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Kab. bengkalis,
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INDONESIA
Jurnal Inovasi Bisnis (Inovbiz)
Published by Politeknik Negeri Bengkalis
ISSN : 23384840     EISSN : 26146983     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Inovasi Bisnis (Inovbiz) focuses on how we gain knowledge through innovation and how knowledge encourages the innovation both in economics and business. It is provided for writer, researcher, professor, and practitioner who want to publish their research reports or articles, theoritical or critical study, original and up to date ideas.
Arjuna Subject : -
Articles 326 Documents
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Analysis of the Effect of E-Services Quality on Customer Satisfaction and Repurchase Decisions on E-Commerce Shopee Dalili Batrisyia; Minto Waluyo
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2497

Abstract

Currently the times and technological developments are increasingly rapid and sophisticated so that people use digital technology more to meet their needs. This study aims to determine the effect and simultaneous equations of e-service quality variables (efficiency, fulfillment, reliability, privacy, responsiveness, compensation and contact) on satisfaction and repurchase decisions of Shopee e-commerce customers. This research was conducted using a quantitative descriptive approach. This study uses more than one endogenous variable, so the tools that can be used are SEM (Structural Equation Modeling) and PLS (Partial Least Square). However, in this problem the feasibility and compliance using SEM with the assumption of ML (Maximum Like-lihood) technique with a range of 100-200 samples. The results of the research on the analysis of the influence of e-service quality on customer satisfaction and repurchase decisions at E-Commerce Shopee that have been analyzed, obtained several conclusions, namely efficiency, fulfillment, reliability, responsiveness, privacy, compensation and contact variables have a significant effect if they become one variable. exogenous namely e-service quality. The e-service quality variable has a significant effect on customer satisfaction and repurchase decisions. Simultaneous equations obtained from the analysis of the effect of E-Service Quality on Customer Satisfaction and Repurchase Decisions at E-Commerce Shopee are Y1 = 0.835 X + Z2 and Y2 = 0.750 Y1 + Z3.
The Influence of Personal Factors on Purchase Decisions for Fashion Products at CB Fashion Stores in Lhokseumawe Ikramuddin Ikramuddin; Rizka Astuti; Mariyudi Mariyudi; Naufal Bachri; Juni Ahyar
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2750

Abstract

This study aims to determine the influence of personal factors on purchasing decisions for fashion products at the CB Fashion Store in Lhokseumawe. The samples consisted of 100 respondents selected using a purposive sampling method. The data was collected by a questionnaire survey and analyzed using regression analysis. The results indicate that the variable of Age and Life Cycle Characteristics (X1), Job Characteristics and Income (X2), Lifestyle Characteristics (X3), and Personality Characteristics (X4) have a positive and significant impact on purchasing decisions for fashion products at CB Fashion Stores in Lhokseumawe. The findings have implications for establishing the concept of personality in purchase decision model.
OPTIMIZING THE UTILIZATION OF THE POTENTIAL OF LOCAL NATURAL RESOURCES THROUGH THE EMPOWERMENT OF COCONUT FARMERS TO INCREASE THE INCOME OF THE PEOPLE OF SELAYAR REGENCY warda warda; Arif Arif
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2286

Abstract

Coconuts in the Selayar Islands Regency have an important role as a source of community income and also as a source of regional foreign exchange, in fact coconut farmers are still not prosperous from a long-running business. This study aims (1) to find out what empowerment efforts are given to coconut farmers in Tambolongan Village, Bontomatene District, Selayar Islands Regency. (2) To find out the obstacles faced by coconut farmers in increasing income in Tambolongan Village, Bontomatene District, Selayar Islands Regency. This research was conducted on coconut farmers in Tambolongan Village, Bontomatene District, Selayar Islands Regency. Sampling was carried out randomly on coconut farmers who were then interviewed directly using a list of questions. The data obtained were then analyzed using qualitative descriptive analysis. The results of the researcher's analysis show that efforts to empower coconut farmers by the local government are almost non-existent. Coconut farmers' income from production is still low. Coconut farmers' income from production is still low. The obstacles faced by coconut farmers include low education, not being able to see existing business opportunities, and limited capital being one of the obstacles to the slow development of coconut farming business.
The Influence of Social Media Marketing, Brand Associations, Perceived Quality, Brand Awareness And Brand Loyalty Towards Brand Equity And Brand Image As Mediation Variable Dion Dewa Barata; . Susanti
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2796

Abstract

In the consumer market, there are so many unidentified consumers that it is difficult for companies to build personal relationships with each customer (Tjahyadi & Arlan, 2010). One of the most important ways that can be taken by marketers to build personal relationships with customers is through a symbol, namely a brand. This research aims to analyze the influence of social media marketing, brand associations, brand associations, perceived quality, brand awareness and brand loyalty towards brand equity and brand image as mediation variables. In order to analyze this research question, the author uses six hypotheses that will be examined. This research using his research is categorized as causal-comparative research, which is research that involves measuring variables and examining relationships between variables on patterns, correlations, or causal relationships. The variables in this study are brand association, perceived quality, brand awareness and brand loyalty to brand equity and brand image as mediating variables.  The sampling method used is simple random sampling, which is a sampling technique by providing equal opportunities for each member of the population to become the research sample. The variables in this research consisted of 3 types of variables, including: independent, intervening, and dependent. The result of this research found that from six hypotheses, 5 of them are proven. It found that brand associate, perceived quality, brand awareness, brand loyalty, and brand image have a positive impact towards brand equity. However, there is no significant impact of social media marketing towards brand equity. Keywords: Brand Associations, Brand Awareness, Brand Equity, Brand Image, Brand Loyalty, Social media marketing
WHAT MAKES BRANDS' SOCIAL MEDIA CONTENT SHAREABLE ON INSTAGRAM? A PROJECT TO IDENTIFY NG RADIO INSTAGRAM CONTENT ERROR Shafa Muthia Annajah; Lina Setiawati
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2507

Abstract

This project aim is to increase brand engagement on NG Radio's Instagram account through analysis of its contents. The types of content used are based on Use and Gratification Theory (UGT). The brand engagement parameters used are the consuming, contributing, and creating stage. The result is NG Radio content error is lack of trial and error so it doesn’t really meet audience need and desire. Informatifve, entertaining, and relational content in the form of Reels Instagram are approved be able to gain brand engagement until contributing stage.Keywords: Brand engagement, Social Media Instagram, Uses and Gratification Theory (UGT)
The Effect of Talent Management and Employee Recognition on Employee Performance Muhammad Donal Mon; . Jennifer
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2769

Abstract

This study aims to analyze the effect of learning and development, career management, talent attraction, talent development, talent retention and employee recognition on employee performance. This research is motivated by the decrease in the number of tourist visits that occurred due to the pandemic which had an impact on the ups and downs of employee performance at 4-star hotels in Batam City. This study uses a population of 4-star hotels in Batam City with samples of employees who work at Pacific Palace, Traveloge (Novotel), Planet Holiday and Swiss-Belhotel hotels. This study uses quantitative methods and non-probability sampling techniques through a purposive sampling method involving 285 respondents. The results showed that learning and development, career management, talent interest, talent development, talent retention, and employee recognition have a significant positive influence on employee performance.Keywords:learning and development, career management, talent attraction, talent development, talent retention, employee recognition, employee performance
FRAUD PREVENTION THROUGH STRUCTURE OF INTERNAL CONTROL AND SPIRITUAL ACCOUNTING Andi Arifwangsa Adiningrat
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2333

Abstract

This research is about fraud prevention through control structure and spiritual accounting. Fraud occurs because of three main things, namely: the pressure to commit fraud, the opportunities that can be exploited and the justification for these actions, The tendency for accounting fraud has attracted a lot of media attention and has become a prominent and important issue in the eyes of world business. An auditor must make every effort to prevent fraud. Fraud prevention can be analogous to disease, that is, prevention is better than cure. This study aims to measure the effect of implementing internal control structures and spiritual accounting on preventing fraud. The specific target to be achieved is to minimize fraud committed by company management. In this research, the analytical method used is multiple linear regression analysis. Multiple linear regression analysis method consists of two analytical tools, namely Descriptive Statistical Analysis and Infensial Statistical Analysis. The results show that the internal control structure has a negative effect on the auditor's ability to prevent fraud, while spiritual accounting has a positive effect on the auditor's ability to prevent fraud.
The Effect of Korean Celebrities as Brand Ambassadors on Cosmetic Products Customer’s Purchase Intention in Batam City Putri Siti Rohaizat; Golan Hasan
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2799

Abstract

The purposes of this study are to determine the credibility of Korean celebrities as brand ambassadors (attractiveness, trustworthiness, expertise, match-up), the effect of perceived value and EWOM on purchase intention, as well as the influence of attitude toward the brand as a mediation of Korean celebrities’ credibility and purchase intention. It applied quantitative research that was conducted by distributing an online questionnaire consisting of 33 questions. The number of respondents was as many as 479 people who were selected using a non-probability sampling technique with purposive sampling. Statistical descriptive data included the classification of gender, age, occupation, monthly income, and screening outlier data that were tested using SPSS. While PLS was used to evaluate the measurement model (outer model) in order to assess the validity and reliability of the model and evaluation of the structural model (inner model) which aimed to predict the relationship between latent variables. The results indicated that trustworthiness and match-up have a significant influence on attitude toward brand and purchase intention. Then it also influenced the variables perceived value and attitude toward the brand on purchase intention. Meanwhile, attitude toward brand has been considered as a mediator that mediates the relationship between trustworthiness and match-up.
Social Support in Career Women Who Lost Their Partners In Samarinda City Farida Nur Rahmwati; Maulidya Shalzabila Indah; Ahmad Nur Faizi; Dian Dwi Nur Rahmah
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2520

Abstract

Loss of a life partner can occur because of a divorce, either a life divorce or a dead divorce. Losing a life partner can be quite a traumatic event in a person's life as well as in a career woman. Career women who lose their partners will carry out increasingly arduous tasks, namely becoming the head and backbone of the family, as well as being a mother and father to their children. Thus, career women who lose their partners need social support from those around them. This study is phenomenological qualitative research that aims to find out the picture of social support in career women who have lost their partners in Samarinda City. The subjects in this study were 4 people who had been selected according to the specified characteristics, namely career women who were married and had children, as well as lost their partners. The results of this study showed that the social support obtained by subjects who lost their partners was in the form of emotional support in the form of encouragement, instrumental both in the form of money and services, information, and friendships provided from people around them such as family, friends, and co-workers where different dynamics emerged obtained in career women who lost their partners due to death where they remained supported by the families of the subjects' ex-husbands
Organizational learning in non-profit organizations: a systematic review and future research directions Ahmad Faiz Khudlari Thoha
Inovbiz: Jurnal Inovasi Bisnis Vol 10, No 2 (2022)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v10i2.2777

Abstract

Globalization, industry 4.0 trends and economic volatility have compelled several firms to learn and adapt to enhance performance and maintain competitiveness. Several studies on organizational learning highlight companies' need to support learning to increase their sustainability and effectiveness (OL). Numerous empirical studies have looked at the connection between organizational learning's (OL) characteristics and the performance of non-profit organizations, although the number of these studies is still relatively small. In order to identify prospects for future study development, studies on this topic must be developed after thoroughly examining the prior literature. The study intends to close this gap by methodically analyzing the findings of earlier research on OL in non-profit organizations and recommending the course of its further development. According to the study's findings, OL is a vital skill for organizations if they want to endure and compete in the face of change. Although there has been very little research on this theory's use in non-profit organizations, some studies have examined the factors influencing OL. OL researchers have the chance to follow up on the proposed future research direction.

Page 21 of 33 | Total Record : 326

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