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INDONESIA
Cakrawala : Jurnal Humaniora Bina Sarana Informatika
Published by Universitas Bina Sarana Informatika
ISSN : 14118629     EISSN : 25793314     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal Cakrawala difokuskan kepada kajian dan keilmuan bidang Humaniora dan Sosial yang meliputi bidang Bahasa, Komunikasi, Sosial.
Arjuna Subject : -
Articles 6 Documents
 1 
Search results for , issue "Vol 25, No 1 (2025): Maret 2025" : 6 Documents clear
Transformasi Digital Komunikasi Pemasaran. Strategi Meningkatkan Penjualan Produk Usaha Kecil Menengah (UKM) dalam Pemasaran Digital. Studi Pada Produk Maicih Bandung Harningsih, Harningsih; Andayani, Lies; Siregar, Rachmi Kurnia; Alamsyah, Alamsyah
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 25, No 1 (2025): Maret 2025
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v25i1.27245

Abstract

Digital transformation has become an essential need in facing the dynamics of the global economy and the changing behavior of today’s consumers. Through digitalization, SMEs can reach wider markets, accelerate production and distribution processes, and strengthen customer relationships. Maicih has successfully built a strong brand through product innovation and creative marketing strategies. This study aims to analyze how digital transformation is applied in Maicih Bandung’s marketing communication strategy and its impact on increasing sales. The approach used is qualitative descriptive with a case study method, to deeply explore marketing strategies through digital media, the use of reseller networks, and distribution via modern retail (supermarkets). Research findings: Through SWOT analysis, it can be seen that Maicih intensively utilizes social media, particularly TikTok, with live streaming up to 10 hours per day as a form of interactive and real-time promotion. The hybrid distribution strategy through reseller communities and supermarkets provides wider market reach while strengthening brand positioning in the national market. The marketing strategy employed is integrated with multiple components, forming a unified whole through the concept of Integrated Marketing Communication (IMC), involving synergy between content, interaction, and direct sales. It can be concluded that a consistently and adaptively implemented digital transformation can maintain competitiveness and sustain business existence in order to increase sales volume. Partnering with resellers and collaborating with retail supermarkets becomes the main strategy in maintaining customer loyalty.
Mediation As an Alternative for Dispute Resolution in Sharia Insurance in Indonesia Supriyanto, Bambang Heri
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 25, No 1 (2025): Maret 2025
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v25i1.27079

Abstract

Mediation is an alternative dispute resolution process that prioritizes a consensus approach in accordance with its consensual, consensus-based, collaborative nature. Mediation can produce a win-win solution. Mediation in resolving sharia insurance problems certainly uses a process in accordance with Islamic values. The reality of resolving sharia insurance disputes is still conventional, namely the system is not sharia-compliant. National Sharia Arbitration Board (Basyarnas) as a permanent and independent body functions to resolve sharia disputes that arise. The discussion of the problem in this paper includes the implementation of mediation as an alternative dispute resolution characterized by its consensual and collaborative approach, potentially producing mutually beneficial results, the parties often turn to Mediation which prioritizes consensual and collaborative processes to reach a common ground in disputes in sharia insurance, the role of mediators in mediation as an alternative means of dispute resolution in sharia insurance and also the driving and inhibiting factors of the mediation process at the Indonesian Muamalat Arbitration Board (Basyarnas). The conclusion is the implementation of the mediation process in resolving sharia insurance disputes in Indonesia. Primarily as a solution to resolve dispute problems in sharia insurance that occur, mediation is consensual or consensus and collaborative. Mediators in resolving sharia insurance problems quickly, precisely, comprehensively in order to maintain conducive conditions, in order to maintain the investment climate and public interest in sharia insurance. Factors in the mediation process to resolve sharia insurance conflict issues in Indonesia, namely: Limited number of mediators in the insurance sector; Good faith; lawyers; socialization
Peran Media Sosial dalam Memperkenalkan Program Cek Kesehatan Gratis melalui YouTube Bincang Online Inspiratif Seri 245 Limarandani, Ni Putu
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 25, No 1 (2025): Maret 2025
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v25i1.25549

Abstract

Social media plays a crucial role in disseminating information, especially in introducing health programs. This study aims to analyze how social media, particularly YouTube, contributes to promoting the free health check program through Bincang Online Inspiratif Series 245. The research uses a qualitative method with a content analysis approach on videos published on the YouTube channel. Data collected includes view counts, comments, and viewer interactions. The findings indicate that YouTube, as a social media platform, significantly raises public awareness about the importance of free health checks. The program effectively engages a wide audience by presenting clear and accessible content. With informative and appealing communication, social media proves to be an effective tool in supporting health campaigns and educating the public. In conclusion, social media, especially YouTube, plays a key role in promoting the free health check program and educating the public about health awareness.
Budaya Di Era Digital: Peran Tekonologi Dalam Mempengaruhi Budaya dan Pola Komunikasi Masyarakat Purwanto, Eko; Salsabila, Farah Lutfiya; Khaeriah, Ade Siti; Sagita, Della Nesha; Setiawati, Heni
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 25, No 1 (2025): Maret 2025
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v25i1.22643

Abstract

Abstract  - Technology is the overall means used to provide goods necessary for human survival and human comfort. In the digital era, technology has developed at an accelerated pace. One of the most prominent aspects of the changes that occur in human life and make all human activities from manual to digital is technology. The purpose of this article is to explain how technology affects the culture and communication patterns of society, as well as the challenges and opportunities that will be faced by society in the era of digital technology. The influence of technology on human life is pervasive, particularly in the domains of culture and communication. In the digital era, technology has made it easier for individuals to perform daily activities, which has led to social changes. These changes can be beneficial or detrimental, depending on their nature and the context in which they occur. The positive influence of technology on culture and communication patterns is evident in the ease of long-distance communication and the preservation of local culture through the use of online media from various platforms. However, the negative effect is the potential loss of traditional values due to advances in information and communication technology. Furthermore, the digital era presents both challenges and opportunities for communities as a result of the influence of technology on culture and communication patterns. Keywords: technology, digital, culture, communication patterns, society, impact 
Suatu Kajian: Sensemaking Untuk Pengambilan Keputusa Sidharta, Veranus; Anisti, Anisti; Syatir, Syatir; Mutiah, Tuty; Liliyana, Liliyana
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 25, No 1 (2025): Maret 2025
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v25i1.25160

Abstract

Pengambilan keputusan sering kali dihadapkan pada situasi yang ambigu. Ambiguitas ini muncul akibat berbagai faktor yang bersifat dinamis dan sering kali tidak dapat diprediksi. Dalam situasi seperti itu, kemampuan untuk memahami dan menginterpretasikan perubahan tersebut secara mendalam menjadi sangat penting, sehingga diperlukan proses sensemaking dalam pengambilan keputusan. Namun, hingga saat ini kajian pustaka yang komprehensif tentang peran sensemaking dalam pengambilan keputusan masih terbatas. Banyak penelitian yang menekankan aspek teknis pengambilan keputusan, tanpa memberikan perhatian yang cukup terhadap bagaimana pengambil keputusan menanggapi ketidakpastian di lapangan. Keterbatasan ini menunjukkan perlunya dilakukan analisis pustaka yang lebih komprehensif untuk mengidentifikasi peran penting sensemaking dalam proses pengambilan keputusan yang lebih adaptif dan responsif terhadap perubahan kondisi. Oleh karena itu, penelitian ini bertujuan untuk mengisi kesenjangan tersebut dengan melakukan telaah sistematis terhadap literatur yang ada. Penelitian ini menggunakan metode Preferred Reporting Items for Systematic Review and Meta-analyses atau yang biasa disebut PRISMA. Kesimpulan dari penelitian ini menegaskan bahwa meskipun penelitian sebelumnya telah memberikan wawasan penting tentang proses sensemaking dalam pengambilan keputusan, masih terdapat sejumlah kesenjangan yang perlu dieksplorasi. Pertama, pengaruh konteks sosial dan emosional terhadap pemahaman individu perlu dipelajari lebih mendalam, terutama di luar lingkungan organisasi. Kedua, interaksi antara teknologi dan proses pemahaman, serta dampak bilingualisme atau multilingualisme, merupakan area yang belum dieksplorasi secara memadai
Peran Cyber Public Relations dan Citra Merek Kosgoro 1957 Terhadap Advokasi Merek Misnan, Misnan; Pranawukir, Iswahyu; Desilawati, Nur; Barizki, Rezzi Nanda
CAKRAWALA: JURNAL HUMANIORA BINA SARANA INFORMATIKA Vol 25, No 1 (2025): Maret 2025
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jc.v25i1.27346

Abstract

he digital transformation has reshaped public relations practices in higher education institutions, particularly in building brand image and fostering student brand advocacy. This study aims to analyze the role of Cyber Public Relations (Cyber PR) and the brand image of KOSGORO 1957 in influencing brand advocacy among second-semester students of the Communication Studies Program at Institut Bisnis dan Informatika Kosgoro 1957 (IBI-K57). A mixed-methods approach with a sequential explanatory design was employed. Quantitative data were collected using a Likert-scale questionnaire to measure students’ perceptions of Cyber PR dimensions (transparency, porosity, content richness, the internet as agent, and reach), brand image (identity, meaning, response, and resonance), and brand advocacy (recommendation, defense, engagement, and referral). Regression analysis was conducted to examine relationships among variables. Qualitative data were obtained through in-depth interviews with students and staff to enrich the understanding of how Cyber PR and brand image influence advocacy. The findings indicate that Cyber PR has a significant positive effect on brand image, while brand image strongly influences student brand advocacy. Moreover, brand image was found to mediate the relationship between Cyber PR and brand advocacy. Students highlighted that transparency, responsiveness, and relevant digital content from IBI-K57 enhanced their sense of belonging and pride in the institution. The historical foundation of KOSGORO 1957 and its values of Tri Dharma (Service, People’s Welfare, Solidarity) further reinforced emotional ties that motivated students to act as active brand advocates.In conclusion, the success of IBI-K57’s digital communication strategy relies on the synergy between effective Cyber PR practices and strong brand image management. Strategic recommendations include enhancing transparency in online communication, strengthening narratives based on KOSGORO 1957 values, and developing formal student advocacy programs to support institutional reputation sustainably. 

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