JEPA (Jurnal Ekonomi Pertanian dan Agribisnis)
Jurnal Ekonomi Pertanian dan Agribisnis (JEPA) adalah jurnal yang diterbitkan oleh Jurusan Sosial Ekonomi Pertanian secara reguler setiap tiga bulan sekali untuk tujuan mendeseminasikan hasil penelitian dan pengabdian yang dilakukan oleh mahasiswa, dosen, peneliti dan pengabdi. Topik keilmuan yang melingkupi JEPA adalah bidang ekonomi pertanian dan agribisnis secara luas. Semua makalah yang diterbitkan secara online oleh JEPA terbuka untuk pembaca dan siapapun dapat mendownload atau membaca jurnal tanpa melanggan maupun membayar.
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<![CDATA[Pengaruh Cafe Atmosphere dan Gaya Hidup terhadap Keputusan Pembelian Generasi Z pada Kedai Kopi di Kota Pangkalpinang ]]>
<![CDATA[Lestari, Tri]]>;
<![CDATA[Karsiningsih, Eni]]>;
<![CDATA[Bahtera, Novyandra Ilham]]>
<![CDATA[ Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023) ]]>
Publisher : <![CDATA[Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University ]]>
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DOI: 10.21776/ub.jepa.2023.007.02.7
<![CDATA[Ketatnya persaingan antar kedai kopi membuat konsumen akan lebih selektif saat memilih tempat tongkrongan dikarenakan banyaknya alternatif pilihan. Di sisi lain, cukup sulit bagi pelaku usaha untuk memahami dan mengikuti selera konsumen yang terus mengalami perubahan. Oleh karena itu, penting untuk mempelajari perilaku generasi Z yang bersifat dinamis termasuk di dalamnya proses pengambilan keputusan pembelian yang dipengaruhi oleh cafe atmosphere dan gaya hidup. Penelitian ini bertujuan untuk menganalisis pengaruh cafe atmosphere dan gaya hidup terhadap keputusan pembelian generasi Z pada kedai kopi di Kota Pangkalpinang. Penelitian ini dilaksanakan dari Bulan Maret sampai dengan April 2022 pada kedai kopi di Kota Pangkalpinang. Metode penelitian yang digunakan dalam penelitian ini adalah metode survei. Metode pengambilan sampel yang digunakan adalah purposive sampling sebanyak 100 orang. Analisis data yang digunakan pada penelitian ini adalah analisis regresi linier berganda. Hasil penelitian menunjukkan bahwa gaya hidup berpengaruh positif signifikan terhadap keputusan pembelian generasi Z, sedangkan cafe atmosphere tidak berpengaruh signifikan terhadap keputusan pembelian generasi Z pada kedai kopi di Kota Pangkalpinang.]]>
<![CDATA[Keputusan Petani Kopi Bergabung Pada Koperasi Dan Dampaknya Terhadap Kinerja Usahatani Kopi Di Indonesia ]]>
<![CDATA[Mawarni, Vanilia]]>;
<![CDATA[Feryanto, Feryanto]]>
<![CDATA[ Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023) ]]>
Publisher : <![CDATA[Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University ]]>
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DOI: 10.21776/ub.jepa.2023.007.02.30
<![CDATA[Koperasi sebagai kelembagaan di sektor pertanian berfungsi dan memiliki peran yang besar bagi petani. Manfaat koperasi diantaranya memperbaiki dan memperkuat posisi tawar, membuka akses input dan pemasaran output, meningkatkan nilai tambah, serta menyediakan jasa layanan modal. Namun demikian, jumlah petani yang bergabung dalam koperasi dinilai masih sedikit, hal ini juga tercermin pada pertain kopi. Tujuan utama penelitian ini adalah untuk menganalisis faktor yang memengaruhi petani kopi bergabung dengan koperasi dan dampaknya terhadap kinerja usahatani di Indonesia. Metode analisis yang digunakan dengan pendekatan Propensity Score Matching (PSM). Pendekatan PSM, merupakan metode yang dapat mengurangi potensi bias yang terjadi pada keputusan petani mengikuti koperasi atau tidak. Temuan dari penelitian menunjukkan bahwa faktor-faktor yang memengaruhi petani kopi untuk bergabung pada koperasi secara signifikan dipengaruhi oleh faktor umur, lama pendidikan, status kepemilikan lahan, sumber modal, lokasi tempat tinggal petani, dan luas panen. Serta koperasi memberikan dampak positif terhadap kinerja usahatani kopi, dimana rata-rata produksi, produktivitas, dan pendapatan petani kopi yang bergabung dengan koperasi lebih tinggi dari petani kopi yang tidak bergabung dengan koperasi.]]>
<![CDATA[Penerapan Strategi Pemasaran Digital Pada Usaha Jamu Si Nok Dengan Menggunakan Metode Sostac ]]>
<![CDATA[Andryas, Prasetyo]]>;
<![CDATA[Pujianto, Totok]]>;
<![CDATA[Putri, Selly Harnesa]]>
<![CDATA[ Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023) ]]>
Publisher : <![CDATA[Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University ]]>
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DOI: 10.21776/ub.jepa.2023.007.02.21
<![CDATA[The development of the digital era has occurred in society, running very rapidly. The occurrence of the Covid-19 pandemic has become an accelerator for people to carry out daily activities through various digital platforms, including social media. MSMEs can take advantage of the current momentum to market their products digitally so that they can be seen and purchased by the wider community. The problem with Usaha Jamu Si Nok is that it has not taken advantage of this momentum to maximize product marketing in the digital realm. This study aims to design and implement a digital marketing strategy using the SOSTAC (Situation Analysis, Objective, Strategy, Tactics, Action, Control) method. The results of the implementation of this marketing strategy are an increase in reach to 21,493 users (a rise of 10,493 users), an increase in engagement to 135 engagements (a rise of 85 engagements), and an increase in product sales of 225 products (a rise of 100 products).]]>
<![CDATA[Comparing Rotation Forest Model And Enhanced Random Forest Model On Imbalanced Data (Application To Classification Of Poverty Households In Sampang Regency, 2019) ]]>
<![CDATA[Bukhari, Ari Shobri]]>;
<![CDATA[Notodiputro, Khairil Anwar]]>;
<![CDATA[Sartono, Bagus]]>
<![CDATA[ Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023) ]]>
Publisher : <![CDATA[Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University ]]>
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DOI: 10.21776/ub.jepa.2023.007.02.44
<![CDATA[The first priority of the SDGs is poverty eradication (no poverty). In the Indonesian context, poverty cases has a high correlation with the profession in agriculture sector. For example, in the 2019 Susenas data in Sampang Regency, more than 80% of the sample households categorized as poor have a household head who works in agriculture. Poverty alleviation efforts always begin with identifying/classifying poverty households/families. However, data on poor households is usually unbalanced data that requires special handling in its analysis. This study uses a classification models that are widely used today (in data science world), namely Random Forest and its development methods (Rotation Forest, and Enhanced Random Forest), in classifying poor and non-poor households. The results showed that the forest-based model studied had a low estimation ability when used in cases of unbalanced data, so an approach such as resampling technique was needed before carrying out the classification process. This study cannot conclude which one of the forest model is the most robust for unbalanced data or which method is the most suitable for the use of resampling techniques, but the results of the study show that the use of resampling techniques will improve the quality of the estimation results, especially on sensitivity side.  ]]>
<![CDATA[Struktur Perilaku Dan Kinerja Pasar Komoditi Karet Di Desa Manggala Kabupaten Melawi ]]>
<![CDATA[Yustanto, Erik]]>;
<![CDATA[Maswadi, Maswadi]]>;
<![CDATA[Suharyani, Anita]]>
<![CDATA[ Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023) ]]>
Publisher : <![CDATA[Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University ]]>
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DOI: 10.21776/ub.jepa.2023.007.02.12
<![CDATA[This study aims to identify marketing channels, find out the structure, behavior and performance of the rubber market in Manggala Village, Melawi Regency.The market structure approach uses market share (market share), concentration ratio, and market entry barriers. The approach to market behavior using qualitative descriptive analysis explains with regard to the pricing system, and cooperation between marketing agencies.while the market performance approach uses marketing margin analysis. The respondents to the study were 67 rubber farmers and 13 marketing agencies involved in distributing rubber from producers to factories. The results showed that the structure of the rubber market in Manggala Village, Melawi Regency, led to an oligopoly. Based on the results of a descriptive analysis of market behavior, results were obtained in the process of pricing at the farmer level that farmers are not as determinants of prices but rather prices are determined by collecting traders and wholesalers. At the level of farmers and marketing institutions, there are as many as 21 people who cooperate with collecting merchants who have grocery stores, namely in the form of basic food debt,and paid when farmers sell their rubber production At the level of marketing institutions with marketing agencies, the cooperation carried out is with the provision of business capital to buy rubber from farmers and in the form of transportation of rubber picks to the place of collecting traders. The performance of the rubber market has not been efficient because the margins and profits of marketing institutions are uneven and farmers are the most disadvantaged because farmers are only price takers.]]>
<![CDATA[Analisis Nilai Tambah Pengolahan Singkong Jarak Towo Menjadi Gethuk Frozen Di Ukm Gethuk Take Tawangmangu ]]>
<![CDATA[Kusuma, Rahmalia Kartika]]>;
<![CDATA[Marwanti, Sri]]>;
<![CDATA[Sundari, Mei Tri]]>
<![CDATA[ Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023) ]]>
Publisher : <![CDATA[Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University ]]>
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DOI: 10.21776/ub.jepa.2023.007.02.3
<![CDATA[Indonesia is a tropical country that has a lot of fertile agricultural land, so the production of agricultural commodities is also high. Cassava is one of the food crop commodities in the tuber category that can be used as raw material for an agroindustrial product. Jarak towo cassava is used as a raw material for the gethuk industry in Small and Medium Enterprises (UKM) Gethuk Take Tawangmangu. Processing cassava into frozen gethuk is one of the applications of added value to cassava commodities because during the production process additional costs are incurred so that the selling price is formed higher. This study aims to determine the costs, revenues, profits, business efficiency and added value from the business of processing cassava into frozen gethuk. This research used descriptive analysis basic method which is supported by survey method. The result of research are, total cost to produce the frozen gethuk in December 2021 was Rp148.286.358. Total revenue was Rp257.035.000 and Gethuk Take profit was Rp108.748.642. The value of R/C ratio is 1,73. The value added resulting from processing cassava into original gethuk dough is Rp9.186 with value-added ratio 54,1%, while the value added resulting from processing original gethuk dough into frozen gethuk original is Rp7.852 with value-added ratio 31,1%, value added from processing frozen gethuk with flavors is Rp8.266 with value-added ratio 32,1%, and value added from processing frozen gethuk with filling is Rp12.715 with value-added ratio 39,9%.]]>
<![CDATA[Persepsi Generasi Muda Berdasarkan Proses Kognitif Terhadap Pertanian: Studi Pada Mahasiswa Baru ]]>
<![CDATA[Aprilia, Anisa]]>;
<![CDATA[Pariasa, Imaniar Ilmi]]>;
<![CDATA[Dewi, Heptari Elita]]>;
<![CDATA[Hardana, Andrean Eka]]>
<![CDATA[ Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023) ]]>
Publisher : <![CDATA[Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University ]]>
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DOI: 10.21776/ub.jepa.2023.007.02.35
<![CDATA[This reserach aims to analyze the factors influencing the younger generation's perception of agriculture based on accepted cognitive processes and the influence of the perception factors on the interest of the younger generation to work in the agricultural sector. The research survey was conducted on new students from the faculty of agriculture after they attended student orientation. While the analysis used is descriptive analysis, factor analysis, and logistic regression analysis, which have previously been tested for the validity and reliability of research data. The research finding is that there are three main factors in the perception of the younger generation towards agriculture, namely individual perceptions, economic perceptions, and socio-cultural perceptions. In the meantime, only the economic perception factor has a big effect on young people's desire to work in agriculture. ]]>
<![CDATA[Analisis Kepuasan Konsumen Jeruk Siam Gunuang Omeh ]]>
<![CDATA[Safitri, Dena]]>;
<![CDATA[Silfia, Silfia]]>;
<![CDATA[Arnayulis, Arnayulis]]>
<![CDATA[ Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023) ]]>
Publisher : <![CDATA[Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University ]]>
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DOI: 10.21776/ub.jepa.2023.007.02.49
<![CDATA[Gunuang Omeh Siamese orange or Jesigo is a siamese citrus variety that is cultivated in Gunuang Omeh District, Lima Puluh Kota Regency, West Sumatra. Gunuang Omeh Siamese oranges are the leading agricultural commodity in Fifty Cities Regency. This orange is widely liked by the public but its promotion is still not widespread and it is still not distributed in good packaging. Therefore, it is necessary to see how consumer satisfaction with the Siam Gunuang Omeh product is based on the existing attributes. Based on these problems, research was conducted to see how consumer satisfaction with jesigo products was seen from the attributes. The analysis carried out was quantitative descriptive analysis using the Importance Performance Analysis (IPA) method to identify the position of important attributes or priorities for jesigo consumers and Customer Satisfaction Index (CSI) analysis technique is used to analyze the level of consumer satisfaction with the quality of jesigo's products. The results of this study indicate that in the Importance Performance Analysis (IPA) the position of the Gunuang Omeh Siamese Citrus attribute is spread to four quadrants where in quadrant A or the main priority quadrant there is only one attribute, namely the safe packaging attribute for the Gunuang Omeh Siam Orange product, for quadrant B. or the maintain achievement quadrant there are several attributes, namely taste, price and product cleanliness, sales locations are easy to find, for the C quadrant or low priority quadrant there are attractive packaging and promotional attributes, and for the D quadrant or excessive quadrant there are size and storability attributes. Furthermore, there is one attribute that lies between the two quadrants, namely the Jesigo aroma attribute which is located right on the dividing line between the maintain achievement quadrant and the excessive quadrant. The value of the Customer Satisfaction Index shows that the consumers of the Jeruk Siam Gunuang Omeh or Jesigo products feel "Satisfied" with the attributes of the Jesigo products offered with a satisfaction value of 79.92%.]]>
<![CDATA[Analisis Kepuasan Konsumen Terhadap Bauran Pemasaran Di Durian Runtuh Nadhira Napoleon Pekanbaru ]]>
<![CDATA[Fitri, Mozhalita Desta]]>;
<![CDATA[Restuhadi, Fajar]]>;
<![CDATA[Kurnia, Deby]]>
<![CDATA[ Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023) ]]>
Publisher : <![CDATA[Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University ]]>
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DOI: 10.21776/ub.jepa.2023.007.02.48
<![CDATA[Durian Collapse tries to increase customer satisfaction with a marketing mix strategy. Customers are satisfied if Durian Collapsed's performance is higher or equal to the customer's interests. This study aims to analyze the level of consumer satisfaction, and analyze the efforts made to increase consumer satisfaction at Durian Runtuh. The research was conducted at Durian Runtuh Nadhira Napoleon at Jalan Jendral Sudirman, Simpang Tiga, Pekanbaru City. Selection of samples using convenience sampling method, with a total sample of 95 respondents. Data analysis used is the Customer Satisfaction Index (CSI), and Importance Performance Analysis (IPA). The results showed that based on the Customer Statistics Index (CSI), consumers were satisfied with a score of 80.00% on Durian Runtuh's performance. Efforts made to meet consumer satisfaction are by increasing the attributes of affordable prices, prices with other competitors, promotions by giving discounts, and various promotional media.]]>
<![CDATA[Pengaruh Budaya, Sosial, Pribadi, Dan Psikologi Terhadap Keputusan Pembelian Sayur Organik Di Pasar Modern Kota Malang Selama Masa Pandemi COVID-19 ]]>
<![CDATA[Saragih, Sariah Vica Ermia]]>;
<![CDATA[Priminingtyas, Dina Novia]]>;
<![CDATA[Faizal, Febriananda]]>
<![CDATA[ Jurnal Ekonomi Pertanian dan Agribisnis Vol. 7 No. 2 (2023) ]]>
Publisher : <![CDATA[Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University ]]>
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DOI: 10.21776/ub.jepa.2023.007.02.50
<![CDATA[Sayur organik merupakan salah satu produk dari pertanian organik yang sering dikonsumsi oleh masyarakat dan biasanya dipasarkan di pasar modern. Selama pandemi Covid-19, masyarakat di Indonesia lebih memilih untuk tetap berbelanja di pasar tradisional meskipun pasar modern menerapkan protokol kesehatan yang lebih ketat. Penelitian ini bertujuan untuk menganalisis pengaruh faktor budaya, sosial, pribadi, dan psikologi terhadap keputusan pembelian sayuran organik di pasar modern Kota Malang selama pandemi Covid-19. Sampel yang digunakan dalam penelitian ini yaitu sebanyak 100 responden dengan metode penentuan sampel non probability sampling dan teknik purposive sampling. Analisis data penelitian ini menggunakan metode Structural Equation Modeling-Partial Least Squares (SEM-PLS) dengan bantuan software WarpPLS 7.0. Hasil penelitian menunjukkan bahwa variabel faktor budaya, faktor sosial, faktor pribadi, dan faktor psikologi memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Faktor psikologi merupakan faktor yang signifikansinya lebih tinggi terhadap keputusan pembelian dibandingkan faktor-faktor lainnya.]]>
