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Widya Cipta : Jurnal Sekretari dan Manajemen
Published by Universitas Bina Sarana Informatika
ISSN : 25500805     EISSN : 25500791     DOI : -
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Widyacipta: Jurnal Sekretari dan Manajemen dipublikasi mulai tahun 2017 dengan P-ISSN: 2550-0805 E-ISSN: 2550-0791 memuat tulisan ilmiah tentang gagasan konseptual, kajian, aplikasi teori, studi kepustakaan, dan hasil penelitian yang mempunyai fokus pada perkembangan manajemen, sosial, kesekretarisan, ekonomi, dan bisnis.
Arjuna Subject : -
Articles 230 Documents
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Mapping The Research Landscape of Customer Loyalty on Beauty Clinic Islami, Vina
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 8, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.22292

Abstract

Beauty skin care has now become a necessity for everyone who wants healthy skin. The lifestyle of women demands more attention to appearance, for that skin care is very important for everyone. Skin and facial care is one of the main needs of modern women who will support their activities. This need is so noticed by skin health and beauty care service companies, that various skin and facial care clinic businesses have sprung up, especially in big cities. This paper contributes to this field by presenting an analysis of new econometric literature on academic research on customer loyalty in the beauty clinic industry. This method utilizes tools like VOSviewer to visualize and analyze bibliographic data, enabling researchers to identify key concepts, research directions, and emerging trends in a particular field. VOSviewer, a widely used software, helps in mapping relationships between concepts, determining research trends, and providing insights for future studies.sing. This study reviewed the comprehensive Scopus database, analyzing 383 documents to identify key metrics, such as influential publication sources, keywords, countries, affiliations, and authors. The results revealed a growing number of publications related to consumer loyalty.
The Effect of Service Quality Dimensions, Perceived Value, Customer Satisfaction, and Brand Love toward Customer Retention on First Media’s Subscribers Halim, Irwanto; Berlianto, Margaretha Pink
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 8, No 2 (2024): September 2024
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v8i2.20052

Abstract

In the dynamic telecommunications sector, customer retention is of paramount importance for companies like First Media in Indonesia, given the rapid technological advancements and increasing demand for high-quality services. This study explores the factors influencing customer retention, including service encounter communication, internet service quality, service convenience, perceived value, customer satisfaction, and brand love. Service encounter communication, service convenience, and internet service quality are examined in relation to their effect on perceived value, customer satisfaction, and customer retention. A comprehensive survey was conducted using Google Forms, with 49 indicators distributed across these variables, and data analysis was performed using Partial Least Squares - Structural Equation Modeling (PLS-SEM). The results indicate that service encounter communication has a positive and significant effect on perceived value, customer satisfaction, and customer retention. Service convenience positively affects customer satisfaction but does not affect perceived value or customer retention. Internet service quality has a positive influence on perceived value. Perceived value enhances customer satisfaction, leading to improved customer retention and brand love, which in turn positively influences customer retention. This study provides valuable insights for First Media to enhance customer retention and satisfaction. However, it has limitations in terms of variable selection and testing, suggesting opportunities for future research to explore additional factors contributing to customer retention and brand management.
Customer Loyalty Model of Export Product Shipment Certification Lubis, Muchdy; Hartoyo, Hartoyo; Zulbainarni, Nimmi
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 1 (2025): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i1.24487

Abstract

This paper investigates the loyalty model of customers towards a certification governing body for export product shipment certification. The present study investigates the impact of service quality, consumer satisfaction, customer trust, and customer loyalty on the established model. The model will be used to determine the specific areas that need enhancement to improve consumer loyalty. There were 104 participants took part in the study by means of convenience sampling and telephone questionnaire surveys. This study results that customer satisfaction is greatly influenced by the five components of Servqual service quality: tangibility, empathy, dependability, responsiveness, and assurance. Moreover, it was shown that the five categories of service quality had a substantial impact on customer trust. The level of product satisfaction and trust directly influences the loyalty of customers. In addition to examining direct effects, the study also detected indirect effects resulting from mediating variables. The findings indicate that consumer trust is influenced by reliability through customer satisfaction, and customer trust is influenced by assurance through customer satisfaction. Consumer satisfaction, in turn, influences consumer loyalty by means of customer trust. Managerial implication of this study encompasses the instruction of personnel in export product certification services, including areas such as communication, regulations, document control, and management of personal protective equipment. The organization is advised to establish a systematic service evaluation process and then execute a follow-up strategy to guarantee that the evaluation findings are acted upon.
Moderating Effect of Trust on Determinants of Customer Satisfaction Factors Muhammadinah, Muhammadinah; Palengka, Muhammad Fajri; Bayumi, Muhammad Rahman; Maulana, Chandra Zaky
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 1 (2025): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i1.21035

Abstract

In connection with customer satisfaction of mobile banking users, there are several problems, including being vulnerable to “smishing” fraud, one of which involves rogue mobile applications. This study aims to determine the role of trust in moderating the effect of security level, and service features on customer satisfaction of mobile banking users of Bank Sumsel Babel Syariah UIN Raden Fatah Palembang Branch Office. This type of research is quantitative using statistical techniques to test the hypothesis. The data used is primary data with data collection techniques using questionnaires distributed directly to 100 respondents as samples with accidental sampling techniques while secondary data uses literature studies. The data analysis technique in this study uses SmartPLS with outer model testing including convergent validity, average variance extracted (AVE) and composite reliability and inner model testing including R square and hypothesis testing. The results showed that based on testing convergent validity, average variance extracted (AVE) and composite reliability, it is known that all variables including their indicators are declared valid and reliable, then the R-square value is 0.579 which means that customer satisfaction can be explained by 57.9% by the variables of security level, service features and trust, while the remaining 42.1% is explained by other variables outside the study.  Then the results of hypothesis testing show that the variables of security level, service features and trust directly have a positive and significant effect on customer satisfaction. Then the trust variable is unable to moderate the effect of the level of security and service features on customer satisfaction.
A Comparative Analysis PT Mitra Adiperkasa, Tbk of the Pandemic's Impact on Similar Businesses in the Retail Sector Ali, Kresnanda; Darmansyah, Asep
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 1 (2025): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i1.21758

Abstract

The primary objective of this study is to analyze how the pandemic has affected key financial indicators, including liquidity, solvency, profitability, and activity ratios of PT Mitra Adiperkasa Tbk. The research utilizes quantitative methods, employing ratio analysis, vertical analysis, and horizontal analysis as comprehensive assessment tools. Furthermore, a comparative analysis with PT Mega Perintis Tbk is conducted to measure the extent of pandemic effects on similar businesses in the retail sector. The findings of the study reveal a dynamic financial journey characterized by growth, challenges, and recovery. Prior to the pandemic, PT Mitra Adiperkasa experienced positive growth in sales revenue and total assets, but faced difficulties in key financial metrics. The pandemic resulted in a decline in sales revenue, total equity, and net income, presenting significant profitability challenges. However, the company demonstrated resilience and adaptability, bouncing back with increased sales revenue, total assets, and net income in the post-pandemic period. The findings have practical implications for companies seeking strategies to enhance financial stability and operational efficiency amidst ongoing challenges.
Optimal Portfolio Analysis Using Markowitz and Single Index Model Maulana, Yasir; Meilaniy, Windy Dwi; Yusuf, Ayus Ahmad
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 1 (2025): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i1.21894

Abstract

This study aims to determine the composition of the optimal portfolio formation results of the Markowitz Model and Single Index Model. This study also aims to compare the results of optimal portfolio formation and performance of the Markowitz Model and Single Index Model. The population in this study are all stocks included in the LQ45 index listed on the Indonesia Stock Exchange for the period 2018-2022. The research sample is stocks that are consistently listed in the LQ-45 index during the 2018-2022 period. The number of research samples based on these conditions was 27 stocks. The results of this study are: In the Markowitz Model, 5 optimal portfolio-forming stocks are obtained, namely ADRO (49%), ANTM (22%), BBCA (7%), ICBP (5%), and KLBF (16%). With a portfolio return rate of 0.025382 (2.54%) and a portfolio risk of 0.081342 (8.13%).  In the Single Index Model, 9 optimal portfolio-forming stocks are obtained, namely UNTR (15.18%), PTBA (3.38%), MNCN (4.15%), ICBP (35.59%), EXCL (6.62%), BBTN (0.92%), BBCA (32.55%), ANTM (0.04%) and ADRO (1.56%). With a portfolio return rate of 0.02066 (2.1%) and a portfolio risk of 0.04005 (4%).  The results of the independent sample t-test processing of the return show that there is no difference between the Markowitz Model return and the Single Index Model return.
Measuring Benefits of Hajj Zam-Zam Savings Bank Panin Dubai Syariah Bandung Through Product Quality and Service Halim, Sugiarto; Putra, Yuda Dharma
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 1 (2025): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i1.22596

Abstract

Reviewing the potential of the graph shows that the number of Indonesian pilgrims registering and departing for Umrah and Hajj each year continues to increase, which provides a great opportunity for Islamic travel and financial service providers. Meanwhile, one of the services that offers Hajj and Umrah Savings Products is Islamic Banking, which seeks to educate users, promote services, and improve their quality. Based on the identification of problems, it can be stated that information on Hajj savings in Islamic banking is still not evenly distributed to the wider community, and the limitations and availability of Islamic banks are still not evenly distributed in various cities. The discussion examines the development of theories that they have developed based on their knowledge and insight into the quality of Zam-Zam Hajj Savings Products at PT Bank Panin Dubai Syariah Tbk KC Bandung. This research is expected to be useful for parties who intend to save their money in Islamic banks and provide information to Islamic bank managers about how to channel customer funds properly and correctly in accordance with community regulations. and can be used as a guideline as well as additional information for the benefit of future research development.
Innovation and Digitalization: Driving Forces for Corporate Competitiveness and Longevity Amri, Amri; Isnanto, Burham; Saputro, Seno Hadi; Bakti, Ferry
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 1 (2025): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i1.23065

Abstract

In the face of rapid technological advancements and market shifts, companies must adapt and enhance their competitiveness to ensure long-term survival. This study explores the impact of innovation, digital transformation, productivity, and employment on organizational competitiveness and their influence on corporate longevity and sustainability in the Bangka Belitung Islands, Indonesia. Employing survey methods and analyzing data using double regression, simple regression, smartPls, and SPSS, the study surveyed 120 respondents from various industrial sectors. The results reveal that innovation, productivity, and jobs significantly and positively impact companies' competitiveness, while digital transformation has a lesser effect. Additionally, the study found that a company's competitiveness positively and significantly influences its existence and survival. The research significantly contributes to understanding the factors affecting competitiveness and long-term viability in the digital economy, highlighting the crucial role of innovation, productivity, and job quality in enhancing competitive advantage. The findings provide a basis for strategic decision-making at the company level and the development of public policies that foster business growth and resilience within the Belitung Framework
Exploration of Enterprise Risk: An Analysis of Financial Leverage, Intangible Assets, and Earnings Management Practices. Sari, Erna; Sirait, Hisar; Basuki, Rizqy Aziz; Setyaningsih, Ratih Nur; Ramli, Rahmat
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 1 (2025): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i1.12392

Abstract

This research project aims to investigate the impact of financial leverage, intangible assets, and earnings management on corporate risk within the manufacturing sector. The principal objective is to comprehend the manner in which these variables interact and exert influence on the overall risk profile of companies within this pivotal economic sector. Quantitative research methodology, utilizing secondary data sourced from the Indonesia Stock Exchange. The data collection process entails the documentation of financial reports and pertinent metrics, thereby facilitating a comprehensive analysis of the relationships between the identified variables. The application of statistical analysis techniques allows for the assessment of the significance and strength of these relationships, thereby providing insights into the dynamics of corporate risk management. The findings demonstrate that elevated financial leverage is linked to augmented financial risk, as organizations with substantial debt burdens encounter heightened difficulties in fulfilling their obligations during economic downturns. Furthermore, the existence of intangible assets, while potentially advantageous for growth, also introduces an element of uncertainty that can have a detrimental impact on corporate risk. Furthermore, the findings indicate that earnings management practices can distort the accurate representation of a company's financial health, leading to misinformed decision-making by stakeholders. In conclusion, the research highlights the significance of comprehending the interrelationship between financial leverage, intangible assets, and earnings management in the context of corporate risk mitigation. The insights gained from this study can assist management in making informed strategic decisions, thereby enhancing the resilience and sustainability of manufacturing firms in the face of economic challenges.
Hyper-Personalization For Customer Innovativeness, Customer Involvement and Adoption Intention Alfian, Rendi; Yuliana, Lingga; Perkasa, Didin Hikmah; Putra, Muhammad Farrel Risyawal
Widya Cipta: Jurnal Sekretari dan Manajemen Vol 9, No 1 (2025): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i1.22881

Abstract

In the context of smartphone product uptake, this study attempts to investigate how hyper-personalization can affect customer innovativeness and customer involvement. Businesses can offer features and information that are customized to each customer's tastes by using a hyper-personalization strategy, which can raise customer engagement and interest in using the product. Taking samples with 100 responders is possible using the purposeful sampling technique. Smartphone users in South Jakarta between the ages of 17 and 50 met the requirements to participate in this study. July 5–6, 2024, was the date of data gathering. Primary data sources are the source of the data. Google Form serves as an intermediary in the distribution of primary data in the form of a questionnaire. Smart PLS version 4.1.0.0 is a data processing program that may be used to analyze data using the partial least squares technique. The outcomes of the research support the first hypothesis, which holds that adopt intention is influenced by consumer innovation. The impact of consumer innovativeness on customer involvement is demonstrated by the second hypothesis. The research's managerial implications include the possibility for businesses in the smartphone sector to keep introducing innovative items to market as a result of the public's approval of new products. Consumers anticipate new products since they are accustomed to using smartphones.

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