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PRofesi Humas
Published by Universitas Padjadjaran
ISSN : -     EISSN : -     DOI : DOI jurnal: https://doi.org/10.24198/prh
Core Subject : Religion, Humanities, Education, Social,
Religion Humanities Environmental Science Social Sciences Other
PRofesi Humas published by LP3 Fakultas Ilmu Komunikasi, Universitas Padjadjaran. ISSN 2528-6927 (printed), ISSN 2541-3678 (Online). Incorporate with IPRAHUMAS. PRofesi Humas publish selected paper under a Creative Commons Attribution-ShareAlike 4.0 International License. Publishes twice a year. PRofesi Humas provide an open access to public for reading abstract and full papers. PRofesi Humas focused on Public Relations studies. Each edition. PRofesi Humas received manuscripts that had focus on the following issues below with interdisciplinary and multidisciplinary approach. Every article that goes to the chief editorial will be send to section editor through Initial Review processes. Then, the articles will be sent to the peer reviewers to get Double Blind Peer Review Process. Then, the articles will be returned to the authors to revise. These processes take few months. In the each manuscript, peer reviewer will be rated from the substantial and technical aspects. The peer reviews have expertise in Political Public Relations, Public Relations Management, Public Relations Crisis, Public Relations and Publics, Public Relations Audit, Marketing Public Relations, Corporate Social Responsibility (CSR), and Human Relations. They were also experienced in the prestigious journal management and publication that was spread around the national and abroad. Jurnal PRofesi Humas accredited by Kemenristekdikti RI (Sinta 2) based on SK No. 10/E/KPT/2019
Arjuna Subject : Umum - Umum
Articles 133 Documents
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The implementation of government relations of Mizan Publishing House Muchtar, Khoiruddin; Permana, Achmad Taufan; Marta, Rustono Farady
PRofesi Humas Vol 8, No 2 (2024): February 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i2.47984

Abstract

Background: This study examines Government Relations through Little Writers Conference (KPCI) activities carried out by Marketing Communication Mizan Publishing House to establish good relations with the government, namely the Ministry of Education and Culture of the Republic of Indonesia. This research is motivated by the role of the government, which currently influences the flow of national-scale bureaucracy, especially in organizing activity; the government has broad access to publications as a whole. So in an institution or agency, it is necessary to have good relations with the government so that the government can open broad access to programs that the company will carry out. Purpose: The purpose of this research this is, to know the strategy and what move traveled Mizan which performs activities in government relation with Ministry of Education and Culture of the Republic of Indonesia the work of conference little writer Indonesia. Methods: This research used a qualitative approach. The methods used in this research is a case study. Data collection techniques in this research by means of observation participation, the literature study, and depth interview with informants that had been determined. Results: the study, showed that the implementation of Government Relations conducted Marketing Communication Mizan Publishing House consist of two elements which is the formulation of strategy and the implementation of measures. In formulating a strategy, Mizan make creative idea packed through persuasive communication so as to produce the collaboration of program with Ministry of Education and Culture of the Republic of Indonesia. Implementation: Mizan make an audience as the first step and manage his communication formal and nonformal as Implementing the next step. Conclusions: Mizan Government Relations is carried out with a strategy of packaging creative ideas, thereby generating trust from other institutions
Research journey of sports promotion: A bibliometric analysis Sofyan, Davi; Abdullah, Khairul Hafezad; Nurfadila, Frila; Tanucan, Jem Cloyd Melendres; Akinci, Abdullah Yavuz; Rojo, Jeferson Roberto
PRofesi Humas Vol 8, No 2 (2024): February 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i2.52577

Abstract

Background: Research on exercise and health promotion has grown significantly, indicating an increasing interest in physical fitness and healthy living among people. Purpose: This study aimed to to provide a comprehensive overview of research on health and sports promotion, identify the field, identify prominent papers and academics, and use keyword analysis to determine the thematic focus. This research hoped to contribute to understanding the emerging dynamics in this interdisciplinary sector. Methods: Bibliometric methods analyse data sets that include publication trends, author information, countries, and newly discovered keywords. This analysis used VOSviewer bibliometric analysis software. The data analysed was 1,850 documents. Results: The results showed a steady increase in publications on sports, physical exercise, and health promotion issues. The reputable publications are those in the “International Journal of Environmental Research and Public Health” and “BMC Public Health”. Key phrases, such as “physical activity” and “health promotion” dominate the themes, with the United States and the United Kingdom emerging as important contributors. Conclusion: This study highlighted notable researchers, important sources, and concentrations of subjects in health and exercised promotion research, which underscored its dynamic nature. The knowledge gathered from this bibliometric research contributed to a more complex understanding of this interdisciplinary field’s changing goals and trends. Implications: Thematic concentration and identifying important articles can inspire evidence-based strategies for global health and physical activity promotion, international collaboration, and future research orientation.
Building personal branding from the reality of University students using dating apps Vy, Nguyen Ngoc Thao; Chau, Tran Nguyen Ngoc; Tien, Dinh Hoang; Khang, Nguyen Tan
PRofesi Humas Vol 9, No 1 (2024): August 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i1.54982

Abstract

Background: Dating applications are becoming increasingly popular among young people, especially Generation Z students. Purpose: This study investigates the current usage of dating applications among students, specifically those majoring in social sciences and humanities. Methods: The study adopts a mixed-method research design, combining qualitative and quantitative approaches. Qualitative data are collected through a literature review to establish the theoretical framework. Quantitative data are collected through surveys and analyzed using specialized statistical software. Results: The findings indicate that social media is an effective tool for connecting student communities and plays a role in introducing and promoting dating applications. The trend of using dating applications among students is widespread, reflecting a growing demand among Generation Z for establishing romantic relationships through online platforms rather than traditional face-to-face meetings. Conclusion: Social media plays a significant and indispensable role in the mental life of students. Through social networks, students learn about and can access dating applications. Online dating is a new and modern trend compared to traditional dating methods, offering opportunities and risks due to its novelty. Implications: The study sheds light on the usage patterns of dating applications among students and reveals diverse motivations behind their usage, ranging from seeking romantic relationships to fulfilling social connection and entertainment needs.
Adoption and use of SATO pan for health promotion in Kigali, Rwanda Theogene, Rutambuka; Wibowo, Kunto Adi
PRofesi Humas Vol 9, No 1 (2024): August 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i1.54998

Abstract

Background: The lack of proper sanitation facilities, including toilets, creates a barrier to fulfilling sanitation needs. Rwanda also experiences challenges in sanitation whereby many citizens use traditional toilets. With its innovative design, the SATO Pan toilet has the potential to address the sanitation challenges many communities face. Few studies on SATO Pans have been conducted in some countries. However, among reviewed studies, no research has been identified in Rwanda as the milestone demonstrating the efficiency and quality of the SATO Pan, its impact on sanitation issues, and contribution to improving sanitation and promoting health practices in Kigali City. Purpose: This research aimed to explore the potential factors for the widespread adoption and use of the SATO Pan toilet and to provide a comprehensive analysis of its efficiency and easy use among Rwanda communities in the City of Kigali. Methods: Data were collected using a questionnaire, and 109 respondents were selected based on a purposive sampling technique. The UTAUT 2 Model was used to assess its efficiency and ease of use. The Partial Least Squares-Structural Equation Modelling (PLS-SEMM) method was used for data analysis with the SmartPLS 3. Results: The findings demonstrated that, among the hypotheses tested, Behavioural Intention influences Usage Behaviour, Effort Expectancy significantly influences Behavioural Intention, and Habit significantly influences Behavioural Intention. Conclusion: SATO Pan can considerably improve community sanitation and promote health initiatives through innovative design and use. Implications: The SATO Pan’s adoption and use bring about significant sanitation practices to promote hygiene and health practices. Due to the hygienic and comfortable toilet options, the SATO Pan can often overcome the undesirable effects of traditional open-pit toilets.
Sports promotion strategy for intellectual disabilities by special olympics Indonesia Purnomo, Eko; Jermaina, Nina; Zainal Abidin, Nor Eeza
PRofesi Humas Vol 9, No 1 (2024): August 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i1.55880

Abstract

Background: Disability sports are still not widely known in the wider community. So many people give negative assessments to people with intellectual disabilities. So, there needs to be a promotion to provide education regarding intellectual disabilities and sports (including competitions). Purpose: This research aims to discover how the Bandung Regional Indonesian Special Olympics promotes sports with intellectual disabilities. Methods: This research uses a case study method, with observation, interviews and documentation data collection techniques. This research was conducted in the Indonesian Special Olympics Bandung region and related agencies such as the Youth and Sports Service and the Social Service. Results: This research obtained results that there was cooperation between parties to carry out promotions. Not only organizations, but also the government’s role in providing promotions. The promotion carried out also collaborates with the mass media for reporting, this states that the more news there is, the greater the chance of success in implementing this promotion. And finally, the promotion also uses social media (YouTube, Instagram, Facebook) to target social media users. Conclusion: Implementation of promotions, especially intellectual disabilities, will occur and run successfully if there is cooperation. This collaboration also covers everything from planning to funding. Implications: This research provides implications for implementing disability sports promotion in an unlimited time. This must be done continuously to provide the public with an understanding of intellectual disabilities and sports.
Chinatown in Madura as urban heritage branding: Potential and challenges Rakhmawati, Yuliana; Silviana, Rizka Dian; Wijayani, Qoniah Nur
PRofesi Humas Vol 9, No 1 (2024): August 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i1.53435

Abstract

Background: Chinatowns have become popular tourist destinations in various prominent locations worldwide. Similarly, several Chinatowns around the cities in Indonesia, including Bangkalan in Madura, can potentially be developed as an attractive tourist destination. Purpose: This study explored the potential of Chinatown to grow as a city branding tourism in Bangkalan. Methods: It employed a qualitative descriptive method to understand the potential and obstacles to developing Chinatown in Bangkalan, Madura. Data was collected using open-ended interviews, semi-participatory observation, and related documentation. Informants comprised local Chinatown residents, cultural observers, tourism agents, and local government authorities or regulators. Spradley’s taxonomic analysis was used to map findings into thematic categories. Triangulation and observation persistence were used as techniques to ensure the data validity.  Results: Based on the destination branding theory and SWOT analysis, Chinatown in Bangkalan has strength in accessibility, supporting facilities, heritage buildings, and Madurese Chinese culture. Meanwhile, weaknesses were found in regulation and coordination among the parties involved. Conclusion: Chinatown in Bangkalan can potentially be developed as an urban heritage branding by harnessing accessibility, supporting facilities, and heritage buildings while simultaneously mitigating the barriers. Implications: The research results can be a guide for policy brief formulation and insights for related stakeholders. Subsequent research can further explore the perceptions of Chinatown tourism enthusiasts from a diverse demographic perspective.
Digital transformation through electronic-based government system performance as public relations strategy Fardiah, Dedeh; Darmawan, Ferry; Rinawati, Rini; Supaat, Viky Edya Martina; Hadnansyah, Edwan
PRofesi Humas Vol 9, No 1 (2024): August 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i1.56095

Abstract

Background: West Java Province is advancing towards digital governance with the West Java Digital Service. In 2023, it received the Indonesian Regional Government Appreciation Award for Integrated Digital Transformation from B-Universe. The revamped jabarprov.go.id portal provides an integrated one-stop public service platform, enhancing public access to information and services. Integration across regional, district, and city agencies has simplified portal management. The government’s approach to digital transformation includes adopting an electronic-based government system (SPBE) as part of its public communication strategy. This study explores the effectiveness of digital transformation via SPBE for communication advancement by the West Java Regional Government. It assesses its impact on public accessibility and service efficiency. Methods: This study uses a case study method and Focus Group Discussions with E-government managers in 28 cities/regencies in West Java. Results: The study reveals that public communication encompasses services for society, businesses, government, and ASN. Interaction processes involve infrastructure development, information provision, two-way interaction, and managing feedback. Information transactions include a complaint platform, guidelines, complaint submission, verification, handling, confirmation, resolution, and evaluation. Collaborations span government, society, the private sector, NGOs, academia, and international partners. Public communication optimation improves satisfaction, efficiency, transparency, accountability, and participation. Conclusion: Digital transformation through SPBE enhances efficiency, transparency, and public involvement, with government public relations crucial for supporting and optimizing SPBE performance. Implication: The research implies that the government should enhance information models for broader accessibility, which covers those with physical or digital limitations, and facilitate two-way interactions through digital platforms, AI, and Chatbots. Besides, education and socialization regarding SPBE services are fundamental. 
Empowering females through beauty for better life program as corporate social responsibility Rodiah, Saleha; Dida, Susanne; Maryani, Eni; Mustaffa, Normah
PRofesi Humas Vol 9, No 1 (2024): August 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i1.54877

Abstract

Background: Low-economic Female Heads of Household (FHH) needs to be empowered amidst a patriarchal culture. The Female Heads of Household Empowerment Foundation (PEKKA) has developed a partnership with L’Oreal to empower FHH through hairdressing training, called Beauty for a Better Life (BFBL). Purpose: This study investigated the FHH empowerment program as a corporate social responsibility in Cianjur through the framework of partnership, support, and impact. Methods: This case study adopted a qualitative approach with seven informants. It examined FHH empowerment activities under the L’Oreal CSR program in Cianjur. Data was obtained through interviews, observations, and literature studies. Analysis techniques consisted of data collection, data reduction and presentation, and conclusion drawing. Results: Partnerships are established to open FHH access to resources and build economic independence. Support for the CSR implementation includes competent coaches, funds, curricula, products, and advocacies. The program successfully empowers the community economically, increases self-confidence, and builds motivation for self-capacity. Conclusion: The partnership overcomes the obstacles of FHHs to engage in the CSR program. L’Oreal has supported the FHH with the CSR program towards a sustainable and advanced community. The training results have a positive impact and support for empowered FHH. Implications: This study suggested enhancement of FHH access to education, employment, or other resources. Besides, strengthening self and family capacity has a significant long-term impact on improving economic and social independence. Furthermore, inter-sector collaboration is vital to support the FHH empowerment and to deliver recommended policies to improve the effectiveness of relevant programs in the future.
Distribution system and promotion of Makassar films Puspitasari, Lilis; Bajari, Atwar; Hidayat, Dadang Rahmat; Cho, Sung Kyum
PRofesi Humas Vol 9, No 1 (2024): August 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i1.54456

Abstract

Background: In the film industry, producers and distributors are responsible for producing quality films and ensuring they are effectively accessible to audiences. Therefore, the right distribution strategy is crucial to a film’s success in the market. Effective film distribution contributes to increased visibility of film works, revenue for producers and distributors, and awareness of film culture and stories. The same also applies to film production in Makassar. Local filmmakers often experience many obstacles in distributing films, ranging from limited budgets to the need for more screens due to a lack of audience enthusiasm. Therefore, marketing public relations is needed to reach the audience. Purpose: Therefore, analysing the barriers to distribution and promotion undertaken by filmmakers in Makassar is important to determine the proper distribution and promotion. Methods: This research uses qualitative research methods and uses a case study approach. Results: The research found that cinema remains the primary distribution channel for Makassar films despite limited screens and monopolistic practices. Filmmakers face challenges like unfavourable screening times and locations. Conclusion: Despite the rapid development of technology, cinema is still the most significant distribution and promotion dynamic. Even so, filmmakers can use alternative channels so that the right audience can consume films. In conducting the promotion, it is appropriate for Filmakker Makassar to use online media, offline media, and word of mouth. Through social media, promotion can reach a broader and faster audience; then, through offline media, such as roadshows, the filmmaker is able to attract support from various groups and local officials; the last is word of mouth. Community engagement can also attract potential audiences.
Naming streets after artists strengthens an effort of Bandung creative city branding Allesandro, Yanuar Aldi; Fathinah, Alya; Nuraini, Nisrina; Rahmatika, Chaerunnisa; Herawati, Irna; Aunillah Sirait, Rinda
PRofesi Humas Vol 9, No 2 (2025): February 2025
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i2.50507

Abstract

Background: Streets in Bandung are predominantly named after heroes and military figures, and none of them are named after artists despite Bandung’s branding as a Creative City. Purpose: This study aimed to map community readiness in Bandung, through the representation of the pentahelix stakeholders, to assess the feasibility of using artists’ names for street names. This community readiness was then analyzed in correlation to the city branding indicator, the City Branding Hexagon by Anholt (2007). Methods: The study used a descriptive qualitative method with Focus Group Discussion (FGD) for the primary data collection and a literature study for the secondary data. FGDs were conducted with ten participants from Pentahelix stakeholders (academics, government, business entities and/or actors, society or community, and mass media) who represented the people of Bandung City. Data validity checking was conducted through in-depth interviews with socio-economic experts. Results: The idea of naming artists as street names was welcomed by the majority of the Pentahelix elements who became informants in this study. The three artists who received support to be named as street names were Udjo Ngalagena, Harry Roesli, and Barli Sasmitawinata. The idea of naming artists as street names can strengthen the city branding of Bandung as a Creative City, which potentially improves the city’s economy, especially from the tourism aspect. Conclusion: Naming streets after artists in Bandung City could arouse the local artistic and cultural scene, which can be exploited to generate a creative platform to enhance the city’s artistic treasures and fortify Bandung City’s reputation as a creative hub. Implications: The implications of naming Harry Roesli as a street name arise. The location of Harry Roesli Music House is on a street that is the name of a national hero. For this reason, embedding Harry Roesli’s name needs to go through a special approach or determine a new location outside of his artistic site.

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