Jurnal EMT KITA
The Jurnal Ekonomi Manajemen Teknologi (EMT) KITA is one of the scientific publications published by the KITA Institute. The purpose of this Journal is to support the theory and practice of development management in the dissemination of research findings in the field. This journal covers fields such as People's Knowledge and Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business and Strategic Marketing and Decision Making and Negotiation.
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<![CDATA[Pengaruh Social Media Marketing dan Electronic Word of Mouth Terhadap Keputusan Pembelian melalui Brand Image pada Point Coffee Bandung ]]>
<![CDATA[Valencia Sahanaya]]>;
<![CDATA[Putu Nina Madiawati]]>
<![CDATA[ Jurnal EMT KITA Vol 7 No 3 (2023): JULY 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA ]]>
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DOI: 10.35870/emt.v7i3.945
<![CDATA[Technological developments cannot be separated from the influence of the internet which has now integrated into people's daily lives, many companies are utilizing technology, especially social media in their main business strategy to reach a larger target audience in marketing their products. The purpose of this research was to determine the influence of Social Media Marketing and Electronic Word of Mouth on Purchase Decisions through Brand Image at Point Coffee Bandung. The method used is a quantitative method with descriptive analysis and Structural Equation Modeling (SEM) analysis method through SmartPLS 3.0 software. The results obtained in this study are that Social Media Marketing variables affect Purchase Decisions, Electronic Word of Mouth influences Purchase Decisions, Social Media Marketing variables affect Brand Image, Electronic Word of influences Brand Image, Social Media variables affect Purchase Decisions through Brand Image, Electronic Word of effect on Purchasing Decisions through Brand Image.]]>
<![CDATA[The Effect of Electronic Service Quality on Customer Trust and Its Implication on Repurchase Intention of Online Travel Agency Customers ]]>
<![CDATA[Frans Sudirjo]]>;
<![CDATA[Asnawati]]>;
<![CDATA[Slamet Riyadi]]>;
<![CDATA[Musran Munizu]]>;
<![CDATA[Wa Ode Nur Ainun]]>
<![CDATA[ Jurnal EMT KITA Vol 7 No 3 (2023): JULY 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA ]]>
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DOI: 10.35870/emt.v7i3.1110
<![CDATA[This study intends to determine how the quality of electronic services affects customer trust and how it affects e-commerce users' willingness to make additional purchases. This study approaches the topic of e-commerce research quantitatively. A sample of 100 e-commerce users' responses was used in this study. Using a questionnaire to obtain data. The findings indicated that the e-service quality variable affected consumer trust and repurchase intention to some extent. Repurchase intention is influenced by the customer trust factor. E-service quality and customer trust both influences repurchase intention simultaneously. Through consumer trust, inconsistent e-service quality has an indirect impact on customers' willingness to repurchase. More consumer data protection should be offered through e-commerce. It is advised that other variables and methodological approaches be used in future studies so that the scope and depth of study in the field of marketing can be increased]]>
<![CDATA[The Influence of Product Quality, Promotion and Brand Image on Brand Trust and Its Implication on Purchase Decision of Geprek Bensu Products ]]>
<![CDATA[Yoesoep Edhie Rachmad]]>;
<![CDATA[Dian Meliantari]]>;
<![CDATA[Ilham Akbar]]>;
<![CDATA[Syamsu Rijal]]>;
<![CDATA[Muhammad Reza Aulia]]>
<![CDATA[ Jurnal EMT KITA Vol 7 No 3 (2023): JULY 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA ]]>
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DOI: 10.35870/emt.v7i3.1111
<![CDATA[The objective of this study is to examine how brand trust, product quality, brand image, and marketing strategies affect consumers' purchasing decisions. The sampling method utilized in this study was non-probability sampling, or purposive sampling. The distribution of questionnaires to 100 respondents who are residents of Jakarta, are older than 18, and have made at least three purchases of Geprek Bensu items served as the method for gathering data. Then, using SPSS Statistics version 29.0, path analysis was performed. The findings of this study show that brand trust affects buying decisions by having an impact on product quality. In contrast, brand trust has no bearing on the purchase decisions made by consumers.]]>
<![CDATA[Analisis Faktor-Faktor Masyarakat Terhadap Keputusan Beralih ke Televisi Digital ]]>
<![CDATA[Mauly Putri]]>;
<![CDATA[Hery Supiarza]]>;
<![CDATA[Salsa Solli Nafsika]]>
<![CDATA[ Jurnal EMT KITA Vol 7 No 3 (2023): JULY 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA ]]>
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DOI: 10.35870/emt.v7i3.1112
<![CDATA[Analog Switch Off or ASO is a process of stopping analog broadcasts from switching to digital television broadcasts. According to the decision of the government authority, ready or not, the public must switch to digital television, even though the exposure to information and the level of knowledge about digital television is low. Through the Theory of Diffusion of innovation by Everett M. Rogers, attempts to analyze the factors of society switching to Digital Television. This study used a quantitative method with a questionnaire to the Jatihurip Village community. The aim of this research is to find out the differences in demographic profiles between users and non-users of Digital Television, the use of media as a communication channel, and the factors of switching to Digital Television. The data analysis technique uses multiple linear regression analysis, with the test results showing that innovation opportunities, the number of campaigns, and following technology have a positive and significant effect on the decision to switch to Digital Television for the people of Jatihurip Village, Sumedang Utara District. The Innovation Opportunity factor greatly influences the decision to switch to digital television for the people of Jatihurip Village, Sumedang Utara District.]]>
<![CDATA[Pengaruh Hubungan Kerja dan Komunikasi Terhadap Kinerja Pegawai Dinas Kependudukan dan Pencatatan Sipil Kota Bandar Lampung ]]>
<![CDATA[Hendri Dunan]]>;
<![CDATA[M Yogi Syahputra]]>
<![CDATA[ Jurnal EMT KITA Vol 7 No 3 (2023): JULY 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA ]]>
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DOI: 10.35870/emt.v7i3.1130
<![CDATA[The Department of Population and civil registration of Bandar Lampung city faces a problem, namely the lack of good cooperation that can cause duplicate data and lack of communication that can affect employee performance. The problems of this study are: whether the employment relationship affects employee performance, and whether communication affects employee performance. This study aims to determine the effect of Labor Relations and communication on employee performance. The method used quantitative methods with causal associative. The sample studied 112 respondents. Work relationship (X1), and communication (X2), and employee performance (Y). Source data obtained from the questionnaire given to employees. Tested with the SPSS application, the results showed that work relationships and communication significantly and strongly influence employee performance. Labor Relations significantly affect employee performance, with significance (5.902)>(1.98197), and sig. 0,000<0,05. Communication has an influence on employee performance, with (6,256)>(1.98197), and sig. 0,000<0,05. As well as work relationships and communication contribute to employee performance.]]>
<![CDATA[Pengaruh Kepercayaan Diri dan Motivasi Terhadap Performance Pertandingan Atlit Karate di Forki Lampung ]]>
<![CDATA[Hendri Dunan]]>;
<![CDATA[Ayu Sulistiandari]]>
<![CDATA[ Jurnal EMT KITA Vol 7 No 3 (2023): JULY 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA ]]>
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DOI: 10.35870/emt.v7i3.1134
<![CDATA[This study investigates the effect of self-confidence and motivation on the performance of karate athletes in ForKI Lampung. Qualitative descriptive methods are used to describe the problems faced by athletes during matches, especially doubts and defeats against opponents who are below their abilities. The success of athletes in achieving high achievements does not only depend on physical abilities but is also influenced by psychological factors. The results of the study show that self-confidence and motivation play a key role in determining match performance. Athletes with high levels of self-confidence and strong motivation tend to perform better. However, to achieve maximum results, athletes need to have the determination to become champions and get support that strengthens their motivation during the game. This research provides a deeper understanding of the problems faced by karate athletes in ForKI Lampung and highlights the importance of self-confidence and motivation in improving performance. The results of this study can be used as a basis for developing strategies and interventions that are effective in building athlete's confidence and motivation. Thus, it is hoped that athletes can achieve optimal results in the competition.]]>
<![CDATA[Pengaruh Harga dan Media Sosial Instagram Terhadap Minat Beli Handphone Oppo pada Toko Oppo di Plaza Millenium ]]>
<![CDATA[Parlindungan Purba]]>;
<![CDATA[Herniwati Tafonao]]>
<![CDATA[ Jurnal EMT KITA Vol 7 No 3 (2023): JULY 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA ]]>
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DOI: 10.35870/emt.v7i3.1135
<![CDATA[The purpose of this study is to determine the impact of price and Instagram social media on consumer interest in purchasing Oppo mobile phones at Plaza Millennium. The impact between price and Instagram social media is partially and simultaneously analyzed with respect to purchase intent. The research method used is quantitative research. The data collection technique used questionnaires distributed directly to his Oppo shop in the Plaza Millennium using a targeted sampling technique. The sample for this survey was her Oppo mobile customer at the Millennium Plaza. The analytical methods used are validity testing, reliability testing, classical acceptance testing, multiple linear regression analysis, and hypothesis testing. The results of the research conducted show that price variables have a significant impact on consumer purchasing intentions. This is shown by the results of a partially run test (t-test) on the SPSS program, where tcount (3.165) is greater than ttable (1.661). The value of tcount (3,709) is higher than ttable (1,661) because the Instagram social media variables have a greater impact on consumer purchase interest, and the price variable and Instagram social media have a greater impact on consumer purchase interest. fcount affects price. Instagram social media outperforms ftable (55,561 > 3.09).]]>
<![CDATA[Pengaruh E-Commerce, Pengetahuan Kewirausahaan dan Sistem Informasi Akuntansi pada Minat Berwirausaha ]]>
<![CDATA[Ellista Delvisa]]>;
<![CDATA[Riswan]]>
<![CDATA[ Jurnal EMT KITA Vol 7 No 3 (2023): JULY 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA ]]>
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DOI: 10.35870/emt.v7i3.1170
<![CDATA[The purpose of this study is to analyze the impact of the use of e-commerce, business knowledge and accounting information systems on the entrepreneurial interests of students of the Accounting Studies Program at Bandar Lampung University. Research results show that there is a significant positive impact on students' interest in entrepreneurship between e-commerce, entrepreneurial knowledge, and the use of accounting information systems. This finding has important implications for the development of college student entrepreneurship. By improving their understanding and use of e-commerce, and good business skills, students are better prepared and motivated to develop their own businesses. A good understanding of accounting information systems also helps students manage their businesses effectively. Recommendations for educational institutions are to improve students' understanding and knowledge of e-commerce, entrepreneurship, and the use of accounting information systems through the development of relevant curricula. Governments and related parties can also support the development of e-commerce and create a favorable environment for the growth of student businesses. This research has made an important contribution to our understanding of the factors that influence students' interest in entrepreneurship and will serve as a reference for efforts to increase student entrepreneurship interest and promote entrepreneurial economic growth. can be used as.]]>
<![CDATA[Pengaruh Kemudahan Berbelanja pada Masa Society 5.0 yang Meningkatkan Sifat Konsumtif pada Kaum Milenial ]]>
<![CDATA[Nasruloh]]>;
<![CDATA[Rahma Andriani]]>;
<![CDATA[Rosmayanti]]>;
<![CDATA[Mochamad Whilky Rizkyanfi]]>
<![CDATA[ Jurnal EMT KITA Vol 7 No 3 (2023): JULY 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA ]]>
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DOI: 10.35870/emt.v7i3.1062
<![CDATA[This research focuses on how fast the development of technology and information is in society 5.0. This affects the changes in society in shopping to meet their daily needs. With the development of this technology, people can meet their daily needs without leaving the house, especially those who are busy. The method used for this research is quantitative data analysis by distributing questionnaires about online shopping and consumer behavior among adolescents towards adulthood, namely the age range of 17-25 years. The data were obtained by simple random sampling technique, namely random sampling of some participants in a population, and then the results of the data were analyzed. The results of the study show that the existence of technological developments does not necessarily cause a person to behave consumptively because it is easy to get something they want or need without leaving the house. However, there are other factors that encourage a person to behave more consumptively besides the existence of technology that makes it easier to shop. These factors are due to the discount offered so that without thinking twice, they immediately buy the item because they feel they can save more even though the item is not really needed, then a luxurious lifestyle and thinking about prestige because they want to be seen as having a high social status in society, and the last one always wants to appear with their peers, teenagers tend to do anything so as not to be left behind by the existing trends.]]>
<![CDATA[Pengaruh Orientasi Kewirausahaan, Inovasi Produk dan Keunggulan Bersaing Terhadap Kinerja Pemasaran UMKM Kuliner di Kota Bandar Lampung ]]>
<![CDATA[Tri Lestira Putri Warganegara]]>;
<![CDATA[Karliony Ardila]]>
<![CDATA[ Jurnal EMT KITA Vol 7 No 3 (2023): JULY 2023 ]]>
Publisher : <![CDATA[Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA ]]>
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DOI: 10.35870/emt.v7i3.1175
<![CDATA[The purpose of this study is to explore the relationship between entrepreneurial orientation, product innovation, competitive advantage, and marketing performance of culinary micro-, small- and medium-sized enterprises (MSMEs) in Bandar Lampung. The study sample consisted of 53 of his MSME culinary entrepreneurs from Bandar Lampung city. The approach used in this study is quantitative research techniques and data analysis using IBM SPSS Statistics26. The results of the subtest show that while competitive advantage has a positive impact on marketing performance, it has no significant impact on business alignment or product innovation. Moreover, concurrent testing shows that marketing performance is jointly influenced by business alignment, product innovation, and competitive advantage. These results provide culinary SME entrepreneurs in Bandar Lampung with key insights to improve their marketing performance. Enhancing competitive advantage can be a powerful strategy for increasing business competitiveness, but the importance of business alignment and product innovation is also considered in achieving more optimal marketing outcomes. As business competition becomes more and more intense, this research could be the basis for strategic decisions in the development and growth of Bandar Lampung's culinary SME business.]]>
