cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Anggi
Contact Email
tiasenja91@gmail.com
Phone
+6281215055579
Journal Mail Official
tiasenja91@gmail.com
Editorial Address
Universitas Padjajaran
Location
Kota bandung,
Jawa barat
INDONESIA
PRofesi Humas
Published by Universitas Padjadjaran
ISSN : -     EISSN : -     DOI : DOI jurnal: https://doi.org/10.24198/prh
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Environmental Science Social Sciences Other
PRofesi Humas published by LP3 Fakultas Ilmu Komunikasi, Universitas Padjadjaran. ISSN 2528-6927 (printed), ISSN 2541-3678 (Online). Incorporate with IPRAHUMAS. PRofesi Humas publish selected paper under a Creative Commons Attribution-ShareAlike 4.0 International License. Publishes twice a year. PRofesi Humas provide an open access to public for reading abstract and full papers. PRofesi Humas focused on Public Relations studies. Each edition. PRofesi Humas received manuscripts that had focus on the following issues below with interdisciplinary and multidisciplinary approach. Every article that goes to the chief editorial will be send to section editor through Initial Review processes. Then, the articles will be sent to the peer reviewers to get Double Blind Peer Review Process. Then, the articles will be returned to the authors to revise. These processes take few months. In the each manuscript, peer reviewer will be rated from the substantial and technical aspects. The peer reviews have expertise in Political Public Relations, Public Relations Management, Public Relations Crisis, Public Relations and Publics, Public Relations Audit, Marketing Public Relations, Corporate Social Responsibility (CSR), and Human Relations. They were also experienced in the prestigious journal management and publication that was spread around the national and abroad. Jurnal PRofesi Humas accredited by Kemenristekdikti RI (Sinta 2) based on SK No. 10/E/KPT/2019
Arjuna Subject : Umum - Umum
Articles 133 Documents
 10   11   12   13   14 
Deconstructing the concept of masculinity in Indonesian public service advertisements Hasan, Yassar; Nugroho, Catur; Wulan, Roro Retno
PRofesi Humas Vol 9, No 2 (2025): February 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i2.53572

Abstract

Background: The reason for this research is the rise of hate speech attributed to the rigid concept of traditional masculinity, which leads to toxic masculinity. In addition, there are limited Public Service Advertisements in Indonesia that discuss biased concepts of masculinity. Therefore, public service advertisements on sexual harassment and masculinity produced by Indonesian government agencies, the Indonesian Ministry of Education and Culture, such as “#GerakBersama – Ini Gak Lucu” are interesting to analyze further. Purpose: This study examined how masculinity is represented and the message conveyed in the public service advertisement “#GerakBersama – Ini Gak Lucu”. Methods: To see the representation of masculinity and the message, the public service advertisement was divided into several scenes analyzed using Roland Barthes’ semiotics based on primary and secondary meanings. Results: The study found that the public service advertisement “#GerakBersama - Ini Gak Lucu” is intended to introduce a new concept of masculinity, that a man can still embody masculinity even when performing a beautiful and gentle dance. Conclusion: In this public advertisement, masculinity is also portrayed as men who dare to speak up, demonstrate loyalty, and support one another. Implications: Further research is required to assess the advertisement’s effectiveness in reshaping the social perception of masculinity in Indonesian, specifically whether they hold the traditional perception of masculinity or embrace this new perspective.
A culture-based public relations perspective on the traditional performing art of “Caci” Manafe, Yermia Djefri; Andung, Petrus Ana; Ali, Mohd Nor Shahizan
PRofesi Humas Vol 9, No 2 (2025): February 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i2.58116

Abstract

Background: Caci performance art is a vital cultural asset of the Manggarai community in East Nusa Tenggara Province. However, the rapid advancement of internet-based technologies poses a significant threat to the survival of traditional forms of folk media, including Caci as a traditional game. As such, an effective communication strategy is essential to preserving the noble cultural values embedded in Caci and promoting its significance to a broader audience. Purpose: This study explored the forms of culture-based public relations activities associated with Caci and analyzed the communicative functions of art within this context. Methods: The study used an ethnographic approach. The informant’s involvement in this research includes serving as a primary source during interviews, guiding participant observations, and consulting on research findings to ensure the accuracy of the data. Results: The findings indicated several culture-based public relations activities linked to Caci, including community relationship-building, bentang cama as a forum for planning, Caci as a vehicle to reinforce the masculinity of Manggarai men, post-performance evaluation, and public communication regarding the cultural significance of Caci. Conclusion: Caci performance art encapsulates key components of public relations, encompassing the stages of fact-finding, planning, communication, and evaluation. These stages reinforce the role of Caci as a tool for executing culture-based public relations strategies. Furthermore, the Caci ritual, as a traditional performance serves as social, magical-religious, and entertainment functions. Implications: Public relations research can be expanded through a cultural perspective aligned with local community values. Additionally, traditional performing arts like Caci can be effective tools in PR strategies, fostering innovative, culturally grounded approaches. The study also emphasizes the need to preserve and promote traditional arts as essential to cultural identity in the face of advancing internet technology. 
The role of public relations education and students’ self-efficacy on career aspiration Lukman, Syauqy; Koswara, Aang; Sani, Anwar
PRofesi Humas Vol 9, No 2 (2025): February 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i2.59571

Abstract

Background: Studies on career readiness and aspiration are crucial for educational establishments to assess how well the education of students influences their self-efficacy. Progress in the Public Relations (PR) profession relies on the successful education of PR academic institutions. Purpose: This study examined the PR students’ self-efficacy by identifying two variables: confidence in their Public relations abilities and skills and confidence in their knowledge of PR. The study then looks at how these predictors affect their career readiness. Methods: Using hierarchical regression, this study looks at the effect of two vital predictors of confidence in PR abilities, skills and knowledge on PR on career readiness. Aside from the two predictors, the demographical characteristics and additional predictors of whether the students have experienced job internships and are currently active in the student association were also examined. The data was analysed using a sample of 139 students from Universitas Padjadjaran. Results: From the regression models, students’ self-efficacy significantly influences career readiness, while having internship experience and being active in student associations are also positively associated with career readiness, although not statistically significant. Demographic characteristics do not have a statistically significant influence on career readiness. Conclusion: This study highlights the non-existent impact of demographic factors on students’ self-efficacy and career readiness while providing underpinnings for future research on self-efficacy. Implication: Although the results may not necessarily reflect similar circumstances in similar settings for other establishments, for the specific context of Universitas Padjadjaran, this study provides data-driven evidence on the role of PR education in the students’ self-efficacy and how they perceive their career aspirations in the future.
Managing and responding to the crisis of sexual harassment at the University of Argopuro Wulandari, Maulina Pia; Layna, Nadia Luitsa
PRofesi Humas Vol 9, No 2 (2025): February 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i2.49698

Abstract

Background: Sexual harassment incidents at higher education institutions can trigger crises that have a detrimental impact on public trust and institutional reputation. Purpose: This study analyzes the crisis management and reaction approach employed by the University of Argopuro in the aftermath of a sexual harassment event involving its Rector. Methods: The study employed a qualitative case study approach and collected data through in-depth interviews with senior administrators and document analysis. Results: The findings reveal that the university implemented a five-step crisis management model, integrating adaptive strategies with Image Restoration Theory (IRT) and Situational Crisis Communication Theory (SCCT). These strategies focused on transparency, accountability, and victim protection. The study highlights those key methods, including appointing a spokesperson, issuing press releases, forming a crisis management team, and establishing a Gender Studies Centre to foster systemic reform and prevention. The study offers four novel crisis response strategies: attitude statements for transparency, victim protection plans, organizational accountability mechanisms, and follow-up initiatives to sustain cultural transformation. While SCCT and IRT provided a foundational framework, this study highlights the limitations of the frameworks in addressing the deeper systemic issues surrounding sexual harassment, emphasizing the need for long-term cultural change. Moreover, the results highlight the need to integrate crisis communication theories with adaptive, victim-centered approaches to address preventable crises effectively. Conclusions: The study concludes that a comprehensive and transparent crisis management process can mitigate reputational damage, restore stakeholder trust, and promote systemic reforms.  Implications: The study contributes to public relations literature by establishing the applicability of combined theoretical and adaptive strategies in complex academic crises, recommending practical insights for public relations practitioners in higher education institutions worldwide. Future research should expand the application of these strategies across diverse cultural and organizational contexts to validate their effectiveness.
The social and environmental responsibility communication of Pos Indonesia regional 3 Bakti, Iriana; Sjoraida, Diah Fatma; Wiyatna, Muhamad Fatah; Nugraha, Aat Ruchiat; Setianti, Yanti
PRofesi Humas Vol 9, No 2 (2025): February 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i2.54238

Abstract

Background: Social and Environmental Responsibility (SER) represents the company’s commitment to supporting Sustainable Development Goals (SDGs). PT. Pos Indonesia Regional 3 West Java carried out social and environmental responsibilities under its policies. The SER program was established in collaboration with Universitas Padjadjaran through a farmer group empowerment program toward independent villages and food security in Cilembu Village, Pamulihan District, Sumedang Regency. Purpose: This research aimed to analyze SER communications by PT. Pos Indonesia Regional 3 West Java. Methods: It used a descriptive method. The data was collected through observation, interviews, and literature studies. Results: The results showed that the public relations department of PT. Pos Indonesia served as a communication facilitator in corporate social responsibility implementation through the farmer group empowerment program towards independent villages in Cilembu Pamulihan, Sumedang. Upon carrying out the SER activities, PT. Pos Indonesia held stages of situation recognition, collaboration, and collective action between stakeholders to produce an effective SER program. Conclusion: SER communication at PT. Pos Indonesia Regional 3 West Java consisted of internal communication, a report to company leaders and employees, and external communication for publicizing the company’s achievements. Implications: The success of social and environmental responsibility communication will depend on the role of public relations in a corporation.
Building brand loyalty through community Sjuchro, Dian Wardiana; Surachman, Akhmad Yani; Dahana, Wirawan Dony; Nurfauziah, Isni
PRofesi Humas Vol 9, No 2 (2025): February 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i2.58569

Abstract

Background: Brand loyalty may be more fluid in the digital era. Consumers can easily switch to another brand if they find a product with better reviews or a more attractive offer. Brand loyalty can be built or maintained through online brand communities with a social capital approach. Purpose: The study aimed to describe brand loyalty building through communities. Methods: It used a descriptive qualitative approach to gain deeper insights. Data were collected from relevant academic journals, scientific magazines, previous research results, books, industry magazines, and various newspapers. The data analysis consisted of three streams of activities: data reduction, data presentation, and conclusion drawing/verification to ensure accuracy.  Results: The study results illustrated that brand loyalty can be effectively built, maintained, and improved through well-established brand communities that meet the essential elements of shared language, shared vision, reciprocity, and social trust, fostering deeper connections among members. Conclusion: A credible brand community will encourage consumers and potential consumers to constantly build and improve long-term relationships to interact so that the brand community can transfer brand knowledge to them. Implications: A credible brand community can be built after fulfilling the elements of shared language, shared vision, reciprocity, and social trust – critical factors in increasing brand loyalty behavior.
Dedi Mulyadi’s personal branding through “barracks” viral content Hidayat, Dasrun; Lyndon, Novel Anak; Mujianto, Haryadi
PRofesi Humas Vol 10, No 1 (2025): August 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i1.64028

Abstract

Background: Social media has become a strategic medium for building political personal branding. Kang Dedi Mulyadi (KDM) utilizes platforms such as YouTube and TikTok to display a leadership style close to the community. One of his viral contents, “nanti dijemput ke barak (to be picked up to the barrack)”, reflects a personal branding strategy based on local cultural values. Purpose: This research analyzes KDM’s digital personal branding strategy against visual and verbal narratives in digital content and public responses. Methods: It uses a descriptive qualitative method with a cultural public relations approach, a communication approach that emphasizes aspects of West Javanese local culture in building and managing relationships. To collect the data, the study examined verbal and visual data on videos on KDM social media accounts. Results: Kang Dedi Mulyadi builds an image as a humanist leader, simple, and attached to Sundanese cultural values. The phrase ‘picked up to the ‘barracks’symbolizes the emotional closeness between the leader and the people. This strategy is effective because it combines populist approaches, local wisdom, and digital storytelling. Conclusion: KDM’s personal branding represents local culture in a communicative and modern way. Implications: The theoretical implications show the importance of integration between political and cultural communication. Meanwhile, this strategy can be a model for other public figures in building an authentic and relevant image in the digital space.
Social media in sports: Brand communication strategy implementation by Jakarta Pertamina Energi Najwandari, Naura; Wahyudin, Uud; Risanti, Yuliani Dewi; Randa, Agrian Ratu
PRofesi Humas Vol 10, No 1 (2025): August 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i1.59553

Abstract

Background: Social media has made a significant impact on the world of sports. Today, sports clubs must compete on multiple levels, with one of the most prominent areas of competition being through social media. Despite this, volleyball in Indonesia lacks strong social media representation, highlighting the need for effective brand communication to boost its visibility. Recognizing this, PT Pertamina (Persero) established the Jakarta Pertamina Energi volleyball club, using Instagram (@jpevolley) as a key platform for its brand communication strategy. Purpose: This research aimed to explore how Jakarta Pertamina Energi implements its brand communication strategy via Instagram. Methods: It used a descriptive case study with a qualitative approach. Data were collected through interviews, literature, and documentation. Results: The study found that Jakarta Pertamina Energi follows a structured brand book that outlines key elements, such as brand objectives, target audience, brand message, personality, visual identity, and social media management. As of mid-2024, the @jpevolley account had gained over 242,000 followers, making it one of the most followed volleyball clubs in Indonesia. The account also leads in post frequency and content engagement within the sector. Conclusion: The use of a brand book ensures consistency in communication by aligning with the club’s branding objectives and strengthening overall brand presence for both the team and Pertamina products. Implications: This study suggested that brand communication in the sports industry could build brand awareness and engagement. It can also serve as a guide for other sports clubs, particularly volleyball clubs in Indonesia, to improve their social media strategies.
Systematic review of university public relations communication strategies: 2010–2022 Majid, Abd; Wahyuni, Hermin Indah; Abrar, Ana Nadhya; Fitrah, Andi Awaluddin
PRofesi Humas Vol 10, No 1 (2025): August 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i1.56522

Abstract

Background: Global South colleges employ public relations differently. This gap must be researched to improve these institutions’ reputations. This paper maps and analyzes university public relations research and evaluates science communication framework integration. Method: A comprehensive literature study of four main public relations journals examined publication frequency on public relations, universities, higher education, and colleges during the past 12 years. Results: Public relations research has increased, although university-related studies are scarce. Only twenty-one articles explored this sector, mostly by US scholars focusing on crisis communication. These findings reveal higher education institutions’ communication dynamics and goals when analyzed organizationally and systemically. This report discusses university branding, digital communication methods, and stakeholder participation. It also reveals temporal patterns, such as communication practice changes over time, and university communication components like crisis management and community engagement. These factors depart from public relations research’s corporate and governmental focus. Conclusion: University-specific public relations literature is lacking due to crisis communication studies and US-based authors. This emphasizes the need for further research, particularly the incorporation of the science communication framework, which is essential for understanding how higher education institutions communicate with the public on scientific matters. Implications: This study suggests universities use communication tactics that differ from commercial and government public relations studies.
Indonesian public hospitals’ online reputation: Mapping identity and communication dimensions Kussusanti, Kussusanti; Arindita, Ruvira; Hasna, Safira
PRofesi Humas Vol 10, No 1 (2025): August 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i1.61091

Abstract

Background: Background: Effective communication is instrumental in reputation building, shaping public perception of an organization. The principle extends to hospitals, which are increasingly benefiting from online media. The concept of online reputation is related to the perception of hospital credibility and image cultivated through digital platforms. This includes key components such as public trust, patient engagement, and institutional transparency. However, an important gap in the existing literature is the absence of a comprehensive analysis systematically mapping reputation of public hospitals across Indonesia. Purpose: This research aims to map reputation of public hospitals in Indonesia as reflected in online media. The necessity was evident in the sustained negative public perception of several hospitals. Method: This research was conducted quantitatively through content analysis with a sample of 100 public hospitals. The unit of analysis was online media content, namely website, Instagram, Facebook, and YouTube of Central Public Hospitals (Rumah Sakit Umum Pusat/RSUP) and Regional Public Hospitals (Rumah Sakit Umum Daerah/RSUD) from July 1-31, 2024. The two dimensions measured were corporate identity and communication activities. In-depth interviews were also conducted. Results: This research reported reputation map for RSUP and RSUD in Indonesia. The results showed that A-class hospitals consistently fell in the top quartile (Q1). However, reputation map suggested a more even distribution across Q1 to Q4 for B and C-class hospitals. Only one B-class and C-class hospitals were in Q4 and Q1 or Q2, respectively. Conclusion: Indonesian public hospitals used Instagram for interactivity and website for formal information to enhance reputation through corporate identity and communication. Implications: This research contributes to the development of reputation theory, particularly in hospital industry, and suggests that hospitals build a strong reputation through online media. 

Page 13 of 14 | Total Record : 133

 10   11   12   13   14 

Filter by Year

2016 2025


Reset
Filter By Issues
All Issue Vol 10, No 1 (2025): August 2025 Vol 9, No 2 (2025): February 2025 Vol 9, No 1 (2024): August 2024 Vol 8, No 2 (2024): February 2024 Vol 8, No 1 (2023): August 2023 Vol 7, No 2 (2023): February 2023 Vol 6, No 2 (2022): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019 Vol 7, No 1 (2022): August 2022 Vol 6, No 1 (2021): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019 Vol 5, No 2 (2021): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019 Vol 5, No 1 (2020): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019 Vol 4, No 2 (2020): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019 Vol 4, No 1 (2019): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019 Vol 3, No 2 (2019): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019 Vol 3, No 1 (2018): PRofesi Humas Accredited by Kemenristekdikti RI SK No. 10/E/KPT/2019 Vol 2, No 2 (2018): PRofesi Humas Vol 2, No 1 (2017): PRofesi Humas Vol 1, No 2 (2017): PRofesi Humas Vol 1, No 1 (2016): PRofesi Humas More Issue