International Humanities and Applied Science Journal
International Humanities and Applied Science Journal (IHASJ), published online version, is a peer-reviewed journal published three times a year (April, August, and December) by the International Class of Universitas Mercu Buana. IHASJ is intended to be the journal for publishing articles reporting the results of research on humanities and applied science. IHASJ invites manuscripts in the humanities topics such as management, business, accounting, communication, psychology, art and design, and also applied science such as; computer science and engineering. The papers are written in English, using APA citation style and single-column layout.
Articles
87 Documents
<![CDATA[MANAGEMENT INFORMATION SYSTEMS & CUSTOMER DASHBOARD VSAT SERVICES IN PT XYZ ]]>
<![CDATA[Zuliani, Erni]]>;
<![CDATA[Dores, Ardiansyah]]>
<![CDATA[ International Humanities and Applied Science Journal IHASJ Volume 1 Issue 1 2018 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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<![CDATA[The development of Information Technology nowadays has caused a shif in a corporate’s standard of effectiveness and it has become a compulsory for its development. The new standard is in line with the need of information that is easy to get and efficiently. PT. XYZ is a national private company engaging in telecommunication network business, and focused on equipment supplying and telecommunication service based on Very Small Apperture Terminal (VSAT). In order to organize the project, PT. XYZ currently has not used the full information system. By using a Dashboard Management Information System, it is expected to help corporate’s to achieve an activity mechanism that is more effective and controlled that enables them to be implemented to ease the monitoring, managing the current project so that it can be well-organized.]]>
<![CDATA[THE INFLUENCE OF USER INTERFACE, USER EXPERIANCE AND DIGITAL MARKETING TOWARD PURCHASE INTENTION (STUDY IN SEJASA.COM) ]]>
<![CDATA[Watulingas, Eldad Baltaszar]]>
<![CDATA[ International Humanities and Applied Science Journal Volume 3, Issue 2, 2020 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/ihasj.2020.v3i2.05
<![CDATA[This study aims to analyze the Effect of User Interface, User Experience and Digital Marketing on Purchase Intention (Study at Sejasa.com). The population in this study was 877 users in Senopati, so the percentage of benefits used was 10% and the results of calculations could have been rounded up to 100 users to achieve the suitability of the study. The sampling method uses Convenience Sampling. Data collection methods using survey methods, with the research instrument is a questionnaire. Measurement of variables is done by Likert Scale. The instrument validity testing is done by correlating the scores on each item with the total score of the respondents' answers. Analysis of the data used is statistical analysis in the form of PLS (Partial Least Square). Research shows that the User Interface (UI) has a negative but significant effect on Purchase Intention, User Experience (UX) has a positive and significant effect on Purchase Intention, and Digital marketing has a positive but not significant effect on Purchase Intention. Keywords :   User Interface, User Experience, Digital Marketing, Purchase Intention, Sejasa.com]]>
<![CDATA[Factors Affecting Success of ERP (Enterprise Resource Planning) System Implementation ]]>
<![CDATA[Erwanto, Elyus Dwi]]>;
<![CDATA[Zusi, Hasmand]]>
<![CDATA[ International Humanities and Applied Science Journal Volume 3, Issue 1, 2020 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/ihasj.2020.v3i1.02
<![CDATA[This study aimed to determine the factors that influence the successful (critical successfactors) of ERP implementation in the company's client PT. Artsys Integrasi Solusindo. The data used are primary data using questionnaires from respondents. This research was conducted on 13Â companies that have implemented ERP, with 80 respondents being used as samples. The sampling method in this study uses non-probability sampling with a quota sampling technique based on criteria. The analytical tool used in this study is regression analysis. The research hypothesis testing was completed using t-test, F-test and descriptive analysis. The results of this study indicate that Change Management, Project Management, Top Management Sponsorship, Realistic Scope Setting, and Adequate Budget are factors that influence the success of ERP implementation. While the factor of Education in an ERP project does not have a significant effect. But simultaneously, the six factors can explain the relation to the success of ERP implementation with the R-square value of 67.6%. With this research, it is expected that ERP consultants and implementers and the companies that are currently and will implement ERP to pay attention and prepare well the factors that determine the success of ERP implementation.]]>
<![CDATA[The Impact of Product Quality, Brand Image and Service Quality toward Customer Loyalty ]]>
<![CDATA[Fitrajaya, Prawira Hadi]]>;
<![CDATA[Nurmahdi, Adi]]>
<![CDATA[ International Humanities and Applied Science Journal Volume 2, Issue 2, 2019 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/ihasj.2019.v2i2.05
<![CDATA[This study aims to examine the effect of product quality, brand image and service quality toward customer loyalty at Starbucks. The research data was taken from a survey conducted on customers of Starbucks with the criteria have been purchased a minimum of 12 times a month. The research method used is linear regression with 3 independent variables processed using the SPSS Statistics program. The results of the research stated that the coefficient of determination is 0.494, which means the percentage contribution of independent variables (product quality, brand image, service quality) to the dependent variable (service loyalty) is 49.4%. The remaining 50.6% is influenced or explained by other variables not included in this research model. The results showed that partially, the Product Quality variable had a significantly positive effect on customer loyalty while the Brand Image and Service Quality variables had no effect on Customer Loyalty. However, simultaneously there is a significant effect of Product Quality, Brand Image and Service Quality on Starbucks Customer Loyalty.]]>
<![CDATA[Analysis Effect of Omni Channel on the MSME’s Performance in Craft Industry through Customer Experience and Customer Relationship Management ]]>
<![CDATA[Yulisa, Putri Ayu]]>
<![CDATA[ International Humanities and Applied Science Journal Volume 3, Issue 3, 2020 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/ihasj.2020.v3i3.03
<![CDATA[Micro, Small, Medium Enterprise (MSME) has a great potential to increase the Indonesian economy. It has contributed 60% of Indonesian GDP. In addition, MSME is able to survive during economy crisis occurred from 1998 to 2000s in Indonesia. The vacant employment and high export level are becoming great potential for MSME in Indonesia. However, the high level of MSME contribution still not yet distributed evenly, especially for the craft industry. It is shown by the lack of existing export level on Craft Industry of MSME. In addition, MSME frequently encountered problem which is bankrupting business due to lack of knowledge in developing business using appropriate strategy. This research is performed to discover influence of Omni Channel towards MSME Performance. Result of processed data shown that Omni Channel is an appropriate method to improve MSME’s Performance through CRM. Omni Channel approach is customer-centered aimed to improve satisfaction and loyalty of consumer. Besides that, this approach is able to increase the amount of MSME who uses digital in expanding market and helping government program called "UMKM Go Online" which aimed to increase digitally managed entrepreneur in Indonesia.]]>
<![CDATA[Key Performance Indicator Application In Performance Assessment Of The Best Employees With Simple Additive Weighting Methods On General And Hr Division Case Study: Perum Percetakan Negara RI ]]>
<![CDATA[Meilina, Popy]]>;
<![CDATA[Risanty, Rita Dewi]]>;
<![CDATA[Nurwahyudin, Eka]]>
<![CDATA[ International Humanities and Applied Science Journal IHASJ Volume 1 Issue 1 2018 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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<![CDATA[Management of human resources (HR) of a company greatly influences many aspects in determining the success of the company's work. One of the most important in the management of human resources (HR) in a company is the selection of the best employees periodically to encourage employee morale in increasing their dedication and performance. But in reality the PNRI Public Corporation is still not optimal in conducting the best employee selection, this is due to the unavailability of media that can process employee appraisals and provide recommendations in the selection of the best employees. This study aims to determine the best employee assessment and selection procedures at PNRI Public Corporation and to produce the best employee decision support system based on the needs of the PNRI Public Corporation. In determining the best employees in Perum PNRI, the system uses the Simple Additive Weighting (SAW) method. The criteria that have been used in the PNRI Public Office are attendance, work motivation, communication and collaboration, understanding and mastery of work, self-development, achievement of national work targets, rewards and sanctions. This system was developed with the PHP and MySQL programming languages. This information system can be used to process employee data from the incoming employee process, the employee appraisal process, the best employee selection process, to the process of creating employee value reports. The output in this system is the value of the best employee selection calculation with the SAW method and the best employee recommendations for PNRI Public Corporation and the assessment statistics display every quarter.]]>
<![CDATA[Effect of Liquidity, Profitability, and Sales Growth on Capital Structure (in Manufacturing Companies) ]]>
<![CDATA[Marlina, Marlina]]>;
<![CDATA[Pinem, Dahlia]]>;
<![CDATA[Hidayat, Nur Fatkhul]]>
<![CDATA[ International Humanities and Applied Science Journal Volume 3, Issue 2, 2020 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/ihasj.2020.v3i2.01
<![CDATA[Abstract - This research was conducted to examine the effect of liquidity, profitability and sales growth on capital structure. This research was conducted at manufacturing companies listed on the Indonesia Stock Exchange. The technique of determining the sample using purposive sampling method. Selection of samples from 165 manufacturing companies listed on the Indonesia Stock Exchange in 2016-2018 resulted in 33 companies being accepted. Data analysis was performed using Microsoft Excel 2013 and hypothesis testing in this research used Panel Data Regression Analysis with the E-Views 9.0 program and a significance level of 5%. The results of the test were obtained (1) the liquidity stated by CR has no significant effect on the capital structure. (2) profitability stated by ROE has a significant positive effect on capital structure, (3) sales growth stated by SG has no significant positive effect on capital structure. Keywords: liquidity, profitability, sales growth, capital structure]]>
<![CDATA[The Effect of Leadership and Ethics on Motivation in the Military ]]>
<![CDATA[Sukmadi, Bambang Heru]]>
<![CDATA[ International Humanities and Applied Science Journal Volume 2, Issue 3, 2019 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/ihasj.2019.v2i3.05
<![CDATA[This research aims to explore and find out the effect of leadership and ethics on the motivation of the soldiers of the Indonesian military. The research is conducted on the soldiers in the rank of non-commissioned and enlisted (Sergeant, Corporal and Private) at one of the Indonesian military units in Jakarta. The data is obtained with the survey method on the sample that comprises of 83 respondents. A simple random sampling technique is used to take the sample among the soldiers in the unit. The data is analyzed with the Path Analysis technique utilizing SPSS 22 software. The questionnaires as the instrument of research are validated with Product Moment correlation while the reliability of instruments is measured with Alpha Cronbach. The test of validity and reliability is applied to 30 respondents. The findings of the research are (1) leadership has a positively direct effect on motivation; (2) military ethics has a positively direct effect on motivation; (3) leadership and military ethics have a simultaneously positive effect on motivation. Based on the findings, the motivation of soldiers can be enhanced by strengthening leadership and military ethics. The motivation is more enhanced by ethics than leadership. The enhancement of motivation is prioritized on the weakest aspect of motivation namely the desire to affiliate. Accordingly, strengthening ethics is prioritized on the consistency of applying the code of ethics as the weakest aspect of ethics and strengthening leadership is prioritized on influencing ability which are the weakest aspects of leadership]]>
<![CDATA[The Effect of Universal Design of Campus Facilities for Person with Disabilities (Case Study: Universitas Mercu Buana, Jakarta and University of Daegu, South Korea) ]]>
<![CDATA[Harahap, Rachmita Maun]]>;
<![CDATA[Santosa, Imam]]>;
<![CDATA[Martokusumo, Widjaja]]>
<![CDATA[ International Humanities and Applied Science Journal Volume 2, Issue 2, 2019 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/ihasj.2019.v2i2.01
<![CDATA[Interiority is not just the science of interior design that meets the needs of function and aesthetics alone. Both of these are indeed the main 'task' in interior design. Each building is design and built to fulfill certain functions. Hotels, apartments, and houses for example, serves as a means of accommodation. Restaurant serves as a commercial building that meets the needs of food. A public building should be accessible and used by a variety of different needs. These buildings must be accessible to those who can see or not (blinds), walkers and wheelchair users, and those who are able to listen or not (deaf/hard of hearing). This paper is study of application of universal design that is accessible of campus buildings that function as container of Tri Dharma of Higher Education activity. The case studies taken in this research are Universitas Mercu Buana in West Jakarta and University of Daegu in South Korea. The study was conducted by studying the universal design of the two universities by considering two parameters, namely universal design and usability, by conducting literature studies and user interviews. From the results of the study it is found that universities in Daegu have made universal design and usability factors an important part of design, while Universitas Mercu Buana in West Jakarta hasn’t yet fully made these two factors as part of the design, with many facilities not being able to accessed and used universally well.]]>
<![CDATA[THE EFFECT OF ORGANIZATIONAL COMMITMENT AND ORGANIZATIONAL CLIMATE ON EMPLOYEE PERFORMANCE IN MINISTRY OF COMMUNICATION AND INFORMATICS JAKARTA ]]>
<![CDATA[Violita, Vivi]]>
<![CDATA[ International Humanities and Applied Science Journal Volume 3, Issue 2, 2020 ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/ihasj.2020.v3i2.06
<![CDATA[ABSTRACT - This study aims to examine and analyze the effect of organizational commitment and organizational climate on employee performance. The object of this research is the part of staffing in communication and informatics institutions located in Jakarta. This study was conducted on 30 respondents with this researcher using the sample method: saturated or biased is also called the census method and the data obtained is analyzed using PLS (Partial Least Square) analysis techniques through SmartPLS software. The results is organizational commitment has positive and significant effect on employee performance, and organizational climate has negative and insignificant effect on employee performance.Keywords: organizational commitment; organizational climate; employee performance]]>
