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Jurnal Komunikasi
Published by Universitas Tarumanagara
ISSN : 20851979     EISSN : 25822727     DOI : https://doi.org/10.24912/jk
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Komunikasi (P-ISSN: 2085-1979 and E-ISSN: 2528-2727) http://journal.untar.ac.id/index.php/komunikasi/index is a national journal published by Faculty of Communication Universitas Tarumanagara. Scientific articles published in Jurnal Komunikasi are result from research and scientific studies conduct by academics and practitioners in communication field. Jurnal Komunikasi published twice a year. First volume will be publish on Juli and second volume on December. Articles published in Jurnal Komunikasi have been trough peer-review process by reviewer. Final decision of articles acceptance will be taken by editor team.
Arjuna Subject : -
Articles 295 Documents
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⁠ From Framing To Disinformation: Clippers and The Shift Of Messages Meaning on Social Media Christiany Juditha; Josep J. Darmawan
Jurnal Komunikasi Vol. 17 No. 2 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i2.35860

Abstract

Short videos of public officials that are then edited by clippers are a big source of false information on social media. These clips change important parts of the footage, which makes people angry because it changes the message and story. This study examines the creation of disinformation via clipper-generated content, utilizing qualitative methodology and framing analysis. The findings indicate that the primary method of disseminating disinformation involves deliberately altering or omitting contextual cues in short-form videos. This pattern is clear in the cases of Finance Minister Sri Mulyani and Member of Parliament Rahayu Saraswati. In the first case, the fiscal context was left out on purpose, and in the second case, the creative-economy context was changed. Consequently, both officials were recontextualized in manners that suggested they belittled educators or exhibited personal hubris. People are less likely to think about the real, structural parts of the problems and more likely to think about moral and emotional judgments of individual people when they change the way they think about these issues. People think the problems are personal flaws instead of policy issues, which makes calls for resignation and makes current policy solutions less important. The phenomenon also shows what could be called a "clipper mentality": a way of making and consuming content that puts sensational visual snippets ahead of understanding the context. This tendency makes structural problems into moral attacks on people, which makes online discussions more divided.
Meaning Construction of Public Relations Managers in Higher Education Institutions Winda Eka Putri; Hanny Hafiar; Feliza Zubair
Jurnal Komunikasi Vol. 17 No. 2 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i2.36304

Abstract

The increasingly competitive dynamics of higher education have led to an increase in the strategic role of public relations managers in managing institutional reputation. In this context, this study aims to understand how university public relations managers construct the meaning of their profession through life experiences, social relations, and institutional pressures and expectations in the work environment. A qualitative method with Alfred Schutz's phenomenological approach was used to explore the subjective meanings formed from the daily experiences of the informants. Meanwhile, Berger and Luckmann's social construction theory served as a conceptual framework to explain how professional meaning is formulated through the processes of externalisation, objectification, and internalisation within the organisational structure of higher education institutions.This study involved in-depth interviews with five university public relations managers in Indonesia. The results show that professional meaning is formed through a dialectic between past experiences (because motives), future goals (in-order-to motives), and social dynamics within the organisation that shape their views on the role of public relations. This process encourages a shift in professional identity from merely technical communication implementers to strategic actors who play a role as reputation navigators at the national and global levels.These findings make an important contribution to the development of competencies and the design of public relations organisational structures in higher education institutions. In addition, this research emphasises the need to strengthen the strategic capacity and communicative sensitivity of public relations managers so that they are able to respond to the complexity of the higher education ecosystem in Indonesia and strengthen the reputation of institutions in a sustainable manner.
Identity Security Threats: An Analysis Of The Speech Act In Donald Trump Military Excellence Policy Septiyana Razak Priyatna; Maulana Rifai
Jurnal Komunikasi Vol. 17 No. 2 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i2.37144

Abstract

This study examines the policy of military excellence under the administration of Donald Trump, 2.0. This study uses a descriptive qualitative method with an approach; Case studies and critical discourse analysis techniques. The study examined the narrative in the text of Trump's statement, when consolidating "LGBT" groups as threats. By highlighting gender identity and sexual orientation, which has been politicized as a national security issue. The theoretical framework of this research uses speech act theory by (J.L. Austin), and securitization by (Buzan and Waever) to review the representation of policy by political authorities in national security. This research shows that the discourse of securitization has developed during Trump's time in office, (1) Initiation through declaratives on social media, (2) Formalization of policy documents, through presidential memorandums, and (3) The existence of authority, with a narrative of "burden", "disruption" and "radical ideology" that is the opposite of military discipline. This study concludes that Trump's policy on transgender military personnel is a form of securitization that uses rhetoric and language in political dynamics.  
Critical Discourse Analysis of the Image Construction of South Korean Public Figures in Online Media Detik.com Marshella Evelyn Yolie; Lusia Savitri Setyo Utami
Jurnal Komunikasi Vol. 17 No. 2 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i2.37468

Abstract

In the digital era, mass media not only conveys information but also shapes public opinion through word choice, language style, and news construction. In the entertainment sector, this role is particularly strong as media also influence celebrities’ public image. This study examines how Detik.com constructs the image of South Korean actors in its entertainment section, focusing on Kim Soo Hyun and the late Kim Sae Ron, using Van Dijk’s critical discourse analysis alongside concepts of mass communication, media construction, and public figure image. Through a qualitative approach, the research describes the process of image formation through text structure, journalists’ social cognition, and the digital social context. Findings show that Detik.com produces news in a circular manner by repeating narratives, reactivating prior contexts, and using hyperlinks, so that an actor’s image emerges from the overall text series. Journalist’s social cognition, including ideology, experience, popular culture knowledge, and fanbase connections, influences news writing. Digital contexts such as issue virality, public moral sensitivity, and shifting knowledge authority lead media to cite unofficial sources. The study also identifies gender bias, with female figures bearing greater moral responsibility. Overall, media do not merely inform but actively shape actors’ images and public meaning.
The Influence of Brand Storytelling on Perceived Brand Authenticity with Brand Trust as a Mediating Variable on Gen Z Consumers at Kopi Tuku Wulan Purnama Sari; Fiona CH Bernadett; Claribel Halim
Jurnal Komunikasi Vol. 17 No. 2 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i2.37476

Abstract

The development of modern marketing strategies requires brands to not only offer quality products but also convey value through strong narratives. Brand storytelling is becoming an increasingly important approach, especially in reaching Generation Z, a consumer group that grew up in the digital era, is critical of authenticity, and has high expectations for brand transparency. This study aims to examine how brand storytelling influences perceived brand authenticity by considering brand trust as a mediating variable. This study focuses on Generation Z consumers of Kopi Tuku, a local brand known for its inclusive narratives. A quantitative approach was used through a survey with a purposive sampling technique, involving respondents aged 18–28 who have consumed Kopi Tuku products. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) method through SmartPLS software. Based on the results of the study, it can be concluded that brand storytelling has a positive and significant effect on brand trust and perceived brand authenticity among Generation Z consumers at Kopi Tuku. The analysis results show that a clear, consistent, and close-to-consumer brand narrative can increase consumer trust in the brand. This study also shows that brand trust acts as a partial mediator in the relationship between brand storytelling and perceived brand authenticity. This means that good storytelling not only directly shapes the perception of brand authenticity, but also works more powerfully by building consumer trust first.

Page 30 of 30 | Total Record : 295

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