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PRofesi Humas
Published by Universitas Padjadjaran
ISSN : -     EISSN : -     DOI : DOI jurnal: https://doi.org/10.24198/prh
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Environmental Science Social Sciences Other
PRofesi Humas published by LP3 Fakultas Ilmu Komunikasi, Universitas Padjadjaran. ISSN 2528-6927 (printed), ISSN 2541-3678 (Online). Incorporate with IPRAHUMAS. PRofesi Humas publish selected paper under a Creative Commons Attribution-ShareAlike 4.0 International License. Publishes twice a year. PRofesi Humas provide an open access to public for reading abstract and full papers. PRofesi Humas focused on Public Relations studies. Each edition. PRofesi Humas received manuscripts that had focus on the following issues below with interdisciplinary and multidisciplinary approach. Every article that goes to the chief editorial will be send to section editor through Initial Review processes. Then, the articles will be sent to the peer reviewers to get Double Blind Peer Review Process. Then, the articles will be returned to the authors to revise. These processes take few months. In the each manuscript, peer reviewer will be rated from the substantial and technical aspects. The peer reviews have expertise in Political Public Relations, Public Relations Management, Public Relations Crisis, Public Relations and Publics, Public Relations Audit, Marketing Public Relations, Corporate Social Responsibility (CSR), and Human Relations. They were also experienced in the prestigious journal management and publication that was spread around the national and abroad. Jurnal PRofesi Humas accredited by Kemenristekdikti RI (Sinta 2) based on SK No. 10/E/KPT/2019
Arjuna Subject : Umum - Umum
Articles 133 Documents
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Stakeholders collaboration management of Rinjani Lombok UNESCO Global Geopark: social capital perspectives Octavianti, Meria; Suryana, Asep; Bajari, Atwar; Ismail, Nurzali
PRofesi Humas Vol 8, No 1 (2023): August 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i1.48134

Abstract

Background: The Executive Board of RLUGGp Management Agency, officially, is the designated technical organizer for Lombok Rinjani Geopark, established by the Governor of West Nusa Tenggara. However, in reality, it needs more authority to manage the Lombok Rinjani Geopark area. The Executive Board of RLUGGp Management office can only fulfill its functions with jurisdictional control over regional management. Purpose: This research aims to investigate the forms of collaboration among the actors involved in managing Geopark Rinjani Lombok. Methods: It is a qualitative and explorative case study, with data collection through In-depth interviews, participatory observations, and document analysis. Results: Stakeholder classification according to geopark management: (1) stakeholders based on their connection to the areas within the delineation of Geopark Rinjani Lombok; (2) stakeholders based on their hierarchical position within the government structure; (3) stakeholders who are part of the internal staffs of Geopark Rinjani Lombok Management Board; and (4) stakeholders supporting the management of Geopark Rinjani Lombok. The voluntary formation of interpersonal connections and the cultivation of trust among stakeholders, who are social actors within a social system, serve as the foundation for collaboration, coordination, and communication. Conclusion: Communities are pivotal in the successful execution of diverse development programs within Rinjani Lombok Geopark. Additionally, the Rinjani Geopark Youth Forum (RGYF) serves as the most substantial additional force in the execution of all programs. Implications: The dissatisfaction of each actor will hinder the achievement of the program objectives. Effective managerial communication should be practiced by a leader with authority and a significant role in the management of Geopark Rinjani Lombok.
Fostering strategic function of public relations corporate - communication in corporate culture practices Koswara, Aang; Nugraha, Aat Ruchiat; Damayanti, Trie
PRofesi Humas Vol 8, No 1 (2023): August 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i1.48565

Abstract

Background: Public relations and Culture are intertwined. Societal and corporate Culture influences public relations practices. Conversely, the existence of public relations influences organizational cultural practices and societal Culture. Regrettably, the human resource department has a more dominant role in corporate culture practices than the public relations department. It is mainly related to internalizing organizational values, while the public relations department supports the internalization program through internal corporate communication channels. Purpose: This paper examines public relations function in corporate culture practices based on stories and opinions from Indonesian communication practitioners. It focuses on three main research questions, first how and what the impacts of the existence of public relations – corporate communication to the development of corporate Culture; Second, what the functions of public relations are – corporate communication to support the building and changing corporate Culture; and third what factors influence the strategic function of public relations - corporate communication in corporate culture practice. Methods: This study employs qualitative methods through semi-structured interviews with public relations/corporate communication professionals working at different corporations and organizations. Results: Based on thematic analysis, the empirical findings revealed that cascading organizational values is still part of the human resource department’s primary job, while corporate communication is essential to echoing the key message. Determining the appropriate communication channels and corporate language is critical to ease misunderstandings amongst corporate members. Finally, the digital business environment frequently invites hostile situations, and therefore strong leadership and agile organization can preserve business sustainability. Conclusion: The influence of public relations is essential to orchestrate various internal communication channels. The agile organization provides ease of organizational bureaucracy in corporate culture practices. Implications: This initial finding contributes to the field of public relations – corporate communication to provide a balanced perspective from Indonesian practitioners.
Cultural public relations approach to angklung bamboo musical instrument craft workshop activities Gustini, Leili Kurnia; Hidayat, Dasrun; Aulia, Ellena Fitri; Karamani, Dinar Dina
PRofesi Humas Vol 8, No 1 (2023): August 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i1.47212

Abstract

Background: In preserving cultural sustainability, one needed to be done is to maintain cultural resilience. Saung Angklung Udjo (SAU) producing bamboo craft workshop activities in order to do so. The workshop is part of a Public Relations event that is carried out on an ongoing basis. However, there is a need of strategy to have that workshop run optimally. Purpose: This study aimed to determine the design of a public relations event program in the form of a bamboo craft workshop at SAU. Methods: Six informants were involved and determined purposively, including workshop organizers, presenters, and workshop participants. Results: The results of this study show the existence of workshop stages relevant to the IPPAR model (Insight, Program Strategic, Program Implementation, Action, and Reputation). Insight is the initial preparation stage or situation analysis. Program strategy is the planning stage in the form of a program strategy. Program implementation is the implementation stage, and action and reputation is a public assessment as feedback from activities implementation. Conclusion: Public relations events are needed to manage the image and reputation of Angklung’s cultural values. Implications: The results of this study are expected to impact local government policies in managing cultural arts events. The results of this study can also be used as a development of public relations event studies in the context of culture or cultural public relations.
The rebranding strategy of Azarine Cosmetic Sukamto, Valerie Phoebe; Primadini, Intan
PRofesi Humas Vol 8, No 1 (2023): August 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i1.45631

Abstract

Background: Brands and companies become more competitive nowadays, and there is a need to maintain its existence, especially in sector such as cosmetic and beauty. Implementing a corporate rebranding process is one thing that the brand or company can do to ensure its survival. Azarine Cosmetic is a local cosmetic and beauty brand that has undergone corporate rebranding and has grown significantly. Purpose: This study aims to analyze the rebranding strategy implementation and outcomes as indicators of Azarine Cosmetic’s corporate rebranding success. Methods: This study uses a qualitative descriptive approach with a case study method. Data are collected through interviews and literature review, then analyzed with pattern matching analysis. Results: Azarine Cosmetic’s rebranding strategy was implemented based on marketing mix variables. Product, from spa products to skincare. Price, affordable based on the product size. Place, from B2B to offline and online B2C distribution. Promotion, the use of social media and other brand activation to communicate the corporate rebranding process to the external public. These implementations lead to corporate rebranding outcomes, such as sales growth of 600% in 2021; awareness and sales objectives reached, including brand image change; other supplementary achievements like awards and ease of collaborations. Conclusion: The corporate rebranding of Azarine Cosmetic was completed in five stages, including rebranding strategy implementation and outcomes. Azarine Cosmetic was implementing its rebranding strategy to the external public by updating and aligning all aspects of the marketing mix. Implications: The findings of the study can provide input for Azarine Cosmetic to strengthen the corporate rebranding outcomes, such as opening a flagship store to reflect the distinctive brand identity and conducting measurable in-depth evaluations.
Branding analysis of Brawijaya University vocational education Asri, Tri Mega; Putri, Debri Haryndia; Septian, Muhammad Daniel
PRofesi Humas Vol 8, No 1 (2023): August 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i1.44452

Abstract

Background: The current challenge in Indonesia is the rising unemployment rate of college graduates and low interest in continuing to study at university, especially in Vocational Faculty. Therefore, the university must clearly understand what potential prospective students are looking for. The Vocational Faculty consists of two departments: the Department of Business and Hospitality and the Department of Creative and Digital Industries. In the 2021 class, the total number of students are 499 students. Purpose: This research aims to assess equity of UB Vocational brand in the eyes of prospective students. In this study, candidate students, namely students of SHS/ Vocational School in third grade whose planning to continue studying in college and new students of UB Vocational. Methods: The research method used in this research is descriptive. The data acquisition technique in this study was using open questionnaire. Results: Brand Image, related to the Vocational Education of Brawijaya University, which produces graduates who are ready for work and satisfied with the institution, is assessed in terms of educational attributes, including the quality of lecturers, facilities, curriculum, and cooperation. Conclusion: The main objective of this study is to assess the determinants of university brand loyalty by mapping out the characteristics regarding respondents’ reaction to higher education services (especially universities) at the Vocational Faculty of Brawijaya University through measuring brand awareness, image, and satisfaction. Implications: The results of this research shows that the Vocational Education of Brawijaya University as a place to continue study for new candidate students are still being recognized and considered as one particular choice to for higher education.
The circular model of “SOME” on digital public relations management of Universitas Islam Riau Qurniawati, Eka Fitri; Mardani, Puri Bestari; Wulandari, Happy
PRofesi Humas Vol 8, No 2 (2024): February 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i2.49088

Abstract

Background: The transition of information channels used by the general public today is increasingly centered on digital media. This is indeed an opportunity for various institutions to enter the target market without having to go through filters as before. So, by reading this pattern Universitas Islam Riau adapts its public relations strategy from conventional to digital wisely. Purpose: This research was conducted to explore how UIR used digital in its public relations strategy. Methods: To understand the situation and the data collected, this research uses the SOME (share, optimize, manage, engage) model in elaboration. As for the research, the descriptive qualitative method is chosen as an approach to understanding five informants who were on the public relations team for UIR. Results: Following the SOME model, it can be mapped that in share, UIR used five social media and a website. Optimize, by arranging social media surfaces and collaborating with public figures. In managing, they monitor every audience response to each post through social media insight features, as well as direct and real-time actions to the audience on social media accounts. In engage, to publish the latest information and respond to all incoming messages. Conclusion: UIR uses digital public relations in managing information, going through four main stages, starting from the process of sharing, optimizing, managing, and attracting. Implications: The results of this study can provide input to university public relations to manage digital public relations optimally to always increase and build audience trust effectively and quickly.
Preserving Batik Trusmi’s image: Public relations strategies in Cirebon’s heritage Anwar, Rully Khairul; Lusiana, Elnovani; Khadijah, Ute Lies Siti; Kusmayadi, Ika Merdekawati
PRofesi Humas Vol 8, No 2 (2024): February 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i2.49613

Abstract

Background: Batik, as an Indonesian art form, has not only evolved but also adapted to present needs while maintaning its cultural roots. Moreover, the current surge in batik sales brings both benefits and challenges for artisans. Purpose: The study examines public relations strategies aimed at enhancing Batik’s image, promoting cultural heritage, and supporting the local economy. Methods: This study employed the social constructivism approach to gain insight into the cultural heritage of Trusmi Batik. The research methodology encompassed the use of observation, interviews, and documentation as techniques to thoroughly comprehend the subject matter. Results: Trusmi Village, renowned for its distinctive batik art, has transformed into a popular shopping center and tourist hotspot. The batik industry seeks to boost household income and capitalize on its proximity to transportation routes. This expansion has not only generated new employment opportunities but has also inspired ventures beyond the field. Additionally, government support and the role of social media in corporate communications have played crucial roles in contributing to the success of Trusmi. Conclusion: The batik industry in Trusmi has brought about a transformation in the region, providing job opportunities and fostering economic prosperity for entrepreneurs and the overall economy. Government investments in branding and the role of social media have played significant roles in contributing to its growth. Additionally, community efforts have resulted in economic benefits, population growth, and advantages in terms of tourism. Implications: The growth of the Trusmi Batik industry holds significant implications, highlighting the significance of promoting cultural heritage and storytelling. Furthermore, it contributes to economic progress, social cohesion, and community ties. Government assistance is paramount in ensuring the enduring sustainability and expansion of the sector.
Social media use for climate change campaign among Indonesian millennials Zein, Muhammad Rifki Adinur; Fadillah, Kurnia Lucky; Febriani, Nadia; Nasrullah, Riki; Khang, Nguyen Tan
PRofesi Humas Vol 8, No 2 (2024): February 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i2.50167

Abstract

Background: Climate change has threatened humanity and brought about serious impacts for at least two decades. The terrible threat can be addressed through social media. Purpose: This study examined how Indonesian millennials use social media to discuss and advocate for climate change. Methods: It employed mixed methods to combine climate change data from scholarly sources and strategic communication strategies in social media campaigns. Results: The results indicated a predominant presence of millennials, particularly in the 20-29 age group, using Instagram as the primary platform for climate change discussions. Social media highlighted limited engagement with experts and concerns about misinformation and emphasized the vital role of celebrities and influencers in climate change campaigns on social media. Conclusion: The research suggested that social media platforms like Instagram and WhatsApp facilitate climate change discussions among Indonesian millennials. They enable tailored communication strategies and emphasize the potential for social media campaigns to influence a certain behavior. This research also emphasizes the need for a combined approach involving online and offline channels, better climate change education, and collaboration. Implications: The findings underscore the necessity for Indonesia’s climate change advocacy to integrate offline and online communication strategies that are tailored to individual preferences and enhance millennials’ understanding through targeted education and social media campaigns. Public figures may also be involved for broader impacts.
Public speaking skills of public relations at statistics of West Java Province Saleh, Andri; Setianti, Yanti; Budiana, Heru Ryanto
PRofesi Humas Vol 8, No 2 (2024): February 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i2.44442

Abstract

Background: Statistics Indonesia (BPS) is one of the government agencies that always engage with the community through, for example, censuses, surveys, and dissemination of statistical data. For that reason, the role of Public Relations at BPS is certainly needed. However, the organizational structure of Public Relations does not exist at BPS provincial and regency/city levels. The role of Public Relations at BPS provincial and regency/city levels is carried out by employees that are appointed based on policies through Public Relations Decree. Purpose: This study aims to examine public speaking skills possessed by the public relations staff of BPS Province and Regency/City of West Java. Methods: This study employed a descriptive quantitative approach. The sample used was a saturated sample of 79 people who were appointed as Public Relations of BPS Province and Regency/City of West Java in 2022. Results: The results showed that as many as 97.46 percent of Public Relations of BPS Province and Regency/City of West Java did not earn a degree from public relations background and only 37.97 percent had attended a Public Relations training. However, the public speaking skills of public relations staff of BPS Province and Regency/City of West Java were reported as “Good” category, both in general and in terms of gender, age, and education. Conclusion: This “Good” category result is argued to be caused by habituation to public speaking activities through meetings, committee activities, and training instructors. Implications: BPS Province and Regency/City of West Java should hold training activities, courses, and workshops on the topic of Public Relations routinely to improve the skills of Public Relations.
Opportunities and challenges of public relations in Yogyakarta special region high prosecutor’s office Widianto, Eko; Rahmanto, Andre; Pawito, FNU
PRofesi Humas Vol 8, No 2 (2024): February 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i2.52386

Abstract

Background: The High Prosecutor’s Office for Yogyakarta Special Region (D.I.Y., abbreviation in Indonesia) conducts public relations through the Legal Information Section (Penkum., acronym in Indonesia). Penkum communicates and listens to public opinion and builds and maintains the institution’s image. Purpose: This study aims to find out the communication strategies employed by Penkum and its public relations opportunities and challenges. Methods: The current research used the four-step theory of the public relations process by Cutlip, Center, and Broom to see whether the communication process by Penkum had gone through the stages of mapping the situation and strategy, conducting program planning, program execution, and evaluation. Then, it used the SWOT concept to reveal internal and external factors that become opportunities and challenges in running public relations programs. It used a qualitative descriptive approach to examine and understand the data collected through interviews with relevant officials. Results: The results of the data analysis found empirically that the communication strategy of Penkum as public relations has adopted public relations stages by mapping budget availability, program planning, program execution, and evaluation. The SWOT analysis obtained opportunities and challenges encountered in the public relations programs, including strength-opportunity strategy; weakness-opportunity strategy; strength-threat strategy; and weakness-threat strategy. Conclusion: Based on the four-step theory of public relations process and SWOT Analysis, this research recommends that the public relations at the High Prosecutor’s Office of D.I.Y: 1) increased programs that involve the community; 2) established an SOP for handling issues; 3) strengthened collaboration with the mass media; 4) added and update of public relations facilities and infrastructure; 5) improved the ability and skills of personnel. Implication: The findings in this study are expected to strengthen the public relations role of the Public Prosecutor’s Office and become a source for further related research.

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