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INDONESIA
Jurnal EMT KITA
Published by Lembaga Komunitas Informasi Teknologi Aceh
ISSN : 25797972     EISSN : 25496204     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
The Jurnal Ekonomi Manajemen Teknologi (EMT) KITA is one of the scientific publications published by the KITA Institute. The purpose of this Journal is to support the theory and practice of development management in the dissemination of research findings in the field. This journal covers fields such as People's Knowledge and Management, Operations and Performance Management, Business Risk, Finance and Accounting, Entrepreneurship, Strategic Business and Strategic Marketing and Decision Making and Negotiation.
Arjuna Subject : -
Articles 809 Documents
 70   71   72   73   74 
Dampak Manajemen Rantai Pasok Halal terhadap Kinerja Rantai Pasok: Tinjauan Literatur Sistematis Yusuf, Riziq Maulana; Rusfian, Effy Zalfiana
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6170

Abstract

This study examines how halal supply chain management influences supply chain performance in food and logistics settings where product integrity, food safety, and sustainability are increasingly scrutinized. The review is motivated by fragmented empirical findings and limited synthesis on how digital technologies shape the performance effects of halal practices. A systematic literature review was conducted by searching the Scopus database for English journal articles in business, management, and accounting published between 2014 and 2025. From an initial pool of 9,780 records, stepwise screening with the keywords supply chain management, halal supply chain management, supply chain performance, and halal product yielded nine studies for synthesis and bibliometric mapping with VosViewer. The findings indicate that strict physical segregation, end to end traceability, robust certification and labelling, organisational capabilities, and knowledge management enhance efficiency, flexibility, halal compliance, and market trust, leading to stronger operational and sustainable performance. The review also highlights opportunities for technologies such as blockchain, the Internet of Things, artificial intelligence, and immersive virtual environments to improve transparency and reduce contamination and data fraud risks. These insights call for cross industry empirical testing of mediating mechanisms and infrastructure readiness to support more adaptive halal supply chains.
Pengaruh Kecemasan AI terhadap Penggunaan AI Dimoderasi oleh Motivasi Belajar pada Mahasiswa FKIP UNS Hanifa, Elisya Fachriana; Sudarno, Sudarno; Sabandi, Muhammad
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6201

Abstract

AI Anxiety, AI Use, Motivation This study aims to analyze the effect of artificial intelligence (AI) anxiety on the use of AI technology with learning motivation as a moderating variable among Economics Education students at the Faculty of Teacher Training and Education, Sebelas Maret University. The study employed a descriptive quantitative approach with a sample of 70 students from the 2020 cohort, collected through a Likert scale questionnaire and analyzed using hierarchical regression with the assistance of SPSS 26. The results show that AI anxiety has a positive and significant effect on AI usage, indicating that the higher the level of student anxiety towards AI, the higher the intensity of AI usage as an adaptive strategy in completing academic tasks. However, learning motivation was not found to moderate the relationship between AI anxiety and AI usage, so that the effect of AI anxiety on AI usage remained consistent among students with different levels of learning motivation. These findings confirm that AI anxiety can function as a driver of adaptive behavior in the use of AI technology in higher education.  
Pengaruh Promotion, Product Quality dan Fear of Missing Out (FOMO) terhadap Purchase Intention Jersey ERSPO Tim Nasional Sepak Bola Indonesia Dhaniyanto, Naufal
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6210

Abstract

This study aims to analyze the influence of promotion, product quality, and fear of missing out (FOMO) on the purchase intention of ERSPO Indonesian National Football Team jerseys. The study uses a quantitative descriptive approach with primary data collection through an online questionnaire of 200 respondents who are active fans of the national team on social media and have experienced FOMO. The data were analyzed using the Partial Least Square–Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS. The results showed that promotion had a positive and significant effect on purchase intention, while product quality and FOMO had no significant effect. These findings indicate that the effectiveness of promotional strategies plays a dominant role in increasing consumer purchase intention for ERSPO jerseys compared to product quality and the psychological factor of FOMO. Therefore, companies are advised to focus their marketing strategies on strengthening promotional activities that are relevant and attractive to consumers.
Pengaruh Kualitas Produk, Persepsi Harga, dan Brand Image terhadap Keputusan Pembelian dengan Electronic Word of Mouth sebagai Variabel Moderasi (Studi Kasus pada Produk Lipstik Make Over) Pertiwi, Karina Putri; Yulia, Iis Anisa; Fitrianti, Dewi
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.4787

Abstract

This study is designed to examine the effect of product quality, price perception, and brand image on the consumer purchasing decision-making process., with Electronic Word of Mouth (eWOM) as a moderating variable. The research sample included all customers of Make Over Lipstick products, with a total of 150 respondents. The data collection method in this study uses non-probability sampling techniques with an accidental sampling approach. Data analysis was carried out through two statistical approaches, namely multiple regression to test the direct relationship and moderation regression analysis to test the interaction effect. The research findings show that: (1) product quality and price perception statistically significantly influence purchasing decisions, (2) brand image does not have a significant impact, and (3) electronic word of mouth (eWOM) acts as a moderating variable that strengthens the effect of product quality and price perception, but is not effective in moderating the relationship between brand image and purchasing decisions.
Pengaruh Word of Mouth dan Brand Image terhadap Keputusan Pembelian Produk MS Glow Pebrianti, Vera; Yulia, Iis Anisa; Fitrianti, Dewi
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.5279

Abstract

This study aims to determine the influence of word of mouth and brand image on purchasing decisions for MS Glow products. This research is a quantitative and causal associative study. Data collection in this study was obtained from a survey using a questionnaire technique to MS Glow consumers. The data analysis technique used is Multiple Linear Regression. The results of the study indicate that partially word of mouth and brand image have a positive influence on purchasing decisions. Simultaneously, word of mouth and brand image together influence purchasing decisions.
Pengaruh Taste, Kualitas Layanan dan Persepsi Harga terhadap Loyalitas Pelanggan Mie Gacoan dengan Moderasi Customer Experience Ainisyah, Marshanda Salsabila; Mutmainah, Isbandriyati; Pranamulia, Agus
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.5328

Abstract

This study aims to analyze the factors that influence customer loyalty of Mi Gacona in Bogor City. The independent variables used in this study are Taste, Service Quality and Price Perception. The Customer Experience variable is used as a moderating variable that is thought to strengthen or weaken the influence of the Taste, Service Quality and Price Perception variables on Customer Loyalty. The population of this study is all Mie Gacoan customers in Bogor City, and the sample is determined using the accidental sampling method. The analytical method used is Multiple Linear Regression to test and analyze the influence of Taste, Service Quality and Price Perception on Loyalty, and the Moderated Regression Analysis (MRA) analysis method is used to test and analyze the ability of Customer Experience to moderate the influence of Taste, Service Quality and Price Perception on Loyalty. By using data from 119 respondents as a sample, the results of the study show that Taste and Price have a positive and significant influence on Loyalty, while Service Quality has no significant influence on Loyalty. The Customer Experience variable is proven to be able to moderate the influence of Taste, Service Quality and Price on Loyalty. These findings can be used as a reference in developing more effective marketing strategies.
Determinan Minat dan Keputusan Pembelian Fashion Merek Uniqlo Aldiansyah, Rangga; Mutmainah, Isbandriyati; Putra, Mulyana Gustira
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.5351

Abstract

This study aims to examine the influence of Country of Origin, perceived quality, perceived price, and lifestyle on purchasing decisions, with purchase intention as a mediating variable. The study population included all consumers of Uniqlo brand fashion products, with 130 respondents obtained through non-probability sampling using the accidental sampling method. Data analysis was conducted using multiple linear regression with a causal step model. The results showed that Country of Origin, perceived quality, and perceived price had a direct and significant influence on purchasing decisions, while lifestyle had no significant influence. Purchase intention mediated the influence of Country of Origin and perceived quality on purchasing decisions, but did not mediate the influence of perceived price and lifestyle on purchasing decisions. These findings emphasize the importance of country of origin image and product quality in shaping purchasing intentions and driving consumer purchasing decisions.
Perilaku Konsumen dalam Pengambilan Keputusan Pembelian secara Online melalui Platform TikTok Shop Afrienza, Rizaldo; Mutmainah, Isbandriyati; Rumna, Rumna
Jurnal EMT KITA Vol 10 No 4 (2026): OCTOBER 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i4.5439

Abstract

This study aims to analyze the influence of switching costs, reputation, and transaction convenience on purchasing decisions, with trust as a moderating variable. The population of this study were consumers who make shopping transactions through the TikTok platform. The sample used in this study was 131 respondents, collected using a non-probability sampling method, namely accidental sampling. The analytical methods used were multiple linear regression and Moderating Regression Analysis (MRA). The results of statistical tests with multiple linear regression analysis showed that, of the three independent variables, only the transaction convenience variable had a significant effect on purchasing decisions, while the switching cost and reputation variables were proven to have no significant effect. The results of statistical tests with Moderating Regression Analysis showed that the trust variable was able to strengthen the influence of switching costs and reputation on purchasing decisions, but was unable to moderate the effect of transaction convenience on purchasing decisions.
Identifikasi Faktor yang Memengaruhi Indeks Pembangunan Manusia di Sulawesi Selatan (Makassar, Parepare, Palopo, dan Luwu Timur) Tahun 2010–2024 Menggunakan Fixed Effect Model Fausiah, Putri Nur; Rahim, Abd; Astuty, Sri; Rajab, Abd; Syafri, Muhammad
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.5783

Abstract

This study aims to analyze the effect of economic growth, unemployment rate, and poverty rate on the Human Development Index (HDI) in South Sulawesi Province, focusing on four regions, namely Makassar City, Parepare City, Palopo City, and East Luwu Regency during the period 2010–2024. The study uses panel data sourced from the Central Statistics Agency (BPS) and analyzed using the Fixed Effect Model (FEM). The number of panel observations is 60 (4 regions × 15 years). The estimation results show that economic growth has a negative and significant effect on the HDI, the unemployment rate has a positive but insignificant effect, while the poverty rate has a negative and significant effect on the HDI. Simultaneously, all three independent variables have a significant effect on HDI. These findings indicate that economic growth in the study area tends to be non-inclusive, thus failing to improve the quality of human development. Policy implications emphasize the importance of pro-poor growth strategies and increased investment in the education and health sectors.
Comparison of Organizational Structures of the Baduy and Banten Kidul Indigenous Communities and Their Impact on Community Satisfaction Based on the Community Satisfaction Index Pranamulia, Agus; Putra, Mulyana Gustira
Jurnal EMT KITA Vol 10 No 3 (2026): JULY 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i3.5795

Abstract

This study represents a truly novel discovery in comparing the organizational structure of indigenous communities and its impact based on the community satisfaction index (invention novelty). The Baduy and Banten Kidul indigenous communities inhabiting Banten Province have consistently struggled for years to gain recognition and protection of their cultural identity, religion, way of life, rights to land, territory, and natural resources. Therefore, they need to strengthen their organizational structure, which is a product of local wisdom to realize their vision, mission, goals, strategies, and programs in expanding public services. The purpose of this study is to compare the organizational structures of the two and their impact on community satisfaction. A sample of 150 people was taken using a non-probability incidental sampling technique, namely anyone from the indigenous community who happened to meet the researcher and was deemed suitable as a data source. The method used in this study is a mixed method of qualitative and quantitative with a descriptive approach.  The results of the study show that in practice, the organizational structure of the Baduy and Banten Kidul indigenous communities has similarities in terms of 1) centralistic leadership; 2) having the task of maintaining and protecting the Balance of Nature; 3) using informal communication, direct supervision, formal hierarchy, and standardization; and 4). While the differences lie in: 1) vertical hierarchy; 2) span of control; 3) organizational form; behavior towards environmental influences; and mechanisms in selecting Village Heads. Various aspects in the dimensions of organizational structure, especially those related to leadership and organizational form have a significant impact on satisfaction. The organizational structures of both resulted in indigenous community satisfaction with the quality of service being Very Good (99.4 = A) in Baduy and Good (79.6 = B) in Banten Kidul.

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