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INDONESIA
Jurnal Inovasi Bisnis (Inovbiz)
Published by Politeknik Negeri Bengkalis
ISSN : 23384840     EISSN : 26146983     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
Arjuna Subject : -
Articles 326 Documents
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Faktor Penghambat Adopsi Mobile Banking Pada Generasi Milenial Mahasiswa Universitas Mulawarman Dimas Adha Septyan
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1479

Abstract

The world today is driven by an instant and easy lifestyle. This can be seen from the development of digital-based information technology so that information can be managed in real-time without human assistance by using an automated and sophisticated system. In this case, M-Banking can assist in accessing banking information and services quickly and easily. M-Banking users in the millennial generation of Mulawarman University are low. Therefore, the aim of this study is to analyze the barriers that prevent the millennial generation of Mulawarman University from adopting M-Banking by implementing Innovation Resistance Theory (IRT). This study uses a quantitative method approach through filling out a questionnaire online involving 155 millennial generation respondents at Mulawarman University to empirically test the innovation resilience model. The results showed that of the six barriers studied, value barriers, traditional barriers and image barriers had a negative effect on adoption intentions. This journal contributes by applying less learned perspectives through innovation resistance theory to assist banks in a deeper understanding of consumer behavior and perceptions and helping banks to develop solutions to increase the adoption rate of M-Banking itself.
Mampukah Citra Merek, Fasilitas dan Kepercayaan Meningkatkan Kepuasan Pengunjung Taman Hewan Kota Pematangsiantar Onita Sari Sinaga; Debi Eka Putri; Astri Rumondang Banjarnahor; Fitria Halim; Acai Sudirman
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1447

Abstract

The manifestation of customer satisfaction can be seen from the pattern of consumer behavior on a product of goods and services. Many factors can influence consumer behavior, including product quality, price offered, promotion mechanism presented, ease of seeking purchase places, and many other factors that can influence it. This study aimed to examine the effect of brand image, facilities, and consumer trust on customer satisfaction, both partially and simultaneously. This study used a quantitative method. The data were obtained from the distribution of questionnaires to 321 respondents who were the sample of the population studied. The data analysis technique used to test the hypothesis was multiple regression analysis which included the t-test, F-test, and the coefficient of determination test. The results of the study with the t-test model explained that: the brand image had an effect on customer satisfaction, facilities had an effect on customer satisfaction, consumer trust had an effect on customer satisfaction. Furthermore, the results of the simultaneous test (F-test) stated that brand image, facilities, and consumer trust had a significant effect on customer satisfaction. The coefficient of determination test explained that customer satisfaction n was influenced by brand image, facilities, and consumer trust by 71.6% and the remaining 28.4% was influenced by other factors not examined in this study.
ANALISIS PRILAKU MEMINJAM/BERHUTANG ANGGOTA PADA BMTIA (BAITUL MAAL WAT TANWIL ISLAM ABDURAB) idel waldelmi; afvan Aquino; aljufri aljufri
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1409

Abstract

Hasil penelitan menunjukkan alasan masyarakat (anggota BMTIA) meminjam uang lebih disebabkan oleh 2 hal seperti alasan keamanan pengelolaan keuangan yang mana dengan pendapatan tetap yang mereka peroleh setiap bulannya dan  dijadikan dasar untuk mminjam dalam rangka memenuhi kebutuhan keluarga dan Alasan ketidapercayaan dengan lembaga keuangan non syariah sehingga mereka lebih memilih berhutang di BMT Syariah. Walaupun terdapat banyak tawaran dari lembaga keuangan dan perbankan konvensional dengan menawarkan tingkat suku bunga yang beragam, namun dasar keyakinan nasabahlah/anggota BMT mereka lebih memilih BMT ynag berbasis syariah. Sedangkan  alasan kekuasaan, kualitas dan kegelisahaan bukan menjadi alasan bagi nasabah untuk berhutang di BMT syariah. Nasabah yang berhutang karena kebutuhan dan hutang yang diajukan sekedar untuk membeli kebutuhan pokok dan tidak mereka tidak gelisah akan kekurangan namun dengan adanya peluang yang ditawarkan BMT syariah sehingga mereka meminjam dan bergabung dengan BMT Islam Abdurrab. Adapun yang menjadi sampel dalam penelitian sebanyak 51 orang dari 168 anggota BMT, dengan menggunakan rumus skala likert. Metode yang digunakan dalam penelitian yakni metode Deskriftif Kualitatif.
Teacher Performance as Measured by Competence and Discipline at the State Junior High School 2 Siantar Edy Dharma; Sherly Sherly; Humiras Betty Marlina Sihombing; Darwin Lie
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1461

Abstract

The objective of this study was to determine the effect of the competence and discipline on teacher performance at the State Junior High School 2 Siantar, both simultaneously and partially. This study was conducted by using literature review and field research. The population used by the authors in this study were 39 teachers of the State Junior High School 2 Siantar. The type of data used was qualitative and quantitative data. This study used primary and secondary data sources. The data collection was carried out by questionnaires, interviews, and documentation. The analysis technique used was a quantitative descriptive analysis. The results of this study can be summarized as follows (1) there was a positive effect of competence and discipline on teacher performance; (2) there was a high correlation between competence and discipline on teacher performance; (3) the results of the study was competence and discipline has a positive and significant effect on teacher performance, both simultaneously and partially. 
Identifikasi Service Blueprint di Desa Wisata Kebontunggul (Lembah Mbencirang), Kecamatan Gondang, Kabupaten Mojokerto Agung Yoga Asmoro; M. Nilzam Aly; Handika Fikri Pratama
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1549

Abstract

This study aims to comprehend the actual conditions of business processes and to identify service blueprints in the Kebon Tunggul Tourism Village "Lembah Mbencirang" by analyzing their business activities and service flows to visitors. This research is community-based research (CBR) conducted using the Participatory Action Research (PAR) approach. It resulted in the findings that there were various internal problems related to management during 2017-2020, especially related to the accountability and transparency of budget management in addition to more fundamental issues regarding tourist attraction management, such as the absence of an organizational structure, no clear division of staff duties, and the nonappearance of a standardized service flow. We concluded that basically, the business processes in the Lembah Mbencirang can be grouped into two, the first is the package tour services, and the second is the general visitors’ services. As a tourism product which is essentially a service product, service blueprint is very significant as an effort to understand the service experience from the perspective of the customer, which in this context was not previously owned by the manager. The service blueprint generated from this study can identify the existence of various service processes so that all staff can cognize the context and conditions of their duties in a more holistic customer service perspective.
Role of Products Element In Determining Decisions of Purchase Dedi Iskamto
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1424

Abstract

This study aims to find a correlation between the effects of the product both in terms of Variations in size or shape of the product, product quality, type of product, product utilization and product durability to the consumer's decision to buy the product. This research is a quantitative study in which to process research data using SPSS 21. This research was conducted in Kuansing Regency, Riau Province. The number of samples in this study were 210 with simple random sampling technique. The results of data processing obtained that the hypothesis testing with the t test there is an existence of t-count of 25.904 means t-count = 25.904> t-table = 1.996 which means the product has a significant effect on consumer buying decisions. The value of the determinant coefficient (R2) is 0.910
Strategi Manajemen Pelanggan Internet Rumah Pascabayar Berdasarkan Faktor yang Berpengaruh Terhadap Churn Didik Prianto
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1478

Abstract

In the era of connectivity, the internet industry has significantly increased year by year. The annual compound growth rate (CAGR) of Indonesian internet users is about 21.8% (2007-2017). The penetration rate of Indonesian internet users is about 54.7%, making this industry will be growing up. However, the competition of the internet industry is very high and the company facing the churn of the customer problem. This study aims to analyze the factors that affected customers churn. The result of logistic regression shows that the experience of service blocking, ownership of the residence, changing internet speed, city of residence, monthly internet fee, registration method, gerai payment method, socioeconomic class of residence, age of the customer, telephony service, and gender of customer has significantly affected to customer churn. The findings should be considered by the company to develop a customer management strategy. To acquire new customer, the company need to consider male, age above 35 y.o, medium-high SEC of residence and self-owned residence as a target market. To prevent customer churn, company need to revamp customer experience on service blocking and offering upgrade or downgrade internet speed according to customer needs.
PENGARUH DINNING ATMOSFER DAN LABEL REKOMENDASI TERHADAP KEPUASAN KONSUMEN Afifah Afifah
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1243

Abstract

Artikel ini berisi pemaparan tentang pengaruh suasana restoran dan label Rekomendasi yang diberikan pemerintah daerah terhadap kepuasan konsumen restoran. Pemaparan ini adalah hasil penggalian persepsi terhadap 100 orang responden yang dipilih secara acank dari sejumlah konsumen restoran yang sedang berkunjung. Penggalian persepsi responden menggunakan kuesioner yang telah teruji validitas maupun reliabilitasnya. Hasil penyebaran kuesioner dianalisis menggunakan regresi linier sederhana dengan bantuan Software SPSS. Hasil analisis menunjukkan suasana restoran memiliki pengaruh yang positif dan signifikan terhadap kepuasan konsumen dengan nilai t sebesar 7,043, demikian juga dengan label Rekomendasi dengan nilai t sebesar 2,680. Dua aspek yang dipaparkan dalam artikel ini mempengaruhi 32.2 persen dari keseluruhan aspek yang memberi kepuasan konsumen ketika berkunjung ke restoran. Suasana restoran lebih berpengaruh terhadap kepuasan konsumen daripada label rekomendasi, hal ini diketahui dari tingkat singnifikansi suasana restoran yang bernilai 0.000 lebih kecil dari tingkat signifikansi kepemilikan label rekomendasi yang bernilai 0.008
MENGUKUR MINAT BERWIRAUSAHA MAHASISWA POLITEKNIK NEGERI BENGKALIS DENGAN ADANYA PELAKSANAAN PROGRAM MAHASISWA BERWIRAUSAHA (PMW) Dwi Astuti; Nazrantika Sunarto; Supriati Supriati
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1599

Abstract

This study aims to determine how the students' interest in entrepreneurship, the most dominant interest in entrepreneurship among students, and the lowest interest in entrepreneurship among students of Bengkalis State Polytechnic. The population in this study were active students of Bengkalis State Polytechnic in 2019, with a sample size of 100 students, and the sampling technique used was proportionate stratified random sampling. The results showed that of the four indicators of entrepreneurial interest, namely feeling motivated, feeling interested, feeling happy, and having a desire to be entrepreneurial, the overall criteria are very high, the most dominant is feeling happy to be entrepreneurial with an average response of 4.64 , while the lowest was feeling motivated to become entrepreneurial with an average response rate of 4.21.
PERAN KNOWLEDGE SHARING SEBAGAI MEDIATOR PERCEIVED ORGANIZATIONAL POLITICS DENGAN INNOVATIVE WORK BEHAVIOR Sri Raharso
Inovbiz: Jurnal Inovasi Bisnis Vol 8, No 2 (2020)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v8i2.1451

Abstract

The purpose of the study was to examine the influence of perceived organizational politics on innovative work behavior and to identify the mediating effect of employees’ knowledge sharing. A  questionnaire survey was carried out to 493 minimarket employees. Pearson’s correlation analysis was carried out to identify the characteristics of variables and their mutual relations, an multiple regression was also conducted for Baron & Kenny's (1986)’s mediated effect analysis.  The finding suggests that there exists a negative relationship between perceived organizational politics and knowledge sharing, and a positive relationship between knowledge sharing and innovative work behavior.  With regard to the role of knowledge sharing in the relation between perceived organizational politics and innovative work behavior, results of knowledge sharing as a full mediator have confirmed the hypothesis.

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