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INDONESIA
Jurnal Inovasi Bisnis (Inovbiz)
Published by Politeknik Negeri Bengkalis
ISSN : 23384840     EISSN : 26146983     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
Arjuna Subject : -
Articles 326 Documents
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The influence of shared leadership on team performance with team personality composition as a moderating variable in student business project at Ciputra University Surabaya Michelle Koesoema; Fanny Septina
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 1 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i1.1745

Abstract

This study was conducted to determine the effect of shared leadership and team performance with team personality composition as the moderating effect  on Ciputra University Student business project. In order to collect data, this study distributed questionnaires to 146 International Business Management students class of 2017 by using the purposive sampling method. In this study, an analysis of the variables of shared leadership, team performance and team personality composition were analyzed as moderators for shared leadership on team performance. The results of the study found that the shared leadership variable had a significant effect on team performance. Meanwhile, the team personality composition did not moderate the relationship between shared leadership and team performance.
What Can We Learn from Business Innovation Fail-ure of Uber in Southeast Asia Market? Ismail Khozen; Illona Setianty; Farah Dina Meiriza
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 1 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i1.1896

Abstract

Uber is a global pioneer in the sharing economy platform entitled ride-hailing. It started to enter the Asian market in 2013-2014 with various community responses in each region. In March 2018, Uber withdrew from the competition in Southeast Asia after being acquired by one of the dominant players in the region, Grab. In connection with Uber's failure to operate its business in the region, this paper discusses Uber's business model, business expansion, competition in the market, and the factors that led to Uber's failure in the Southeast Asian market. To comprehensively describe the developing context, we used a qualitative method with a systematic data collection approach from literature reviews in conducting this study. This study emphasizes that large funding supports do not guarantee the success of business operations in a more globalized setting. Different market characteristics require different approaches. The case of Uber's failure in the Southeast Asian market, even though it was supported by large funds to "Uberize the entire world," proves that the characteristics made more "localized" are more likely at a certain point in time to survive. This study also underlines some learning points from the dominant factors causing the failure of Uber's business operations in the region that require immediate adaptation: non-conformity with market preferences, challenges from prevailing policies and infrastructure issues, and strong competition from local competitors.
THE INFLUENCE OF NEEDS AND TRUST FACTORS ON INDEBTED BEHAVIOUR AT ABDURRAB'S ISLAMIC BAITUL MAAL WAT TAMWIL idel waldelmi; Afvan Aquino
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 1 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i1.1779

Abstract

Based on the results of the research that has been carried out, it is found that the Trust Factor is the main basis of a sharia financial institution and this can be seen from the data that the level of trust of members of the BMT / Islamic Islamic Cooperative Abdurrab is very high in this financial institution. BMT Members Applying for financing / debt / borrowing is not for the lifestyle of BMT Syariah members, where the purpose of BMTIA members to borrow / borrow is none other than to meet the needs needed for daily needs. Factor needs that arise from BMT members, namely the need to feel safer, according to sharia, halal and reassuring, this is the reason why people prefer to join sharia financial institutions / BMTs and for additional business capital needs. Based on the results of multiple linear regression, previously the data were tested for validity, reliability and normality test in information processing that the magnitude of the influence of the need factor and the trust factor on BMT. The research was carried out at BMT Islam Abdurrab, to members of the BMT. The method used in this research is quantitative
Does Influencer Marketing Really Improve Sustainable Brand Awareness and Sales? Nadia Ferina; Gede Sri; Luh Putu
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 1 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i1.1889

Abstract

The disruption era has pushed all business activities to move to digital. The emergence of these digital activities also made many brands try to maintain their existence by increasing digital marketing activities, one of which is influencer marketing. The use of this influencer technique is on the rise, but it is also reaping various controversies about the result of its application because not all business fields experience the optimal result of increasing brand awareness and sales. The purpose of the study is to determine whether influencer marketing can improve sustainable brand awareness and sales, especially for start-up businesses.This research was conducted in Denpasar City with a phenomenological qualitative method to find out what the informants thought about the influencer marketing phenomenon to improve sustainable brand awareness and sales. Resource persons were interviewed in-depth. The data validity method is source triangulation. The results of the study indicate that influencer marketing affects the improvement of brand awareness temporally. Brands must be adaptive to apply other strategies and take advantage of the momentum to achieve optimal sales. The challenges that exist can be minimized by brands related to actively selecting influencers and adapting to other digital marketing methods, as well as conducting good communication before and after collaboration. Influencer marketing is the right marketing technique in the disruption era but must be accompanied by other marketing strategies to support maximum results. 
Relationship between Knowledge Sharing, Absorptive Capacity, and Innovation Capability: Empirical studies in minimarkets Sri Raharso -
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 1 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i1.1790

Abstract

This study aims to identify the relationship between knowledge sharing, innovation capabilities, and absorptive capacity. The study was conducted on 209 employees of a minimarket, in Bandung, West Java. Sampling was done incidentally. Factor analysis produces five factors for which construct validity is acceptable. Empirically, the multiple regression results support the research hypothesis. Knowledge sharing positively and significantly affects innovation capability and absorptive capacity. Furthermore, absorptive capacity partially mediates the relationship between knowledge sharing and innovation capabilities. 
Determinants of Consumer Purchase Interest Factors for Immune-enhancing Herb Products During Covid 19 Pandemic Evi Sofiana
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 1 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i1.1778

Abstract

Currently, almost all countries including Indonesia are experiencing the Covid 19 pandemic and until now the vaccine has not been given to prevent the disease. One of the ways that people recommend doing is having a healthy lifestyle in order to increase body immunity. During this pandemic, the demand for herbal products has increased along with the public's awareness to maintain endurance in facing the corona outbreak.The purposes of this study was to empirically examine the effect of product quality, price, subjective norms and consumers’ buying interest towards immune-enhancing herbal products during the Covid 19 pandemic and to see which factors had influenced the most. The research method used is a survey using a questionnaire as a data collection tool. The samples were selected by non probability sampling method, namely convenience sampling of 100 respondents.Based on the hypotheses test results, it is proven that there is a significant and positive influence between product quality and consumers’ buying interest on herbal products with CR=2,696, there is a significant and positive influence between product prices and consumers’ buying interest on herbal products with CR=4.139 , there is a significant and positive influence between subjective norms and consumer buying interest in herbal products with CR=5,128 and there is a significant and positive influence between trust and consumer buying interest on herbal products to increase immunity during the Covid 19 pandemic with CR=5.792The determinants of consumers’ buying interest on herbal products to increase immunity during the Covid 19 pandemic are trust, subjective norms, product prices and product quality, respectively.
ANALYSIS OF COST OF SALES AND SALES ON NET INCOME Muchamad Pahmi Ramdhani
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 1 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i1.1900

Abstract

This study aims to analyze The cost of sales and sales of net income in retail trading companies listed on the Bursa Efek Indonesia. The population and sample in this study are the financial statements of 12 retail trading companies listed on the Bursa Efek Indonesia for the period 2016-2018. This research technique uses classic assumption test, multiple linear regression analysis, hypothesis test and determination coefficient test. The collection technique uses the documentation and literature review methods. And after the data was collected, the test analysis in this study was carried out with the help of IBM SPSS 26 for Windows. Based on the results of the F test that The cost of sales and sold together has a simultaneous effect on net income in 12 retail trading sub-sector trading companies listed on the Bursa Efek Indonesia.
PARTIAL LEAST SQUARE ANALYSIS OF IMPACT OF PROMOTION ON PURCHASE INTENTION CONSUMER TRUST AS MEDIATION Vivi Iswanti Nursyirwan
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 1 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i1.1792

Abstract

The purpose of this study is to assess the impact of promotion on consumer trust, the impact of promotion on consumer purchase intentions, the impact of consumer trust on purchase intentions, and the impact of promotion on purchase intentions with consumer trust as a mediating variable. This research is a case study on Shopee e-commerce, with the research population being Shopee visitors in 2019, as many as 90.7 million. Determination of the sample by purposive as many as 100 people. This study is different from several previous studies which only examined the effect of independent variables on the dependent variable. The novelty of this research is to present a mediating variable. The approach used in data analysis using Structural Equation Modeling with Partial Least Square. The research output explains that in Shopee e-commerce there is a significant positive impact at the 10% real level for promotional variables on consumer trust, as well as promotion on purchase intention, the same results are also shown for the impact of consumer trust on purchase intention, as well as on promotional variables on purchase intention with consumer trust as a mediating variable.
Analysis of Millennial Purchase Intention Using Modified UTAUT2 in Yogyakarta City Lusia Tria Hatmanti Hutami; Bernadetta Diansepti Maharani
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 1 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i1.1793

Abstract

The purpose of this study was to analyse the effect of hedonic motivation and online purchasing habits on online purchase intentions and the effect of habitual mediation on hedonic motivation and online purchase intentions by Millennial. The research method used the AMOS path analysis to 400 students at the Universitas Sarjanawiyata Tamansiswa, Yogyakarta. The results showed that all hypotheses were accepted except hedonic motivation towards online purchase intentions, while habitual mediation of hedonic motivation and online purchase intentions was accepted, thus strengthening this mediation relationship. Thus, it can be concluded that Millennial like the online shopping experience because it is considered fun and amusing and can lead to habitual behaviour. The implication for online purchasing application managers should not only prioritize short-term (momentary) relationships but prioritize long-term relationships therefore consumers become accustomed to using the application. The author's recommendation for managers is to always be creative and innovative, such as creating an attractive and profitable membership program. This research is limited to the number and distribution area of the sample and does not specifically refer to a particular application. Suggestions for further research include the impact of social relationships and the facilitating conditions applied to online purchase intentions.
DEVELOPMENT OF THE SUSTAINABLE INNOVATION ECOSYSTEM AREA IN INDONESIA AND IT’S OBSTACLES Jangkung Raharjo; Iwan Iwut Tritoasmoro; Bandiyah Sri Aprillia
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 1 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i1.1837

Abstract

Recently, several regions in Indonesia have been active in developing sustainable innovation ecosystem areas. This is inseparable from the birth of several policies that encourage it. However, there are still many obstacles to be found. Commitment from stakeholders, determination of focus areas to be developed, management human resources who focus on area management, availability of early adopters greatly affect the sustainability of the area. Several lessons learned and breakthroughs in area management in ensuring sustainability are discussed in this paper. From several keywords for success, stakeholder commitment is the main key to the success of the sustainable innovation ecosystem area.

Page 16 of 33 | Total Record : 326

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