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Widya Cipta : Jurnal Sekretari dan Manajemen

widyacipta
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Published by Universitas Bina Sarana Informatika

ISSN : 25500805 EISSN : 25500791 DOI : -

Core Subject : Science, Social,

Decision Sciences, Operations Research & Management Social Sciences

Widyacipta: Jurnal Sekretari dan Manajemen dipublikasi mulai tahun 2017 dengan P-ISSN: 2550-0805 E-ISSN: 2550-0791 memuat tulisan ilmiah tentang gagasan konseptual, kajian, aplikasi teori, studi kepustakaan, dan hasil penelitian yang mempunyai fokus pada perkembangan manajemen, sosial, kesekretarisan, ekonomi, dan bisnis.

Arjuna Subject : -

Articles 229 Documents

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Kebijakan Dividen Terhadap Harga Saham PT Unilever Indonesia Tbk Yang Terdaftar di Bursa Efek Indonesia Dirgahayu Erri; Novita Andrianto Dwi
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

Share prices describe the quality of a company. High stock prices indicate that companies perform well, and companies that perform well are companies that will be much in demand by investors, because investors expect high dividends that can improve the welfare of shareholders. The amount of dividends paid to shareholders depends on the dividend policy that has been taken by each company. The purpose of this study was to examine the effect of dividend policy on stock prices. Dividend policy is measured by the Dividend Per Share (DPS) indicator on the company's financial statements for the period 2012-2016. For stock prices are measured using the average closing of the monthly stock price for each year. The data used in this study are secondary data obtained from the IDX website and the official website of the company PT Unilever Indonesia. Analysis of research results used is measuring the magnitude of correlation, determination and simple regression. The processing of this research uses the SPSS 22 software application. The results show that the correlation between Dividend Per Share (DPS) to the Closing Share Price is very strong, that is equal to 0.991 with a variable contribution of 98.2%. While the remaining 1.8% is influenced by other factors not examined in this study. Based on the t test obtained the significance value of 0.001 is smaller than 0.05, so it can be concluded that the Dividend Per Share (DPS) has a significant influence on the Closing Price.Keywords: Dividends per Share, Closing Prices

PENGARUH KEPUASAN TERHADAP LOYALITAS NASABAH PADA PT. BPRKS CABANG DAGO BANDUNG Windry Setyaning Warsito
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

Pengaruh Kepuasan Terhadap Loyalitas Nasabah Pada PT. BPRKS Cabang Dago Bandung”. Tujuan penelitian ini adalah untuk mengetahui kepuasan, loyalitas nasabah, dan untuk mengetahui pengaruhnya atas Kepuasan Terhadap Loyalitas Nasabah Pada PT. BPRKS Cabang Dago Bandung. Metode penelitian yang digunakan adalah metode analisis deskriptif dan analisis asosiatif. Sumber data yang digunakan adalah data primer dan data sekunder, yaitu dengan melakukan observasi serta menyebarkan kuesioner kepada responden. Teknik pengambilan sampel dalam penelitian ini adalah lembar angket teknik sensus. Ukuran sampel dalam penelitian ini sebanyak 30 responden. Penelitian ini membuktikan bahwa Kepuasan Nasabah pada PT. BPRKS Cabang Dago Bandung berdasarkan analisis deskriptif, menunjukan tingkat pencapain sebesar 126.3. Hal ini menunjukan kondisi Kepuasan yang baik. Loyalitas Nasabah pada PT. BPRKS Cabang Dago Bandung, berdasarkan analisi deskriptif dengan jumlah sampel sebanyak 30 Orang menunjukan tingkat pencapaian sebesar 123.2. Hal ini menunjukan kondisi Loyalitas Nasabah yang baik, dengan koefisien korelasi Rank Spearman yang di dapat sebesar (+) 0.503. Artinya semakin Tinggi Kepuasan Nasabah maka akan semakin Tinggi Loyalitas Nasabah.

Analisis SWOT Pelayanan Diva Family Karaoke Salemba Jakarta untuk Meningkatkan Kepuasan dan Loyalitas Pelanggan Syarif Fitri
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

In the midst of increasingly fierce business competition, the growth of the entertainment world, especially the world of family karaoke in recent years has increased in Indonesia. The concentration of this research was conducted at Salemba Karaoke Family Diva in Jakarta, where the problem was to increase customer satisfaction and loyalty with SWOT analysis in the service of Salemba Karaoke Family Diva in Jakarta. This study uses a qualitative research approach with qualitative descriptive method where data collection uses observation and interviews to 1 shop manager at Salemba Diva Family Karaoke branch, 1 Salemba branch Diva Family Karaoke staff, and 5 Salemba Diva family Karaoke customers. The results of this study that the Diva Family Management of the Salemba Karaoke Branch managed to find strength, power, opportunities and threats. And by reviewing this, Diva Karaoke, Salemba Branch can improve customer satisfaction and loyalty.

Implementasi SWOT Strategi Pemasaran Online dan Offline Pada PT Roti Nusantara Prima Cabang Jatiasih, Bekasi Kus Daru Widayati
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

PT Roti Nusantara Prima as one of the companies engaged in the field of food retailing, implement marketing strategies with online systems and offline systems in selling and promoting products so that consumers are interested and want to know more what products are offered. Of the two strategies is which is better and more effective to be done in order that the product produced by the company can be accepted and purchased by the community? This research uses qualitative method and descriptive analysis by using several qualitative methods such as Observation Method that is data collection method with direct observation to PT Roti Nusantara Prima Branch Jatiasih Bekasi activity in conducting its marketing, then interview method. In this study the authors take data marketing at PT Roti Nusantara Prima Branch Jatiasih Bekas during the period 2017. The ease of using online facilities to conduct and develop marketing strategies in the sale of products or services does not mean can ignore offline methods to help marketing strategyy. Evidently, the most successful business is a business that still maintains an offline marketing strategy and execute also online methods simultaneously. Online business can take advantage of traditional "offline" marketing and use both media together can produce better returns. This research period was taken during 2017.

Pengaruh Kepuasan Kerja dan Komitmen Organisasi Terhadap Keinginan Berpindah Karyawan PT. Delami Garmen Kota Bandung Wandy Zulkarnaen; Yayan Sofyan
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

The purpose of this research is to find out how much influence job satisfaction and organizational commitment to desire to move simultaneously and partially at PT. Garment. The author uses research methods based on descriptive and verification analysis. "Descriptive research is research conducted to determine the value of an independent variable, either one or more (independent) without making comparisons, or linking with other variables."In this study the authors used path analysis with the analysis unit of employees of PT.Delami Garment while the samples arrived at the author of 143 people from the questionnaire distributed. Simultaneously Job Satisfaction and Organizational Commitment to PT Moving Desires.Delami Garment. Affecting the desire to move by 0.25 or 25% while the value of 0.75 or 75% is influenced by other factors not involved by this study such as compensation and work environment, while partially Job Satisfaction affects the desire to move by -45%, while Organizational Commitment affect the desire to move by -7, in general conditions of Job Satisfaction are being, Commitment of Medium Organizations and Desire of Moving Employees of PT.Delami Garment in high condition. There is a significant influence between Job Satisfaction and Organizational Commitment to the Desire of Moving Employees of PT.Delami Garments. Simultaneously, there is a negative and insignificant effect between Job Satisfaction on the Desire of Moving Employees of PT.Delami Garments. Partially, there is a negative and insignificant influence between Organizational Commitment to the Desire of Moving Employees of PT.Delami Garments. partially.

Efektifitas Implementasi E-Tilang Kendaraan Bermotor Dalam Rangka Tertib Berlalu Lintas Pada Korps Lalu Lintas Polri Chusminah Chusminah; R. Ati Haryati; Desi Kristiani
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

Traffic violations that often occur on the highway make the Korps Lalu Lintas Polri in the current era of globalization more innovating in terms of the enforcement traffic violations in order to make it easier for the public to know the procedure of electronic-based Ticketed recently launched by Korps Lalu Lintas Polri. The methods used for research there in the end this is a method of observation, interview methods, and methods of documentation. This study aims to analyze effectivety of e-ticketed violations implementation in Korps Lalu Lintas Polri. Based on the results of the research done, the implementation of Electronic Ticketed or e-Ticketed applied by Korps Lalu Lintas Polri that is started from the enforcement traffic violations to offenders, input data in the application of e-Ticketed by Korps Lalu Lintas Polri members, followed by the payment of a fine of maximum committed by offenders to the Bank, data offenders sent to the Court to accept the Statute of judges, so that the Prosecutor can execute the ruling of speeding tickets. After that, violators will receive a notification and the remaining funds ticketed verdict speeding tickets that can be taken back through these exhibits can be taken back. Application of the maximum fines of procedure e-Ticketed is expected to reduce traffic violations increasing until recently. Keywords: Effectivity, Implementation, Speeding Ticket

Pelayanan Pendaftaran Tanah Sistematis Lengkap (PTSL) Terhadap Kepuasan Masyarakat Pada Badan Pertanahan Nasional Kabupaten Bekasi nurhidayati nurhidayati; Rani Silpia
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

The National Land Agency (BPN) is a Government Institution established to assist the society in the management of land rights. To facilitate service to the society, BPN has a Complete Systematic Land Registration Program (PTSL). The purpose of this study was to determine the effect of Complete Systematic Land Registration Service (PTSL) on society satisfaction in the Bekasi District National Land Agency. The researchers use descriptive quantitative research methoyds using SPSS 22.0 application. The research sample was taken in non probability sampling, specifically purposive sampling, on 47 respondents by distributing questionnaires. The analysis used was the correlation coefficient test method, determination and regression equation. The results of the calculation, the correlation value of 0.532 which means that there is a strong relationship between public service to socie satisfaction at the BPN Office, the coefficient of determination is 2.83% and the remaining 71.7% is influenced by other factors and the regression equation of Y = 5.956 + 0.799X which means if public service = 0, then community satisfaction is 5,956 and every additional public service 1% will increase community satisfaction by 0,799. After the hypothesis is tested, Ha is accepted and H₀ is rejected as a public service has an influence on society satisfaction at the Bekasi District BPN Office.

Pengaruh Harga dan Promosi terhadap Kepuasan Pelanggan serta Dampaknya terhadap Loyalitas Pelanggan Soni Suntani Sentiana
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

Kurang optimalnya pelayanan yang diberikan oleh pegawai Restaurant di Kawasan Lembang Bandung dianggap oleh beberapa aspek sebagai faktor penyebab berkenaan dengan belum optimalnya loyalitas pelanggan, dimana loyalitas pelanggan tersebut terbentuk atas sejumlah faktor yang saling berkaitan, yaitu kepuasan pelanggan, harga, dan promosi. Penelitian ini bertujuan untuk menganalisis pengaruh harga dan promosi terhadap kepuasan pelanggan; serta pengaruh harga, promosi, dan kepuasan pelanggan terhadap loyalitas pelanggan Restaurant di kawasan lembang. Penelitian ini menggunakan metode deskriptif dan eksplanatori survei. Populasi penelitian adalah pelanggan Restaurant di kawasan lembang. Berdasarkan perhitungan sampel dengan menggunakan rumus Slovin, diperoleh unit analisis penelitian sebesar 150 sampel yang kemudian didistribusikan secara proporsional. Teknik sampling yang digunakan simple random sampling (SRS). Instrumen utama yang digunakan dalam penelitian ini adalah kuesioner. Teknik analisis data menggunakan analisis jalur dengan bantuan software pengolah data SPSS 22.00 dan Microsfot Excell 2007.Berdasarkan hasil penelitian , dapat disimpulkan bahwa harga dan promosi berpengaruh positif dan signifikan terhadap kepuasan pelanggan; serta harga, promosi, dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan Restaurant di Kawasan Lembang Bandung. Dengan demikian, maka harga, promosi, dan kepuasan pelanggan perlu dioptimalkan.Not optimally the competitiveness of services of Restaurant in region lembang was allegedly caused by a number of aspects related to the customer loyalty, where customer loyalty is formed by a number of interrelated factors, such as Price, promotion, and customer satisfaction. This study aims to analyze the influence of Price and promotion to the customer satisfaction; and the influence of Price, promotion, and customer satisfaction to the customer loyalty of Restaurant in region lembang Bandung. This research used descriptive and explanatory survey method. Population of this study is customer of Restaurant in region lembang Bandung. Based on calculations using formulas samples from Slovin, obtained the unit analysis of this research is 150 samples and are distributed proportionally. The sampling technique used is simple random sampling (SRS). Research using a questionnaire instrument. Techniques of data analysis using path analysis with SPSS 22.00 and Microsfot Excell 2007. Based on these results, it can be concluded that the Price and promotion has a positive and significant impact to the customer satisfaction; and also that the Price, promotion, and customer satisfaction has a positive and significant impact to the customer loyalty of Restaurant in region lembang Bandung. So, the Price, promotion, and customer satisfaction must be optimized.

Pengaruh Service Quality Terhadap Customer Satisfaction dan Customer Loyalty (Studi Kasus Pada LP3I Karang Tengah, Tangerang) syukron sazly
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

ABSTRACT In the concept of service quality, customer satisfaction and customer loyalty is related to each other. The level of service quality which is the discrepancies between customer expectation and perception will affect customer satisfaction and customer satisfaction ensured to affect customer loyalty as well. And the level of service quality determined by a few variables where customer perceived and expected. The research analyzed the existence of correlation and influence between customer satisfaction and customer loyalty at LP3I Karang Tengah, Tangerang, Banten Province. Connected with the Research Method , This research is descriptive quantitaTive research by asking responden to fill in the quessionaire that given, The respondena are the students of LP3I Karang Tengah who represent their level and their major. We use purposive sampling technic to collect the data from 155 students of this institution in the period of June 1–July 31, 2009 . The data statistically has been analyzed by SPSS 16. with the 95 % significance degree. The variables which form customer satisfaction in this research are Tangible (X1) , Reliability (X2), Responsiveness (X3) , Assurance (X4) and Emphaty( X5) as Independent Variables that adopted from servqual concept. Meanwhile , Relationship, Partnership and Ownership adopted from locking loyalty concept form customer loyalty( Y) as dependent variable. To know the normality of the data we use One-Sample Kolmogorov-Smirnov Test, and the result indicates the data is normal in distribution.. T-Test is used to test the impact of independent variable to dependent variable partially. The Result, only Tangible (X1) dan X3 (Responsiveness) partally affect significantly to Loyalty (Y). F-Test is used to test the impact of independent variable to dependent variable simultanously. The Result,simultanously, Tangible (X1) , Responsiveness (X3) , Assurance (X4) and Emphaty( X5), affect significantly to Loyalty (Y). Meanwhile The Linier Regression Test resulted R suare 0.77, that indicate all variables of Customer Satisfaction affect 77 % significantly to Customer Loyalty (Y). Keywords ; Service Quality, Customer Satisfaction, Customer Loyalty

Implementasi Kualitas Pelayanan di Era Disrupsi Pada PD BPR Bank Jombang Jawa Timur Wangsit Supeno
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

Abstract - At this time in the banking business competition is getting tougher. PD BPR Bank Jombang is a financial institution belonging to the Regional Government of Jombang in East Java were very concentrated on improving the quality of customer service. In the face of this disruption era, PD BPR Bank Jombang has increased the quality of service using Internet technology to build websites that can provide information about bank services to customers and communities who want to cooperate with the bank. In this study, the author uses descriptive qualitative research methods. In this study, the authors wanted to get an overview of the implementation of the quality of banking services to customers and communities in need of services for on-line bank in PD BPR Bank Jombang in East Java. The results showed that in the face of increasingly intense competition in the era of disruption this time by prioritizing the use of digital technology. PD BPR Bank Jombang has implemented service quality by building the Bank's website Jombang much information about the bank's services and facilities opening savings accounts, deposits and credit application can be done on line, and can be accessed either by using a personal computer (PC) or using a gadget so that services could be performed in a practical, quick and easy to understand. Key word : Service Quality, Disruption Era Abstrak. Pada saat ini persaingan dalam bisnis perbankan semakin ketat. PD BPR Bank Jombang adalah sebuah lembaga keuangan bank milik Pemerintah Daerah Kabupaten Jombang di Jawa Timur yang sangat konsen pada peningkatan kualitas pelayanan nasabah. Dalam menghadapi era disrupsi ini, PD BPR Bank Jombang telah melakukan peningkatan kualitas pelayanan dengan memanfaatkan teknologi internet dengan membangun website yang dapat memberikan informasi layanan bank kepada nasabah dan masyarakat yang menginginkan untuk bekerjasama dengan bank. Dalam penelitian ini, penulis menggunakan metode penelitian deskriptif kualitatif. Dalam penelitian ini, penulis ingin mendapatkan sebuah gambaran mengenai implementasi kualitas pelayanan bank kepada nasabah dan masyarakat yang membutuhkan layanan jasa bank secara on line pada PD BPR Bank Jombang di Jawa Timur. Hasil penelitian menunjukkan bahwa dalam menghadapi persaingan yang semakin tajam di era disrupsi saat ini dengan mengedepankan penggunaan teknologi digital. PD BPR Bank Jombang telah mengimplementasikan kualitas pelayanan dengan membangun website Bank Jombang yang banyak memberikan informasi tentang layanan bank, dan menyediakan fasilitas pembukaan rekening tabungan, deposito dan pengajuan kredit yang dapat dilakukan secara on line, dan bisa diakses baik dengan menggunakan personal computer (PC) ataupun menggunakan gadget sehingga pelayanan dapat dilakukan secara praktis, cepat dan mudah dipahami.Kata Kunci : Kualitas Pelayanan, Era Disrupsi

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Contact Name
Agus Junaidi

Contact Email
agus.asj@bsi.ac.id

Phone
-

Journal Mail Official
jurnal.widyacipta@bsi.ac.id

Editorial Address
-

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA