cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kab. bengkalis,
Riau
INDONESIA
Jurnal Inovasi Bisnis (Inovbiz)
Published by Politeknik Negeri Bengkalis
ISSN : 23384840     EISSN : 26146983     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
Arjuna Subject : -
Articles 326 Documents
 16   17   18   19   20 
The Ease of Investing in Indonesia's Capital Market Based on Improved Financial Literacy, Investment Community and Capital Market School Moh. Fathur Rozi; Jeni Susyanti; Ety Saraswati
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.1981

Abstract

Indonesia is predicted to have the 4th largest GDP in the world by 2050. One of the major contributors to GDP is investment. Based on KSEI data (2020) the number of investors in Indonesia is still 3.27 million investors or 1.73% of the total productive age population. This proves that Indonesia still needs encouragement to become the country with the 4th largest GDP in the world. One form of this encouragement is to increase people's financial literacy. Data from OJK (2019) states that the financial literacy index of the Indonesian people rose from 29.7% in 2016 to 38.03% in 2019. The investment community is one of the drivers and the ISP community is one of the capital market education activists. The importance of improving financial literacy, the investment community and capital market schools for the ease of investing is an important point to help make Indonesia a country with the 4th largest GDP in the world. The purpose of this study was to determine whether there is an influence between financial literacy, investment community and capital market schools on the ease of investing. The method that used is quantitative with a survey approach. The results show that there is an influence between financial literacy, the investment community and the capital market on the ease of investing, which means that if there is an increase in financial literacy, the investment community and capital market schools, there will also be an increase in the ease of investing.
INTEGRATION MODEL TPB AND PERCEIVED RISK OF INTENTION OF USE APPLICATIONS AND GAMES ONLINE FREEMIUM PAID VERSION: INDONESIAN STUDENTS CONTEXT Harmanda Berima Putra; Nungki Pradita; Anwar Mansyur
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.1999

Abstract

This study examines how the Theory of Planned Behavior and perceived risk can affect the intention to switch users of free versions of freemium online applications and games to use paid versions of freemium online applications and games. Data was collected using an online questionnaire which was distributed to 226 students at several universities in Indonesia. This study was analyzed using Structural Equation Modeling with Amos. The results showed that attitude proved to have a positive effect on intention. Subjective norms proved to have a positive effect on perceived behavioral control and attitudes. Perceived behavioral control has a positive effect on attitudes and intentions. Subjective norms were not shown to have a negative effect on intentions. Perceived performance risk does not affect attitudes and intentions to use freemium paid versions of online applications and games.
The Influence of Product Placement on Brand Awareness of Ellips Hair Vitamin on Indonesia's Next Top Model Youtube Channel Emilia Emilia
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.2115

Abstract

This research is conducted based on the phenomenon of Indonesia’s Next Top Model (further abbreviated to INTM) on YouTube which appearing the product of Ellips hair vitamin and the appearance is continuously being talked about by viewers on social media. No wonder, it seems to impact the activity of social media of Ellips itself. The research aims at finding out whether product placement influences brand awareness of Ellips hair vitamin or not. The quantitative method in this research is engaged by using a questionnaire instrument spread to the population which is the subscribers of Indonesia's Next Top Model on YouTube. The questionnaires are shared to a hundred samples gained by systematic random sampling technique. A series of tests are also conducted, namely data analysis test by using classic assumption tests, correlation coefficient test, determination coefficient test, simple linear regression test, and hypothetical test. The result shows that the activity of product placement influences positively and significantly on Ellips brand awareness as well as having a strong and direct relationship. The variable of product placement and brand awareness has a good recapitulation value of percentage which is above 80% of the whole dimension from both variables. By keeping on going on remarkable performance on product placement, it will also increase brand awareness of Ellips. To conclude, the next activities on product placement shall choose which media or program that is more attractive or engaging to the viewers accordingly to the target market of Ellips
ANALYSIS OF PREPAID ELECTRICITY MARKETING COMMUNICATION STRATEGY IN THE ERA OF PANDEMI COVID 19 IN WORKING AREAS PT. PLN (Persero) CUSTOMER SERVICE UNIT (CSU) CIBADAK SUKABUMI Fadjar Hilmawan; Acep Samsudin; R Deni Muhammad Danial
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.2004

Abstract

The purpose of this study were (1). To give you an idea of how models of Marketing Communication Strategies used PT. PLN (Persero) Customer Service Unit Cibadak Sukabumi Prepaid Electric Program. (2). To find out the factor and factor inhibitors Marketing Communication Strategy Supporting the use PT. PLN (Persero) Customer Service Unit Cibadak Sukabumi Prepaid Electric Program. This study uses descriptive qualitative method. Data from this study were obtained by performing Inteview, observation and documentation. Development of the validity of the data in this study was done by using triangulation. Triangulation techniques used in this study were triangulation, triangulation of data sources and time triangulation. The results obtained are: (1). Electricity Programme Prepaid socializing, PT. PLN (Persero) Customer Service Unit Cibadak Sukabumi, using the Model of Marketing Communications Strategy include: Sender (Source/Sender). Enconding (Translation), The transmission, decoding (Respond and intrepetasi), Action and Feedback. By utilizing direct marketing communications media, and not directly. This direct communication includes several programs related to information and dissemination of Prepaid Electricity Program, the Program Through SARLING (Marketing Roving), cooperation with local or central government, and Person to Person or from the mouth of the mouth. While no direct communication, we use the media covering Promotion Mix Advertising, Sales Promotion, Personal Selling, and Digital Online Marketing. (2). In this socialization is the limiting factor is the lack of public knowledge of the system to change the current information system, and the lack of public response to a change. While supporting factor is the support of the central government, local, and community leaders in the socialization process petrified.
THE EFFECTIVENESS OF HEALTH PROTOCOL AND COVID-19 PREVENTION ADVERTISEMENTS USING CUSTOMER RESPONSE INDEX (CRI) ON THE COMMUNITY IN BANJARMASIN CITY Rahmatul Jannatin Naimah; Rudy Haryanto; Muhammad Wahyu Wardhana
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.2000

Abstract

The aim of this research is to determine the Awareness, Comprehend, Interest, Intention, and Action levels of people in Banjarmasin City regarding the Covid-19 prevention and health protocol through advertisements. It also aims to measure the effectiveness of this advertisement using the Customer Response Index (CRI). This research used the quantitative descriptive approach and was carried out in Banjarmasin City in August 2020 using a total sample size of 100 people. The sample comprised males and females above the age of 18 and ever saw the advertisement of health protocol and covid-19 prevention on national and local TV stations or social media. Data were obtained from the respondents using online questionnaires developed based on CRI dimensions. The result showed that the people in Banjarmasin have 79% of Awareness, 91% of Comprehend, 92% of Interest, 76% of Intention, and 93% Action after seeing the Covid-19 advertisement. Furthermore, the Customer Respond Index (CRI) was 46.75% and quite effective, while the Awareness and Intention received the lowest response among all CRI dimensions. Thus, in the future, these two variables should be further improved.
THE EFFECT OF MOTIVATION AND EMPLOYMENT ABILITY ON EMPLOYEE PERFORMANCE IN THE PAY-MENT OF MOTOR VEHICLE TAX SERVICES IN SAM-SAT, SUKABUMI CITY Rizal Fauzi
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.2019

Abstract

This research was conducted at the Regional Revenue Management Center (PPPD) with a study on Motor Vehicle Tax Payment Services in the Samsat Sukabumi. The problem that occurs with the decrease in the number of motorcycle unit tax payments that do not re-register for tax payments in 2019, this occurs because the performance of employees is considered low and unable to achieve the set work targets, this is due to low levels of motivation and work ability. owned by employees, thus affecting the overall performance of employees. Respondents of the research were Samsat Sukabumi employees who were involved in the motor vehicle tax payment service as many as 31 people as the population, while the sampling technique used the saturated sampling method, because the number of samples was quite small, so that all populations were sampled. The instrument was tested with the reliability test and validity test, as well as the Classical Assumption Test. The research data were analyzed descriptively with Frequency and Associative tests with coefficient of determination, Correlation Analysis, Statistical Hypothesis Testing and Multiple Linear Regression Analysis. The results showed that: Employee Motivation (X1) and Work Ability (X2) had an influence on Employee Performance as indicated by the results of the coefficient of determination analysis of 49.5% while the remaining 50.5% was influenced by other factors not examined in this study.
SOCIAL MEDIA AND VIRAL MARKETING ANALYSIS OF PURCHASE DECISIONS THROUGH TIKTOK APPLICATIONS Aulia Asri Fawwazi Haryanto; Kokom Komariah; R Deni Muhammad Danial
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.2252

Abstract

The purpose of this study was to determine the effect of social media and viral marketing on purchase decisions through tiktok apps. The method used in this research is descriptive method and associative method with a quantitative approach. The sampling technique in this study used non-probability sampling with purposive sampling type, and in this case only 190 respondents. The data analysis technique used is multiple linear regression analysis, including the coefficient of determination test, multiple correlation coefficient, simultaneous test (F test) and partial test (T test). The results of the study, using the F test the probability value of sig. 0.00 < 0.05 which means that together social media and viral marketing have a significant influence on purchase decisions. While the t test shows that social media has a significant influence on purchase decisions and viral marketing has a significant influence on purchase decisions.
Student Entrepreneurial Intention Model in Medan City M Rikwan E.S; Dewi Comala Sari; Edy Sahputra Sitepu
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.2012

Abstract

This study aims to analyze how the influence of the variables of intellectual intelligence, emotional intelligence, and spiritual intelligence on students' entrepreneurial intentions, using the intervening variables of student creativity and learning achievement. The research was conducted at polytechnic higher education institutions (public and private) in Medan City. The number of research samples was 400 people, and the data were analyzed using a structural equation model with Amos software. For the direct effect of exogenous variables, it was found that students' intellectual intelligence and creativity had a statistically significant impact. In contrast, the variables of emotional intelligence, spiritual intelligence, and learning achievement were not statistically significant. The indirect impact variables used to estimate entrepreneurial intentions are statistically significant, except for the emotional intelligence variable. Furthermore, as an intervening variable, the learning achievement variable provides a partial mediation effect in mediating the influence of the intellectual intelligence variable on entrepreneurial intentions. The learning achievement variable also provides a partial mediation effect in mediating the impact of the spiritual intelligence variable on entrepreneurial intentions. In contrast, the learning achievement variable provides no mediation effect in mediating the influence of the emotional intelligence variable on entrepreneurial intentions.
MUZAKKI TRUST ANALYSIS ABOUT AMIL ZAKAT Souvya Fithrie; idel waldelmi; Afvan Aquino
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.2021

Abstract

This study discusses Muzakki Trust Analysis Against Amil Zakat in University of Lancang Kuning. This research uses survey method on muzakki that exist in Unilak environment, using questioner, interview and analyzed with descriptive technique, Based on field data proves that the level of trust muzakki to amil zakat which is pointed by the yellow University of lancang kuning with an average of 3.6. Followed by several high item items among others muzaki believe in amil appointed in managing upz with score 3.7 and also muzakkii assess officer obedient in running religion. And the cause of zakat muzakki UPZ Unilak institutions that factor officers, services, distribution of zakat funds and Lack of level of socialization of the zakat management unit to muzakki.
ANALYSIS OF ADEQUACY OF FUNDS, LIQUIDITY, AND CLAIM EXPENSES ON THE HEALTH OF SHARIA INSURANCE COMPANIES Dara Almira
Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v9i2.1935

Abstract

In this globalization era, the business world adhering to sharia principles has begun to develop, not only banking financial institutions, but non-banking financial institutions, one of which is insurance institution also has started to adopt the sharia principles. Insurance institutions must grant the best company performance so that they can be comprised in the criteria for a healthy and appropriate insurance company in paying their customers' claims. Public trust in insurance is influenced by the health of the insurance company and the accuracy of insurance in paying claims. One way to assess the health condition of an insurance company is to use Return on Equity.Return on Equity at PT AIA Financial was still below the unsafe percentage because almost all the percentage of Return on Equity had been below 40%. Therefore, it was important to know what things influenced Return on Equity so that Return on Equity of PT. AIA Financial could be able to be in a safe spot. Furthermore, the way to observe the financial performance of an insurance company required to calculate the level of adequacy of funds, liquidity, and claims expense in advance. The research was aimed at determining the influence of the Adequacy of Funds, Liquidity, and Claims Expenses toward Company's Health Level which was projected in Return On Equity. The research methods applied in the research were descriptive and associative. The result of the research shows that the Adequacy level of Funds does not influence Return On Equity. Meanwhile, Liquidity and Claims Expenses does influence Return On Equity.

Page 18 of 33 | Total Record : 326

 16   17   18   19   20 

Filter by Year

2015 2024


Reset
Filter By Issues
All Issue Vol 12, No 2 (2024) Vol 12, No 1 (2024) Vol 11, No 2 (2023) Vol 11, No 1 (2023) Vol 10, No 2 (2022) Vol 10, No 1 (2022) Vol 9, No 2 (2021) Vol 9, No 1 (2021) Vol 8, No 2 (2020) Vol 8, No 1 (2020) Vol 7, No 2 (2019) Vol 7, No 1 (2019) Vol 6, No 2 (2018) Vol 6, No 1 (2018) Vol 5, No 2 (2017) Vol 5, No 1 (2017) Vol 4, No 2 (2016) Vol 4, No 1 (2016) Vol 3, No 2 (2015) More Issue