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Dewi Nusraningrum
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International Class – Universitas Mercu Buana Jl. Meruya Selatan, Kembangan, Jakarta Barat Indonesia
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International Humanities and Applied Science Journal
Published by Universitas Mercu Buana
ISSN : 10.2244     EISSN : 2622580     DOI : 10.22441/ihasj
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Library & Information Science Social Sciences
International Humanities and Applied Science Journal (IHASJ), published online version, is a peer-reviewed journal published three times a year (April, August, and December) by the International Class of Universitas Mercu Buana. IHASJ is intended to be the journal for publishing articles reporting the results of research on humanities and applied science. IHASJ invites manuscripts in the humanities topics such as management, business, accounting, communication, psychology, art and design, and also applied science such as; computer science and engineering. The papers are written in English, using APA citation style and single-column layout.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 87 Documents
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The Influence of The Ok Oce Program on Development of Business Entrepreneurs and Growth of Employment in South Jakarta in 2017 – 2018 Putra, Amin Khasyim Azuz
International Humanities and Applied Science Journal Volume 3, Issue 3, 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2020.v3i3.06

Abstract

The purpose of this study is to examine the influence of the development of entrepreneurs and job growth. The population of this study is a entrepreneurs from various background who join Program OK OCE as a new entrepreneurs. those data analyze by using simple regression equation from data statistic. The result is showen that in partial connection from Program OK OCE to the development of entrepreneurs is positive and significant 14 % with correlation between those are weak 0.377, partial connection from Program OK OCE to job growth the result is positive and significant 57% with correlation between those variabel are strong 0.758.
TOURISM MARKETING MANAGEMENT FRAMEWORK Nurmahdi, Adi
International Humanities and Applied Science Journal IHASJ Volume 1 Issue 1 2018
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purposes of this paper is to deliver a conceptual model which enable  analyzing insight to marketing strategy formulation and implementation of a local hospitality and tourism board administrator. Knowing organizational position in the market place is important and for that the Internal External (IE) matrix can be applied. In this model descriptive analysis method applied. Secondary data collected through the study of literature and other publication. The data analysis consists of external and internal environment assessments score, the marketing mix effectiveness, and Segmenting, Targeting and Positioning (STP) analysis. Matrix of the Grand Strategy carried out to overview options to the alternative strategies which the board has. This model suggests that a local hospitality and tourism board should increase its corporate strategies and competitiveness by distinguishably offering products which are different from its competitors, enhancing values offered to attractive tourist destinations, as well as considering local wisdoms and culture embedded in its product offering, so as simultaneously to raise local revenues which can be gained through the increase in the number of tourist visits, and the enhancement of many small medium enterprises and local economy for the betterment of society’s wellbeing
MODEL ON NEW CUSTOMER PURCHASE DECISION TOWARD OF PRODUCT QUALITY, LOCATION AND PROMOTION IN ELECTRIC CIGARETTE AT WEST JAKARTA Fahlevi, Muhammad Adhlir
International Humanities and Applied Science Journal Volume 3, Issue 2, 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2020.v3i2.03

Abstract

This research is to find out the Model On New Customer Purchase Decision Toward of Product Quality, Location and Promotion In Electric Cigarette At West Jakarta. The subjects in this study were new consumers of electric cigarettes who made purchasing decisions at 54 Vape Store Tanjung Duren. The sample used in this study was 170 respondents. The sampling technique uses purposive sampling. By using a quantitative descriptive approach. Analysis of the data used is statistical analysis in the form of SEM-PLS. The results of this study indicate that Product Quality has a significant positive effect on Purchasing Decisions. Location has a significant positive effect on Purchasing Decisions and Promotion has a positive and not significant effect on Purchasing Decisions Keywords: Product Quality, Location, Promotion, Purchase Decision, 54 Vape Store
Language Mastery of Refugee Children in Malaysia Despite Adverse Circumstances Fernandez Aspin, Janet; Cheong, Loh Sau
International Humanities and Applied Science Journal Volume 2, Issue 3, 2019
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2019.v2i3.03

Abstract

 Refugee education is a challenge to the Malaysian government, with the ever rising influx of refugees into the country. Malaysia has policies in place whereby refugee children are not entitled or allowed an education in the government school system. They are encouraged to secure private education. The researcher was appointed as the external examiner for Year Six, the final year of Primary Education, whereby it was noted that a number of students had mastery of languages despite their adverse circumstances as refugee children.  Eleven students from the refugee camp were randomly selected on the basis of anonymity. They were interviewed within a secure environment and this data was analysed along with the test answer scripts. The study seeks to explore plausible reasons for their language mastery despite adverse circumstances and offers insights for the findings to be applied within a local context where English is taught as a second language. Key words: refugee, education, mastery, languages
The Effect of Remuneration, Work Motivation and Job Satisfaction on Employees Performance Rapsanjani, Anggi; Johannes, Singmin
International Humanities and Applied Science Journal Volume 2, Issue 2, 2019
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2019.v2i2.03

Abstract

This study aims to analyze the effects of remuneration, work motivation, and job satisfaction on employees performance. The object of this study are employees working at Housekeeping Department of PT XYZ. This research was conducted to 153 respondents (proportionate simple random sampling) from the total populations of 246 employees. Determination of the number of samples to this research by using the Slovin Formula on employees at the Housekeeping Department of PT. XYZ. This research used quantitative approach by distributed questionnaires. The analyzing used Multiple Linear Regression (SPSS version 23). The results of this study indicate that remuneration, work motivation and job satisfaction have significant positive effects on employees performance. Job satisfaction variable is the most influential variable followed by work motivation and remuneration. It is suggested that the management of PT XYZ to pay attention to promotion policy by multiplying the information about promotion. Its implementation should be more open and involving union so that all employees have the equal opportunities to get their career advancement.
THE INFLUENCE OF TRUST, SATISFACTION AND MOTIVATION TOWARD CONSUMER LOYALTY (Case Study on Mobile Legend: Bang-Bang Player) Tarigan, Michael Mitterand
International Humanities and Applied Science Journal Volume 3, Issue 3, 2020
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2020.v3i3.01

Abstract

The purpose of this research is to find out the “The Influence of Trust, Satisfaction, and Motivation toward Consumer Loyalty (Case Study on Mobile Legend: Bang-Bang Player)”. The population in this study is mobile gamer who plays Mobile Legend: Bang-Bang. The sample used in this study was collected in South Meruya, West Jakarta with the total of 130 respondents. The sampling technique used is purposive sampling by using a quantitative descriptive approach. Analysis of the data used is statistical analysis in the form of SEM-PLS. The results of this study indicate that Trust, Satisfaction, and Motivation have positive effect on Consumer Loyalty.  Keywords: Trust, Satisfaction, Motivation, Consumer Loyalty, Mobile Legend: Bang-Bang.
THE EFFECTS OF JOB STRESS AND COMPENSATION ON EMPLOYEE TURNOVER INTENTION AS MEDIATED BY ORGANIZATIONAL COMMITMENT (At Dinas Pariwisata and Kebudayaan DKI Jakarta) Saryanti, Silfi Defi; Lo, Singmin Johanes
International Humanities and Applied Science Journal Volume 4, Issue 1, 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2021.v4i1.05

Abstract

This study aims to analyse the effects of Job Stress and Compensation on employee Turnover Intention as mediated by Organizational Commitment. The populations in this research are 147 permanent employees of Dinas Pariwisata and Kebudayaan DKI Jakarta. The research samples are 89 respondents by using Slovin’s formula with 5% error tolerance. The sampling method used is a quota sampling taken proportionally for each level. The method of data collection uses questionnaires. Data are analysed using SEM SmartPLS version 3.2.8 for Windows. The results of this research show that: (1) Job stress has a positive and significant influence on employee turnover intention; (2) Compensation has a positive, but not significant influence on employee turnover intention; (3) Job stress has a negative and significant influence on employee organizational commitment; (4) Compensation has a positive and significant influence on employee organizational commitment; (5) Organizational commitment has a negative and not significant influence on employee turnover intention; (6) Organizational commitment does not significantly mediate the influence of job stress on employee turnover intention; and (7) Organizational commitment does not significantly mediate the influence of compensation on employee turnover intention.
THE INFLUENCE OF PERCEPTIONS OF E-TRUST, E-WOM, AND WEB QUALITY TOWARDS ONLINE REPURCHASE INTENTION (Case Study in Tokopedia) Saputra, Alvin Denis
International Humanities and Applied Science Journal Volume 4, Issue 1, 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2021.v4i1.02

Abstract

This research is to find out the Model on The Influence of Perceptions of e- Trust, e-WOM, and Web Quality Towards Online Repurchase Intention. The subjects in this study were college student in Mercu Buana who ever made transaction in Tokopedia site. The sample used in this study was 95 respondents. The sampling technique uses purposive sampling. By using a quantitative descriptive approach. Analysis of the data used is statistical analysis in the form of SEM-PLS. The results of this study indicate that e-Trust has a positive effect on Online Repurchase Intention. e- WOM has a significant positive effect on Online Repurchase Intention and Web Quality has a positive effect on Online Repurchase Intention.
STUDY OF THE EFFECT OF RETURN ON ASSET, TANGIBILITY AND BUSINESS RISK ON CAPITAL STRUCTURE Triherawati, Desi; Nusraningrum, Dewi
International Humanities and Applied Science Journal Volume 4, Issue 1, 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2021.v4i1.06

Abstract

This study aims to analyze the effect of return on asset, tangibility and business risk on capital structure in Indonesian food and beverage companies in 2014 - 2019. Population in this study is 15 Indonesian food and beverage companies. The sample in this study is 10 Indonesian food and beverage companies. The sampling method for this study is purposive sampling. This study is using Panel Data Regression as the method for data analysis. This study proves that return on asset has negative and not significant effect to capital structure, tangibility has negative and significant effect to capital structure and business risk has negative and significant effect to capital structure.
Determinants of Profitability of Property and Real Estate Companies Listed on Stock Exchange: The Case of Indonesia Pratiwi, Yeni; Kurniasih, Augustina
International Humanities and Applied Science Journal Volume 4, Issue 1, 2021
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/ihasj.2021.v4i1.01

Abstract

This study aimed to examine and analyze the effect of liquidity, activity, leverage, and company growth on profitability. The objects of this research were property and real estate companies listed on the Indonesia Stock Exchange in 2013-2017. The research sample was selected using the purposive sampling method. The research population comprised of 48 companies, in which 31 companies met the sample criteria. The analytical method used in this study was panel data regression. The results showed that the best panel model was the fixed effect model. It was found that liquidity, activity, leverage, and company growth simultaneously significantly influenced profitability. Partially, the company’s activities and growth had a positive and significant effect on profitability, leverage had a negative and significant effect on profitability, while liquidity had no significant effect on profitability. Activity was the variable which had the biggest effect on profitability.

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