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INDONESIA
Jurnal Manajemen Indonesia
Published by Universitas Telkom
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Articles 307 Documents
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Big Data Utilization on Tourism Marketing in Post-Pandemic Recovery Ear: Future Prospect for Indonesia Ismayanti Istanto; Hapzi Ali; Shine Pintor Siolemba Patiro; Liza Mumtazah Damarwulan
Jurnal Manajemen Indonesia Vol 23 No 2 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i2.5481

Abstract

Along with the behaviour changes toward digitalisation in the pandemic, reliable data to manage tourism marketing in Indonesia is needed. The study objectives are to go into detail on the application of big data and identify what kind of data is necessary for tourism marketing based on the previous research. Most studies about big data on tourism marketing come from overseas, with only a few from Indonesian authors. Questions were raised on what big data is used in tourism marketing and what data is needed, mainly for Indonesia. The use of big data and the kind of data for the benefit of tourism marketing in this study has yet to be discovered. The study adopted SLR with the PRISMA approach and continued with bibliometric analysis using VOS Viewers based on keywords and co-occurrence. Scopus is a database source, and 105 articles published from 2002 to 2022 are found. There are six clusters from plotting extensive data application networks. Two forms of big data can be gained to foresee tourism marketing in post-pandemic recovery. The utilisation cluster is the consumer behaviour research, technology operation, social media, future prediction based on network sentiment analysis, and innovation in smart tourism. Data from the tourism industry and non-tourism sector can be utilised. The study implied combining both the tourism and non-tourism sectors as integrated big data in tourism marketing for decision-making in the future. Keywords— big data; marketing; non-tourism; tourism; utilization
Pengaruh Corporate Governance dan Likuiditas terhadap Financial Distress dengan Ukuran Perusahaan sebagai Variabel Moderasi Nurul Khaeria; Farida Titik Kristanti
Jurnal Manajemen Indonesia Vol 23 No 2 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i2.5916

Abstract

This study aims to check whether corporate administration and liquidity to some degree, affected monetary pain, with firm size going about as a mediator between liquidity and monetary misery. Gender diversity, managerial ownership, institutional ownership, and independent commissioners were used to execute corporate governance in this study. This study's example incorporates 13 property and land organizations that were recorded on the Indonesia Stock Trade somewhere in the range of 2017 and 2021, with a sum of 65 observational data of interest. The logistic regression analytic technique and moderation regression were used in the inquiry. The findings emphasized the concurrent influence of liquidity and corporate governance on financial stress, whereby managerial ownership, institutional ownership, and independent commissioners positively influence financial distress., In contrast, gender diversity and liquidity partially do not. Firm size has no effect on the relationship between liquidity and financial distress. Keywords—Corporate Governance; Financial Distress; Firm Size; Liquidity
Environment Friendly Coffee Shop Intentions: How Does Peer Pressure Mediate Among Millennials? Genoveva Genoveva; Salwa Adinda; Filbertha Nathania Kartawaria
Jurnal Manajemen Indonesia Vol 23 No 2 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i2.4197

Abstract

This study aims to determine whether these products are environmentally friendly among millennials. The millennial generation occupies the second-largest position in coffee consumption. The above statement shows the importance of Indonesia focusing more on millennial consumers as a large and potential market for environmentally friendly products. This study aims to determine whether the product is environmentally friendly; in this case, the green coffee shop affects consumer buying interest with Peer Pressure as the mediating variable. This study used non-purposive sampling with snowball techniques. The questionnaire data was tested using Partial Least Square (PLS) from 255 millennial respondents in Indonesia. The results showed that Environmental Knowledge, Environmental Awareness, Social Values, and Eco-Friendly Labels influence Green Purchase Intention through Peer Pressure as an intervening variable. Thus, it can be said that millennial consumers positively influence environmentally friendly products to increase consumer buying interest further. In addition, our results also show that Peer Pressure mediates the relationship between Environmental Knowledge, Environmental Awareness, Social Values, and Green Labels on Green Purchase Intentions of millennial consumer groups in Indonesia. Keywords— Green Marketing; Green Purchase Intention; Peer Pressure; Social Value
The Effect Of Endorser Credibility On Purchase Intention Mediated By Brand Attitude And Brand Credibility On Online Travel Agent Traveloka Refi Rifaldi Windya Giri; Fairuuz Fikar Alfaruqi
Jurnal Manajemen Indonesia Vol 23 No 2 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i2.4295

Abstract

Online travel agencies (OTAs) in Indonesia, such as Traveloka, spend annually to endorse their brands through celebrities on TikTok to influence consumer perceptions of credibility and purchase intentions. This research explores the impact of celebrity endorsers’ expertise, trustworthiness, and attractiveness on brand attitude, brand credibility, and purchase intention within the context of online travel agencies (OTA). Recognizing the significance of celebrity endorsement for enhancing the purchasing behavior of consumers towards OTA brands, the findings of this study have important implications for how OTA companies can strategically adopt celebrity endorsement to sustain their customers' intention to purchase travel-related services. The study employs Partial Least Method-Structural Equation Modeling and includes 244 respondents, and data analysis was conducted using SEM analysis with WarpPLS 7.0 software. The results indicate a significant positive effect of celebrity endorser credibility on purchase intention through brand attitude and credibility. By using credible celebrities as endorsers, OTA companies, such as Traveloka in Indonesia, have been successful in influencing consumers' brand perception and building brand credibility, which in turn positively affects their purchase intention. The research findings highlight the importance of brand attitude as the most significant factor that impacts consumers' intention to purchase. Consequently, the study provides valuable insights for OTA companies, emphasizing the necessity of employing credible endorsers to build brand credibility and positively influence consumers' attitudes and purchase intention. Keywords— Brand attitude; Brand Credibility; Endorser Credibility; Purchase Intention; Online Travel Agencies
Mediating Role of Environmental Attitude Between Consumers’ Satisfaction and Repeat Purchase of Eco-friendly Petrol in Indonesia Arry Widodo; Nabsiah Abdul Wahid
Jurnal Manajemen Indonesia Vol 23 No 2 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i2.5461

Abstract

Indonesia has serious air pollution. The joint effort between the Indonesian government and PT. To minimise pollution problems, Pertamina has introduced eco-friendly petrol known as Pertamax RON 92, targeted at fourwheel vehicle consumers. This study investigates whether environmental attitude mediates consumers' satisfaction and repeat purchase behaviour in consuming Pertamax. A survey of 469 Pertamax consumers in Jakarta petrol stations confirmed that consumers' satisfaction and repeat purchase behaviour are mediated by environmental attitude. The tests carried out between satisfaction and attitude, perspective, repeat purchase, and satisfaction and repeat purchase also found significant relationships between the variables. The results imply the critical roles played by three variables as displayed from the direct and indirect connections. In other words, consumers purchased Pertamax RON 92 because they are satisfied and have a positive environmental attitude. For future promotion, the focus can be emphasised on the quality of eco-friendly petrol. It influences consumers’ satisfaction and continuous education to enhance consumers' positive attitudes toward the environment. This research describes a caring attitude towards the environment stimulated by consumer satisfaction in consuming green innovative products, which has become a highlight of environmental issues in various parts of the world. Keywords— Satisfaction; Environmental Attitude; Repeat Purchase; Eco-friendly
A Literature Review and Conceptual Framework on Corporate Strategic Foresight – What Value Created as a Source of Competitive Advantage in the Automotive Industry Jaka Purwanto; Reza Ashari Nasution; Yudo Anggoro
Jurnal Manajemen Indonesia Vol 23 No 2 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i2.5631

Abstract

Nowadays, the challenge in the automotive industry is more demanding due to the increase in dynamicity and complexity of environmental changes in the external business environment. Under the increasing uncertainty level, companies require a strategic approach to face these challenges. One of the essential techniques used to meet the environmental dynamic is corporate strategic foresight. Hence, it is essential to understand its value creation because the business environment is getting more uncertain and intense competition. However, the investigation of corporate strategic foresight value creation in the automotive industry is limited. This study aims to investigate corporate strategic foresight value creation and attempts to answer the research question of what value is created from corporate strategic foresight as a source of the firm's future competitive advantage in the automotive industry. This study employed a narrative literature review method based on the existing literature as a part of the qualitative study. The result showed a novelty in the conceptual framework of corporate foresight value creation in the automotive industry. It also provides insight into how organizational values are created to enhance the capability to gain competitive advantage, which contributes to practical especially to managerial and practitioners’ automotive industry for a better understanding of corporate strategic foresight. Keywords— automotive; competitive advantage; corporate strategic foresigh; environmental dynamic; value creation
The Role of Quality of Work Life on Job Stress and Turnover Intention Mediated by Job Satisfaction of Private Teachers in Tangerang District Rani Pujiastri; Dimas Angga Negoro
Jurnal Manajemen Indonesia Vol 23 No 2 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i2.4620

Abstract

The purpose of the study was to explore the role of Quality of Work-life on Job Stress, Turnover intention mediated by job satisfaction. Referring to previous researchers' theory and empirical evidence, the authors collected the data by distributing questionnaires online to teachers teaching at private schools in the Tangerang district. Respondents were private teachers teaching at the elementary–high school level using purposive sampling methods. This research was a quantitative study with the Structural Equation Model (SEM) method. Some of the findings in this study were the first positive influence of Quality of Work Life, Job Satisfaction on Turnover intention. Second, the negative influence of Quality of Work Life, Job Satisfaction on turnover intention was insignificant, while there was no direct influence between Job Satisfaction, Job Stress, and Turnover intention. The managerial implication of research for Organizations is the increased quality of work life to improve the warm work environment. This will encourage positive change for teachers in particular and benefit the organization. Keywords— Job Satisfaction; Job Stress; Quality of Work Life; Turnover Intention
sistem manajemen kinerja: literature review dan agenda untuk penelitian selanjutnya Rhanni Apriani Wirdhawan; Dermawan Wibisono
Jurnal Manajemen Indonesia Vol 24 No 1 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i1.4832

Abstract

This study aims to determine the development of research related to designing an organization's performance management system. This study conducts a literature review on papers that have been published and are available in the Google Scholar and Proquest database with a time span of January 2012 to December 2022. Keywords such as performance management, design performance management, and performance management system were used. The results of this research use 10 papers that are considered capable of explaining methods for designing performance management systems. Keywords— Performance management system; Performance management; Approach; Literature review
Solidifying Fear Appeal Effect on E-Commerce Customer Purchase Intention during Covid-19 Pandemic through Digital Public Relation Persuasion Hendra Riofita; Waldana Dimasadra
Jurnal Manajemen Indonesia Vol 23 No 3 (2023): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v23i3.5807

Abstract

The aim of this study is to measure the effect of fear appeal and digital public relation persuasion respectively on e-commerce customer purchase intention and to solidify the effect of fear appeal on e-commerce customer purchase intention through digital public relation persuasion, during the Covid-19 pandemic. For this survey study, the data processed with SPSS and Amos programs is collected from Indonesian e-commerce customers, and taken using a snowball and non-probable sampling method. All hypotheses are supported. The constructs of this study can elaborate the theory of reasoned action since fear appeal and digital public relation persuasion function to solidify e-commerce customer purchase intention. The implication is e-commerce must develop digital public relation persuasion to solidify the effect of fear appeal on e-commerce customer purchase intention. Keywords— Fear Appeal; Public Relation Persuasion; Purchase Intention; E-Commerce; Covid-19
The antecedents of purchase intention on healthy instant noodle products: Is it worth fighting for? Dini Turipanam Alamanda; Lili Adi Wibowo; Disman Disman; Grisna Anggadwita
Jurnal Manajemen Indonesia Vol 24 No 1 (2024): Jurnal Manajemen Indonesia
Publisher : Fakultas Ekonomi dan Bisnis, Telkom University.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/jmi.v24i1.6850

Abstract

Instant noodles are one of the favorite foods in Indonesia. Many food and beverage companies compete to attract consumer interest by providing promotions for various flavors of instant noodle products. The health issue of instant noodle products has become a concern for business owners who want to provide healthier food. However, the importance of healthy food has yet to receive a positive and significant response from Indonesian consumers. Increasing consumer interest in healthy food in Indonesia is crucial since it can significantly affect public health. This study aims to measure the effect of convenience, advertising, subjective norms, and product attributes as antecedents of people's purchase intention for healthy instant noodle products. This research used a quantitative approach by distributing questionnaires to respondents selected through a purposive sampling technique based on the criteria: consumers of healthy instant noodle products who have previously purchased instant noodles or a variety of healthy instant noodles. A total of 210 respondents participated in filling out this research questionnaire. Partial least squares structural equation modeling (PLS-SEM) was used as an analytical technique. The results of this study indicate that subjective norms are not proven to be an antecedent that affects consumer purchase intentions for healthy instant food products. In contrast, product attributes are the most influential antecedent. This study provides academic implications by adding literature on the antecedents of people's purchase intentions for healthy instant noodle products. The practical implications, especially for business owners, are shown by helpful information to improve campaigns, promotions, and product sales. Keywords—Consumer behavior; Healthy instant noodles; Marketing management; Purchase intention

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