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Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika
ISSN : 14118637     EISSN : 25501178     DOI : -
Core Subject : Science, Social,
Jurnal Perspektif pertama kali diterbitkan pada tahun 2013. Jurnal ini dimaksudkan sebagai media kajian ilmiah hasil penelitian, pemikiran dan kajian analisis kritis mengenai penelitian di Bidang Ilmu Sistem Informasi, Manajemen dan Ekonomi. Jurnal Perspektif menerbitkan 2 (dua) jurnal dalam setiap tahunnya, yaitu terbit di bulan Maret dan September. Jurnal Perspektif sebagai bagian dari semangat menyebarluaskan ilmu pengetahuan hasil dari penelitian dan pemikiran untuk pengabdian pada masyarakat luas. Situs Jurnal Perspektif menyediakan artikel-artikel jurnal untuk diunduh secara gratis. Jurnal kami adalah jurnal ilmiah nasional yang merupakan sumber referensi akademisi di bidang Ilmu Komputer dan Manajemen.
Arjuna Subject : -
Articles 307 Documents
Pengaruh Solvabilitas terhadap Harga Saham pada PT. Japfa Comfeed Indonesia Tbk Bahri, Syamsul; Amalia, Rasya Rizky; Suhartono, Suhartono
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 21, No 1 (2023): Maret 2023
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v21i1.15517

Abstract

The stock exchange as a source of corporate funding in competing globally to increase company profits and in general improve people's welfare, plays a very important role in the nation's economy. The research aims to determine the effect of solvency on stock prices at PT. Japfa Comfeed Indonesia Tbk. The research method uses interval ratio data and secondary data from financial report data for the 2015-2021 period. Data collection techniques use time series data. The results show that the variable debt to equity ratio has no significant effect and has the opposite direction, which means that an increase in the debt to equity ratio will reduce stock prices. Because investors think that the DER implemented by PT. Japfa Comfeed Indonesia Tbk. has an impact on increasing prices and resulting in lower investor purchasing decisions.Keywords: Solvability, Share Price, PT. Japfa Comfeed Tbk
Pengaruh Keamanan dan Kepercayaan terhadap Repurchase Intention (Studi Kasus pada Shopee di Jakarta Barat) Iwan, Iwan; Purwatiningsih, Purwatiningsih
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 21, No 1 (2023): Maret 2023
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v21i1.15501

Abstract

The development of information and communication technology brings very fast changes at this time, many people use the internet for buying and selling transactions. The purpose of this study is to determine the effect of security and trust on repurchase intention at e-commerce Shopee, partially or collectively. The method used in this research is regression. By using the independent variables of security and trust while the dependent variable uses repurchase intention. This study used a sample of 155 people from a student population who had shopped online at Shopee in the West Jakarta area. As for the results, trust has a positive and significant effect on repurchase intention, while security has no effect on repurchase intention. simultaneously (together) security and trust have a significant effect on Repurchase Intention. Keywords: Security, Trust, Purchase Intention
Determinan Ketimpangan Pendidikan Provinsi di Indonesia Wardhana, Adhitya; Kharisma, Bayu; Fauzy, Muhammad Zidan
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 21, No 1 (2023): Maret 2023
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v21i1.15610

Abstract

In reducing income inequality, of them is by lowering education inequality. Reducing educational inequality is one of the government's policies through a budget of 20% of the APBN and APBD for the education sector. The education budget is to facilitate the community in carrying out education and improve indicators of educational success. This study aims to analyze the determinants of educational inequality in the Province of Indonesia as a recommendation for reducing income inequality. The independent variables that affect income inequality in this research are education inequality, elementary school dropout rate, junior high school dropout rate, GRDP on the basis of constant prices, and government spending on education. The research method uses fixed effect panel data (Generalized Least Square), the results of the study show that educational inequality, elementary school dropout rates, and junior high school dropout rates have a significant and positive effect on income inequality, while GRDP is based on constant prices and sectoral government spending education has a significant and negative effect on educational inequality. Keywords: Gini ratio; inequality education; panel data
Corporate Governance dan Kinerja Keuangan Perusahaan Pertambangan Indonesia Putri Exsanti; Yuliani Yuliani; Shelfi Malinda
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 21, No 1 (2023): Maret 2023
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v21i1.15511

Abstract

This study aims to analyze the effect of corporate governance on financial performance. Financial performance is measured based on market value using the Tobin's Q model. Meanwhile, corporate governance is seen from the principle of independence by using managerial ownership, institutional ownership, and the size of the independent board of commissioners as proxies. Based on the purposive sampling method, 35 mining sector companies were selected which were listed on the Indonesia Stock Exchange with the 2016-2020 observation period so that 175 observation units were obtained. The data analysis technique uses multiple linear regression. The results showed that managerial ownership and institutional ownership had no effect on financial performance, while the size of the independent board of commissioners had a significant negative effect on financial performance. This shows that the number of shares owned by the company's management as well as private and government ownership does not affect the company's financial performance. Meanwhile, the greater the number of independent commissioners, the lower the company's financial performance based on market value. This could have been caused by a negative investor assessment that reduced demand for company shares, which in turn had an impact on a decrease in the company's market value. So, the company is advised to increase the number of independent commissioners. For further research it is suggested to use audit quality as another proxy and analyze the principles of Good Corporate Governance in a comprehensive manner.
Pengaruh Pemberian Reward dan Punishment terhadap Motivasi Kerja (Studi Kasus Karyawan di Cikarang) Lestari, Nur Fadilah; Muslihat, Asep
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 21, No 2 (2023): September 2023
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v21i2.16491

Abstract

Every company must try to achieve its production targets. For that we need things that can maintain and improve the quality of human resources in the company to give employee motivation. Motivating the work of employees the goal is so that employees can complete their work according to the target. The purpose of this research is to find out whether there is an influence between reward and punishment on employee motivation. The research method used is the quantitative method and the method of data collection is by distributing questionnaires to employees in the Cikarang area, Bekasi, West Java. The test in this study is the partial effect test and the simultaneous influence between the reward (X1) and punishment (X2) variables on motivation (Y). The results of the study show that there is a positive and significant partial effect between rewards on work motivation and punishment on work motivation, and there is a positive and significant simultaneous effect, namely the reward and punishment variables jointly affect the work motivation of employees. Therefore, it is important for companies to always manage their human resources by increasing the motivation of employees so that they are always productive in completing company targets.
Pengaruh Co-Creative Tourism Experience terhadap Revisit Intention Pada Kuliner Karawang Faishal Burhanudin, Mochamad; Yusuf, Abdul
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 21, No 2 (2023): September 2023
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v21i2.16606

Abstract

The purpose of this study is to ascertain the degree to which the co-creative tourist experience (X) affects on revisit intention (Y) in the Karawang culinary. The research uses a descriptive quantitative methodology and obtained samples from The 70 participants in the Karawang culinary tasters research served as the samples for the data processing, which was done using the SPSS program. Both primary and secondary data were collected by questionnaire distribution and literature reviews, respectively. employing correlation and regression analysis to analyze data. The result showed that The co-creative tourism experience variable partially influences the revisit intention variable favorably. The reliability score is 0.93, while the validity score is 0.235. The findings revealed that co-creative tourist experience had a 71.8% effect on revisit intention and a 28.2% influence on co-creative tourism experience. In other words, the study demonstrates that the co-creative tourism experience can positively affect the intention to return for culinary tourism in Karawang Regency. In order to enhance their offers and draw back customers, tourist places may benefit greatly from the information provided by this study.
Strategi Upselling Produk Minuman di Café Hotter Coffee & Cinema Taqwatullah, Banyu Faidz Musthafa; Nugraha, Asep Erik
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 20, No 2 (2022): September 2022
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v20i2.13545

Abstract

Sektor kuliner merupakan bidang usaha yang banyak dijumpai, terlebih menyangkut kebutuhan dasar manusia. Sayang, selama pandemi berlangsung para pelaku usaha kuliner termasuk UMKM Kedai Hotter mengalami ketidakstabilan usaha. Sempat buka-tutup dan bangkit kembali dengan beberapa konsep yang berbeda. Untuk menghadapi gelombang pandemi, dibutuhkan tambahan strategi mutakhir yang harus mempertimbangkan kemampuan dan batasan kedai, tetap mengikuti perkembangan situasi dan konisi peraturan yang berlaku. Adanya catatan penjualan yang stagnan dalam periode yang cukup lama bagi Kedai Hotter, memperjelas urgensi strategi peningkatan penjualan. Strategi dilakukan dengan berbagai cara pemasaran, potongan harga, hingga upaya menigkatkan brand awareness. Namun dengan mempertimbangkan kemampuan finansial kedai, pada penelitian kali ini pengujian fokus terhadap strategi upselling menu minunman kategori paling laris. Hasilnya dari analisis perhitungan statistik regresi linier dengan bantuan aplikasi SPSS, kegiatan promosi berhasil mampu meningkatkan penjualan 0,343 kali lipat. Strategi upselling sendiri berpengaruh 72,6% diantara variabel atau aktivitas pemasaran lainnya.
Endogenous Modeling of the Effect of Gender Development on Poverty in Indonesia in 2021 Sihombing, Pardomuan Robinson; Nurhidayati, Nurhidayati; Purwanti, Dyah; Budiantono, Sigit; Arsani, Ade Marsinta
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 21, No 2 (2023): September 2023
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v21i2.16797

Abstract

Gender development and Poverty are two interrelated issues in the context of development. The study examined the effect of the Gender Development Index (GDI) on Poverty in 514 urban districts in Indonesia in 2021. The modeling uses the 2SLS method with IPG as the instrumented variable, gender empowerment index (GEI), the average length of schooling ratio as an instrumental variable, and Gross Regional Domestic Product (GRDP) as an exogenous variable. The results showed that the Gross Regional Domestic Product, Gender Empowerment Index, and Length of School Ratio significantly positively affected the Gender Development Index. On the other hand, the Gross Regional Domestic Product and Gender Development Index significantly negatively affect Poverty. Comprehensive and targeted policies are needed to increase gender equality in the economy and reduce Poverty
Analisa Efektivitas Iklan PHD dengan Metode Customer Response Index Warpindyastuti, Lady Diana
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 20, No 2 (2022): September 2022
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v20i2.13114

Abstract

Abstrak  - Iklan merupakan salah satu bentuk komunikasi pemasaran, namun perusahaan perlu mengetahui seberapa efektivitas iklan yang ditayangkan sehingga pesan yang ingin disampaikan perusahaan dapat diterima oleh masyarakat. PHD mengeluarkan iklan baru di televisi saat Pandemi terjadi dengan maksud untuk kegiatan promosi dan memberikan informasi ke konsumen. Untuk itulah penelitian ini bertujuan untuk mengetahui efektivitas iklan PHD yang ditayangkan di televisi. Metode penelitian yang digunakan dalam penelitian ini adalah metode kuantitatif deskriptif dengan menggunakan model CRI (Customer Response Index). Perhitungan nilai CRI diperoleh dari perhitungan perkalian dimensi-dimensi CRI yaitu, kesadaran (awareness), pemahaman (comprehend), ketertarikan (interest), niat (intentions), dan tindakan (action). Jumlah sampel dalam penelitian ini sebanyak 120 responden. Teknik pengambilan sampel dengan menggunakan teknik purposive sampling. Pertimbangan menggunakan teknik purposive sampling adalah para responden yang memiliki televisi dan sering menonton acara di televisi. Dari hasil penelitian ini diperoleh kesimpulan bahwa iklan PHD yang ditayangkan di televisi kurang efektif karena setelah dihitung nilai CRI dari iklan PHD ini hanya 7,5% saja. Rendahnya nilai CRI ini disebabkan oleh beberapa hal antara lain, iklan PHD jarang ditayangkan di televisi, iklan PHD tidak jelas, gambar pada iklan PHD tidak menarik, model yang digunakan dalam iklan PHD kurang menarik dan masyarakat sudah setia dengan merek yang lain. Kata Kunci: Komunikasi pemasaran, Iklan, Model CRI.
Implementation of the Panel Model on Investment Determinants in Indonesia in 2018-2022 Sihombing, Pardomuan Robinson; Arsani, Ade Marsinta; Nurul Islam, Iis Hayyun; Octaviana, Aniek; Maisaroh, Maisaroh
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 21, No 2 (2023): September 2023
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jp.v21i2.16495

Abstract

Investment plays an essential role in the economic growth of a country. A country's ability to attract investment in various sectors can positively impact infrastructure development, job creation, and improving people's welfare. This study aims to determine the effect of the Gross Regional Domestic Product (GRDP), Regional Income, and Human Development Index (HDI) on investment in Indonesia. The variables of Domestic Investment and Foreign Investment measure investment. Data is sourced from the BPS-Statistics Indonesia for the 2018-2022 period—the statistical method used with multiple linear regression with panel data. Based on panel model testing, the PCSE model is the best. Simultaneously, all variables affect investment in Indonesia. Partially, GRDP, Regional Income, and HDI have a significant positive effect on investment in Indonesia. Based on the results of this study, comprehensive policies related to macro-social economics are needed so that the level of investment continues to increas.