cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Anggi
Contact Email
tiasenja91@gmail.com
Phone
+6281215055579
Journal Mail Official
tiasenja91@gmail.com
Editorial Address
Universitas Padjajaran
Location
Kota bandung,
Jawa barat
INDONESIA
PRofesi Humas
Published by Universitas Padjadjaran
ISSN : -     EISSN : -     DOI : DOI jurnal: https://doi.org/10.24198/prh
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Environmental Science Social Sciences Other
PRofesi Humas published by LP3 Fakultas Ilmu Komunikasi, Universitas Padjadjaran. ISSN 2528-6927 (printed), ISSN 2541-3678 (Online). Incorporate with IPRAHUMAS. PRofesi Humas publish selected paper under a Creative Commons Attribution-ShareAlike 4.0 International License. Publishes twice a year. PRofesi Humas provide an open access to public for reading abstract and full papers. PRofesi Humas focused on Public Relations studies. Each edition. PRofesi Humas received manuscripts that had focus on the following issues below with interdisciplinary and multidisciplinary approach. Every article that goes to the chief editorial will be send to section editor through Initial Review processes. Then, the articles will be sent to the peer reviewers to get Double Blind Peer Review Process. Then, the articles will be returned to the authors to revise. These processes take few months. In the each manuscript, peer reviewer will be rated from the substantial and technical aspects. The peer reviews have expertise in Political Public Relations, Public Relations Management, Public Relations Crisis, Public Relations and Publics, Public Relations Audit, Marketing Public Relations, Corporate Social Responsibility (CSR), and Human Relations. They were also experienced in the prestigious journal management and publication that was spread around the national and abroad. Jurnal PRofesi Humas accredited by Kemenristekdikti RI (Sinta 2) based on SK No. 10/E/KPT/2019
Arjuna Subject : Umum - Umum
Articles 133 Documents
 10   11   12   13   14 
Ethical considerations of using generative Artificial Intelligence in advertising Ratnasari, Eny; Sumartias, Suwandi
PRofesi Humas Vol 10, No 1 (2025): August 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i1.62726

Abstract

Background: The Ministry of Communication and Digital Affairs created an advertising campaign for the “Makan Bergizi Gratis” Program. This advertisement drew much criticism from netizens because it used generative AI. Netizens considered the use of AI disrespectful to local animators and Indonesia’s creative industry. Purpose: This study aimed to determine the network and classification of comments on the AI-generated advertisement of “Makan Bergizi Gratis” released on YouTube by the Ministry of Communication and Digital Affairs. Methods: This study adopted a quantitative-qualitative (mixed method) approach with two methodological tools: social network analysis and content analysis. Results: Comments on the advertisement of “Makan Bergizi Gratis” are dominated by argumentative, critical comments directed at the Ministry of Communication and Digital Affairs. In this criticism, netizens expressed disappointment due to the use of generative AI in the advertisement, which devalued animators and human-made animation works. Conclusion: Based on the analysis of the comments, netizens are divided into three groups: individuals who understand that the advertisement is AI-generated and call it generative AI; individuals who understand that the advertisement is AI-generated and call it AI animation; and individuals who call it animation. The researchers also concluded that Indonesians are struggling to distinguish between animation, generative AI, and AI. Implications: Policymakers, communication practitioners, and academics must share the vision that the development and use of generative AI require a strong framework of communication ethics to guide responsible practices. This research could also be an evaluation source for the Ministry of Communication and Digital Affairs. It could trigger all creative industry players in Indonesia to formulate a code of ethics for using generative AI in Indonesia.
Political public relations in digital health communication: Engagement and trust building Amir, Andi Subhan; Pangkam, Moti
PRofesi Humas Vol 10, No 1 (2025): August 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i1.62600

Abstract

Background: The increasing complexity of health crises in the digital era has heightened the need for effective communication strategies that not only inform but also build trust. Political Public Relations (Political PR) has emerged as a central actor in framing public understanding and shaping behavior in response to government-led health campaigns. Purpose: This study explores how Political PR strategies are utilized in digital health communication to influence public trust and engagement. Methods: Employing a qualitative-comparative method, this research analyzes two case studies—Indonesia and Country X—focusing on the effectiveness, framing, and ethical dimensions of Political PR campaigns. Results: The findings reveal that Political PR strategies that emphasize credibility, transparency, and interactive communication, especially those involving health experts, tend to foster stronger public engagement. Platforms like Instagram and YouTube are more effective than text-heavy media such as Twitter, particularly when messages are framed empathetically and supported by trusted sources. However, ethical challenges such as misinformation, political bias, and the use of non-expert influencers pose risks to public trust. Conclusion: The study highlights the critical need for campaigns to integrate evidence-based messaging, collaborative communication, and ethical standards. Implications: This research contributes to both theoretical and practical understandings of Political PR in health communication by offering insights on strategy development, public trust dynamics, and platform effectiveness. The findings are expected to guide future political communication efforts during public health emergencies in digital contexts.
Marketing public relations strategy for Islamic Hospitals in Bandung City Dewi, Retasari; Rafli, Zahwa Putri; Anisa, Renata; Yustikasari, Yustikasari; Abdullah, Zulhamri bin
PRofesi Humas Vol 10, No 1 (2025): August 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i1.63121

Abstract

Background: The increasing prevalence of hospitals with comparable service offerings has resulted in heightened rivalry within the healthcare sector. This competition prompted three Islamic-based hospitals in Bandung to formulate strategies that integrate marketing public relations (MPR) with Sharia principles while maintaining competitiveness. Few studies on hospital MPRs have investigated the significance of religiosity in public relations techniques. This indicates a requirement for research that comprehends how Islamic hospitals reconcile Islamic ethical precepts with marketing imperatives via public relations methods. Purpose: This study aims to identify and examine MPR techniques employed by Islamic hospitals in Bandung City to align with Islamic ideals. Methods: This study employed a multi-site case study methodology involving three Islamic hospitals in Bandung City: RS Al Islam, RSIA Al Islam, and RS Muhammadiyah Bandung. Data were gathered via restricted contextual observation, semi-structured in-depth interviews, and secondary documentation. Results: The findings of this study indicate that Islamic hospitals predominantly employ pull and pass procedures over push tactics. The push method is implemented selectively to uphold integrity and Islamic beliefs. This study affirms that Islamic hospitals build their image through physical symbols, media, community engagement, and institutional obligations such as certification and accreditation. Conclusion: Islamic hospitals employ MPR methods to sustain competitiveness; nevertheless, these strategies are not exclusively utilized as marketing instruments or for image preservation. They also embody the institutions’ principles and identities, thereby fostering public trust over time. Implications: This research could enhance people’s understanding of MPR, particularly within the healthcare sector and Islamic public relations

Page 14 of 14 | Total Record : 133

 10   11   12   13   14 

Filter by Year

2016 2025


Reset
Filter By Issues
All Issue Vol 10, No 1 (2025): August 2025 Vol 9, No 2 (2025): February 2025 Vol 9, No 1 (2024): August 2024 Vol 8, No 2 (2024): February 2024 Vol 8, No 1 (2023): August 2023 Vol 7, No 2 (2023): February 2023 Vol 6, No 2 (2022): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019 Vol 7, No 1 (2022): August 2022 Vol 6, No 1 (2021): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019 Vol 5, No 2 (2021): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019 Vol 5, No 1 (2020): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019 Vol 4, No 2 (2020): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019 Vol 4, No 1 (2019): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019 Vol 3, No 2 (2019): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019 Vol 3, No 1 (2018): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019 Vol 2, No 2 (2018): PRofesi Humas Vol 2, No 1 (2017): PRofesi Humas Vol 1, No 2 (2017): PRofesi Humas Vol 1, No 1 (2016): PRofesi Humas More Issue