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Jurnal Agribisnis Terpadu
Published by Universitas Sultan Ageng Tirtayasa
ISSN : 19794991     EISSN : 25490060     DOI : http://dx.doi.org/10.33512/jat
Core Subject : Economy, Agriculture,
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance
Jurnal Agribisnis Terpadu (JAT) publishes articles directly sourced from research projects, research results/literature studies or case reports in the field of science related to agribusiness, agricultural economics, business and entrepreneurship, agricultural extension & communication and rural development. Jurnal Agribisnis Terpadu is scientific periodical publication on agribusiness and rural development issue as a media for information dissemination of research result for lecturer, researcher and practitioner. The journal publishes several topics: 1. Agricultural economics 2. Business and entrepreneurship 3. Agricultural extension & communication 4. Rural development
Arjuna Subject : Ilmu Pertanian dan Biologi (Semua) - Ilmu Pertanian dan Biologi (Lain-Lain)
Articles 273 Documents
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ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP VOLUME PENJUALAN KERIPIK PISANG SUSU LAMPUNG Cindy Cilvia Christianti; Tri Endar Suswatiningsih; Resna Trimerani
JURNAL AGRIBISNIS TERPADU Vol 15, No 2 (2022): Juenal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v15i2.17927

Abstract

The over production of banana in Lampung province makes processing business of milk banana chips in this area growing rapidly,either in Metro City. Because of that, in order to win the competitive market competition, the businessmen of milk banana chips must have marketing strategy as weapons to compete. One of the applied marketing strategy is marketing mix. The purpose of this study is to describe the marketing mix (product, price, place, and promotion) implemented by Home Industry Keripik Pisang Tunas Metro. The method used in this study is descriptive quantitative and the determination of the study location is by case study. The sampel definition is using Key Person method, which is the owner, secretary, exchequer, and the employee of the marketing department of the Home Industry Keripik Pisang Tunas Metro. This study uses secondary data for 2014-2021. The result of the study show that the marketing mix strategy which consist of product, price, place, and promotion simultaneously or partially affect the Keripik Pisang Tunas sales volume significantly, where the product variable has the most dominant influence compered to price, place, and promotion variable.
HUBUNGAN MOTIVASI DAN PERILAKU DENGAN TINGKAT PARTISIPASI PEREMPUAN PADA PROGRAM PEKARANGAN PANGAN LESTARI (Suatu Kasus pada Kecamatan Curug Kota Serang Provinsi Banten) Azkiah Fikra; Ari Tresna Sumantri; Sri Mulyati; Aris Supriyo Wibowo; Sulaeni Sulaeni
JURNAL AGRIBISNIS TERPADU Vol 15, No 2 (2022): Juenal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v15i2.17932

Abstract

This study aims to determine the participation level of women farmers, analyze the relation between motivation and behavior with the participation level of women farmers in the P2L program. This research was conducted in the district of Curug Serang City, starting in May – June 2021. This type of research used a quantitative approach with a survey method. The sampling technique used was the saturated sampling method with 52 people as the sample population. The data used are primary and secondary data. In this study, the data were analyzed using descriptive analysis and spearman rank correlation test. The result showed the level of women farmers participation in Curug District in the program P2L which is considered quite active. Based on result rank spearman correlation test showed that there is a significant and positive relation between motivation with the level of participation has a moderate correlation strength, and there is a significant and positive relation between behavior with the level of participation has a moderate correlation strength.
ANALISIS BIAYA USAHATANI KACANG TANAH DI PROVINSI JAWA BARAT Neneng Nur Aida; Lilis Imamah Ichdayati; Iwan Aminudin
JURNAL AGRIBISNIS TERPADU Vol 15, No 2 (2022): Juenal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v15i2.17928

Abstract

The research was conducted to analyze cost of production and labor in peanut farming in West Java. The research was conducted in June-September 2021, in 6 (six) districts (Garut, Cianjur, Sumedang, Tasikmalaya, Subang and Purwakarta) in West Java province. The sampling method in this research is grouping based on area (proportional cluster sampling), with the number of respondents being peanut farmers as many as 507 people. The research used descriptive analysis with a Pivot Table Excel calculation tool. The results showed that the cost of peanut farming in West Java was influenced by the cost of labor and production inputs, namely the labor cost of 52.28%; seed cost of 35.04%; and the cost of fertilizers and pesticides by 7.61%. Where labor costs are the largest and dominate in peanut farming. The highest percentage ratio is in Cianjur Regency as the center of peanuts
FAKTOR-FAKTOR YANG MEMPENGARUHI PENGEMBANGAN PRODUKSI JAGUNG DI KABUPATEN SERANG Anton Eka Prasetia; Yuli Saputra; Zaldi Dhuhana
JURNAL AGRIBISNIS TERPADU Vol 15, No 2 (2022): Juenal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v15i2.17936

Abstract

Corn is one of the commodities whose trade balance is still experiencing a deficit, this indicates that interest in the development of corn is still low. One of the efforts made to increase corn production is to increase the planting area. Research Objectives To analyze the factors that influence the development of corn production and examine the problems faced by farmers in increasing corn production in Serang district. This research uses a descriptive method. Where the collected data and information is processed and analyzed and presented in a descriptive form. The data processing and analysis method used in this study uses descriptive analysis. Data obtained from farmers and related stakeholders that influence the development of corn production. The research locations are in three sub- districts which are centers of corn crops with a total of 60 farmers who are spread across three sub-districts. The research results state that the factors that influence the development of corn production in Serang Regency are the existence of government agencies, the draft agricultural management plan, especially the development of hybrid corn, the existence and interest of farmer groups and combined farmer groups to develop hybrid corn, and the arrangement of hybrid corn areas continues to be encouraged, and wide-open market opportunities. Serang District are the lack of completeness of potential hybrid corn data, the utilization of corn is still limited to physical production (seeds), the regional distribution of hybrid corn has not been conceptualized accurately and sustainably, the role assignment to farmer groups and farmers is still limited. lacking, the results of research and science and technology have not been implemented in the construction and development of hybrid corn
ANALISIS INTEGRASI PASAR BERAS DI PROVINSI BANTEN Najiatul Musarofah; Suherman Suherman; Andjar Astuti; Ratna Mega Sari
JURNAL AGRIBISNIS TERPADU Vol 15, No 2 (2022): Juenal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v15i2.17929

Abstract

The instability of rice prices in Banten Province is relatively large, the factor causing price fluctuations is because rice production still depends on the season. The distribution of price information in the reference market often experiences a large price difference from the price at the follower market level. This study aims to analyze the pattern of rice price movements at the retail level, rice prices at the wholesaler level and rice prices at the producer level in the province of Banten; analyze the integration that occurs between the rice market at the retail level, the rice market at the wholesaler level, and the rice market at the producer level. This study uses secondary data in the form of time series data. Market integration analysis is carried out using the Vector Error Correction Model (VECM). The results of the pattern of price movements show that the price of rice in the producer market has fluctuated compared to the market price of rice at the retail level and the price of rice at the wholesaler level. The results of the VECM analysis in this study show that between the retail market and wholesaler market there is long-term and short-term integration, in the wholesaler market and producer market there is no long-term or short-term integration, in the retail market and producer market there is long-term and integrated integration. one-way short term. 
EMPOWERMENT OF WOMEN FARMERS INDIGENOUS PEOPLES OF KASEPUHAN BANTEN KIDUL Mirajiani Mirajiani; Siti Widiati; Gugun Gunawan
JURNAL AGRIBISNIS TERPADU Vol 15, No 2 (2022): Juenal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v15i2.17937

Abstract

The Kasepuhan Indigenous Peoples of Banten Kidul are one of the Indigenous communities in Banten Province, Lebak Regency, which are spread over several Traditional Villages including Kasepuhan Ciptagelar, Cisungsang, Cisitu, Cicarucub, Citorek, and Cibedug. Indigenous people of Banten Kidul still apply beliefs according to local wisdom- based traditional customs in their lives. The research aims to explore the role of Kasepuhan women farmers within the framework of Kasepuhan customs and examine how to empower women farmers in Kasepuhan The research uses descriptive techniques and a qualitative approach. The research location is in Kasepuhan Banten Cicarucub which is one of the Indigenous People of Kasepuhan Banten Kidul in Lebak Regency, Banten Province. The importance of the role of women in the Kasepuhan traditional framework shows the significance of empowering women on the basis of existing rules and culture which is local wisdom that must be preserved for generations. The role of women in household and family domestic activities makes women play a very important role in independence to meet family food needs, both in quantity and quality of food consumed by the family. Empowerment of Women Farmers in Kasepuhan Cicaracub should not violate customary rules that are maintained for generations, can increase knowledge and skills capacity in domestic affairs and household productive activities, be able to generate participation and initiatives to increase women's independence, can improve the standard of living of the Kasepuhan indigenous people in harmony with efforts to maintain traditional uniqueness, local wisdom, and preserve the environment and cultural customs that have been well-maintained so far
PERSEPSI PETANI TERHADAP PENDAPATAN USAHATANI BENIH SUBSIDI DAN NON SUBSIDI DI DESA SEMULI JAYA, KECAMATAN ABUNG SEMULI, KABUPATEN LAMPUNG UTARA Helvi Yanfika; Tubagus Hasanuddin; Muhammad Ibnu; Yulita Kurnia Sari
JURNAL AGRIBISNIS TERPADU Vol 15, No 2 (2022): Juenal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v15i2.17930

Abstract

The food crops sub-sector has an important role in food security, there are four types of crops that are prioritized in development in the agricultural sector, namely: rice, corn, soybeans and cassava. The food crop commodity that is widely cultivated by farmers and whose productivity is continuously improved is rice. This study aims to determine: 1) the level of perception of farmers on subsidized and non-subsidized seeds, 2) the level of income of rice farming using subsidized and non-subsidized seeds and 3) the relationship between perceptions and income of rice farming using subsidized and non-subsidized seeds. This research was conducted in Semuli Jaya Village, Abung Semuli District, North Lampung Regency in March-April 2022. Sampling was carried out purposively with a total of 70 people, namely 35 farmers each using subsidized and non-subsidized seeds. The type of research, namely quantitative research with survey methods. Analysis of the data used, namely partial correlation analysis. The results of this study indicate that: 1) rice farmers' perceptions of non-subsidized and subsidized seeds in Semuli Jaya Village are in the fairly good category. This is because farmers consider that subsidized seeds are not suitable for farmers' land conditions, have weak resistance to pests and diseases, low production and require greater maintenance costs, 2) rice farming income with non-subsidized seeds is higher than subsidized seeds. , 3) There is no relationship between farmers' perceptions of subsidized and non-subsidized rice seed farming income.
ANALISIS NILAI TUKAR PETANI SEBAGAI INDIKATOR KESEJAHTERAAN PETANI BAWANG MERAH (SUATU KASUS PADA KELOMPOK TANI MEKAR JAYA DI DESA TONJONG KECAMATAN KRAMATWATU KABUPATEN SERANG) Rafif Raihan Pandunusa; Aris Supriyo Wibowo; Sulaeni Sulaeni
JURNAL AGRIBISNIS TERPADU Vol 16, No 1 (2023): jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v16i1.20171

Abstract

 This research was to analyze the exchange rate of shallot farmers in The Mekar Jaya Farmer’s Group in Tonjong Village, Kramatwatu District, Serang Regency. The Type of research used in this research was descriptive analysis research. The research instrument used in this research was questionnaire. Methods of data collection by observation, interviews and literature study. The sample of this research were 31 Farmers in Mekar Jaya Farmer’s Group in Tonjong Village. The sampling technique used in this research use a simple random sampling technique that is proportional to the land area. The data processing in this study use an analysis of the calculation of the farmer's exchange rate, namely the total farmers' income divided by the total farmer expenditures multiplied by 100, with the indicator if the result is NTP > 100 means the farmer has a surplus, NTP = 100, it means the farmer breaks even, NTP < 100, means the farmer experiences deficit. Based on the results of the analysis that has been carried out, it is found that the exchange rate of shallot farmers in the Mekar Jaya farmer’s group in Tonjong Village, Kramatwatu District, Serang Regency is 149,848 with a total farmer income of 1,325,200,000 and a total farmer expenditure of 884,361,000 which means farmers have a surplus. This condition shows that the shallot farmers in the Mekar Jaya farmer group in Tonjong Village are in a prosperous condition. 
PENGEMBANGAN DESA WISATA PESONA WANAJAYA BERBASIS PARTISIPASI MASYARAKAT Putri Barinda Shofiana; Muhtadi Muhtadi
JURNAL AGRIBISNIS TERPADU Vol 16, No 1 (2023): jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v16i1.20162

Abstract

 This research is a study related to the development of tourist villages through Wanajaya community participation. This study aims to determine the forms of participation, the ladder of participation, and the supporting and inhibiting factors in the process of forming and developing the Wanajaya Enchantment Tourism Village. Starting from hobbyists who love motocross and bicycles, a tourist village was established which became a place to channel various types of hobbies while being able to recreate. The formation of a tourism awareness group (POKDARWIS) makes the tourist village have a managerial system in managing all the interests that exist in the activity program. Various types of playgrounds and facilities are an attraction for visitors. Pesona Wanajaya Tourism Village has experienced significant development with the age of its establishment which has only been three years old, but has received achievements in the national competition. In this study the authors used qualitative research methods, with data collection techniques through interviews, observation, and documentation. The research here reveals a situation or condition as it is based on observations made directly. The results of this study are the existence of community participation in the form of ideas / thoughts, energy, thoughts and energy, expertise, and goods; Then the ladder of community participation is at the level of placation and partnership, then there are things that become supporting factors and inhibiting factors in the process of forming and developing the Wanajaya Pesona Tourism Village, Cibitung District, Bekasi Regency. 
PENGARUH ORIENTASI PASAR, ORIENTASI KEWIRAUSAHAAN DAN KAPABILITAS PEMASARAN TERHADAP KINERJA PEMASARAN PADA UMKM BERBASIS AGRIBISNIS DI KABUPATEN TANGERANG Silvia Diah Arumsari; Meutia Meutia; Asih Mulyaningsih
JURNAL AGRIBISNIS TERPADU Vol 16, No 1 (2023): jurnal Agribisnis Terpadu
Publisher : Jurusan Agribisnis Fakultas Pertanian Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33512/jat.v16i1.20339

Abstract

 The increase in the number of MSMEs during the Covid pandemic in 2018-2021 in in contrast to the value of regional original income (PAD) in 2019 - 2020 which decreased. Data obtained from Tangerang Regency in numbers shos that the amount of PAD in 2018 wa s Rp. 2,872,568,512.69 decreased in 2019 to Rp. 2,806,539,756.44 and its value decreased again in 2020 to Rp. 2,500,580,661.48. The drastic decline in regional original income from 2018 to 2020 indicates thet there are problems in the development of agribusiness-based MSMEs in Tangerang Regency. This study aims to analyze market orientation, entrepreneurial orientation, marketing capability on marketing performance in agribusiness-based SMEs in Tangerang Regency. The research was structured as explanatory research with a quantitative approach using descriptive analysis with smartPLS software, while the analytical method used Structural Equation Modeling (SEM) with a total of 89 MSME respondents in Pasarkemis and Rajeg sub-districts. Based on the result of data processing on the agribusiness-based MSME marketing perfomance model in Tangerang Regency, it can be concluded that marketing capability is the entrepreneurial orientation variable, the indicators for the entrepreneurial orientation variable that have the most influence are innovation, proactivity, risk taking and autonomy. Market orientation and entrepreneurial orientation have a direct effect on marketing performance indicators on market orientation variables that give influence are customer orientation and coordinatoan between functions. The managerial implications that can be suggested by this research are pilicies that focus on customer oriantation towards MSME actors. This study provides several research limitation than can be carried out in further research. 

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