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Jurnal ASPIKOM

aspikom
Website

Published by Asosiasi Perguruan Tinggi Ilmu Komunikasi

ISSN : 20870442 EISSN : 25488309 DOI : -

Core Subject : Social,

Social Sciences

Jurnal ASPIKOM is a national journal that aims to develop Communication Science by disseminating research in various fields of Communication, including media and journalism, new media and communication technologies, applied communications, public relations, and marketing communications.

Arjuna Subject : -

Articles 339 Documents

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Nilai Keterbukaan Ideologi Partai Islam dalam Perspektif Komunikasi Politik Erfina Nurussa'adah
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 5 (2018): Juli 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

The Prosperous and Justice Party or Partai Keadilan Sejahtera (PKS) is one of the parties different from a political party most, and more than that it can be seen that PKS is coming from the Muslim community in Indonesia. In the current development of Indonesian political parties, there is an impression that ideology of Indonesian political partis are moving to the middle. PKS has choosen to be an open political party or it can understood PKS is now determined to be one of the pluralistic parties who adopt pluralism and the diversity. This research wants to examine the value behind an opened ideology by Regional Council (DPW) of PKS in West Java in political communication perspective. Qualitative approach is used with ethnographic sudy. Data are collected by observations, interviews and documentary study on the internal and external informants of PKS. The result shows that opened ideology of DPW PKS of West Java are based on three values: ideological value, sociological value, and political value.

Kearifan Lokal dalam Implementasi Cause Related Marketing untuk Keberlanjutan Bisnis Dorien Kartikawangi
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 5 (2018): Juli 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

ASEAN Economic Community (AEC) is going to be a great opportunity and yet challenges for any business practices. The market integration provides possibilities to develop the business; however, the intercultural aspect would be another challenge. This study is analyzing the global marketing strategy and implementation for any corporation in taking advantage of an opportunity and overcome the obstacles. Theories on marketing and corporate communications are used as the research fundamentals. The research uses a qualitative research method according to find the answers to the case. Secondary data, depth interviews, and literature study become the source of triangular data analysis which are divided into three steps of coding. The research shows that strategy and implementation which combines marketing communication and CSR, especially Cause Related Marketing, becomes one of the appropriate global marketing strategy and execution. Proper implementation in term of its capability to increase the brand engagement and to overcome the intercultural obstacle is the primary challenge in global marketing. Based on the result, as a practical recommendation, the development of strategy and implementation in cause-related marketing would be resourceful if the business is also emphasizing and involving the local wisdom.

Komunikasi "Penyesuaian Diri Kembali" Pekerja Migran Perempuan yang Kembali ke Daerah Asal Turnomo Rahardjo; Hapsari Dwiningtyas; Tandiyo Pradekso
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 5 (2018): Juli 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

The problems of female migrant workers in foreign countries cannot be separated from the discourse of gender inequality. The social construction of women affects the working condition and employers’ treatment of female migrant workers while they are working abroad. The primary aim of this research is describing the re-entry process of female migrant workers when they return to their home country. The main theories used in this research are the U curve model and the W curve model. This research primarily related to the study of the cultural transition of minority groups (female migrant workers) by employing the phenomenology research method. The research finding shows a model of messaging strategies based on Curve W theory. The result also indicates that the social position of women and the cultural communication experiences of women migrant workers influence their capability in re-adapting. Emotional support from their significant others is essential to help the female migrant workers in going through the various stages of reentry cultural shocked so that they will be able to re-adapt. This study constructs a communication model that can be used as a guide for government agencies and NGOs working in helping female migrant workers who were experiencing reverse cultural shock. The communication models that emerge from this research are linear re-adaptation model, recovery model, and quitting model.

Resepsi Pembaca terkait Berita Demo 4/11 di Kompas.com Novita Ika Purnamasari
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 5 (2018): Juli 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

This study aims to determine the meaning of news readers in online media related to 4/11 demonstration news in Kompas.com. The central premise of this research is about freedom of expression and religious tolerance in Indonesia. This study uses four informants from students and reception analysis as the method with Carolyn Michelle as the model of analysis. Research on news readers in online media is so essential in media audience review in the new media era, where audiences have high media habit and also high access to information. Also, there is a change in the access pattern of news that is influenced by the media habit made by the reader. The issue raised in this study is interesting because it involves political and religious context. The result shows that from the 4/11 demonstration news, freedom of opinion and in Indonesia experienced a shift in spiritual meaning and tolerance to be polemic because religion should be unifying amidst a plural Indonesian society is used to spark conflict. This study also shows that personal experience, knowledge and media habits followed by good media literacy affect the meaning.

Posisi Media Televisi dalam Membangun Nilai-Nilai pada Masyarakat Perbatasan Petrus Ana Andung; Dian Wardiana Sjuchro; Aloysius Liliweri; Purwanti Hadisiwi
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 5 (2018): Juli 2018
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

The presence of television within the border communities of Indonesia-Timor Leste in Napan Village (Timor Tengah Utara District, East Nusa Tenggara Province) has many influences on their daily life. The high penetration of television in their daily life makes them to rely on television both regarding content (TV program) as well as technological (physical) aspects. This research aims to analyze the position of television in building the values in the daily life of the people of Napan Village. Using media ethnography method, this research found that television has a central position in this society. Widespread of Indonesia’s television broadcasting program in the border areas of Indonesia becomes one of the factors that can foster to the national pride of the Napan people. Besides, possessing a television becomes one of important determinants of comfort in household audience. Television for the people of Napan Village also has economic value as a tool to help running their business in the border area in Timor Leste. The high penetration of television has also made television programs as one of the topics in daily conversation. The television schedule has become a community schedule.

MODEL INTERAKSI MULTI KULTUR DALAM RUANG VIRTUAL WHATSAPP: SILATURAHMI, KONFLIK, LEAVE GROUP Aji Aditra Perdana; Dr. Irwansyah, S.Sos., M.A Dr. Irwansyah, S.Sos., M.A
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 6 (2019): Januari 2019
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

WhatsApp application allows each individual to interact free from the boundaries of space and time, but many problems in interaction appears. This study aims to find an interaction model in communicating via WhatsApp to Telco industry workers in Jakarta. The research is carried out qualitatively with observation and interview with WhatsApp users. The result shows that the multi-cultural interaction model in virtual space can be interwoven well if the user has a good literacy in communicating through WhatsApp. This study can provide learning to each individual that interacts on WhatsApp involving individuals in multiple cultures. Messages sent to virtual space can cause multiple perceptions because members are coming from different backgrounds. This study recommends the existence of multi-cultural literacy.

MODEL PENGUATAN LITERASI DIGITAL MELALUI PEMANFAATAN E-LEARNING Rila Setyaningsih; Abdullah Abdullah; Edy Prihantoro; Hustinawaty Hustinawaty
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 6 (2019): Januari 2019
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

This study aims to find a model for strengthening digital literacy at the University of Darussalam Gontor. This research uses descriptive qualitative method. Data are collected through observation and interviews with five lecturers in the Communication Study Program at the University of Darussalam Gontor. This research found a model of strengthening digital literacy through the use of e-learning. The model includes elements of communication and collaboration in the form of active participation in learning and research activities. It consists of individual competence components in the form of use skills, critical understanding, and communicative abilities. This research contributes to a model of strengthening digital literacy through the use of e-learning.

PEKERJA PEREMPUAN DI TAMBANG: BENTUK NEGOSIASI KESETARAAN GENDER DALAM DUNIA KERJA MASKULIN Zulfatun Mahmudah
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 6 (2019): Januari 2019
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Mine--which is always described as a hard and risky workplace--cannot be separated from gender issues. On the other hand, currently many women are able to work in the mine, and even they have very good work performance. This research is intended to explore how they adapt and interpret their work, and how they undergo a dual role as workers and housewives. This research was conducted using qualitative approach with phenomenological research method, in-depth interviews as a form of dialectical interaction. Respondents are woman coal mining operators at PT Kaltim Prima Coal (KPC), an international scale coal mine located in East Kalimantan. The informants are women who operate heavy equipment in the mine. The result shows that women arevable to adapt to the workplace where they were involved in, without seeing physical differences between men and women. They are able to play a dual role as workers and housewives. It can be concluded that in the mine women are able to adapt the work situation and condition without boundary that mine is the masculine workplace. It corrects various opinions, that women are people who are marginalized by the presence of mines.

STUDI BUDAYA NONMATERIAL WARGA JATON Suzy Azeharie; Sinta Paramita; Wulan Purnama Sari
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 6 (2019): Januari 2019
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Jaton village is situated in the heart of where the majority of the population is Christian. For hundreds of years the residents of Jaton Village lived side by side in harmony with the majority of Minahasa tribes who had different religions. A long historical factor makes Jaton Village unique because residents of Jaton Village are direct descendants of Kyai Modjo, a religious teacher from Prince Diponogoro, who was banished by Dutch colonialists along with 63 of his followers to the Tondano area in 1828. Amid the increasing number of violence committed by one religious group in another religion, this research is aim to see a form of nonmaterial culture in Jaton society. This research will answer the question of what form of non-material cultures includes values, norms and regulations for the people of Jaton Village, and how are the values, norms and beliefs passed on to the next generation. The method used is qualitative with case study approach through observation and in-depth interview. The results showed that the Jaton community still holds an ancestral culture originating from Java. In addition, the norms created are mixed up, so there is no norm that limits behavior or action. However, the most obvious thing to hold firmly is the norm of Islamic teachings which is their belief.

COMMUNICATING CSR ON TOURISM INDUSTRY; A PRELIMINARY CASE STUDY OF BALI Kadek Dwi Cahaya Putra; I Komang Mahayana Putra; A A.A. Mirah Kencanawati
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 6 (2019): Januari 2019
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

As one of the world’s and Indonesia’s most important tourist destination, Bali tourism sector has significantly contributed to both Indonesia’s and Bali’s economy. This study explores how tourism companies communicate CSR including goals, audiences, contents, channels, and strategy. Data are gathered through a single case study approach and thirteen semi-structured interviews to the representatives of hotels, restaurants, tour and travels, and tourism companies in Bali. Data are analyzed by using QDA Miner software. The result shows that relationships, reputation, and branding are the most common goals of communicating CSR. The companies communicated mostly to internal stakeholders; employees and owner, to customers, and the local community. However, there was no specific policy on contents. The companies use reports, meeting, announcement board, e-mail, and in-house communication system to communicate with internal stakeholders; social media, employee, and CSR involvement to communicate with customers; and newspaper, social media, TV, meeting, and employee to communicate to society. An involving strategy was prevalently used mainly through dialogic meeting with the employees and the local community

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Contact Name
Yohanes Widodo

Contact Email
ywidodo@mail.uajy.ac.id

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Journal Mail Official
aspikom.jurnal@gmail.com

Editorial Address
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Location
Kota adm. jakarta pusat,

Dki jakarta

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Yohanes Widodo

Contact Email ywidodo@mail.uajy.ac.id

Phone -

Journal Mail Official aspikom.jurnal@gmail.com

Editorial Address -

Location Kota adm. jakarta pusat, Dki jakarta INDONESIA

Abstract

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Contact Name
Yohanes Widodo

Contact Email
ywidodo@mail.uajy.ac.id

Phone
-

Journal Mail Official
aspikom.jurnal@gmail.com

Editorial Address
-

Location
Kota adm. jakarta pusat,

Dki jakarta

INDONESIA