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Hasanuddin Economics and Business Review

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Published by Universitas Hasanuddin

ISSN : 25493221 EISSN : 2549323X DOI : -

Core Subject : Economy,

Economics, Econometrics & Finance

Hasanuddin Economics and Business Review (HEBR) is an international triannual open access and peer reviewed journal of economics and business. HEBR is published by Faculty of Economics and Business Hasanuddin University. The journal is published in both print and online versions.

Arjuna Subject : -

Articles 267 Documents

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The Effect of Online Coumunication Quality on Subjective Well-Being Among Entrepreneures in Urban Area Khairiyah, Wirda; Takwin, Bagus; Mediaty, Mediaty
Hasanuddin Economics and Business Review VOLUME 4 NUMBER 1, 2020
Publisher : Faculty of Economics and Business, Hasanuddin University

One of the information and communication technologies most used by the public is the use of the online communication. The purpose of this study was to determine the effect of online communication quality on subjective well-being among entrepreneurs in DKI Jakarta. Data were gathered using incidental sampling technique with online survey. This study measures both variables with online communication quality scale (including openness, empathy, supportiveness, positiveness, and equality) and subjective well-being scale (including satisfaction with life, scale of positive and negative experience and flourishing scale). The sample consisted of 85 entrepreneurs who are willing to become participants, with the criteria of working, having business units (small, medium, and large) in DKI Jakarta, range age 20-40 years. This study uses the SPSS application with a quantitative research design with linear regression analysis. The results of this study indicate that there is a significant influence of online communication quality on subjective well-being among entrepreneurs in DKI Jakarta with a significant level of P = 0.016, 16.7% contribution and the other 83.3% is influenced by other variables.

Reflection of Customer Experience and Destination Image of Tourist Trust through Satisfaction Mediation Suryaningsih, Ika Barokah; Nugraha, Kristian Suhartadi Widi; Sukmalangga, Arnas Yulio
Hasanuddin Economics and Business Review VOLUME 4 NUMBER 1, 2020
Publisher : Faculty of Economics and Business, Hasanuddin University

In the tourism services sector, tourist experience and destination image are the keys to create tourist satisfaction. Thus, tourists are expected to gain pleasure and lead to a build of tourist' trust in the beach destination. Research objectives are to prove the effect of customer experience and destination image on trust through the mediation of tourist satisfaction. The population were all tourists who had visited a beach in Trenggalek Regency more than two times. The sampling technique used was accidental sampling with 193 respondents. Data collection was carried out by a questionnaire containing statement items which were given a score of 1-5 using a Likert scale, and the analysis tool was use PLS. The results imply that customer experience and destination image affect tourist satisfaction. Tourist experience was not significant on trust, but destination image influences trust of the tourist.On the other hand, tourist satisfaction affects tourist' trust. This research proves that the more satisfied tourists, it would be to increase touristâ€™ trust. The Sobel test shows that the intervening variable, namely tourist satisfaction, can mediate the influence of the variable of tourist experience and destination image on trust when visiting the beach

CONTEMPORARY MARKETING MIX, BRAND IMAGE AND CONSUMER BUYING INTEREST IN ISLAMIC BANKING Christiyanto, Wenda Wahyu
Hasanuddin Economics and Business Review VOLUME 4 NUMBER 1, 2020
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v4i1.2347

In the last 20 years, Islamic Banking has been operating in Indonesia. It Begun when Bank Muamalat Indonesia established in 1992, then followed by others. With over 250 million populations in Indonesia, including a large number of muslim as majority, Indonesia should be a potential market for Islamic Banking. However, Islamic Banks, which is supposed to be muslim icon, are not capable to do much in the largest muslim population country. Over than two decades, Islamic Banks still have not been able to offset the domination of Conventional Banks, it just only have around 5 percent of banking market share. Based on the phenomenon, this study aims to examine the Islamic Banks viewed from the marketing aspect. This research was conducted in East Java, because this region has a large number Muslim population with a thick Islamic culture. This study aims to determine the effect of contemporary marketing mix on the interest of east javaâ€™s resident, become customers of Islamic Banks, with brand image as the mediator variable. This research was conducted by survey method, then the data obtained were analyzed by SEM-PLS technique using WarpPLS 5.0. The result show that the data has met the rules of outer model, inner model, model fit and quality indices. The results in the study indicate that contemporary marketing mix affects the East Javasâ€™s residentâ€™s interest, become a customer of Islamic Banks, with brand image as partial mediator variable.

THE DETERMINING FACTORS OF STUDENT INTENTION TO DONATE IN SOCIAL CROWDFUNDING MEDIA Manggarani, Cynthia Ayu; Ahmad, Zulfikar Ali
Hasanuddin Economics and Business Review VOLUME 4 NUMBER 1, 2020
Publisher : Faculty of Economics and Business, Hasanuddin University

The issue of social crowdfunding has been widely discussed in various countries. In Indonesia, social crowdfunding media platforms are frequently used for social activities such as the donation for the victims of natural disasters or donation for people who suffer from financial deficiency. However, empirical research on social crowdfunding is finite. Even though the platform has been extensively used by the society, the lack of interest towards study in social crowdfunding is evident due to the obscureness of government regulations regarding the fundraising media. Considering the enormous contribution of social crowdfunding media for the people in need, the enthusiasm of the society to participate in the donation activities thus need to be elevated. This study aims to determine the degree of oneâ€™s motivation in trying to try to donate through social crowdfunding media. The data of this research was collected using survey method with a total of 300 respondents.

ACCOUNTING INFORMATION DISCLOSURE: SINGLE VERSUS MULTIPLE BENCHMARK Praditha, Riza; Haliah, Haliah; Habbe, Abdul Hamid; Rura, Yohanis; Anwar, Anas Iswanto
Hasanuddin Economics and Business Review VOLUME 4 NUMBER 1, 2020
Publisher : Faculty of Economics and Business, Hasanuddin University

This study aims to analyze the level of estimation bias made by investors based on the form of disclosure of single and multiple benchmark accounting information. The research design uses an experimental laboratory (between-subject). Respondents in this study used 40 students who had attended capital market schools on the Indonesia Stock Exchange as a representation of novice investors. The results of hypothesis testing indicate that the disclosure of accounting information in the form of multiple benchmarks is better than the form of single benchmark information. This is indicated by the smaller error rate of estimation made by investors in predicting future earnings. Thus, the bias in decision making can be minimized by presenting more comprehensive accounting information using multiple benchmark forms.

The Effect of Perceived Enjoyment on the Decision of Digital Payment Utilization in Millennial Generation Salam, Karta Negara; Taufik, Muhammad Imam
Hasanuddin Economics and Business Review VOLUME 4 NUMBER 2, 2020
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v4i2.2442

Digital payment is a payment method using electronic media. Someone can make payment transactions with a short message service (SMS), internet banking, mobile banking, or electronic wallet. This study aimed to analyze the effect of perceived enjoyment on the decision to use digital payments on the millennial generation in Makassar city. Respondents in this study were citizens of Makassar who use digital payment. The analysis technique used was descriptive analysis and simple linear regression. The results showed that perceived enjoyment had a positive and significant effect on the Millennialsâ€™ decision to use digital payment. It implies that the higher perceived enjoyment felt by Millennials in Makassar City, the higher the chance of their decision to utilize digital payment in transactions.

Leveraging Electronic Word of Mouth on TikTok: Somethinc Skin Care Product Innovation to Increase Consumer Purchase Intention Hasena, Camelia; Sakapurnama, Eko
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 1, 2021
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i1.2746

Social Media platform continually assisting industry as a media promoter for its customer. This study aims to determine how the influence of electronic word of mouth on TikTok on purchase intention of Somethinc skincare products through brand image. This study uses a quantitative approach with data collected using a survey method. The research instrument used a questionnaire distributed via google form. The number of samples in this study were 100 respondents who were TikTok users, knew about and had never bought Somethinc skincare products. The analysis technique used in this research is simple linear regression using SPSS version 22 and single test using an online calculator. The results of this study indicate that the four hypotheses of this study are accepted. It was concluded that there was an influence between e-WOM on TikTok on purchase intention of Somethinc skincare products, the influence between e-WOM on TikTok on Somethinc's brand image, the influence between Somethinc brand image on purchase intention of Somethinc skincare product, and influence between Electronic word of mouth on TikTok. towards purchase intention of Somethinc skincare products through brand image.

Non-Halal Aspects on Company listed in the Jakarta Islamic Index Muchlis, Mustakim
Hasanuddin Economics and Business Review VOLUME 4 NUMBER 3, 2021
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v4i3.2576

Abstract. This study aims to measure the effect of non-halal transactions such as interest-based debt and non-halal income on firm value companies listed in the Jakarta Islamic Index. The sample used in this study were companies listed in Jakarta Islami Index 2015-2019. Data processing uses SPSS and results that interest-based debt and non-halal income partially and simultaneously have a negative relationship with firm value. This shows that Islamic values have become a consideration for investors in the ratification of the Islamic stock exchange in Indonesia.

The Style of Customer Decision Making in the Bugis Community in Jambi Karim, Kurniati; Hosen, Ahmad
Hasanuddin Economics and Business Review VOLUME 4 NUMBER 2, 2020
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v4i2.2446

The Bugis tribe is one of the tribes that resides in South Sulawesi Province. This tribe is known to be very rational in acting and is always based on the teachings of the ancestors in the form of "Mappesona ri Dewata Seuwae" which means based on God Almighty. The Bugis tribe is known as an accomplished seaman, so they inhabit all provinces in Indonesia, including in Jambi Province. By inhabiting the Jambi area, the influence of the local culture will certainly affect the behavior of someone who resides in the area. Regarding this, the purpose of this research is to find out whether the decision making model of the Bugis people who live in Jambi still consider the Bugis cultural value when making product purchase decisions. The research sample consisted of 106 people, data were collected through questionnaires, and then analyzed descriptively quantitatively by calculating the index number values. The analysis shows that although the Bugis people have settled in Jambi, Sumatra, the product purchasing decision model is based on the value of the faith taught by the Bugis ancestors.

ORGANIZATIONAL LEARNING CULTURE AS MODERATOR ON THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP AND AFFECTIVE COMMITMENT Rizki, Luthfia Putri
Hasanuddin Economics and Business Review VOLUME 5 NUMBER 1, 2021
Publisher : Faculty of Economics and Business, Hasanuddin University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v5i1.2722

The aim of this study is to investigate the effect of organizational learning culture as moderator on the relationship between transformational leadership and affective commitment. Framework in this study use Social Exchange Theory to explain the moderation effect and we argue that the relationship between transformational leadership and affective commitment is strengthened by organizational learning culture. Data were collected by administering questionnaires to the respondents using both offline and online survey on employees from startup companies in Indonesia (N = 73). This study using self-report method and data were analyzed using Hayesâ€™ PROCESS macro on SPSS software. Results showed that organizational learning culture moderated the relationship between transformational leadership and affective commitment, such that the relationship was increased when organizational learning culture was high than when organizational learning culture was low. Moreover, theoretical and practical implications are given to improvement of employeesâ€™ affective commitment.

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