data collection method. 100 residents of Jabodetabek participated in the study as participants. In order discover more about the respondents' choices, a questionnaire is used in this study, and interviews are conducted to elicit more detailed responses. Three respondents were interviewed after the questionnaire was given to 100 respondents by the researchers.The study's findings demonstrate that the younger generation's excitement for traditional cuisine as comfort food is excellent. Price, ease of obtaining food, and the food's characteristic taste are the next factors that affect consumer preferences for comfort food while making purchasing decisions. Culinary entrepreneurs will have opportunity to establish themselves in the food and beverage industry thanks to the comfort food boom. Thus, businesses should find it intriguing to offer classic cuisine varieties that the younger generation is less familiar with as a consumer alternative.These businesspeople's indirect expression of their love for Indonesia's motherland is to make traditional food the centerpiece of their cafes and restaurants. So that people don't solely rely on comfort food from abroad.
Determinants of Unemployment: Empirical Evidence from Indonesia Asmara, Gea Dwi; Saleh, Rahmat
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 8, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.21753

Abstract

Indonesia faces the challenge of a rapidly increasing labor force that is not proportional to the number of jobs available, resulting in unemployment. This study examines the effect of economic growth, inflation, and minimum wage on unemployment in 34 provinces in Indonesia from 2018 to 2022. This research uses secondary data from the Central Bureau of Statistics and Bank Indonesia. The data processing method uses panel data regression with the Fixed Effect model. The results of the analysis show that economic growth and inflation have a negative and significant relationship with unemployment in Indonesia. In contrast, the provincial minimum wage has a positive and significant relationship with unemployment in Indonesia.
Brand Reputation on Brand Performance in Surplus Indonesia Yuliana, Lingga; Apriyana, Nurliya; Perkasa, Didin Hikmah; Waty, Sully Sia; Masnia, Masnia; Pratama, Aldiwa; Maria, Nadiya Tristi
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 8, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.21284

Abstract

The research presented here uses the Indonesian Surplus case study to examine how brand reputation affects brand performance. The study employed a quantitative descriptive methodology with one hundred respondents—a proportion of men and women—dispersed around Jakarta. Using the Surplus Indonesia application, respondents who have bought goods from partners throughout the research period of July to December 2023 are the target audience for purposive sampling. Partial Least Square is used in the data analysis approach (PLS). Smart PLS version 4 was the data analysis tool that was implemented. Questionnaires in the form of Google Forms were distributed to respondents using a Likert scale with a range of one to five. The study's findings demonstrate that brand reputation significantly and positively affects brand performance. The research's management conclusion is that Surplus Indonesia's existence can function as a platform to assist small, medium, and large enterprises in the economy in managing food that is fit for human consumption.
The Role of Tiktok Social Media in Increasing Student’s Interest In Entrepreneurship Ginting, Melia Br; Nasution, Muhammad Irwan Padli; Nurbaiti, Nurbaiti
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 8, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.22917

Abstract

Business ventures can be carried out by taking advantage of existing online innovation and entertainment, because currently everyone can access and even have a virtual entertainment account that can be used to share data in the form of photos and recordings. TikTok is an online entertainment that is generally popular among millennials for doing business. The reason for this exploration is to find out the extent of the role of social media TikTok in increasing students' interest in entrepreneurship . The population in this study were students at UIN North Sumatra with a total of 100 respondents using a purposive test. The method of collecting information uses surveys, the investigation strategy used is basic straight relapse. The test results show that the dependent variable is TikTok web-based entertainment (X), more or less and at the same time has a significant effect on the independent factor Business Interest (Y), with a value of tcount (8.308) > ttable (1.984). ) and with a Sig level. (0.000) < (0.05), this tends to be reasonable that the TikTok virtual entertainment variable influences interest in business ventures. Regarding the collateral coefficient (R Square), and it means that every 1% increase in TikTok web-based entertainment will increase business interest by 41.3%. Meanwhile, remember The impact of recognizing traditional assumptions shows that the model conditions do not suffer from the adverse effects of multicollinearity problems, do not contain heteroscedasticity and show normal conditions.
The Mediation of Buying interest to Shopping Lifestyle and Discount on Product Purchase Decision Abdulah, Budiman; Sandopart, Dewa Putu Yohanes Agata L.; Hapsari, Denintha Dwi
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 8, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.22599

Abstract

This study aims to determine the effect of shopping lifestyle on buying interest, discounts on buying interest, buying interest in purchasing decisions, shopping lifestyle on purchasing decisions through buying interest and discounts on purchasing decisions through product buying interest in the Shopee Indonesia marketplace. This study uses a quantitative approach, with an unknown population and a sample of 200 respondents. The sampling technique uses a statistical calculation method, namely using the Hair et al formula. While the type of sample used is purposive sampling, the analysis method uses Structural Equation Modeling (SEM) SmartPLS software version 3.0. The results showed that shopping lifetsyle had a positive and significant effect on purchase intention, discount had a positive and significant effect on purchase intention, purchase intention had a positive and significant effect on purchasing decisions, shopping lifestyle had a positive and significant effect on purchasing decisions through purchase intention, discount had a positive and significant effect on purchasing decisions through purchase intention. The practical implications of this research are expected to help shopee companies to maintain sales promotions by providing discounts to their consumers, because shopping lifestyle and discounts have a significant influence on buying interest and purchasing decisions.
Analysis of CSR Disclosure Practice in Sustainability Reports: A Case Study of Mining and Agriculture Companies in the Indonesia Sharia Stock Index Wulandari, Nurafifah; Saleh, Rahmat
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 8, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.22818

Abstract

The urgent need for CSR disclosure is not only for the company's internal needs in accountability, transparency, risk management, and business sustainability but also includes compliance with regulations and ensuring the reputation of the company's image for the trust of stakeholders, especially the surrounding community. The current situation related to the activities of mining and agricultural companies, which are risky and sensitive to the social environment and political economy, has become a major concern for various parties in Indonesia. Corporate Social Responsibility (CSR) has now become an obligation for companies that run their business activities directly or related to natural resources, which can be reported in the sustainability report. The study aims to determine the description of CSR disclosure practices in sustainability reports with the Sharia Enterprise Theory (SET) approach. The measurement indicators used are the GRI Standard and Sharia compliance, which consists of 4 categories in measuring CSR disclosure carried out by the content analysis method. This research was conducted on companies listed on the Indonesian Sharia Stock Index (ISSI). The number of samples in this study was 11 companies consisting of 6 mining companies and five agricultural companies obtained by purposive sampling technique. This study did not include the 2020-2024 period in the analysis because the global economic crisis due to the COVID-19 pandemic made companies change their priorities. The results showed that, in general, the concept of SET in CSR disclosure has been applied by companies in terms of habluminallah and habluminannas, with an average disclosure of 47 items out of 123 items per company. The company that disclosed the most was PT Timah Tbk, with a score of 65 items, and the lowest was PT Austindo Tbk, which had 30 items. Our findings have alternative implications for the government in several ways, including strengthening regulations and policies, supervision and law enforcement, incentives and support, and pressure on companies to provide space for public involvement and participation.

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