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INDONESIA
Jurnal EMT KITA
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 25797972     EISSN : 25496204     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Jurnal Ekonomi Manajemen Teknologi (EMT) KITA is one of the scientific publications published by the KITA Institute. The purpose of this Journal is to support the theory and practice of development management in the dissemination of research findings in the field. This journal covers fields such as People's Knowledge and Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business and Strategic Marketing and Decision Making and Negotiation.
Arjuna Subject : -
Articles 713 Documents
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Telisik Faktor-Faktor Pengaruh Return Saham Budiastuti, Susanti; Awaludin, Dipa Teruna; Yaqin, Nurul; Sudewi, Pipin Sri; Suseno, Suseno
Jurnal EMT KITA Vol 9 No 4 (2025): OCTOBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i4.4678

Abstract

The study aims to determine the effect of leverage, profitability, company size and liquidity on the company's stock returns of the healtcare sector listed on the IDX in 2022-2024. The sampling method used is non probability sampling with purposive sampling technique. The sample used in this study was 20 companies. Sampling using purposive sampling, using multiple linear regression methods. The results of this study indicate that the variable leverage, profitability, company size and liquidity both partially and simultaneously have a positive and significant effect on the company's stock returns around the healthcare. R Square of 0.3149 shows that 31.49 % of stock return variables can be explained by leverage, profitability, company size and liquidity variables, while the remaining 68.51 % are explained by other variables that are not explained in this study.
Komunikasi Pemasaran, Kualitas Produk, dan Harga Terhadap Keputusan Pembelian Tarigan, Purnaya Sari
Jurnal EMT KITA Vol 9 No 4 (2025): OCTOBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i3.5158

Abstract

-Abstract This study aims to examine the influence of marketing communication, product quality, and price on purchase decisions among millennial Shopee users in Medan. The research targets all millennials who use Shopee within the city. Data were collected through an online questionnaire distributed to 100 qualified respondents who met the age and shopping experience criteria. Multiple linear regression analysis was employed to interpret the data. The results indicate that marketing communication and price exert a positive and significant effect on purchase decisions, while product quality demonstrates a positive but insignificant impact. The Adjusted R Square value of 41.7% suggests that the model explains a substantial portion of the variation in purchase decisions. Collectively, marketing communication, product quality, and price significantly influence purchase decisions among millennial Shopee users in Medan
The Influence of Tourist Perceptions and Tourist Experiences on Positive Electronic Word of Mouth (e-WOM) in the Pantai Indah Kapuk Area as an Urban Tourist Attraction Palupi, Putri Esthi; Juliana, Juliana; Hubner, Ira Brunchilda
Jurnal EMT KITA Vol 9 No 4 (2025): OCTOBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i4.4607

Abstract

The growing phenomenon of sharing travel reviews online has become a key focus in urban tourism destination marketing. This study aims to analyze the influence of tourist perception and tourist experience on positive electronic word of mouth (e-WOM) regarding the Pantai Indah Kapuk tourist destination. The sample consists of 205 tourists who visited Pantai Indah Kapuk within the past year and are active social media users, selected using purposive sampling. Data were collected through questionnaires and analyzed using the Structural Equation Modeling–Partial Least Square (SEM-PLS) method. The results indicate that both tourist perception and tourist experience have a positive and significant effect on positive e-WOM. Among the two, tourist experience emerged as the most dominant factor in encouraging positive e-WOM. The analysis using SEM-PLS revealed that both tourist perception (path coefficient = 0.232; p = 0.001) and tourist experience (path coefficient = 0.479; p = 0.000) positively and significantly influence positive e-WOM, with tourist experience as the most dominant factor. Theoretically, this study reinforces the application of the Theory of Planned Behavior in digital tourism contexts. The research is limited to one urban destination and respondents who are mostly young and active on social media. Future studies are recommended to cover broader destinations, include more diverse tourist segments, and apply a longitudinal design to capture behavioral dynamics over time These findings suggest that destination managers should focus not only on branding narratives but also on enhancing the overall tourist experience through improved facilities, engaging events, and effective social media engagement strategies.
Evaluasi Efektivitas Pelatihan dan Perilaku Inovatif terhadap Kinerja Karyawan di Hotel Berbintang 4 di Jakarta Timur Djaswandini, Salma Nadhifa; Goeltom, Vasco Adato H.; Brian, Reagan
Jurnal EMT KITA Vol 9 No 4 (2025): OCTOBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i4.4680

Abstract

The hospitality industry continues to grow along with technological advances, changes in consumer interests, and increasing public awareness of the importance of quality service experiences. This study aims to evaluate the effectiveness of training and innovative behavior in four-star hotels in East Jakarta. The method applied in this study is a quantitative approach with a survey design. Data were obtained using a questionnaire distributed to 160 employees of four-star hotels in East Jakarta who had worked for at least one year. The data analysis technique used Partial Least Squares Structural Equation Modeling (PLS-SEM) with the help of SmartPLS 4 software. Training effectiveness is defined as employees’ perceptions of the relevance of the training material, interactive methods, and the application of training in their daily work. Innovative behavior refers to employees' ability to generate, implement, and adapt to new ideas in the workplace. The analysis results show that Training Effectiveness (β = 0.404; p = 0.000) and Innovative Behavior (β = 0.435; p = 0.000) have a significant positive influence on Employee Performance, with an Adjusted R² of 0.612, indicating strong predictive power of the model. The practical implication of this study encourages hotel management to design relevant training programs and foster a work environment that supports innovation. The limitation of this research lies in its geographical scope and the specific type of hotel. Future research is recommended to explore mediating variables such as organizational culture or employee engagement to gain a deeper understanding of the relationships between variables.
The Influence of Social Norms and Attitude Towards Food Waste Reductions at Five-Star Hotels in Jakarta Muljani, Borromia Faustina; Brian, Reagan; Juliana, Juliana
Jurnal EMT KITA Vol 9 No 4 (2025): OCTOBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i4.4699

Abstract

This study investigates the influence of social norms and attitudes on the intention to reduce food waste in five-star hotels in Jakarta. A quantitative research design was employed, collecting data from 220 participants, including hotel guests, restaurant patrons, and hotel employees, through an online questionnaire. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results indicate that both social norms (β = 0.34, p < 0.001) and attitudes (β = 0.45, p < 0.001) significantly and positively affect food waste reduction intentions. The model accounts for 61.6% of the variance in behavioral intention (adjusted R²), reflecting moderate predictive power. These findings support the Theory of Planned Behavior and contribute theoretical insights into consumer behavior in the hospitality industry. From a practical perspective, the study emphasizes the need for guest-oriented educational campaigns and socially-driven communication strategies to foster a culture of food conservation. The study's limitations include the reliance on self-reported data, which may be subject to social desirability bias. Future research is encouraged to explore additional factors, such as perceived behavioral control, moral norms, and environmental awareness, to strengthen the model’s explanatory capacity and promote more comprehensive sustainable practices within the hospitality sector.
The Influence of Product Quality and Service Quality on Customer Satisfaction at Butterfields Café Audreya, Qonita; Kurniawan, Johannes; Juliana, Juliana
Jurnal EMT KITA Vol 9 No 4 (2025): OCTOBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i4.4725

Abstract

The cafe industry has experienced significant growth in recent years, driven mainly by lifestyle changes and the increasing culture of coffee consumption in various countries. In this context, the quality of the products sold and the quality of service provided by the cafe are very important to encourage and improve customer satisfaction. The purpose of this study is to analyze the effect of product quality and service quality on customer satisfaction at Buterfields Café. This study is important to conduct because there is still a lack of research that combines these two variables. In this study, the researcher used a purposive sampling technique to determine the number of samples. The sample of this study consisted of 160 respondents who were customers who had made purchases in the last one month at least. Data were obtained through the distribution of questionnaires designed to measure the perceptions given by respondents regarding product quality and service quality provided. The data analysis technique used was Structural Equation Modeling-Partial Least Square (SEM-PLS). The results of the analysis that have been found, show that product quality (β=0,492) makes an important contribution in building customer satisfaction through perceptions of taste and presentation, while service quality (β=0,391) plays a role in creating a positive experience for customers with an R² value indicating the strength of the model (64.6%). These findings indicate that Butterfields Café can improve its marketing strategy by focusing on improving product and service quality. Butterfields Café needs to continuously maintain and improve the quality of its products and services, for example by developing dishes based on local Bogor ingredients, using high-quality materials, implementing service recovery training programs or incentive systems based on customer reviews, addressing areas of improvement highlighted by customers, and adapting to customer preferences in order to enhance customer satisfaction.
Pengaruh Operating Cash Flow dan Financial Distress terhadap Penerimaan Opini Audit Going Concern Herdiansyah, Aditia; Novayanti, Deasy
Jurnal EMT KITA Vol 9 No 4 (2025): OCTOBER 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i4.4681

Abstract

This study aims to analyze the influence of Operating Cash Flow and Financial Distress on the going concern audit opinion of manufacturing sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2020 to 2022. A going concern audit opinion is an auditor’s statement regarding a company’s ability to continue its operations, serving as a crucial indicator for stakeholders in making economic decisions. Therefore, a deeper understanding of the factors that influence auditors in issuing such opinions is essential. This research adopts a quantitative approach using panel data logistic regression analysis. The analytical model employed is the Fixed Effect Model (FEM), selected based on the results of the Chow and Hausman tests. The study sample consists of 23 manufacturing companies selected purposively according to specific criteria. The results indicate that the Operating Cash Flow variable has a significant effect on the going concern audit opinion, as evidenced by a significance value of 0.0003. This implies that the lower a company’s operating cash flow, the higher the likelihood of receiving a going concern opinion from the auditor. Similarly, the Financial Distress variable also has a significant influence, with a significance value of 0.0057, indicating that high financial pressure (as reflected by a lower Z-score) correlates with an increased risk of receiving a going concern opinion. Simultaneously, both variables have a significant effect on audit opinion, as shown by the F-test probability value of 0.000800 and an R-squared value of 0.3485. These findings suggest that auditors consider key internal financial factors when evaluating a client’s going concern risk.
Peran Environmental Knowledge dan Green Consumption dalam Memediasi Hubungan antara Green Marketing dan Green Buying Behavior di Wisata Rumah Atsiri Indonesia Zakiyah, Nadiya Fikriyatuz; Rahadhini, Marjam Desma; Noviani, Siska; Aroran, Farryl Febian
Jurnal EMT KITA Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i1.5032

Abstract

Environmental awareness has driven the rise of green consumption behavior. This study aims to examine the influence of green marketing on green buying behavior at Rumah Atsiri Indonesia, with environmental knowledge and green consumption as mediating variables. A quantitative approach was employed using Structural Equation Modeling (SEM). A total 200 respondents were selected through purposive sampling targeting visitors who have experienced eco-friendly product consumption at the tourism site. The findings reveal that green marketing-represented by ecolabeling, green advertising, and green branding-has a significant effect on green buying behavior both directly and indirectly through environmental knowledge and green consumption. These results highlight the crucial role of environmental awareness and green consumption in strengthening the link between green marketing strategies and consumer purchasing behavior.
Pengaruh Disiplin Kerja dan Kreativitas Karyawan terhadap Kinerja Karyawan (Studi Kasus Hotel Permata Lampung Barat) Patmarina, Hepiana; Mubarak, Ahmad Rais Rozan
Jurnal EMT KITA Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i1.5109

Abstract

The problem underlying this research is the continued presence of customer complaints regarding service delays and the lack of initiative from employees in meeting customer needs, which indicates the need to improve aspects of work behavior. This study aims to determine the effect of work discipline and employee creativity on employee performance at the Permata Hotel, West Lampung. This study uses a quantitative method. A survey was conducted by distributing questionnaires to 87 hotel customers as respondents with a purposive sampling technique. Data were analyzed using validity and reliability tests, multiple linear regression, t-test, f-test, and coefficient of determination with the help of SPSS 25 software. The findings explain that partially, both work discipline and employee creativity have a positive and significant effect on employee performance. Simultaneously, both variables also have a significant effect. This finding focuses on improving the quality and capability of human resources in the hospitality sector to create superior and satisfying services.
Brand Activism dalam Membangun Brand Trust pada Konsumen Generasi Z di Provinsi Lampung: Studi Kasus Brand Smartphone Raynaltha, David; Khairudin, Khairudin
Jurnal EMT KITA Vol 10 No 1 (2026): JANUARY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i1.5170

Abstract

This study aims to examine the influence of brand activism on brand trust among Generation Z consumers in Lampung Province. Brand activism refers to a brand's active involvement in social, environmental, or political issues that align with consumer values. A quantitative approach was applied using a descriptive-verificative method. A total of 100 respondents were selected through purposive sampling, targeting Generation Z consumers who are active on social media and have engaged with or are aware of brand activism initiatives. Data were collected via an online questionnaire and analyzed using simple linear regression with the help of SPSS software. The results revealed that brand activism has a positive and significant effect on brand trust, as indicated by a t-value of 14.942, which exceeds the t-table value of 1.984, and a significance level of 0.000, which is below 0.05. The regression coefficient of 0.814 suggests that an increase in brand activism activities leads to a 0.814-unit rise in brand trust. Furthermore, the F-test also confirmed the model's significance, with an F-value of 223.270 surpassing the F-table value of 3.94 and a significance level of 0.000. Therefore, it can be concluded that brand activism plays a crucial role in fostering consumer trust, particularly among socially conscious young consumers.

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